The document discusses the integration of inbound marketing with SugarCRM, emphasizing the advantages of HubSpot's inbound marketing system. It highlights the effectiveness of combining CRM tools for improving sales productivity and customer retention. The content suggests that utilizing SugarCRM along with HubSpot can provide a comprehensive solution for managing customer relationships and marketing efforts.

1. Inbound Marketing
with SugarCRM
Clint Oram Jeanne Hopkins
@sugarclint @jeannehopkins

2. Questions

3. Outbound vs. Inbound Marketing
HubSpot Overview
HubSpot Leads with SugarCRM
CRM Made Simple
SugarCRM Demo
Sales Automation
Questions!
3

4. Outbound Marketing

5. Outbound Marketing Is Dead
800-­555-­1234
Annoying
Salesperson

6. The Next 50 Years

7. How to Put All the Pieces Together?
d.j.k. on flickr

8. HubSpot Can Help
All-in-one Marketing Software
Over 4,000 customers in 4 years
~200 employees, lots of MIT grads

9. HubSpot is an Inbound Marketing System
QUALIFIED TRAFFIC GET FOUND
SEO, Blog, Social Media,
Content Creation
Get Found
CONVERT
Convert Landing Pages, Lead
Nurturing &
Intelligence
ANALYZE
Marketing
SALES Analytics

10. Unique Positioning
Social Social
Marketing
CMS Blog SEO Media Media Analytics Mobile Support
Automation
Monitoring Analysis
Word Tweet Google On Your
Ektron SeoMoz Radian6 Marketo Coder
Press Deck Analytics Own

11. Leads in HubSpot link to SugarCRM
11

12. HubSpot Lead Intelligence in SugarCRM
12

13. Reports, Lead Views, Dashlets
13

14. Closed Loop Marketing in HubSpot
14

15. The HubSpot Software Methodology
Tools to Get Found
Tools to Convert
Tools to Analyze
Educational Resources
Onboarding Program
15

16. CRM Made Simple
Clint Oram, CTO & Co-founder

17. Increase Sales Productivity
shortened our sales cycles by 20 percent &
increased our new business by 15
Massimiliano Pianigiani, Sales Director, Mia Energia
productivity gains of 30-
Erica Vorsay, General Manager, Trans-Tasman Business Circle
team has increased productivity by 30
percent while our customer service team has improved its
response time by 50 percent
Mahzan Miskam, Head of Information Communication Technology,
UEM Land Group

18. Agenda
CRM for you
SugarCRM
& HubSpot
Demo

19. CRM
Customer
Relationship
Management

20. CRM
CRM is about Customers

21. CRM
CRM is about Growing and
Retaining Customers

22. Lead to Cash

23. Lead to Cash

24. For You, The Business Manager Who
Needs To
Distribute the right leads, right
away
Better organize sales process
Automate customer interactions
Get visibility into your pipeline
Gain & retain more customers

25. Business
The growing CRM company
$46M in financing from NEA, DFJ, and Walden Intl.
Founded April 2004; 135 Employees; Cupertino, CA
Market Traction
7,000+ customers in 70+ countries
700,000+ users on 65,000+systems
220+ partners on five continents
Growth/Momentum
Cash flow positive
Over 52% billings growth FY 2010 vs FY 2009
More than 2,200 new customers in FY 2010

26. CRM Made Simple

27. Leads in HubSpot link to SugarCRM
27

28. HubSpot Lead Intelligence in SugarCRM
28

29. Sugar 6 Demo

30. Sales Automation
Customize sales stages
Team selling
Forecasting
Products, quotes, contracts
Sales process automation

31. In Summary
CRM is about Growing and Retaining
Customers
From leads to cash
Keep on track with your sales deals
Get visibility into your pipeline
SugarCRM & HubSpot Together
Deliver best-in-class inbound marketing
With award-winning CRM made simple
Giving you a flexible, intuitive and open
business solution

32. Thank you!
@sugarclint