Why is CRM becoming a must for businesses like yours? What can CRM do for you to help you meet your goals?

1. How CRM Can Help You Get
Rich, Lose Weight and Win
the Love of Your Life
Azamba Consulting Group
Your Sage CRM Go To Partner
Peter Wolf
1.312.513.9333
pwolf@azamba.com
www.azamba.com
Twitter: @azambainc

2. Before the how …
Let’s start with the whys.
• Why is CRM so important?
• Why is CRM growing in
popularity?
• Why are 3 out of 5 small and
medium-sized businesses looking
at CRM these days?

3. The Internet – boon or bane?
The internet completely transforms
the way we do business.
More importantly:
The internet completely transforms
the way our prospects and
customers do business.

4. The Good
There has never been a better
opportunity to:
 Prime your sales pump with
marketing
 Share your expertise
 Spread by word of mouth

5. The Bad
The internet makes us painfully
aware that:
 We may not be so different
1 in a million idea? 1,000+ others next
door
 Our competitors are many
 We have to do more with less

6. The Ugly
We, the people of this new Internet
era, hold these ugly truths to be
self-evident:
 Signal to noise ratio is out of
whack
 Competitors are a click away
Prospects and customers can get
alternate recommendations in minutes
 Mistakes spread … fast and wide

7. Bottom Line?
With the internet era upon us, we
need to:
 Do more with less
 Truly differentiate
Being the “leading” solution no longer
works for most of us
 Create a consistent, high quality
customer experience

8. A 100% Certainty
Business as usual is no more –
change is the new status quo.
“If you don’t like change, you’ll like
irrelevance even less.”
-General Eric Shinseki

9. Where to from here?
How do we
dig ourselves
out and get
moving in
the right
direction?

11. The $1 Million Question
Do you have the right
tools for the job?
(probably worth MORE than a
measly $1 million)

12. The Tool of Choice
A rapidly growing
segment of businesses
feel that CRM is the
perfect tool to help us
deliver consistent, high-
quality customer (and
prospect) experiences.
Why is that?

13. Let’s Play a Game
Before CRM … … After CRM

14. Before CRM …
Negotiations Mail Campaigns Quotes
Suppliers Leads
Sales Service
Products Telesales
Accounting Spec Sheets
Web Site
Suspects
Management
Customers Proposals
Orders
Email Blasts
Brochures Phone Calls
Services
Marketing
Prospects
Sales Calls

15. … and After CRM
Products Management Suspects
Services Marketing Prospects
Spec Sheets Sales Leads
Brochures Service Customers
Web Site Accounting Suppliers
Mail Campaigns Sales Calls
Telesales Proposals
Email Blasts Quotes
Phone Calls Negotiations
Orders

16. Before CRM …
Karen’s Outlook
Accounting System
Sales Spreadsheet
My Documents
Network Share
Jim’s Outlook
My Copy of Sales
Spreadsheet
Word Document

17. … and After CRM
CRM

18. Before CRM …
The sales process
(or service process or marketing process or …)
Start End

19. … and After CRM
Start

20. CRM Makes Life Easy
CRM done right will:
 Increase Visibility
Help you watch and manage what’s
going on in your business
 Increase Control
Help you guide and establish
consistent ways of doing business

21. So … Why is CRM Exploding?
It helps you:
 Create a consistent, high quality
customer experience
 Truly differentiate
Being the “leading” solution no longer
works for most of us
 Do more with less

23. Interested in More Information?
Contact Peter Wolf:
 1.312.513.9333
 pwolf@azamba.com
 www.linkedin.com/in/azambainc
 www.twitter.com/azambainc