Social Media Audit - Premier Soccer League TeamsZASocial Media
This social media audit summarizes the performance of the 16 South African Premier Soccer League teams on Facebook and Twitter from October 11th to November 11th, 2013. The summary includes key metrics like fan growth, engagement, reach and growth on each platform. For example, it shows that Kaizer Chiefs had the most Facebook fans at over 766,000 but lower engagement at 6.6%, while on Twitter, Orlando Pirates had the highest reach of over 139 million. The audit provides insights for each team to analyze their social media strategy and growth over the time period.
Social Media Audit - South African Political PartiesZASocial Media
The document analyzes the Facebook performance of 8 major South African political parties from October 1-31, 2013. It examines the number of fans, engaged users, topical issues discussed, and other unofficial Facebook pages for each party. The Economic Freedom Fighters had the most fans while the Democratic Alliance had the highest engagement rate. Corruption was the most common issue addressed across multiple parties. The analysis aims to illustrate how political parties in South Africa use Facebook and what issues they discuss.
Turning around strategy for South African dysfunctional and underperforming s...Education Moving Up Cc.
The document presents a turn-around strategy for dysfunctional and under-performing schools developed by Dr. Muavia Gallie. It identifies the problems faced by different types of schools and discusses traditional versus transformative approaches to turn-around. The transformative approach focuses on improving 8 school readiness components through strategies informed by research and shows preliminary success after 6 months of implementation.
This deck briefly outlines the work we did mapping the South African Twittersphere for the 2012 SAMRA conference, including some analyses we did based on the structure of the network. Specifically, we identified people with the potential for influence based on their betweeness centrality and Authority (HITS). In addition, we also used a modularity algorithm to identify 5 clearly distinct communities within the graph. The results are for interest-sake only and should be interpreted within the limitations of the data."
This document outlines several proposed changes to the South African tax system that were announced in the 2013 budget speech, including:
1) Retirement savings reforms that will treat employer contributions as taxable fringe benefits and allow individuals to deduct up to 27.5% of income for retirement fund contributions up to R350,000.
2) The introduction of tax-preferred savings accounts with an annual contribution limit of R30,000 and lifetime limit of R500,000.
3) The implementation of an automated tax clearance system and an employment incentive for first-time job seekers.
4) A 1% tax on gross gambling revenue to be implemented by the end of 2013.
The document discusses a case study on the use and production of open educational resources (OER) and open courseware (OCW) by academics in South African higher education institutions. The study found that academics use OER/OCW for several reasons, including making additional materials available to students, improving their own subject knowledge, and revising curriculum. Common types of OER/OCW used included videos, images, and lecture slides. The majority of respondents also reported using open access journals. The study provides insights into how OER/OCW are being utilized in South African higher education.
South African & African Digital Stats PUB QUIZAndy Hadfield
People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.
Social Media Audit - Premier Soccer League TeamsZASocial Media
This social media audit summarizes the performance of the 16 South African Premier Soccer League teams on Facebook and Twitter from October 11th to November 11th, 2013. The summary includes key metrics like fan growth, engagement, reach and growth on each platform. For example, it shows that Kaizer Chiefs had the most Facebook fans at over 766,000 but lower engagement at 6.6%, while on Twitter, Orlando Pirates had the highest reach of over 139 million. The audit provides insights for each team to analyze their social media strategy and growth over the time period.
Social Media Audit - South African Political PartiesZASocial Media
The document analyzes the Facebook performance of 8 major South African political parties from October 1-31, 2013. It examines the number of fans, engaged users, topical issues discussed, and other unofficial Facebook pages for each party. The Economic Freedom Fighters had the most fans while the Democratic Alliance had the highest engagement rate. Corruption was the most common issue addressed across multiple parties. The analysis aims to illustrate how political parties in South Africa use Facebook and what issues they discuss.
Turning around strategy for South African dysfunctional and underperforming s...Education Moving Up Cc.
The document presents a turn-around strategy for dysfunctional and under-performing schools developed by Dr. Muavia Gallie. It identifies the problems faced by different types of schools and discusses traditional versus transformative approaches to turn-around. The transformative approach focuses on improving 8 school readiness components through strategies informed by research and shows preliminary success after 6 months of implementation.
This deck briefly outlines the work we did mapping the South African Twittersphere for the 2012 SAMRA conference, including some analyses we did based on the structure of the network. Specifically, we identified people with the potential for influence based on their betweeness centrality and Authority (HITS). In addition, we also used a modularity algorithm to identify 5 clearly distinct communities within the graph. The results are for interest-sake only and should be interpreted within the limitations of the data."
This document outlines several proposed changes to the South African tax system that were announced in the 2013 budget speech, including:
1) Retirement savings reforms that will treat employer contributions as taxable fringe benefits and allow individuals to deduct up to 27.5% of income for retirement fund contributions up to R350,000.
2) The introduction of tax-preferred savings accounts with an annual contribution limit of R30,000 and lifetime limit of R500,000.
3) The implementation of an automated tax clearance system and an employment incentive for first-time job seekers.
4) A 1% tax on gross gambling revenue to be implemented by the end of 2013.
The document discusses a case study on the use and production of open educational resources (OER) and open courseware (OCW) by academics in South African higher education institutions. The study found that academics use OER/OCW for several reasons, including making additional materials available to students, improving their own subject knowledge, and revising curriculum. Common types of OER/OCW used included videos, images, and lecture slides. The majority of respondents also reported using open access journals. The study provides insights into how OER/OCW are being utilized in South African higher education.
South African & African Digital Stats PUB QUIZAndy Hadfield
People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.
Social Media Marketing Plan - Strategy BreakdownLawrence Tam
Social Media Marketing Plan and how to break it down in these slides for your own business ASAP. Define your goals in social media marketing and have the plan get to work.
South African Blueprint on Standard and Norms on Youth and Child Care FacilitiesTendai Sigauke
The document outlines guidelines for the design and operation of secure care facilities in South Africa, including:
1. It provides an introduction and background on secure care facilities and defines them as residential facilities that ensure physical, behavioral, and emotional containment of young people in conflict with the law.
2. It outlines guiding principles for secure care facilities, including being child-centered, rights-based, and focusing on rehabilitation and reintegration.
3. It lists the requirements for an ideal secure care facility, including living quarters, recreation areas, medical facilities, schools, and administrative buildings.
Using network science to understand elections: the South African 2014 nationa...Socialphysicist
This presentation describes our research into the roughly one million tweets that we collected in the run-up to the 2014 national elections in South Africa. It uses a mixture of network theory and data science to unpack the main communities and topics of conversation. The paper won the Gold Award for Best Paper at the 2015 SAMRA conference.
This document discusses work breakdown structures (WBS), which are hierarchical decompositions of the work required to complete a project. It defines a WBS and provides examples. The key purposes of a WBS are to define the project scope, assist with communication and planning, and provide a framework for monitoring progress. The document outlines best practices for constructing a WBS, including ensuring it includes all deliverables and work, decomposing work into an appropriate level of detail, and using a coding scheme. Risks of a poorly constructed WBS include an incomplete project definition and scope creep.
Metrics-oriented approach on how to design [internet] marketing strategy, how to select customer acquisition channels. Plus a little bit on product strategy too.
The geography of topics from geo-referenced social media data in London - Guy...Guy Lansley
Recent years have seen an increased use of social media data as a cheaper alternative to more traditional methods of market research. Social media services generate a large quantity of data everyday and some of the data is available through their Application Programming Interfaces (APIs). This paper explores the data recorded through the Twitter social media service. In particular we are interested in the analysis of the content of Tweet messages. At the finest geographical level, this type of analysis can gauge very useful information to local planners in general and retail planners in particular. Whilst much past research on the Tweets' content has emphasized on exploring the sentiments users express in their messages, there has been limited attempts to link the geography of user generated topics across space to land use and activity. In this paper, we explore a hierarchy of popular themes of Tweet messages generated across Greater London, using a sample of over 9 million Tweets recorded in 2013. This paper will investigate how such themes are associated with particular land use categories and associated activities with an emphasis on high street locations. We first develop an appropriate aggregate spatial geography for the analysis of geo-referenced Tweets in order to obtain an accurate picture of user generated topics across space from a wider range of individuals. Unsupervised modelling techniques such as Latent Dirichlet Allocation (LDA) are explored to classify topics. Finally, we present the temporal variations in topic formulation and popularity, both daily temporally and seasonally
Presented by Guy Lansley, 2015
This document outlines the agenda for the Downtown Brantford BIA's annual general meeting. The agenda includes presentations on the 2013 annual report, 2014 budget and levy, 2013 marketing report, and a general discussion period. It also recognizes the 2013 Downtown Champion of the Year, which is Freedom House, for their various community initiatives in downtown Brantford.
This document summarizes research analyzing the Norwegian Twittersphere. It describes how over 967,000 Norwegian Twitter accounts were identified and their follower networks were mapped. The Norwegian accounts were clustered into different topic groups like politics, music, and news. Over time from 2006-2015 the number and types of clusters grew. Town and county level data on accounts was also analyzed. The research is part of ongoing work to understand how social media impacts agenda setting during election campaigns.
The document provides an overview of social media tools and their use in Pakistan. It finds that television, radio, and newspapers still dominate but Facebook has 6.4 million users, Twitter 2.5 million, and YouTube 7 million users in Pakistan. The top topics discussed are the growth of social media platforms and their advantages for sharing content. Measurement tools for social media are also outlined. The conclusion emphasizes that social media is growing rapidly in Pakistan and highlights the opportunity for its use.
The document provides an overview of social media tools and their use in Pakistan. It finds that television, radio, and newspapers still dominate but Facebook has 6.4 million users, Twitter 2.5 million, and YouTube 7 million users in Pakistan. It also outlines the top social media platforms globally and their key features. Finally, it discusses best practices for social media engagement and tools for measuring and analyzing social media impact and conversations.
TheSocialArchitects 2015 Hashtag Campaign Impressions http://bit.ly/SocArchitects #SocArch Created nearly 3.4 BILLION Impressions for clients & orchestrated a unique eco-system of more than 200 “Peer-to-Peer” global influencers
The document discusses the impact of video-on-demand (VOD) and over-the-top (OTT) platforms on large media conglomerates in India. It notes that digitization has opened opportunities for VOD and OTT services in India's traditionally pay-TV dominant market. It then outlines the strategies used by both domestic and international media firms to tackle the rise of OTTs, including launching dedicated video OTT platforms, publishing content libraries online, and using multi-channel engagement to retain viewers. Both short-term strategies like publishing on third-party OTTs as well as long-term dedicated platform strategies are discussed.
Twitter provides opportunities for social commerce and engagement with customers throughout the consumer purchase funnel. Analytics show Twitter users are open to brand promotions and that social media influences purchasing decisions. Twitter advertising products can help drive brand awareness, generate leads, and increase app installs and online conversions by targeting users with tailored audiences and time-based events.
This document summarizes a presentation given at the British Library about opening up their digital collections. It discusses what digital collections are, examples from the British Library including collections of books, newspapers, maps and more. It covers challenges around copyright and access, and examples of projects people have done with openly licensed digital content from the Library including visualizations, annotations and extracting text for analysis. The presentation aims to explore how the Library can better support access and reuse of their digital collections.
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including recruitment goals, rounds, and timeline. Potential earnings for artists, customers, and industry professionals from participating in the network are listed. Next steps encourage signing up and sharing information to build awareness of the network.
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including free style, sweet 16, and live final rounds to determine regional and potential national champions. The roles and compensation for artists, customers, and industry professionals on the network are defined.
The document summarizes the activities and accomplishments of the Nashville Downtown Partnership for 2013. Key points include:
- The Clean Team removed over 85,000 pounds of trash and graffiti from the 371-acre Central Business Improvement District (CBID) area.
- Public space management such as the Clean Team, Safety Team, and landscaping accounts for over half of the CBID budget.
- Outreach efforts housed 24 formerly homeless individuals who had over 2,600 previous arrests, preventing over 900 future arrests.
- Downtown residential and commercial real estate markets are booming, with rising housing prices, rental occupancy at 98%, and 3,500 more units planned by 2017.
-
Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014SignUp.com
This session explores how the explosion of social media platforms like Facebook, Twitter, Pinterest and Youtube are transforming how foundations, public charities and social welfare organizations accomplish their Good work. Discussion will include the rules regarding nonprofit advocacy, fundraising and voter registration on the social web including the legal risks.
Presentation 1 | Citizens for the City, Neighbourhood Improvement Partnershi...Sensing Local
The document describes the Citizens for the City Neighbourhood Improvement Partnership Challenge, which provides grants for community-led projects that improve neighbourhoods. Eligible groups can apply to receive up to 15 lakhs for projects focused on sectors like mobility, public safety, public spaces, off-grid initiatives, waste management and the environment. The initiative aims to empower local communities to solve problems and showcase examples of corporate social responsibility and civic engagement. Support is provided to help applicants develop proposals and connect with experts.
Social Media Marketing Plan - Strategy BreakdownLawrence Tam
Social Media Marketing Plan and how to break it down in these slides for your own business ASAP. Define your goals in social media marketing and have the plan get to work.
South African Blueprint on Standard and Norms on Youth and Child Care FacilitiesTendai Sigauke
The document outlines guidelines for the design and operation of secure care facilities in South Africa, including:
1. It provides an introduction and background on secure care facilities and defines them as residential facilities that ensure physical, behavioral, and emotional containment of young people in conflict with the law.
2. It outlines guiding principles for secure care facilities, including being child-centered, rights-based, and focusing on rehabilitation and reintegration.
3. It lists the requirements for an ideal secure care facility, including living quarters, recreation areas, medical facilities, schools, and administrative buildings.
Using network science to understand elections: the South African 2014 nationa...Socialphysicist
This presentation describes our research into the roughly one million tweets that we collected in the run-up to the 2014 national elections in South Africa. It uses a mixture of network theory and data science to unpack the main communities and topics of conversation. The paper won the Gold Award for Best Paper at the 2015 SAMRA conference.
This document discusses work breakdown structures (WBS), which are hierarchical decompositions of the work required to complete a project. It defines a WBS and provides examples. The key purposes of a WBS are to define the project scope, assist with communication and planning, and provide a framework for monitoring progress. The document outlines best practices for constructing a WBS, including ensuring it includes all deliverables and work, decomposing work into an appropriate level of detail, and using a coding scheme. Risks of a poorly constructed WBS include an incomplete project definition and scope creep.
Metrics-oriented approach on how to design [internet] marketing strategy, how to select customer acquisition channels. Plus a little bit on product strategy too.
The geography of topics from geo-referenced social media data in London - Guy...Guy Lansley
Recent years have seen an increased use of social media data as a cheaper alternative to more traditional methods of market research. Social media services generate a large quantity of data everyday and some of the data is available through their Application Programming Interfaces (APIs). This paper explores the data recorded through the Twitter social media service. In particular we are interested in the analysis of the content of Tweet messages. At the finest geographical level, this type of analysis can gauge very useful information to local planners in general and retail planners in particular. Whilst much past research on the Tweets' content has emphasized on exploring the sentiments users express in their messages, there has been limited attempts to link the geography of user generated topics across space to land use and activity. In this paper, we explore a hierarchy of popular themes of Tweet messages generated across Greater London, using a sample of over 9 million Tweets recorded in 2013. This paper will investigate how such themes are associated with particular land use categories and associated activities with an emphasis on high street locations. We first develop an appropriate aggregate spatial geography for the analysis of geo-referenced Tweets in order to obtain an accurate picture of user generated topics across space from a wider range of individuals. Unsupervised modelling techniques such as Latent Dirichlet Allocation (LDA) are explored to classify topics. Finally, we present the temporal variations in topic formulation and popularity, both daily temporally and seasonally
Presented by Guy Lansley, 2015
This document outlines the agenda for the Downtown Brantford BIA's annual general meeting. The agenda includes presentations on the 2013 annual report, 2014 budget and levy, 2013 marketing report, and a general discussion period. It also recognizes the 2013 Downtown Champion of the Year, which is Freedom House, for their various community initiatives in downtown Brantford.
This document summarizes research analyzing the Norwegian Twittersphere. It describes how over 967,000 Norwegian Twitter accounts were identified and their follower networks were mapped. The Norwegian accounts were clustered into different topic groups like politics, music, and news. Over time from 2006-2015 the number and types of clusters grew. Town and county level data on accounts was also analyzed. The research is part of ongoing work to understand how social media impacts agenda setting during election campaigns.
The document provides an overview of social media tools and their use in Pakistan. It finds that television, radio, and newspapers still dominate but Facebook has 6.4 million users, Twitter 2.5 million, and YouTube 7 million users in Pakistan. The top topics discussed are the growth of social media platforms and their advantages for sharing content. Measurement tools for social media are also outlined. The conclusion emphasizes that social media is growing rapidly in Pakistan and highlights the opportunity for its use.
The document provides an overview of social media tools and their use in Pakistan. It finds that television, radio, and newspapers still dominate but Facebook has 6.4 million users, Twitter 2.5 million, and YouTube 7 million users in Pakistan. It also outlines the top social media platforms globally and their key features. Finally, it discusses best practices for social media engagement and tools for measuring and analyzing social media impact and conversations.
TheSocialArchitects 2015 Hashtag Campaign Impressions http://bit.ly/SocArchitects #SocArch Created nearly 3.4 BILLION Impressions for clients & orchestrated a unique eco-system of more than 200 “Peer-to-Peer” global influencers
The document discusses the impact of video-on-demand (VOD) and over-the-top (OTT) platforms on large media conglomerates in India. It notes that digitization has opened opportunities for VOD and OTT services in India's traditionally pay-TV dominant market. It then outlines the strategies used by both domestic and international media firms to tackle the rise of OTTs, including launching dedicated video OTT platforms, publishing content libraries online, and using multi-channel engagement to retain viewers. Both short-term strategies like publishing on third-party OTTs as well as long-term dedicated platform strategies are discussed.
Twitter provides opportunities for social commerce and engagement with customers throughout the consumer purchase funnel. Analytics show Twitter users are open to brand promotions and that social media influences purchasing decisions. Twitter advertising products can help drive brand awareness, generate leads, and increase app installs and online conversions by targeting users with tailored audiences and time-based events.
This document summarizes a presentation given at the British Library about opening up their digital collections. It discusses what digital collections are, examples from the British Library including collections of books, newspapers, maps and more. It covers challenges around copyright and access, and examples of projects people have done with openly licensed digital content from the Library including visualizations, annotations and extracting text for analysis. The presentation aims to explore how the Library can better support access and reuse of their digital collections.
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including recruitment goals, rounds, and timeline. Potential earnings for artists, customers, and industry professionals from participating in the network are listed. Next steps encourage signing up and sharing information to build awareness of the network.
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including free style, sweet 16, and live final rounds to determine regional and potential national champions. The roles and compensation for artists, customers, and industry professionals on the network are defined.
The document summarizes the activities and accomplishments of the Nashville Downtown Partnership for 2013. Key points include:
- The Clean Team removed over 85,000 pounds of trash and graffiti from the 371-acre Central Business Improvement District (CBID) area.
- Public space management such as the Clean Team, Safety Team, and landscaping accounts for over half of the CBID budget.
- Outreach efforts housed 24 formerly homeless individuals who had over 2,600 previous arrests, preventing over 900 future arrests.
- Downtown residential and commercial real estate markets are booming, with rising housing prices, rental occupancy at 98%, and 3,500 more units planned by 2017.
-
Social Media Savvy, Tips & Traps for Nonprofits & Foundations - UTCLE 2014SignUp.com
This session explores how the explosion of social media platforms like Facebook, Twitter, Pinterest and Youtube are transforming how foundations, public charities and social welfare organizations accomplish their Good work. Discussion will include the rules regarding nonprofit advocacy, fundraising and voter registration on the social web including the legal risks.
Presentation 1 | Citizens for the City, Neighbourhood Improvement Partnershi...Sensing Local
The document describes the Citizens for the City Neighbourhood Improvement Partnership Challenge, which provides grants for community-led projects that improve neighbourhoods. Eligible groups can apply to receive up to 15 lakhs for projects focused on sectors like mobility, public safety, public spaces, off-grid initiatives, waste management and the environment. The initiative aims to empower local communities to solve problems and showcase examples of corporate social responsibility and civic engagement. Support is provided to help applicants develop proposals and connect with experts.
This document discusses the growth and impact of social media. It notes that social media has grown exponentially, with over 5 billion people (70% of the world's population) now having photos on Flickr and 2 out of 3 people using social media globally. Young people now spend more time on social media than reading emails. The document suggests businesses should engage with social media as their customers, partners, competitors and others are increasingly using these channels. It provides examples of how different types of businesses and individuals can utilize various social media tools for purposes like networking, marketing, feedback and more.
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
This is a Social Media Audit for one of the biggest Rugby tournaments in the world, Super Rugby. The Social Media Audit was conducted to see how Super Rugby Teams are performing on Social Media and If they’re performance is making an Impact in their country.
Social Media Audit for Short Term Insurance Companies ZASocial Media
We compiled a social media audit that looks at the 8 top short term insurance companies in South Africa and monitored their Twitter activities to track the performance of their social media efforts.
This infographic summarizes the Twitter reaction to South Africa's 2014 budget speech, which was delivered on February 26th by Pravin Gordhan. It found that there were over 1,200 tweets regarding the budget speech between 6am and 8pm on February 26th. The most popular hashtags used were #SABudget, #BudgetSpeech, and #NationalBudget. The topic that received the most tweets was tax, which accounted for 49% of tweets.
State Of The Nation Address 2014 - InfographicZASocial Media
The infographic summarizes Twitter activity and reaction around South Africa's 2014 State of the Nation address between February 13th and 14th. It found over 21,000 tweets using the hashtag #SONA2014 from over 8,400 unique users. Corruption was the most mentioned topic at 27% of tweets, followed by jobs at 25%. The president and allegations of corruption at his private residence were the most mentioned users. The top devices used were Android phones, iPhones, and desktop computers.
Social Media Report - State of the Nation Address 2014ZASocial Media
The document analyzes social media mentions and sentiment regarding issues addressed in South African President Jacob Zuma's State of the Nation addresses from 2009 to 2014. It tracks keywords and mentions on Twitter related to education, poverty, crime, the economy, and other issues. For each topic, it shows the number of mentions in previous addresses, Twitter mentions over time, top keywords, and breakdown of sentiment. The goal is to see which issues the president focused on and how the public reacted to them on social media compared to past years.
Social Media Audit - Political Party LeadersZASocial Media
This document summarizes a social media audit of several South African political party leaders conducted from January 6th to February 7th, 2014. It analyzes the Facebook and Twitter presence of 9 leaders, including Julius Malema and Jacob Zuma. For each leader, it provides metrics like number of Facebook fans, Twitter followers, and mentions. Overall insights found that Helen Zille had the highest Facebook reach while Julius Malema had the most Twitter mentions. The audit provides context on measured social media metrics and evaluates the online influence of these political figures.
This social media audit of major South African grocery stores analyzes their performance on Facebook and Twitter from December 21, 2013 to January 20, 2014. Key metrics examined include engagement, fan growth, and mentions. The audit found that Pick n Pay had the most Facebook fans while Game had the fewest. Shoprite had the highest Facebook engagement rate and Fruit & Veg City the lowest. On Twitter, Woolworths had the most followers and Fruit & Veg City the fewest. Woolworths also had the most @mentions while Pick n Pay was the most active grocery store.
Updated: Social Media Audit - South African Political PartiesZASocial Media
This document summarizes the results of a social media audit of eight major South African political parties from December 16, 2013 to January 15, 2014. The Economic Freedom Fighters had the most Facebook fans while the Inkhatha Freedom Party had the fewest. The Democratic Alliance had the highest Facebook engagement rate. On Twitter, the African National Congress had the most followers and mentions, while the Democratic Alliance was the most active party. The audit analyzed each party's performance on Facebook and Twitter based on metrics such as fan growth, engagement, and reach.
Updated: Social Media Audit - Banking Report 2014ZASocial Media
This document summarizes the results of a social media audit of five major South African banks - Standard Bank, ABSA, FNB, Nedbank, and Capitec Bank - across Facebook, Twitter, YouTube, Google Plus, LinkedIn, and Pinterest from December 14, 2013 to January 13, 2014. The audit analyzed metrics like fan count, engagement rates, follower growth, mentions and demographics for each bank on each channel. Overall, FNB was found to have the largest total fan base across social media, while Nedbank had the highest Facebook engagement and was most active on Twitter.
Social Media Audit - South Africa's Top Beer BrandsZASocial Media
This document provides a social media audit of the top beer brands in South Africa from November 1-30, 2013. It analyzes the performance of each brand on Facebook and Twitter based on metrics like engagement, fan growth, reach and mentions. On Facebook, Heineken had the most fans and mentions while Hansa Pilsener had the highest engagement. On Twitter, Heineken and Castle Lite had the largest reach and following respectively. The document also provides insights into each brand's influencers, popular topics and geographic distribution of social media activity.
Social Media Audit - International Cricket TeamsZASocial Media
This social media audit analyzed the top international cricket teams on Facebook and Twitter from November 9th to December 9th, 2013. On Facebook, the Indian cricket team had the most fans at over 9 million, while Cricket South Africa had the most mentions at over 1 million. On Twitter, the Indian cricket team had the most followers at over 688,000, while Cricket Australia had the highest cumulative reach at over 159 million. The audit provided insights on fan growth, engagement, reach, and popular topics for each cricket team on both Facebook and Twitter.
The document displays Twitter mention statistics for Nelson Mandela over multiple time frames and locations. It shows the number of tweets mentioning Mandela each day from December 5-10, as well as overall mentions in the 12 hours after his death. Additional charts compare Mandela's mentions to other notable people after their deaths and show top country mentions of Mandela from December 5-6, 2013.
The document discusses content strategy and its key elements. It defines a content strategy as the careful planning, continuous development, and ongoing management of content to achieve objectives. An effective content strategy requires discovering buyer personas, setting objectives, creating an editorial calendar, and understanding how to link content across different platforms. It emphasizes the importance of a content strategy for attracting and engaging the right audiences while building trust over time.
South African Social Media Banking Industry ReportZASocial Media
This document summarizes a social media audit of the top 5 banks in South Africa on Facebook from September 9th to October 9th 2013. It finds that FNB has the most Facebook fans at 3.9% of South African Facebook users, while Capitec has the fewest at 0.6%. Though FNB has the highest total people talking about it, ABSA has the highest engagement rate with its fans at 2.8%. The audit also finds that Johannesburg has the most bank fans on Facebook and that people aged 25-34 are the most common demographic for bank pages.
This document provides an overview of business blogging, including defining what a business blog is, the importance and benefits of blogging, best practices for business blogging, and how to start a business blog. Key points covered include that a business blog is a hub for businesses to share information with customers and prospects, blogging can drive website traffic, convert visitors to leads, and position the business as a thought leader. Guidelines discussed range from writing consistently and having a goal in mind, to educating readers and entertaining them with stories. The document also briefly touches on careers in content creation and different blogging platform options.
The document discusses content strategy and provides guidance on creating and implementing an effective content strategy. It defines content strategy as careful planning, continuous development and ongoing management of web content. It explains that a content strategy is needed to attract and engage customers, maximize web content and prioritize messaging. The document then offers tips for creating a content strategy, such as defining objectives, creating buyer personas, developing primary and secondary messaging, building an editorial calendar and understanding how to link different platforms. It emphasizes linking platforms and tailoring content to each platform as part of an effective implementation strategy.
This document provides guidance on live tweeting best practices. It discusses the different types of live tweets like commentary, reporting, and verbatim tweets. It emphasizes the importance of spelling, grammar, and using hashtags. It also recommends making tweets conversational, adding photos, letting others contribute, thanking organizers, and using tools to track event hashtags. The overall goal is to effectively engage audiences through real-time social media coverage of events.
The document provides an overview of inbound marketing. It defines inbound marketing as advertising a brand through blogs, videos, emails and other content. It explains that inbound marketing is important because it allows businesses to advertise to a large audience at a relatively low cost while engaging customers. The document also outlines the inbound marketing methodology of attracting an audience with content, converting them with calls to action and landing pages, closing sales, and delighting customers after the sale. It provides examples and discusses some common career paths in inbound marketing such as online community manager, blogger, and analyst.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
2. Introduction
• This is a Social Media Audit of the 10 biggest Malls in
South Africa (In terms of m2).
• The time frame of the audit was from 15th October – 15th
November 2013.
• The Social Media channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of the Malls
on Facebook: Engagement, Fan Growth and Conversation
Breakdown.
• The criteria used to assess the performance of Malls on
Twitter: Engagement, Fan Growth and Cumulative reach.
3. Glossary
• People Talking About This (PTAT) - The number of people talking about
your Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people who mentioned any of the
Malls anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the
@name of the Mall.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the
original tweet composer.
4. Top 10 Biggest (m2) Malls In SA
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Gateway Theatre of Shopping – 180 000 m2
Sandton City - 158 000 m2
Canal Walk Shopping Centre - 141 000 m2
Eastgate Shopping Centre - 121 000 m2
Menlyn Park Shopping Centre - 119 124 m2
Westgate Shopping Centre - 109 000 m2
The Pavilion Shopping Centre – 108 000 m2
Centurion Mall – 105 000 m2
Cresta Mall – 94 000 m2
Clearwater Mall – 90 000 m2
5. g
Gateway Mall
Page Insights
Fans: 22 600
qqqqqqqqqqq
People Talking About This: 750
qqqqqqqqqqq
Most Popular City: Durban
Most Popular Age Group: 25 - 34
Facebook Mentions: 32 000 people
Time Frame: 15 Oct – 15 November
Gateway mall has 3,3% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q39% w61%
6. g
Gateway Mall
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion – 22 000
J Consumer Electronics -
20
Long Distance Relationship
Engaged
660
Newlyweds
1200
Mentions
Single
15400
Dancing
15400
Pop Culture
12 200
86054
500
9600
= Alcoholic Beverages – 10 800
F Food & Dining – 26 000
W Home & Garden – 9 600
M Movies – 24 000
Interest/Activities
11200
Cooking
Time Frame: 15 Oct – 15 November
8200
6800
Charity
4200
Computer Environment
Programming
Interests & Activities
1640
840
200
DIY
Education
Event
Planners
7. t
Gateway Mall
Twitter Insights
Followers: 6996
Location of Tweets
370
qqqqqqqqq
Tweets
112
Mentions: 828
130
338
360
Original
Retweets
Replies
Most Popular Day: 12th Nov 2013
Most Popular City: Kwa-Zulu-Natal
Cumulative Reach: 1.7 Million
Time Frame: 15 Oct – 15 November
56
51
4
KZN
Free State Gauteng
Western
Cape
Eastern
Cape
Provinces
Device Used For Tweets
j35% o65%
Web
Mobile
8. g
Gateway Mall
Insights
• Gateway Mall is the largest Mall in South Africa and has the 4th largest page on
Facebook .
• Gateway Mall has 3.3% engaged users on their Facebook page.
• Gateway Mall has over 32 000 mentions on Facebook, 61% by Females and
39% by Males.
• Of the people that mentioned Gateway Mall on Facebook, 9 600 are Single and
1 200 Newlyweds.
• The most popular interests and activities among people that mentioned Gateway
Mall on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Gateway Mall on
Facebook are Movies and Food.
• The least popular topics among people who mentioned Gateway Mall on
Facebook are Home/Garden & Alcoholic beverages.
* For recommendations on usage of data see full report
9. g
Sandton City
Page Insights
Fans: 15 146
qqqqqqqqq
People Talking About This: 739
qqqqqqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 102 000 people
Time Frame: 15 Oct – 15 November
Sandton City has 4% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q50% w49%
10. g
Sandton City
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
D Fashion –54 000
J Consumer Electronics -
40
Engaged
2400
Newlyweds
3400
Single
30000
Mentions
= Alcoholic Beverages – 28 000
F Food & Dining – 64 000
W Home & Garden – 20 000
M Movies – 64 000
Interest/Activities
44000
30000
Dancing
28 000
86054
1660
Pop Culture
22000
Cooking
Time Frame: 15 Oct – 15 November
19200
Charity
14200
7200
Computer Environment
Programming
Interests & Activities
3000
1920
600
DIY
Education
Event
Planners
11. t
Sandton City
Twitter Insights
Followers: 15 083
Location of Tweets
683
qqqqqq
Tweets
97
Mentions: 1321
209
509
603
Original
Retweets
Replies
Most Popular Day: 5th Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 5,7 Million
Time Frame: 15 Oct – 15 November
58
20
4
Gauteng Free State Western
Cape
Provinces
KZN
Eastern
Cape
Device Used For Tweets
j32% o68%
Web
Mobile
12. g
Sandton City
Insights
• Sandton City is the 2nd largest Mall in South Africa and has the 5th largest page
on Facebook .
• Sandton City has 4% engaged users on their Facebook page.
• Sandton City over 102 000 mentions on Facebook, 49% by Females and 50%
by Males.
• Of the people that mentioned Sandton City on Facebook, 30 000 are Single and
are 3 400 Newlyweds .
• The most popular interests and activities among the people that mentioned
Sandton City on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Sandton City on
Facebook are Movies and Food.
• The least popular topics among the people who mentioned Sandton City on
Facebook are Home/Garden and Consumer Electronics .
* For recommendations on usage of data see full report
13. g
Canal Walk
Page Insights
Fans: 86 054
qqqqqqqqqqqqqqqq
People Talking About This: 3 964
qqqqqqqqqqqqqqqq
Most Popular City: Cape Town
Most Popular Age Group: 18 - 34
Facebook Mentions: 116 000 people
Time Frame: 15 Oct – 15 November
Canal Walk has 4,6% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q25% w72%
14. g
Canal Walk
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion – 72 000
J Consumer Electronics – 76 000
100
Long Distance Relationship
Engaged
86054
2200
2800
Newlyweds
4600
Mentions
Single
38000
Interest/Activities
60000
38000
Dancing
= Alcoholic Beverages – 34 000
F Food & Dining – 86 000
W Home & Garden – 86 000
m Movies – 80 000
Cooking
28000
Charity
Time Frame: 15 Oct – 15 November
19200
13400
4600
Computer Environment
DIY
Programming
Interests & Activities
4200
2200
1040
Pop Culture
Education
Event
Planners
15. t
Canal Walk
Twitter Insights
Followers: 4 001
Location of Tweets
873
Tweets
qqqqq
Mentions: 1 439
384
826
229
30
11
1
Original
Retweets
Replies
Most Popular Day: 7th Nov 2013
Most Popular City: Cape Town
Cumulative Reach: 1,3 Million
Time Frame: 15 Oct – 15 November
49
Western Free state Gauteng
Cape
Provinces
KZN
Eastern
Cape
Device Used For Tweets
j32% o68%
Web
Mobile
16. g
Canal Walk
Insights
• Canal Walk is the 3rd largest Shopping Centre in South Africa and has the largest
Facebook page.
• Canal Walk has 4,6% engaged users on their Facebook page.
• Canal Walk has over 116 00 mentions on Facebook, 72% by Female and 25%
by Males.
• Of the people that mentioned Canal Walk on Facebook, 38 000 are Single and 4
600 are Newlyweds.
• The most popular interests and activities among the people who mentioned Canal
Walk on Facebook are Dancing & Cooking.
• The most popular topics among the people who mentioned Canal Walk on
Facebook are Food and Home/Gardening.
• The least popular topics among the people who mentioned Canal Walk on
Facebook are Fashion & Alcohol .
* For recommendations on usage of data see full report
17. g
Eastgate Mall
Page Insights
Fans: 6 441
qqqqqq
People Talking About This: 191
qqqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 20 000 people
Time Frame: 15 Oct – 15 November
East Gate mall has 2,9%
engaged Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q45% w54%
18. g
Eastgate Mall
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion – 12 800
J Consumer Electronics -
20
Engaged
Newlyweds
740
Long Distance Relationship
Mentions
Dancing
= Alcoholic Beverages – 7 400
F Food & Dining – 14 400
W Home & Garden – 5 400
M Movies – 14 200
1040
Single
9000
7 600
86054
560
5800
Interest/Activities
6800
Pop Culture
5600
Cooking
Time Frame: 15 Oct – 15 November
4800
3400
Charity
1540
Computer Environment
Programming
Interests & Activities
820
380
140
DIY
Education
Event
Planners
19. t
Eastgate Mall
Twitter Insights
Followers: 661
Location of Tweets
qqqq
Tweets
118
Mentions: 187
27
70
90
6
1
Original
Retweets
Replies
Most Popular Day: 12th Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 357 721
Time Frame: 15 Oct – 15 November
8
Gauteng
Free State
Western
Cape
Provinces
KZN
Device Used For Tweets
j38% o62%
Web
Mobile
20. g
Eastgate Shopping Centre
Insights
• Eastgate Shopping Centre is the 4th largest Mall in South Africa and has the 7th
largest Facebook page.
• Eastgate Shopping Centre has 2.9% engaged users on their Facebook page.
• Eastgate Shopping Centre over 20 000 mentions on Facebook, 54% by Females
and 45% by Males.
• Of the people that mentioned Eastgate Shopping Centre on Facebook, 5 800 are
Single and 1 040 are Newlyweds.
• The most popular interests and activities among the people who mentioned
Eastgate Shopping Centre on Facebook like: Dancing & Popular Culture.
• The most popular topics among the people who mentioned Eastgate Shopping
Centre like Facebook are Movies and Food.
• The least popular topics among the people who mentioned Eastgate Shopping
Centre like Facebook are Home/Garden & Alcohol.
* For recommendations on usage of data see full report
21. g
Menlyn Park Mall
Page Insights
Fans: 4 179
qqqqq
People Talking About This: 73
qqqqq
Most Popular City: Pretoria
Most Popular Age Group: 25 - 34
Facebook Mentions: 9 200 people
Time Frame: 15 Oct – 15 November
Menlyn Park Mall has 1,7%
engaged Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q10% w89%
22. g
Menlyn Park Mall
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
D Fashion –3 800
J Consumer Electronics -
20
Engaged
340
Single
3800
3000
Interest/Activities
3600
Mentions
2600
Dancing
= Alcoholic Beverages – 1 800
F Food & Dining – 6 600
W Home & Garden – 1 900
M Movies – 7 200
320
Newlyweds
Pop Culture
1 980
86054
200
Charity
Time Frame: 15 Oct – 15 November
2200
1280
Cooking
720
Computer Environment
Programming
Interests & Activities
240
220
60
DIY
Education
Event
Planners
23. t
Menlyn Park Mall
Twitter Insights
Followers: 384
Location of Tweets
49
Mentions: 124
14
46 64
7
3
1
Original
Retweets
Replies
Most Popular Day: 30th Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 194 051
Time Frame: 15 Oct – 15 November
11
Tweets
qq
Gauteng Free State Western
Cape
Provinces
KZN
Eastern
Cape
Device Used For Tweets
j50% o50%
Web
Mobile
24. g
Menlyn Park Mall
Insights
• Menlyn Park Shopping Centre is the 5th largest Mall in South Africa and has the
8th largest Facebook page .
• Menlyn Park Shopping Centre has 1.7% engaged users on their Facebook page.
• Menlyn Park Shopping Centre over 9 200 mentions on Facebook, 89% by
Females and 10% by Males.
• Of the people that mentioned Menlyn Park Shopping Centre on Facebook, 3 000
are Single and 340 are Newlyweds .
• The most popular interests and activities among the people who mentioned
Menlyn Park Shopping Centre on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Menlyn Park
Shopping Centre on Facebook are Movies and Food.
• The least popular topics that people who mentioned Menlyn Park Shopping
Centre on Facebook are Home/Garden & Alcohol.
* For recommendations on usage of data see full report
25. g
Westgate Mall
Page Insights
Fans: 681
qqq
People Talking About This: 28
qqq
Most Popular City: Johannesburg
Most Popular Age Group: 25 - 34
Facebook Mentions: 1740 people
Time Frame: 15 Oct – 15 November
Westgate Mall has 4,1% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q48% w52%
26. g
Westgate Mall
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
Engaged
Newlyweds
D Fashion –780
J Consumer Electronics -
20
Mentions
= Alcoholic Beverages – 460
F Food & Dining – 1040
W Home & Garden – 260
M Movies – 1 180
40
60
Single
400
Interest/Activities
660
420
Dancing
460
86054
60
Pop Culture
400
Charity
Time Frame: 15 Oct – 15 November
320
140
Cooking
80
80
Computer
Education Environment
Programming
Interests & Activities
20
20
DIY
Event
Planners
27. t
Westgate Mall
Twitter Insights
Topics
Followers: 29
Location of Tweets
qqqqqq
Tweets
5
Mentions: 5
0
2
3
Original
Retweets
Replies
Most Popular Day: 23rd Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 17 033
Time Frame: 15 Oct – 15 November
Gauteng
Provinces
Device Used For Tweets
j60% o40%
Web
Mobile
28. g
Westgate Mall
Insights
• Westgate is the 6th largest Mall in South Africa and has the 10th largest page on
Facebook .
• Westgate has 4,1% engaged users on their Facebook page.
• Westgate has over 1 740 mentions on Facebook, 52% by Females and 48% by
Males.
• Of the people that mentioned Westgate on Facebook 400 are Single and 60 are
Newlyweds .
• The most popular interests and activities among the people who mentioned
Westgate on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Westgate like
Facebook are Movies and Food.
• The least popular topics that people who mentioned Westgate like Facebook are
Home/Garden and Alcohol.
Time Frame: 15 Oct – 15 November
29. g
The Pavilion Mall
Page Insights
Fans: 26 872
qqqqqqqqqq
People Talking About This: 1 189
qqqqqqqqqq
Most Popular City: Durban
Most Popular Age Group: 18 - 24
Facebook Mentions: 26 000 people
Time Frame: 15 Oct – 15 November
Pavillion Mall has 4,4% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q40% w59%
30. g
The Pavilion Mall
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion –16 600
J Consumer Electronics -
20
Long Distance Relationship
Engaged
620
Newlyweds
980
Mentions
Single
11800
Dancing
11200
Pop Culture
8 800
86054
460
6400
= Alcoholic Beverages – 8 200
F Food & Dining – 20 000
W Home & Garden – 7 600
M Movies – 18 000
Interest/Activities
8200
Cooking
Time Frame: 15 Oct – 15 November
6600
4400
Charity
2800
Computer Environment
Programming
Interests & Activities
1360
580
80
DIY
Education
Event
Planners
31. g
The Pavilion Mall
Insights
• Pavilion Mall is the 7th largest Mall in South Africa and has the 3rd largest page
on Facebook.
• Pavilion Mall has 4.4% engaged users on their Facebook page.
• Pavilion Mall over 26 000 mentions on Facebook, 59% by Females and 40% by
Males.
• From the people that mentioned Pavilion Mall on Facebook, 6 400 are Single and
980 Newlyweds.
• The most popular interests and activities among the people who mentioned
Pavilion Mall on Facebook are Dancing & Popular Culture.
• The most popular topics that people who mentioned Pavilion Mall on Facebook
are Movies and Food.
• The least popular topics that people who mentioned Pavilion Mall on Facebook
are Home/Garden & Alcohol
* For recommendations on usage of data see full report
32. g
Centurion Mall
Page Insights
Fans: 22 414
qqqqqqqq
People Talking About This: 64
qqqqqqqq
Most Popular City: Pretoria
Most Popular Age Group: 18 - 24
Facebook Mentions: 20 000 people
Time Frame: 15 Oct – 15 November
Canal Walk has 0,2% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q47% w56%
33. g
Centurion Mall
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
D Fashion – 8 200
J Consumer Electronics -
20
Engaged
= Alcoholic Beverages – 8 200
F Food & Dining – 16 000
W Home & Garden – 6 800
M Movies – 16 000
540
Newlyweds
8 800
86054
220
640
Single
5800
Mentions
Interest/Activities
9800
Dancing
7800
Pop Culture
6800
Cooking
Time Frame: 15 Oct – 15 November
6800
3800
Charity
2800
Computer Environment
Programming
Interests & Activities
1280
660
100
DIY
Education
Event
Planners
34. t
Centurion Mall
Twitter Insights
Followers: 206
Location of Tweets
Tweets
qqqqqq
Mentions: 35
0
15
20
4
3
1
Original
Retweets
Replies
Most Popular Day: 30th Oct 2013
Most Popular City: Pretoria
Cumulative Reach: 20 755
Time Frame: 15 Oct – 15 November
15
Gauteng Free state Western
Cape
Provinces
1
KZN
Limpopo
Device Used For Tweets
j31% o69%
Web
Mobile
35. g
Centurion Mall
Insights
• Centurion Mall is the 8th largest Mall in South Africa and has the 5th Largest
Facebook page.
• Centurion Mall has 0,2% engaged users on their Facebook page.
• Centurion Mall has over 20 000 mentions on Facebook, 56% by Female and
47% by Males.
• Of the people that mentioned Centurion Mall on Facebook, 5 800 are Single and
640 Newlyweds.
• The most popular interest and activities among the people who mentioned
Centurion Mall on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Centurion Mall on
Facebook are Food/Dining and Movies.
• The most popular topics among the people who mentioned Centurion Mall on
Facebook are Home/Garden and Alcohol.
* For recommendations on usage of data see full report
36. g
Cresta Mall
Page Insights
Fans: 960
qqq
People Talking About This: 3
qqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 6 800 people
Time Frame: 15 Oct – 15 November
Cresta Mall has 0,3% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q35% w64%
37. g
Cresta Mall
Fan Insights
Topics
Family Status
Expecting Parents
D Fashion – 4800
J Consumer Electronics -
20
Long Distance Relationship
Engaged
160
Newlyweds
160
Single
Mentions
3600
Dancing
3 000
86054
160
2400
= Alcoholic Beverages – 3 000
F Food & Dining – 5 600
W Home & Garden – 2 400
M Movies – 5 400
Interest/Activities
2800
Pop Culture
2400
Cooking
Time Frame: 15 Oct – 15 November
2000
1460
Charity
960
Computer Environment
Programming
Interests & Activities
400
140
60
DIY
Education
Event
Planners
38. t
Cresta Mall
Twitter Insights
Followers: 166
Location of Tweets
Tweets
qq
Mentions: 44
8
10 26
Original
Retweets
Replies
Most Popular Day: 21st Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 20 238
Time Frame: 15 Oct – 15 November
11
4
2
Gauteng
KZN
Provinces
Western Cape
Device Used For Tweets
j60% o40%
Web
Mobile
39. g
Cresta Mall
Insights
• Cresta Mall is the 9th largest Mall in South Africa and has 9th largest page on
Facebook .
• Cresta Mall has 0,3% engaged users on their Facebook page.
• Cresta Mall has over 6 800 mentions on Facebook, 35% by Female and 64%
by Males.
• Of the people that mentioned Cresta Mall on Facebook, 2 400 are Single and
160 Newlyweds.
• The most popular interest and activities among the people who mentioned Cresta
Mall on Facebook like Dancing & Popular Culture.
• The most popular topics among the people who mentioned Cresta Mall on
Facebook are Movies and Fashion.
• The most popular topics among the people who mentioned Cresta Mall on
Facebook are Home/Garden and Alcohol
* For recommendations on usage of data see full report
40. g
Clearwater Mall
Page Insights
Fans: 45 823
qqqqqqqqqqq
People Talking About This: 201
qqqqqqqqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 42 000 people
Time Frame: 15 Oct – 15 November
Clear Water has 0,4% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q36% w61%
41. g
Clearwater Mall
Fan Insights
Topics
Family Status
Expecting Parents
Long Distance Relationship
Engaged
Newlyweds
D Fashion – 24 000
J Consumer Electronics -
20
540
1180
2200
Mentions
Single
16800
Dancing
13000
=
F
W
13 400
86054
Alcoholic Beverages – 12 600
Food & Dining – 30 000
Home & Garden – 10 400
M Movies – 30 000
Interest/Activities
13800
Pop Culture
11699
Cooking
Time Frame: 15 Oct – 15 November
11000
6800
Charity
4400
Computer Environment
Programming
Interests & Activities
1800
940
220
DIY
Education
Event
Planners
42. t
Clearwater Mall
Twitter Insights
Location of Tweets
qqqqqq
36
Tweets
Followers: 553
Mentions: 52
4
10
38
Original
Retweets
Replies
Most Popular Day: 9th Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 54 247
Time Frame: 15 Oct – 15 November
3
Gauteng
Free state
Provinces
Device Used For Tweets
j56% o44%
Web
Mobile
43. g
Clearwater Mall
Insights
• Clearwater Mall is the 10th largest Mall in South Africa and has the 2nd largest
Facebook page .
• Clearwater Mall has 0,4% engaged users on their Facebook page.
• Clearwater Mall has over 42 00 mentions on Facebook, 55% by Females and
44% by Males.
• Of the people that mentioned Clearwater mall on Facebook 13 000 are Single
and 2 200 are Newlyweds.
• The most popular interests and activities among the people who mentioned
Clearwater mall on Facebook are Dancing & Popular Culture.
• The most popular topics among the people who mentioned Clearwater mall on
Facebook are Food/Dining and Fashion.
• The least popular topics among the people who mentioned Clearwater mall on
Facebook are Home/Garden % Alcohol.
* For recommendations on usage of data see full report
44. g
Malls Benchmark
f Fans
Number of Facebook Fans (15 Oct - 15 Nov)
Fans
86054
45823
26600
22600 22414
15146
6441
Canal
walk
Clear
Water
4179
Pavillion Gateway Centurion Sandton East Gate Menlyn
Malls
Time Frame: 15 Oct – 15 November
960
681
Cresta
Westgate
45. g
Malls Benchmark
f Engagement Rate
Engagement Rate (15 Oct – 15 Nov)
4,4
4,1
Engagement Rate
4,6
4
3,3
2,9
1,7
0,4
Canal
walk
Pavillion Westgate Sandton Gateway East Gate Menlyn
Malls
Time Frame: 15 Oct – 15 November
0,3
0,2
Clear
Water
Cresta
Centurion
46. g
Malls Benchmark
f Mentions
Facebook Mentions (15 Oct – 15 Nov)
116000
Mentions
102000
42000
32000
26000
20000
20000
9200
Canal
walk
Sandton
Clear
Water
Gateway Pavillion Centurion East Gate Menlyn
Malls
Time Frame: 15 Oct – 15 November
6800
Cresta
1740
Westgate
47. t
Malls Benchmark
t Followers
Number of Twitter Followers (15 Oct – 15 Nov)
Followers
15083
6996
4001
661
Sandton Gateway
Canal
walk
553
East Gate
Clear
Water
384
Menlyn Centurion
Malls
Time Frame: 15 Oct – 15 November
206
166
Cresta
29
Westgate Pavillion
48. u
Malls Bench Mark
t Mentions
Twitter Mention (15 Oct – 15 Nov)
1439
Twitter Mentions
1321
828
187
Canal
walk
125
52
Sandton Gateway East Gate Menlyn
Time Frame: 15 Oct – 15 November
Clear
Water
Malls
44
Cresta
35
5
Centurion Westgate Pavillion
49. u
Malls Benchmark
t Reach
Cumulative Reach (15 Oct – 15 Nov)
5700000
1700000 1300000
357721
194051
20755
20238
Centurion
Cresta
17033
Reach
54247
Sandton Gateway
Canal
walk
East Gate Menlyn
Clear
Water
Mall
Time Frame: 15 Oct – 15 November
Westgate Pavillion
50. g
Malls
f Insights
• Canal Walk is the Mall with the most Facebook Fans.
• Westgate is the Mall with the least Facebook Fans.
• Canal Walk is the Mall has the most engaging Facebook
page.
• Malls have an average of 2,5% engagement rate.
• The most popular age demographic amongst the Malls is
between 25 – 34 on Facebook.
• Sandton City is the only Mall that has more Male
Facebook fans than Females.
Time Frame: 15 Oct – 15 November
51. u
Malls
t Insights
•
•
•
•
Sandton City is the Mall with the most Followers.
Westgate is the Mall with the least Twitter Followers.
Canal Walk is the Mall has the most mentions on Twitter.
Westgate is the Mall that has the least mentions on
Twitter.
• Sandton City is the Mall that had the highest reach on
Twitter.
• Westgate is the Mall that had the lowest reach on
Twitter.
Time Frame: 15 Oct – 15 November
52. Recommendations
For strategic insights and recommendations,
see the detailed report here:
http://info.zasocialmedia.com/social-mediaaudit-south-african-malls
53. Tel: (011) 321 0201
www.zasocialmedia.com
audit@zasocialmedia.com
Compiled by:
Sandile Mayambala – Social Media
Analyst
@sanzasurf
Tela Litana– Content Strategist
& Social Media Manager
@tela_telz
Thobeka– Social Media Co-ordianator
ZASocial Media
@thob_tee