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Zine Digital Marketing Strategists
- 3. Zine Clients Zine is an award-winning Digital Media Agency operating internationally, developing Digital Marketing Strategies and Inbound Marketing Campaigns.
- 4. Digital Marketing Services Zine has a team of digital marketing specialists that can work with you and your clients as required to provide Search Marketing Services and deliver Brand positioning and Promotional campaigns via website content, blogging, social media and video channels. Through research and collaboration, we create content to help you engage with clients and generate sales – relationship building online to reflect your marketing messaging and help manage reputation.
- 6. IT’S TIME TO! OUR MARKETING!! TRANSFORM!
- 7. …the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. ! 7! DANIELLE SACKS! THE FUTURE OF ADVERTISING! FAST COMPANY, NOVEMBER 17, 2010! “
- 8. 8! 78% !of Internet users conduct product research online.!
- 9. 9! SOURCE: COMSCORE, AUGUST 2010 10.3 Billion! ! searches are conducted every month on Google. !
- 10. 10! SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010 SOCIAL NETWORKS/BLOGS ONLINE ! GAMES EMAIL PORTALS VIDEOS/MOVIES = 1 MINUTE US Internet users spend !3x more !minutes on blogs & social networks than on email.!
- 11. Companies that blog get ! website visitors.! 11! SOURCE: HUBSPOT, 2010 55% more
- 12. 12! 57% !of businesses have acquired a customer through their company blog." SOURCE: HUBSPOT, 2011
- 13. 13! SOURCE: HUBSPOT, 2011 67%of B2C companies and 41% of B2B companies! have acquired a customer through Facebook.!
- 14. 14! SOURCE: HUBSPOT, 2011
- 15. 15! Inbound marketing costs 62% less per lead than traditional, outbound marketing.! AVG COST/LEAD: $143! AVG COST/LEAD: $373! OUTBOUND! INBOUND! SOURCE: HUBSPOT, 2011
- 16. We need to stop interrupting what people are interested in & be what people are interested in.” " 16! CRAIG DAVIS! CHIEF CREATIVE OFFICER, WORLDWIDE! J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)! “ Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. !
- 17. 17! The bad news: We’re way behind.! The good news: We can transform & WIN!!!!
- 18. 18! This should be our new marketing mix.! • “Permission”-based! • Avg response rate 20-50% • “Interruption”-based! • Avg response rate: 1-5%
- 19. 19! Make stuff people want. ! 1 START CREATING/PUBLISHING CONTENT THAT IS HELPFUL & VALUABLE TO OUR CUSTOMERS: ! • FAQS! • HOW-TO’S! • EBOOKS! • VIDEOS! • BLOG!
- 20. 20! Be ! generous.!2 • THE MORE WE GIVE, THE MORE WE’LL GET! ! • INCREASE # OF PAGES & INBOUND LINKS! • BUILD TRUST, CREDIBILITY, & GOOD WILL!
- 21. 21! Rock our keywords.!3 • GET ON PAGE 1!! • DOUBLE TRAFFIC • CUT PPC SPENDING IN HALF
- 22. 22! Give great directions.! 4 • CREATE RELEVANT LANDING PAGES! • CLEAR CALLS TO ACTION! • COMPELLING OFFERS!
- 23. 23! Invest wisely.!5 “IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”
- 24. WHAT IS INBOUND MARKETING? An Overview of the Inbound Philosophy, Methodology, and Tool Set. Brought to you by
- 25. The inbound philosophy is backed by a methodology that helps brands attract, convert, close, and delight visitors, leads and customers through a variety of channels such as social media, blogging, SEO, landing pages, forms, and email. THE METHODOLOGY.
- 26. Blog Social Media Keywords Pages Calls-to-Action Landing Pages Forms Contacts Email Workflows Lead Scoring CRM Integrations Social Media Smart-Calls-to- Action Email Workflows Attract Convert Close Delight Strangers Visitors Leads Customers Promoters STEP 1: ATTRACT STRANGERS AND TURN THEM INTO WEBSITE VISITORS.
- 27. Blog Social Media Keywords Pages Calls-to-Action Landing Pages Forms Contacts Email Workflows Lead Scoring CRM Integrations Social Media Smart-Calls-to- Action Email Workflows Attract Convert Close Delight Strangers Visitors Leads Customers Promoters STEP 2: CONVERT WEBSITE VISITORS INTO LEADS.
- 28. Blog Social Media Keywords Pages Calls-to-Action Landing Pages Forms Contacts Email Workflows Lead Scoring CRM Integrations Social Media Smart-Calls-to- Action Email Workflows Attract Convert Close Delight Strangers Visitors Leads Customers Promoters STEP 3: CLOSE LEADS INTO CUSTOMERS THROUGH LEAD NURTURING.
- 29. Blog Social Media Keywords Pages Calls-to-Action Landing Pages Forms Contacts Email Workflows Lead Scoring CRM Integrations Social Media Smart-Calls-to- Action Email Workflows Attract Convert Close Delight Strangers Visitors Leads Customers Promoters STEP 4: DELIGHT CUSTOMERS TO TURN THEM INTO PROMOTERS OF YOUR BRAND.
- 31. What is ? All-in-one inbound marketing software.
- 32. BUYING CYCLE