Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
We are a creative marketing agency, designed to provide promotion, production and publicity to our clients, helping to build their brand and increase their bottom line.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
We are a creative marketing agency, designed to provide promotion, production and publicity to our clients, helping to build their brand and increase their bottom line.
Steve Phipps of LunaWeb presents to the Sales and Marketing Society of Memphis. How to evaluate your website's performance in terms of lead generation and what tools you can use to ramp up your website as a lead generation tool.
Now, technology allowed us to shop for bargains at any time, within the comfort of our homes, but how do you attract people and get them to spend their money on your webshop?
For those who think B2B sales cycle is the same as B2C, then that's not true! B2C marketing is done with a focus to make immediate sales, wherein B2B prospects require more in- depth informations and is much longer process.
To attract B2B buyers, has always been a daunting tasks for business owners. No buyers = no profit and no business. Attracting B2B buyers is crucial and requires a well-planned marketing strategy to prosper.
Glimpse uses AI to convert your camera's feed into business information like customer demographics, footfalls, sales conversion, customer journey and much more
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
A brief setting for developing your content marketing strategy for hotels. Delivered at the Hotel Marketing Conference 2016. These slides set the scene in terms of how customers have changed and how we need to identify our audience and develop engaging content to secure their loyalty.
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
B2B marketing strategies and ideas for your businessEmail On Business
B2B marketing is a popular concept for any business to get leads. Following these tips will give you more weight to your B2B Marketing strategies.
https://emailonbusiness.com/b2b-mailing-list/
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
7 Pillars of Modern Marketing, Presented by ReachLocal Chief Marketing Officer Todd Ebert at CeBIT Australia 2014. This presentation provides an overview of seven successful marketing strategies businesses need to take advantage of.
Digital Marketing the Good, the Bad and the UglyAscesis
Digital Marketing can be a complex mine field and can often lead to confusion. This presentation will walk you through what digital marketing is and give examples of the good, the bad and the ugly.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Steve Phipps of LunaWeb presents to the Sales and Marketing Society of Memphis. How to evaluate your website's performance in terms of lead generation and what tools you can use to ramp up your website as a lead generation tool.
Now, technology allowed us to shop for bargains at any time, within the comfort of our homes, but how do you attract people and get them to spend their money on your webshop?
For those who think B2B sales cycle is the same as B2C, then that's not true! B2C marketing is done with a focus to make immediate sales, wherein B2B prospects require more in- depth informations and is much longer process.
To attract B2B buyers, has always been a daunting tasks for business owners. No buyers = no profit and no business. Attracting B2B buyers is crucial and requires a well-planned marketing strategy to prosper.
Glimpse uses AI to convert your camera's feed into business information like customer demographics, footfalls, sales conversion, customer journey and much more
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
A brief setting for developing your content marketing strategy for hotels. Delivered at the Hotel Marketing Conference 2016. These slides set the scene in terms of how customers have changed and how we need to identify our audience and develop engaging content to secure their loyalty.
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
B2B marketing strategies and ideas for your businessEmail On Business
B2B marketing is a popular concept for any business to get leads. Following these tips will give you more weight to your B2B Marketing strategies.
https://emailonbusiness.com/b2b-mailing-list/
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
7 Pillars of Modern Marketing, Presented by ReachLocal Chief Marketing Officer Todd Ebert at CeBIT Australia 2014. This presentation provides an overview of seven successful marketing strategies businesses need to take advantage of.
Digital Marketing the Good, the Bad and the UglyAscesis
Digital Marketing can be a complex mine field and can often lead to confusion. This presentation will walk you through what digital marketing is and give examples of the good, the bad and the ugly.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
Inbound Marketing is promoting a company digitally through blogs, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which attract customers through the different stages of the purchase funnel.
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Trends in B2B Marketing: Customer-Centric Websites: Successful Strategies to ...Hannah Flynn
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
In order to promote your business and services, you need to know the latest trends in digital marketing and as a dallas digital marketing agency we shared the latest trends with you https://www.b3net.com/dallas-digital-marketing-agency.html
April 2016 Inbound Lunch Bunch-Digital Advertising to Attract New CustomersHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
Inbound Marketing pulls buyer into your business.
Inbound Marketing is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines (SEO) and promoting and sharing that content in various social media sites like Twitter, Facebook, Pinterest, Google+, Linked in, YouTube etc.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5. The Paradigm Shift
Then
• In 1920 there was 1 radio station
• In 1946 America had 12 TV stations
• In 1998 the average consumer saw or
heard almost 3,000 marketing messages
per day
Now
• By 2011 there were 14,700 TV
stations
• By 2011, there were over 1,700 TV
stations
• By 2014 over 1,500 stories were
generated in Facebook news feeds at
any given moment!
• Over 50% of internet traffic is made
by mobile devices.
• Technology empowered the consumer
- more consultative, endorsements
and referrals
8. WHAT IS INBOUND MARKETING?
Instead of buying ads, buying email
lists, or cold calling, inbound
marketing focuses on creating
educational content that pulls
people toward your website where
they can learn more about what you
sell on their own accord.
9. When you use inbound marketing,
Customers come to you!
10. The Customer Journey
Awareness
Press, campaign,
trade show,
advert, Google
search
Fact Finding
Website, blog,
referral, social
media
Initial contact
Landing pages,
forms,
downloads,
attend event
Sales Process
Collateral, pitch,
tender, nurture,
webcasts
New Customer
Welcome pack,
CRM, social
media,
newsletters
After sales
Testimonial,
referral,
webinars,
endorsement,
NPS
11. INBOUND AS A PHILOSOPHY.
Inbound marketing is a philosophy
based on the truth that customers
buy differently today than they did
10 years ago.
12. THINK ABOUT IT.
PRE-INTERNET.
• Buyer: Relatively
uninformed.
• Buyer Journey: Linear.
• Marketing Playbook:
Interrupt (cold calls and
advertising).
TODAY.
• Buyer: Well-informed.
• Buyer Journey: Fluid and
random. Starts with Google.
• Marketing Playbook:
Thought leadership through
content creation.
16. … and Context
By publishing the right content in the right place at the right time,
Your marketing becomes relevant and helpful to your customers,
Not interruptive.
Content
TimePlace
Now that’s marketing people can love.
17. Business Implications
• Increase return on investment (ROI)
• Flexible, agile and robust solutions
• Control costs
• Campaigns managed, monitored and modified
• Full reporting and analytics
• Access to the latest, state-of-the-art technology
without have reinvest/upgrade
18. Marketing in the 21st century
Inbound
• Website traffic analytics
• Response to advert
• Sign-up to newsletter
• Engage with social media
• Comment on blog
• Download knowledge
pieces
• SEO
Outbound
• Webinars
• Print
• Emails
• Lead generation
• Appointment setting
• Event Management
• Tradeshows and
Networking
• Press
• Campaign Management
19. Best Practices
Blogging
• 55% more website visitors
• 126% more leads
• 97% more inbound links
• 434% more indexed pages.
• Blogging regularly increases
ROI
Social Media
• Share remarkable content
and valuable information
• Engage with prospects
and respond to customers
• Adapt content for different
channels. Don’t repeat!
• Use analytics to measure
‘klout score’ and reach
20. Aligning the customer journey with the marketing process
Analyse the success of your marketing campaigns, and determine
which areas need further optimisation or personalisation for future
success.
Create blog content, search engine optimise
(SEO) that content, and promote it on social
media sites.
Place calls – to – action throughout your website,
blog, and email to drive visitors to landing pages
with forms.
Send leads targeted, automated emails to drive them
through your buying cycle. Provide your sales with lead
intelligence for more effective sales calls
21. The key to unlock inbound
marketing is…
Content!
23. This is where
Ascesis Comes In
Types of service
• One-off projects
• Fully retained service
• Advice and consultancy
• Training and DIY Workshops
Unique to Ascesis
• Partner with print house to lower costs
• In-house team for flexibility and increased efficiency
• Access to rich media pool
• Strong technological team
• Strong and thoroughbred on-boarding and off-boarding
process
• In-house innovation laboratory
24. If you wish to know how we can, increase your
efficiency, reduce your costs and increase your
profits
Please get in touch and lets create your future!
25. Unit 4, 262 Ringwood Road, Poole, BH14 0RS
Telephone - 01202 978 222
Email – info@ascesismedia.com
Website: www.ascesismedia.com