The document discusses the pros and cons of using Facebook for business marketing in 2014, highlighting the platform's large user base but declining page reach. It suggests alternative platforms like LinkedIn, Pinterest, and YouTube for enhancing visibility and engagement, and emphasizes the importance of email marketing and maintaining a blog for driving traffic. Ultimately, the document encourages businesses to assess their goals and resources before deciding whether to continue using Facebook or explore other options.

1. SHOULD you
Dump your
Facebook Page
in
2014
Your options for greater visibility on the web

2. Presented by…
Genevieve Lachance
VA Simple Services
Digital & Social Media Marketing
For your business Success!
VASIMPLESERVICES.COM

3. Facebook for Business
We have to acknowledge that Facebook can be a valuable
platform where you could “potentially” reach a large segment
of your customers! After all, it has 727 million daily active users
on average and 1.19 billion monthly active users (as of
September 2013).
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4. BUT…
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5. Facebook Says…
Get ready! Your PAGE REACH
is going DOWN!
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6. Facebook Says…
You want to PLAY
you must PAY!
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7. Should you Leave Facebook?
NOT
NECESSARILY!
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8. Ask yourself…
Do you already have a LARGE
FOLLOWING?
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9. Ask yourself…
Do you have an ACTIVE
COMMUNITY?
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10. Ask yourself…
Do you have a BUDGET
for Facebook ADS?
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11. If you answered YES…
GREAT
KEEP Going!
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12. If you answered NO…
You have
OPTIONS!
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13. But first you need to figure out…
Where are your
CUSTOMERS?
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14. But first you need to figure out…
What are your
GOALS?
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15. But first you need to figure out…
What are your
RESOURCES?
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16. Some Other Options…
You should
CONSIDER
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17. Facebook Groups
Not ready to leave Facebook? Try starting or joining
targeted Facebook Groups. If the Groups have
good moderators and are active, Groups can be a
great place to share your expertise and create
visibility for your business.
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18. LinkedIn
HubSpot found that traffic from LinkedIn generated the
highest visitor-to-lead conversion rate at 2.74%, almost 3
times higher (277%) than both Twitter (.69%) and
Facebook (.77%).
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19. Pinterest
Pinterest drives sales especially if you’re a product based
company.
“Of the traffic from Pinterest, shoppers are 10% more
likely to make a purchase compared to those who arrive
from other social sites. Of those purchases, the average
order is $80 – double the average order of customers
coming from Facebook”. Shopify.com
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20. Google+
“Using Google+ Is The Best Way To Boost Your Website's
Search Ranking With Social”. (businessinsider.com)
The power of Google is undeniable. Let’s not forget that
Google IS the King of search.
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21. YouTube
YouTube is the third most popular website in the world and
according to Nielsen, it reaches more US adults ages 18-34 than
any cable network. As well, with more than 1 billion unique users
visit each month and over 6 billion hours of video watched
each month, YouTube is definitely worth considering in 2014.
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22. SlideShare
Acquired by LinkedIn in 2012, SlideShare is the world's
largest community for sharing presentations. With 60 million
monthly visitors and 130 million pageviews, it is amongst the
most visited 200 websites in the world. Besides
presentations, SlideShare also supports documents, PDFs,
videos and webinars. (Slideshare.net)
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23. Definitely Worth Your Time…
These are
INDISPENSABLE
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24. Email Marketing
Email marketing is a great way to stay top of mind, build
deeper relationships and helps earn trust with your
customers. It is an effective strategy for prospects and
lead nurturing.
Focusing on building and growing your list in 2014 will
definitely pay off in the long run.
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25. Ten Tips for Email Marketing
1
In general, the less information required to opt in, more
sign-ups you'll get
2
Give an exclusive offer or something valuable in
exchange for email addresses
3
Reach out to your prospects with “targeted” messages
4
Make sure you have mobile-friendly emails
5
Subject lines can be the difference between an open or
ignored email
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26. Ten Tips for Email Marketing
6
Your emails should provide value, educate, entertain or
help your contacts solve their problems
7
Keep it simple
8
Include a call to action in your emails
9
Track your results and adjust accordingly
10
Respect CAN-SPAM laws
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27. Your Blog
Your website and blog should be your home-base, think of it as
the anchor to your online marketing.
Blogging helps to…




drive traffic to your website
establish you as an authority in your field
connect with your community
rank higher with search engines
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28. Blog Distribution Strategy
Unfortunately, great content is not enough. Your content
distribution strategy is crucial in order to get noticed.
Take a look at “How to Get Eyeballs on Your Business with a
Blog [infographic]” (http://bit.ly/blogdistribution) to help
you gain traffic and visibility for your blog.
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29. Remember…
DON’T put all your eggs in the
same basket…especially if you
don’t own the basket!!
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30. In 2014…
If it’s working…
If it’s not working…
or do it
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doing it!
doing it…