Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
10 essential elements to create a successful online businessVA Simple Services
There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge!
Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one.
Buyer persona is a representation of your ideal customers which provides a detailed description of a typical buyer or target audience.
Understanding exactly who you’re trying to attract and their stories will allow you to better craft your messages and create relevant and valuable content that will appeal to the right people.
eCommerce wars are raging. There’s little to no chance your store is destined to succeed based on the uniqueness of the products you offer.
You have to outmaneuver your competition with superior sales and marketing tactics.
What promotions best engage onsite shoppers?
Which strategies inspire visitors to place products in their carts?
How do you win and retain the trust of your buyers?
Where does content marketing enter the equation?
How do you gather useful data about your shoppers to help you create more effective marketing?
What tactics work best for retaining customers and upselling?
What tactics make the shopper’s user experience special?
How do you bring back shoppers that slipped away?
What effective social media approaches might you be neglecting?
What “value-add” ideas can you present to turn undecided shoppers into buyers?
Which advertising tactics generate click-throughs and purchases?
Buckle up for this webinar. Online marketing expert Barry Feldman has created a long list of answers to all of these questions. And in less than 60 minutes he’s going to present 32 ideas — with a generous heap of examples — eCommerce companies can easily add to their marketing arsenal to boost engagement and sales.
\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.
School Fundraisers is your best source for school fundraising ideas and products. From elementary schools to high schools to churches, non-profits, and sports ....http://www.xtramanfundraising.com/
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
All i want for christmas is a new websiteJesse Thomas
Do you ever look at your website, painfully aware of its shortcomings, and wish that Santa could bring you a new website for Christmas? If Santa were a website designer, here’s the list of what you’d ask him for:
10 essential elements to create a successful online businessVA Simple Services
There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge!
Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one.
Buyer persona is a representation of your ideal customers which provides a detailed description of a typical buyer or target audience.
Understanding exactly who you’re trying to attract and their stories will allow you to better craft your messages and create relevant and valuable content that will appeal to the right people.
eCommerce wars are raging. There’s little to no chance your store is destined to succeed based on the uniqueness of the products you offer.
You have to outmaneuver your competition with superior sales and marketing tactics.
What promotions best engage onsite shoppers?
Which strategies inspire visitors to place products in their carts?
How do you win and retain the trust of your buyers?
Where does content marketing enter the equation?
How do you gather useful data about your shoppers to help you create more effective marketing?
What tactics work best for retaining customers and upselling?
What tactics make the shopper’s user experience special?
How do you bring back shoppers that slipped away?
What effective social media approaches might you be neglecting?
What “value-add” ideas can you present to turn undecided shoppers into buyers?
Which advertising tactics generate click-throughs and purchases?
Buckle up for this webinar. Online marketing expert Barry Feldman has created a long list of answers to all of these questions. And in less than 60 minutes he’s going to present 32 ideas — with a generous heap of examples — eCommerce companies can easily add to their marketing arsenal to boost engagement and sales.
\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.
School Fundraisers is your best source for school fundraising ideas and products. From elementary schools to high schools to churches, non-profits, and sports ....http://www.xtramanfundraising.com/
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
All i want for christmas is a new websiteJesse Thomas
Do you ever look at your website, painfully aware of its shortcomings, and wish that Santa could bring you a new website for Christmas? If Santa were a website designer, here’s the list of what you’d ask him for:
Driving business to your LinkedIn company page is a great way to generate leads. But as with each social network, LinkedIn's platform and audience are unique, so developing a strategy that works on LinkedIn requires you to approach it in a slightly different way to how you would on other platforms. With that in mind, here are some ways you can optimize your LinkedIn company page.
Update
Website Copywriting for Financial Advisors
With Expert Guest Gerry Black
Website Copywriting for Financial Advisors
What does the text on your homepage say? If you're like most advisors, you probably don't remember!
But the copy on your website is critical for capturing the fleeting attention of prospects.
In this exclusive webinar with special expert guest Gerry Black, we'll review what to say on your homepage to get the attention of prospects including:
1. The most important words on your site
2. The top website copy mistakes advisors make
3. The three words to swap out and increase your conversion rate today
4. How to overcome your visitors' biggest fear
5. Answering your prospects' most important question
Sign up today for this limited edition guest expert webinar! https://indigomarketingagency.com/website-copywriting-for-financial-advisors
Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?
In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.
You'll learn:
How to plan an onboarding series, including what to send and when
Practical tips anyone can apply to improve open rates and clicks
4+ different types of emails to incorporate into your onboarding series
How to leverage behavioral insights to make your emails more effective (and convert more leads!)
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
What exactly constitutes "good" content? Is it content that goes viral? Is it content that gets a ton of shares and views? Sure, all of those things are great if they happen, but content is only as good as the goals it helps you and your team achieve.
As marketers, you already know that so much content is being created daily and that yours needs to stand out for it to even attempt to make a lasting impression. In order to achieve this, you need to know what the members of your audience are looking for in the content they consume. Then you have to apply art and science to craft a compelling story, measure adequately, and use this content in each department of your company.
In this webinar, Brittni Kinney, VP at Influence & Co., will dive into the identifiers of good content, discuss what kinds of insights are helpful in creating a content story that speaks to your audience, and explain how to use this content to achieve the various goals of your company.
You'll learn:
The art and science of storytelling
How to use qualitative and quantitative insights to inform your content
How content can fuel your business and how various departments can use the content you create
Live Chat - How Real-Time Conversations Boosts Revenue by 13%+Derric Haynie
Understand why Live Chat really works and which brands it is best for.
Unique data from mystery shopping over 500 Ecommerce brands.
Examples of real conversations by top Ecommerce brands.
The 6 step strategy for increasing revenue by using live chat.
It's a difficult world for printing companies these days. Budgets are slashed thanks to the economy, presses sit silent, worker's hours are cut and projects are minimized to save money. All of this is affecting revenue.
EMAIL GENERATION: AUTOMATING THE GROWTH OF YOUR LISTAndrew Maff
On May 31st Andrew Maff sat down with Josh Mendehlson of Privy.
We did a webinar on how to automate the growth of your email list and the benefits of using an email list to build revenue and community.
We went through everything from gated content to pop-ups and even what to offer to entice email submissions. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
How to Track and Increase ROI From On-Site Chat for E-CommerceDerric Haynie
Used at Conversations Conference 2019. By Derric Haynie
The future of Ecommerce is in having real-time conversations with your customers.
Here's the unique data that shows the value behind live chat, and some quick steps on how to implement it.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
This deck is designed to help entrepreneurs, startup founders, and business owners better understand the types of services that SplashOPM offers its clients.
Our goal is to show complete transparency in pricing and be as helpful as possible in your decision-making process. Visit https://splashopm.com for more information or email derric@splashopm.com with questions.
If you think offline marketing is a relic of the 20th century, it’s time to reconsider. With everyone obsessed with online
marketing, offline marketing stands out more than ever! Whether your goal is branding,
bringing in more foot traffic, generating prospects or closing sales, offline marketing activities
can effectively supplement or even replace online efforts. Here are 25 ways to make offline
marketing pay.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
Driving business to your LinkedIn company page is a great way to generate leads. But as with each social network, LinkedIn's platform and audience are unique, so developing a strategy that works on LinkedIn requires you to approach it in a slightly different way to how you would on other platforms. With that in mind, here are some ways you can optimize your LinkedIn company page.
Update
Website Copywriting for Financial Advisors
With Expert Guest Gerry Black
Website Copywriting for Financial Advisors
What does the text on your homepage say? If you're like most advisors, you probably don't remember!
But the copy on your website is critical for capturing the fleeting attention of prospects.
In this exclusive webinar with special expert guest Gerry Black, we'll review what to say on your homepage to get the attention of prospects including:
1. The most important words on your site
2. The top website copy mistakes advisors make
3. The three words to swap out and increase your conversion rate today
4. How to overcome your visitors' biggest fear
5. Answering your prospects' most important question
Sign up today for this limited edition guest expert webinar! https://indigomarketingagency.com/website-copywriting-for-financial-advisors
Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?
In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.
You'll learn:
How to plan an onboarding series, including what to send and when
Practical tips anyone can apply to improve open rates and clicks
4+ different types of emails to incorporate into your onboarding series
How to leverage behavioral insights to make your emails more effective (and convert more leads!)
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
What exactly constitutes "good" content? Is it content that goes viral? Is it content that gets a ton of shares and views? Sure, all of those things are great if they happen, but content is only as good as the goals it helps you and your team achieve.
As marketers, you already know that so much content is being created daily and that yours needs to stand out for it to even attempt to make a lasting impression. In order to achieve this, you need to know what the members of your audience are looking for in the content they consume. Then you have to apply art and science to craft a compelling story, measure adequately, and use this content in each department of your company.
In this webinar, Brittni Kinney, VP at Influence & Co., will dive into the identifiers of good content, discuss what kinds of insights are helpful in creating a content story that speaks to your audience, and explain how to use this content to achieve the various goals of your company.
You'll learn:
The art and science of storytelling
How to use qualitative and quantitative insights to inform your content
How content can fuel your business and how various departments can use the content you create
Live Chat - How Real-Time Conversations Boosts Revenue by 13%+Derric Haynie
Understand why Live Chat really works and which brands it is best for.
Unique data from mystery shopping over 500 Ecommerce brands.
Examples of real conversations by top Ecommerce brands.
The 6 step strategy for increasing revenue by using live chat.
It's a difficult world for printing companies these days. Budgets are slashed thanks to the economy, presses sit silent, worker's hours are cut and projects are minimized to save money. All of this is affecting revenue.
EMAIL GENERATION: AUTOMATING THE GROWTH OF YOUR LISTAndrew Maff
On May 31st Andrew Maff sat down with Josh Mendehlson of Privy.
We did a webinar on how to automate the growth of your email list and the benefits of using an email list to build revenue and community.
We went through everything from gated content to pop-ups and even what to offer to entice email submissions. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
How to Track and Increase ROI From On-Site Chat for E-CommerceDerric Haynie
Used at Conversations Conference 2019. By Derric Haynie
The future of Ecommerce is in having real-time conversations with your customers.
Here's the unique data that shows the value behind live chat, and some quick steps on how to implement it.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
This deck is designed to help entrepreneurs, startup founders, and business owners better understand the types of services that SplashOPM offers its clients.
Our goal is to show complete transparency in pricing and be as helpful as possible in your decision-making process. Visit https://splashopm.com for more information or email derric@splashopm.com with questions.
If you think offline marketing is a relic of the 20th century, it’s time to reconsider. With everyone obsessed with online
marketing, offline marketing stands out more than ever! Whether your goal is branding,
bringing in more foot traffic, generating prospects or closing sales, offline marketing activities
can effectively supplement or even replace online efforts. Here are 25 ways to make offline
marketing pay.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
If Content Marketing Is King, Mobile Marketing Is A Notch Above!Patricia Ogilvie
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
This checklist contains 22 tactics for generating leads, from Direct Mail to Facebook Ads. You'll be able to use these tactics whether you're a small business, entrepreneur, or affiliate marketer.
How To Increase Blog Traffic
http://www.snbbloggingacademy.com/learn-how-to-increase-blog-traffic-today/
From the minds of some of the top marketers we Get-More-Traffic-to-New-Blog
know comes the following 20 ways to increase your
blog traffic. Realize that this is only a sampling of
what you will learn when you join our team.
An impactful social media marketing guide that will help you build an impressive brand on various social media channels. The guide helps to start your social media journey.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
3. Facebook for Business
We have to acknowledge that Facebook can be a valuable
platform where you could “potentially” reach a large segment
of your customers! After all, it has 727 million daily active users
on average and 1.19 billion monthly active users (as of
September 2013).
vasimpleservices.com
17. Facebook Groups
Not ready to leave Facebook? Try starting or joining
targeted Facebook Groups. If the Groups have
good moderators and are active, Groups can be a
great place to share your expertise and create
visibility for your business.
vasimpleservices.com
18. LinkedIn
HubSpot found that traffic from LinkedIn generated the
highest visitor-to-lead conversion rate at 2.74%, almost 3
times higher (277%) than both Twitter (.69%) and
Facebook (.77%).
vasimpleservices.com
19. Pinterest
Pinterest drives sales especially if you’re a product based
company.
“Of the traffic from Pinterest, shoppers are 10% more
likely to make a purchase compared to those who arrive
from other social sites. Of those purchases, the average
order is $80 – double the average order of customers
coming from Facebook”. Shopify.com
vasimpleservices.com
20. Google+
“Using Google+ Is The Best Way To Boost Your Website's
Search Ranking With Social”. (businessinsider.com)
The power of Google is undeniable. Let’s not forget that
Google IS the King of search.
vasimpleservices.com
21. YouTube
YouTube is the third most popular website in the world and
according to Nielsen, it reaches more US adults ages 18-34 than
any cable network. As well, with more than 1 billion unique users
visit each month and over 6 billion hours of video watched
each month, YouTube is definitely worth considering in 2014.
vasimpleservices.com
22. SlideShare
Acquired by LinkedIn in 2012, SlideShare is the world's
largest community for sharing presentations. With 60 million
monthly visitors and 130 million pageviews, it is amongst the
most visited 200 websites in the world. Besides
presentations, SlideShare also supports documents, PDFs,
videos and webinars. (Slideshare.net)
vasimpleservices.com
24. Email Marketing
Email marketing is a great way to stay top of mind, build
deeper relationships and helps earn trust with your
customers. It is an effective strategy for prospects and
lead nurturing.
Focusing on building and growing your list in 2014 will
definitely pay off in the long run.
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25. Ten Tips for Email Marketing
1
In general, the less information required to opt in, more
sign-ups you'll get
2
Give an exclusive offer or something valuable in
exchange for email addresses
3
Reach out to your prospects with “targeted” messages
4
Make sure you have mobile-friendly emails
5
Subject lines can be the difference between an open or
ignored email
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26. Ten Tips for Email Marketing
6
Your emails should provide value, educate, entertain or
help your contacts solve their problems
7
Keep it simple
8
Include a call to action in your emails
9
Track your results and adjust accordingly
10
Respect CAN-SPAM laws
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27. Your Blog
Your website and blog should be your home-base, think of it as
the anchor to your online marketing.
Blogging helps to…
drive traffic to your website
establish you as an authority in your field
connect with your community
rank higher with search engines
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28. Blog Distribution Strategy
Unfortunately, great content is not enough. Your content
distribution strategy is crucial in order to get noticed.
Take a look at “How to Get Eyeballs on Your Business with a
Blog [infographic]” (http://bit.ly/blogdistribution) to help
you gain traffic and visibility for your blog.
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29. Remember…
DON’T put all your eggs in the
same basket…especially if you
don’t own the basket!!
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30. In 2014…
If it’s working…
If it’s not working…
or do it
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doing it!
doing it…
Editor's Notes
“Reach” represents how many people see your Page posts in their newsfeed. Not all of your Fans see your Page posts and even less will see them now.
Read: What Increased Content Sharing Means for Businesses http://on.fb.me/19A36Rj
Resources for LinkedInDownload the 5 minute LinkedIn marketing plans for Beginner, Intermediate and Advanced by Bluewire Media http://bit.ly/19A3e38LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn http://bit.ly/19A3kIi
Resource for PinterestEverything You Need to Know to Get Started With Pinterest for Business by Hubspot http://bit.ly/19A3oHN
If you’re still having doubts, read these two articles:Using Google+ Is The Best Way To Boost Your Website's Search Ranking With Social http://read.bi/19A3r6HUsing Google+ to Appear in the Top Results Every Time - Whiteboard Friday http://bit.ly/19A3uPT Resources for Google+What is Google Plus? A Complete User Guide. (Videos and Blog) by Martin Shervington http://bit.ly/19A3xLx
Resources for YouTubeThe 2013 YouTube Marketing Guide by KissMetrics http://bit.ly/19A3AH7
Resource for SlideShareThe Marketer’s Guide To SlideShare by KISSmetrics http://bit.ly/QauNYf
Email Marketing ResourcesThe Ultimate List of Email SPAM Trigger Words by Hubspot http://bit.ly/19A3GyBEmail Marketing: How to Push Send and Grow your Business by Copyblogger http://bit.ly/19A3IGu
CAN-SPAM Act: A Compliance Guide for Business http://1.usa.gov/19A3LCd
Take a look at “How to Get Eyeballs on Your Business with a Blog [infographic]” http://bit.ly/blogdistribution
You’re doing everything as you should but it’s not paying off, it is best to spend your efforts and time where it will payoff…simple!