Za Social Media

1. Social Media Audit
African News Channels
m

2. News Channels Audited
m
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1.
2.
3.
4.
5.
ANN7
BBC Africa
CNBC Africa
ENCA
SABC News

3. Introduction
m
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• This is a Social Media Audit of 5 African News Channels.
• The time frame of the audit was from 25th October – 25th
November 2013.
• The Social Media channels analyzed for the audit are
Facebook, Twitter and YouTube.
• The criteria used to assess the performance of the News
channels on Facebook: Engagement, Fan Growth and Mentions.
• The criteria used to assess the performance of the News
channels on Twitter: Engagement, Fan Growth and Cumulative
reach.
• The criteria used to assess the performance of the News
channels on YouTube: Subscribers and Views.

4. Glossary
N
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• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.

5. ANN7
f
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Page Insights
Fans: 1 300
qqqqq
ANN7 has 6,1% engaged
Facebook Fans
People Talking About This: 80
qqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 25 - 34
Monthly Fan Growth: 52
Facebook Mentions: *
*Facebook mentions data is missing since ANN7 is still a new page
Time Frame: 25 Oct – 25 November
Engaged Fans
Passive fans

6. ANN7
f
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Page Insights
g Location of Facebook Fans
1139
Fans
90
37
South Africa
India
17
Others
Zimbabwe
Countries
Time Frame: 25 Oct – 25 November
9
9
Botswana
United Kingdom

7. ANN7
t
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Profile Insights
Followers: 4128
Location of Tweets
2484
qqqqqq
@ANN7tv mentions: 3 150 Tweets
424
1183
1543
Original
Retweets
Replies
ANN7 Mentions: 1 658 Tweets
Most Popular Day: 25th Nov 2013
Cumulative Reach: 17 Million
Time Frame: 25 Oct – 25 November
Tweets
453
39
SA
USA
30
UK
Indonesia
Countries
Device Used For Tweets
j24% o76%
Web
Mobile
8
India

8. ANN7
t
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Profile Insights
P
Most popular Topics on Twitter
248 855
189 690
Tweets
104 700
95 961
#Africa
#Typhoon
Time Frame: 25 Oct – 25 November
#Kenya
Topics
#SouthAfrica
78 490
#Police

9. ANN7
t
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Profile Insights
Influencers tweeting ANN7
Time Frame: 25 Oct – 25 November

10. BBC Africa
f
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Page Insights
Fans: 247 151
qqqqqqqqqqqqqqq
People Talking About This: 18 896
qqqqqqqqqqqqqqq
Most Popular City: Kampala
Most Popular Age Group: 25 - 34
Facebook Mentions: 104 000
Time Frame: 25 Oct – 25 November
BBC Africa has 7,6% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q67% w33%

11. BBC Africa
f
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Page Insights
g Location of Facebook Fans
33 384
Fans
21 592
19 995
19 253
16 428
12 320
Nigeria
Kenya
Malawi
Egypt
Ghana
Uganda
Countries
Time Frame: 25 Oct – 25 November
9 657
United
States
8918
7201
Zambia Ethiopia
7072
South
Africa

12. BBC Africa
t
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Profile Insights
Followers: 298 270
Location of Tweets
Tweets
qqqqqqqqqqqqqqqq
9451
4232
3602
3429
Kenya
UK
2409
@BBCAfrica: 36 678
4652
4097
27929
Original
Retweets
Replies
BBC Africa Mentions: 7 751 Tweets
Most Popular Day: 21st Nov 2013
Cumulative Reach: 284 Million
Time Frame: 25 Oct – 25 November
US
Nigeria
South
Africa
Countries
Device Used For Tweets
j33% o67%
Web
Mobile

13. BBC Africa
t
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Profile Insights
Tweets
3 million
P
Most popular Topics on Twitter
1,26 million
1,28 million
935 110
#Music
#Video
Time Frame: 25 Oct – 25 November
#Saudi
#Photography
Topics
628 491
#Egypt
606 329
#Football

14. BBC Africa
t
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Profile Insights
Influencers tweeting BBC Africa
Time Frame: 25 Oct – 25 November

15. CNBC Africa
f
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Page Insights
Fans: 13 615
qqqqqqqq
People Talking About This: 861
qqqqqqqq
Most Popular City: Nairobi
Most Popular Age Group: 18 - 24
Facebook Mentions: 14 000
Time Frame: 25 Oct – 25 November
CNBC Africa has 6,3% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q52% w48%

16. CNBC Africa
f
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Page Insights
3 558
g Location of Facebook Fans
3 102
Fans
2 625
1 225
787
Kenya
Ghana
Time Frame: 25 Oct – 25 November
Nigeria
Countries
Uganda
South Africa

17. CNBC Africa
t
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Profile Insights
Followers: 28 841
Location of Tweets
1736
Tweets
qqqqqq
750
@CNBCAfrica Mentions: 3 715
338
1201
2176
Original
Retweets
Replies
CNBC Africa Mentions: 711
Most Popular Day: 30th Oct 2013
Cumulative Reach: 14 Million
Time Frame: 25 Oct – 25 November
South
Africa
USA
359
Kenya
213
Nigeria Zambia
Countries
Device Used For Tweets
j48% o52%
Web
84
Mobile

18. CNBC Africa
t
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Profile Insights
P
Most popular Topics on Twitter
2,5 Million
Tweets
1,2 Million
661 914
594 166
283 543
#Cancer
#Video
Time Frame: 25 Oct – 25 November
#Selfie
#Business
Topics
273 335
#China
#School

19. CNBC Africa
t
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Profile Insights
Influencers tweeting CNBC Africa
Time Frame: 25 Oct – 25 November

20. ENCA
f
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Page Insights
Fans: 87 605
qqqqqqqqqqqq
People Talking About This: 24 193
qqqqqqqqqqqq
ENCA has 27,6% engaged
Facebook Fans
Engaged Fans
Passive fans
Most Popular City: Johannesburg
Facebook Mentions By Gender
Most Popular Age Group: 25 - 34
q72% w47%
Facebook Mentions: 132 000
Time Frame: 25 Oct – 25 November

21. ENCA
f
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Page Insights
72 569
g Location of Facebook Fans
1 886
896
874
Zambia
Nigeria
Fans
2 679
South Africa
Zimbabwe
Botswana
Countries
Time Frame: 25 Oct – 25 November

22. ENCA
t
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Profile Insights
Followers: 137 024
Location of Tweets
@ENCAnews Mention: 34 347 Tweets
5583
9362
19402
Original
Retweets
Replies
ENCA Mentions: 11 380 Tweets
Most Popular Day: 28th Oct 2013
Cumulative Reach: 94 Million
Time Frame: 25 Oct – 25 November
5522
471
Tweets
qqqqqqqqqqqqq
26201
SA
USA
306
UK
Botswana
Countries
256
Nigeria
Device Used For Tweets
j22% o78%
Web
Mobile

23. ENCA
t
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Profile Insights
P
Most popular Topics on Twitter
661 908
Tweets
462 036
455 262
236 302
78 490
#Selfie
#Phillipines
Time Frame: 25 Oct – 25 November
#Obama
#Anonymous
Topics
41 028
#SouthAfrica
#Capetown

24. ENCA
t
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Profile Insights
Influencers tweeting ENCA news
Time Frame: 25 Oct – 25 November

25. SABC News
f
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Page Insights
Fans: 137 525
qqqqqqqqqqqq
People Talking About This: 5 377
qqqqqqqqqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 132 000
Time Frame: 25 Oct – 25 November
SABC News has 3,9% engaged
Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q72% w28%

26. SABC News
f
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Page Insights
92523
g Location of Facebook Fans
Fans
10 186
5 983
3 650
South Arica
Zimbabwe
Time Frame: 25 Oct – 25 November
Botswana
Countries
Nigeria
2 282
Malawi

27. SABC News
t
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Profile Insights
Followers: 123 292
Location of Tweets
@SABCNews mentions: 11 676
2925
2798
6029
Original
Retweets
Replies
SABC News Mentions: 1 428
Most Popular Day: 22nd Nov 2013
Cumulative Reach: 21 Million
Time Frame: 25 Oct – 25 November
1649
168
Tweets
qqqqqqqqqqqqqq
9127
SA
USA
Nigeria
Countries
90
56
UK
Ghana
Device Used For Tweets
j19% o81%
Web
Mobile

28. SABC News
t
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Profile Insights
Influencers tweeting SABC News
Time Frame: 25 Oct – 25 November

29. Q
fm
Benchmark
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Facebook Fans
u
Number of Facebook Fans: African News Channels
Fans
247 151
137 525
87 605
13 615
BBC Africa
SABC
Time Frame: 25 Oct – 25 November
ENCA
Channels
CNBC Africa
1 300
ANN7

30. Q
Benchmark
f
F
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South African Facebook Fans
u
Number of South African Facebook Fans:
African News Channels
92 523
Fans
72 569
7 072
1 139
SABC
ENCA
BBC Africa
Channels
Time Frame: 25 Oct – 25 November
ANN7
787
CNBC Africa

31. Q
fm
Benchmark
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Engagement rate
Engagement Rate
28%
t
Engagement Rate: African News Channels
8%
ENCA
BBC Africa
Time Frame: 25 Oct – 25 November
6%
CNBC Africa
Channels
6%
ANN7
4%
SABC

32. Q
tm
Benchmark
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
u
Number Twitter Followers: African News Channels
Followers
298 270
137 074
123 292
28 841
BBC Africa
ENCA
Time Frame: 25 Oct – 25 November
SABC
Channels
CNBC Africa
4 128
ANN7

33. Q
tm
Benchmark
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Mentions
t
34 347
Mentions
36 678
Mentions: African News Channels
11 752
3 715
BBC Africa
ENCA
Time Frame: 25 Oct – 25 November
SABC
Channels
3 150
CNBC Africa
ANN7

34. Q
Benchmark
t
F
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Location of tweets: All Channels
Location of Mentions
g African News Channels
Fans
41920
17801
4803
South Arica
Zimbabwe
Time Frame: 25 Oct – 25 November
4095
4034
Nigeria
Countries
UK
Kenya

35. Q
wm
Benchmark
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
YouTube Subscribers
y Number of YouTube Subscribers: African News
Channels
Subscribers
25 735
14 457
6 128
48
ENCA
SABC
CNBC Africa
Channels
Time Frame: 25 Oct – 25 November
ANN7

36. wm
Q Benchmark
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
YouTube Views
v
Number of YouTube Views (25 Oct -25 Nov)
Views
10,2 Million
5,3 Million
4,7 Million
1,05 Million
21 283
ENCA
SABC
Time Frame: 25 Oct – 25 November
CNBC Africa
Channels
BBC Africa
ANN7

37. b Insights
f
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• BBC Africa is the News channel with the most
Facebook Fans.
• ANN7 is the News channel with the least Facebook
Fans and also has the lowest engagement rate.
• SABC news is the News channel with the most South
African Facebook Fans.
• SABC news is also the most mentioned channel on
Facebook.
• ENCA is the 3rd largest News channel on Facebook
and has the most engaging Facebook Page.
Time Frame: 25 Oct – 25 November

38. b Insights
t&w
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• BBC Africa is the News channel with the most
Twitter Followers and Mentions.
• ENCA is the channel that is the most active on
Twitter.
• Regarding that SABC news is the main South
African Broadcaster, ENCA is the channel with
the most Tweets from South Africa.
• ENCA is the channel with the most subscribers
and Views on YouTube.
Time Frame: 25 Oct – 25 November

39. Recommendations
For strategic insights and recommendations,
see the detailed report here:
http://info.zasocialmedia.com/social-mediaaudit-african-news-channels

40. Tel: (011) 321 0201
www.zasocialmedia.com
audit@zasocialmedia.com
Compiled by:
Sandile Mayambala – Social Media
Analyst
@sanzasurf
Thobeka
Social Media Co-ordianator
@Thob_T