Social Media Audit
African News Channels

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News Channels Audited

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1.
2.
3.
4.
5.

ANN7
BBC Africa
CNBC Africa
ENCA
SABC News
Introduction

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• This is a Social Media Audit of 5 African News Channels.
• The time frame of the audit was from 25th October – 25th
November 2013.
• The Social Media channels analyzed for the audit are
Facebook, Twitter and YouTube.
• The criteria used to assess the performance of the News
channels on Facebook: Engagement, Fan Growth and Mentions.
• The criteria used to assess the performance of the News
channels on Twitter: Engagement, Fan Growth and Cumulative
reach.
• The criteria used to assess the performance of the News
channels on YouTube: Subscribers and Views.
Glossary

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• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.
ANN7

f

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Page Insights

Fans: 1 300

qqqqq

ANN7 has 6,1% engaged
Facebook Fans

People Talking About This: 80

qqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 25 - 34
Monthly Fan Growth: 52
Facebook Mentions: *
*Facebook mentions data is missing since ANN7 is still a new page

Time Frame: 25 Oct – 25 November

Engaged Fans
Passive fans
ANN7

f

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Page Insights

g Location of Facebook Fans
1139
Fans

90
37

South Africa

India

17

Others

Zimbabwe

Countries

Time Frame: 25 Oct – 25 November

9

9

Botswana

United Kingdom
ANN7

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Profile Insights

Followers: 4128

Location of Tweets
2484

qqqqqq
@ANN7tv mentions: 3 150 Tweets
424
1183
1543

Original
Retweets
Replies

ANN7 Mentions: 1 658 Tweets
Most Popular Day: 25th Nov 2013
Cumulative Reach: 17 Million

Time Frame: 25 Oct – 25 November

Tweets

453
39

SA

USA

30

UK
Indonesia
Countries

Device Used For Tweets

j24% o76%
Web

Mobile

8
India
ANN7

t

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Profile Insights

P

Most popular Topics on Twitter

248 855
189 690

Tweets

104 700

95 961

#Africa

#Typhoon

Time Frame: 25 Oct – 25 November

#Kenya
Topics

#SouthAfrica

78 490

#Police
ANN7

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Profile Insights

Influencers tweeting ANN7

Time Frame: 25 Oct – 25 November
BBC Africa

f

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Page Insights

Fans: 247 151

qqqqqqqqqqqqqqq
People Talking About This: 18 896

qqqqqqqqqqqqqqq
Most Popular City: Kampala
Most Popular Age Group: 25 - 34
Facebook Mentions: 104 000

Time Frame: 25 Oct – 25 November

BBC Africa has 7,6% engaged
Facebook Fans

Engaged Fans
Passive fans

Facebook Mentions By Gender

q67% w33%
BBC Africa

f

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Page Insights

g Location of Facebook Fans
33 384

Fans

21 592

19 995

19 253

16 428
12 320

Nigeria

Kenya

Malawi

Egypt

Ghana

Uganda

Countries

Time Frame: 25 Oct – 25 November

9 657

United
States

8918

7201

Zambia Ethiopia

7072

South
Africa
BBC Africa

t

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Profile Insights

Followers: 298 270

Location of Tweets
Tweets

qqqqqqqqqqqqqqqq

9451
4232

3602

3429

Kenya

UK

2409

@BBCAfrica: 36 678
4652

4097

27929

Original
Retweets
Replies

BBC Africa Mentions: 7 751 Tweets
Most Popular Day: 21st Nov 2013
Cumulative Reach: 284 Million

Time Frame: 25 Oct – 25 November

US

Nigeria

South
Africa

Countries

Device Used For Tweets

j33% o67%
Web

Mobile
BBC Africa

t

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Profile Insights

Tweets

3 million

P

Most popular Topics on Twitter

1,26 million
1,28 million
935 110

#Music

#Video

Time Frame: 25 Oct – 25 November

#Saudi

#Photography
Topics

628 491

#Egypt

606 329

#Football
BBC Africa

t

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Profile Insights

Influencers tweeting BBC Africa

Time Frame: 25 Oct – 25 November
CNBC Africa

f

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Page Insights

Fans: 13 615

qqqqqqqq
People Talking About This: 861

qqqqqqqq
Most Popular City: Nairobi
Most Popular Age Group: 18 - 24
Facebook Mentions: 14 000

Time Frame: 25 Oct – 25 November

CNBC Africa has 6,3% engaged
Facebook Fans

Engaged Fans
Passive fans

Facebook Mentions By Gender

q52% w48%
CNBC Africa

f

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Page Insights

3 558

g Location of Facebook Fans
3 102

Fans

2 625

1 225
787

Kenya

Ghana

Time Frame: 25 Oct – 25 November

Nigeria
Countries

Uganda

South Africa
CNBC Africa

t

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Profile Insights

Followers: 28 841

Location of Tweets
1736
Tweets

qqqqqq

750

@CNBCAfrica Mentions: 3 715
338

1201

2176

Original
Retweets
Replies

CNBC Africa Mentions: 711
Most Popular Day: 30th Oct 2013
Cumulative Reach: 14 Million

Time Frame: 25 Oct – 25 November

South
Africa

USA

359
Kenya

213

Nigeria Zambia

Countries

Device Used For Tweets

j48% o52%
Web

84

Mobile
CNBC Africa

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Profile Insights

P

Most popular Topics on Twitter

2,5 Million

Tweets

1,2 Million
661 914

594 166
283 543

#Cancer

#Video

Time Frame: 25 Oct – 25 November

#Selfie

#Business
Topics

273 335

#China

#School
CNBC Africa

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Profile Insights

Influencers tweeting CNBC Africa

Time Frame: 25 Oct – 25 November
ENCA

f

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Page Insights

Fans: 87 605

qqqqqqqqqqqq
People Talking About This: 24 193

qqqqqqqqqqqq

ENCA has 27,6% engaged
Facebook Fans

Engaged Fans
Passive fans

Most Popular City: Johannesburg

Facebook Mentions By Gender

Most Popular Age Group: 25 - 34

q72% w47%

Facebook Mentions: 132 000

Time Frame: 25 Oct – 25 November
ENCA

f

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Page Insights

72 569

g Location of Facebook Fans
1 886

896

874

Zambia

Nigeria

Fans

2 679

South Africa

Zimbabwe

Botswana

Countries

Time Frame: 25 Oct – 25 November
ENCA

t

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Profile Insights

Followers: 137 024

Location of Tweets

@ENCAnews Mention: 34 347 Tweets
5583

9362

19402

Original
Retweets
Replies

ENCA Mentions: 11 380 Tweets
Most Popular Day: 28th Oct 2013
Cumulative Reach: 94 Million

Time Frame: 25 Oct – 25 November

5522
471

Tweets

qqqqqqqqqqqqq

26201

SA

USA

306

UK
Botswana
Countries

256

Nigeria

Device Used For Tweets

j22% o78%
Web

Mobile
ENCA

t

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Profile Insights

P

Most popular Topics on Twitter

661 908

Tweets

462 036
455 262

236 302
78 490

#Selfie

#Phillipines

Time Frame: 25 Oct – 25 November

#Obama

#Anonymous
Topics

41 028

#SouthAfrica

#Capetown
ENCA

t

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Profile Insights

Influencers tweeting ENCA news

Time Frame: 25 Oct – 25 November
SABC News

f

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Page Insights

Fans: 137 525

qqqqqqqqqqqq
People Talking About This: 5 377

qqqqqqqqqqqq
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 132 000

Time Frame: 25 Oct – 25 November

SABC News has 3,9% engaged
Facebook Fans

Engaged Fans
Passive fans

Facebook Mentions By Gender

q72% w28%
SABC News

f

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Page Insights

92523

g Location of Facebook Fans

Fans

10 186
5 983
3 650

South Arica

Zimbabwe

Time Frame: 25 Oct – 25 November

Botswana
Countries

Nigeria

2 282

Malawi
SABC News

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Profile Insights

Followers: 123 292

Location of Tweets

@SABCNews mentions: 11 676
2925

2798

6029

Original
Retweets
Replies

SABC News Mentions: 1 428
Most Popular Day: 22nd Nov 2013
Cumulative Reach: 21 Million

Time Frame: 25 Oct – 25 November

1649
168

Tweets

qqqqqqqqqqqqqq

9127

SA

USA

Nigeria
Countries

90

56

UK

Ghana

Device Used For Tweets

j19% o81%
Web

Mobile
SABC News

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Profile Insights

Influencers tweeting SABC News

Time Frame: 25 Oct – 25 November
Q

fm

Benchmark

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Facebook Fans

u

Number of Facebook Fans: African News Channels

Fans

247 151

137 525
87 605
13 615

BBC Africa

SABC

Time Frame: 25 Oct – 25 November

ENCA
Channels

CNBC Africa

1 300
ANN7
Q

Benchmark

f

F

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South African Facebook Fans

u

Number of South African Facebook Fans:
African News Channels

92 523

Fans

72 569

7 072
1 139

SABC

ENCA

BBC Africa

Channels

Time Frame: 25 Oct – 25 November

ANN7

787
CNBC Africa
Q

fm

Benchmark

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Engagement rate

Engagement Rate

28%

t

Engagement Rate: African News Channels

8%

ENCA

BBC Africa

Time Frame: 25 Oct – 25 November

6%

CNBC Africa
Channels

6%

ANN7

4%

SABC
Q

tm

Benchmark

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Twitter Followers

u

Number Twitter Followers: African News Channels

Followers

298 270

137 074

123 292

28 841

BBC Africa

ENCA

Time Frame: 25 Oct – 25 November

SABC
Channels

CNBC Africa

4 128
ANN7
Q

tm

Benchmark

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Twitter Mentions

t

34 347

Mentions

36 678

Mentions: African News Channels

11 752
3 715
BBC Africa

ENCA

Time Frame: 25 Oct – 25 November

SABC
Channels

3 150

CNBC Africa

ANN7
Q

Benchmark

t

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Location of tweets: All Channels

Location of Mentions
g African News Channels

Fans

41920

17801

4803

South Arica

Zimbabwe

Time Frame: 25 Oct – 25 November

4095

4034

Nigeria
Countries

UK

Kenya
Q

wm

Benchmark

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

YouTube Subscribers

y Number of YouTube Subscribers: African News
Channels
Subscribers

25 735

14 457

6 128

48
ENCA

SABC

CNBC Africa
Channels

Time Frame: 25 Oct – 25 November

ANN7
wm

Q Benchmark

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

YouTube Views

v

Number of YouTube Views (25 Oct -25 Nov)

Views

10,2 Million

5,3 Million
4,7 Million
1,05 Million
21 283
ENCA

SABC

Time Frame: 25 Oct – 25 November

CNBC Africa
Channels

BBC Africa

ANN7
b Insights

f

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• BBC Africa is the News channel with the most
Facebook Fans.
• ANN7 is the News channel with the least Facebook
Fans and also has the lowest engagement rate.
• SABC news is the News channel with the most South
African Facebook Fans.
• SABC news is also the most mentioned channel on
Facebook.
• ENCA is the 3rd largest News channel on Facebook
and has the most engaging Facebook Page.

Time Frame: 25 Oct – 25 November
b Insights

t&w

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• BBC Africa is the News channel with the most
Twitter Followers and Mentions.
• ENCA is the channel that is the most active on
Twitter.
• Regarding that SABC news is the main South
African Broadcaster, ENCA is the channel with
the most Tweets from South Africa.
• ENCA is the channel with the most subscribers
and Views on YouTube.

Time Frame: 25 Oct – 25 November
Recommendations
For strategic insights and recommendations,
see the detailed report here:
http://info.zasocialmedia.com/social-mediaaudit-african-news-channels
Tel: (011) 321 0201
www.zasocialmedia.com
audit@zasocialmedia.com
Compiled by:
Sandile Mayambala – Social Media
Analyst
@sanzasurf

Thobeka
Social Media Co-ordianator
@Thob_T

Social Media Audit - African News Channels