The document discusses how the media product uses, develops, or challenges conventions of real media products. Specifically: - The front cover uses conventions like a bold headline, focusing attention on the cover model, and encoding the rap genre through poses and clothing. - The contents page similarly focuses on the cover model and encodes the rap genre, while cutting out images innovatively. - The double-page spread develops conventions by placing text behind images to relate sections, uses techniques like drop caps and pull quotes, and signs the artist's name innovatively. Color, formatting, and layout are used throughout to organize information clearly and professionally like real magazines. Both conforming to and developing genre conventions.