Using What You Know about Social Media: How to Conduct a Twitter Chat
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This is the 1st in our newest online training opportunity for public health professionals: Using What You Know about Social Media - How to Conduct a Successful Twitter Chat!
Using What You Know about Social Media: How to Conduct a Twitter Chat
- 1. How to Conduct a Successful Twitter Chat Carlos Chapman II, Partnerships & Outreach Coordinator CDC NPIN Wednesday, January 29, 2014
- 2. Objectives • How to research & develop content for a Twitter chat • What to include in a Twitter chat guide • How to measure the success of a Twitter chat • Best practices for Twitter chat engagement
- 5. Hosting a Twitter Chat
- 6. What is a Twitter Chat? • Public scheduled meeting where people gather around a certain topic and create an online discussion on Twitter by using one unique hashtag
- 7. Benefits for Hosting a Twitter Chat • Promote awareness of and participation in your organization’s activities • Increase conversations about certain topics, available resources and tools on Twitter • Expand depth of organizational conversations in your network and develop new relationships • Build your own organization reach and reputation on Twitter
- 8. Pre – Planning Steps
- 9. Topic Selection • Focus on needs of your followers • Listen! • Area of expertise/ social media goals
- 10. Creating the Hashtag Hashtags should be • Short • Unique and creative • Easy to type • Focused around the topic • Memorable • Avoid double letters and symbols Hashtag search Web sites • www.twubs.com • www.hashtags.org • www.tagdef.com • www.Twitter.com
- 11. Scheduling the Twitter Chat • Select best day & time • Avoid conflicts with other pre - scheduled chats • Have a set schedule • Include the time zone
- 12. Guest Selection • Not mandatory • Subject Matter Experts • Provide questions in advance • Offer Twitter tutorials
- 13. Script Development • Roles/Staff • Promotional Tweets Scheduling tweets • Topic Questions • Tweet character limit is 140 (120 is ideal) • Protocol guidelines (T1. A1. ) • Resource links • Include hashtag in all tweets • Script approval
- 14. Day of Chat • Final script • Meeting space prepared TV Monitor Conference phone line • Suggested tools to run chat www.tweetchat.com www.twubs.com www.hootsuite.com www.twitter.com
- 15. After the Chat • Follow-up on outstanding questions • Identify influencers, potential guests for other chats • Archive the chat • Storify and other tools • Evaluate and measure • Announce the next chat
- 16. Measuring Success of a Twitter Chat
- 17. Why Evaluate? Evaluating enables you to: • Understand what’s working and what’s not • Adjust and improve your chat topics • Demonstrate the value of Twitter outreach via the Twitter chat • Understand your audience and influencers
- 19. Twitter Chat Measurements • • • • • • Metrics table Trending graph Top contributing participants Top contributing participants w/ most followers Geographic distribution River of News
- 20. Best Practices • • • • • • • Prepare topic questions and content early Cross channel promotion Share questions with guests in advance Establish protocols at start of chat Greet participants Acknowledge mentions Keep tweets under 140 characters
- 21. Best Practices • Shorten links (www.bitly.com) o Test all your links before sending • Include pictures/videos to increase engagement • Include hashtags to help people follow the conversation • Stay open to new formats • Consider multimedia • Take the chat beyond Twitter
- 22. #UWYKchat Let’s practice! Sample Tweets: T1. Have you hosted/participated in a chat before? #UWYKchat A1. Yes #UWYKchat T2. Are you planning to host a chat next year? #UWYKchat A2. Yes, we are planning to host a chat next week. #UWYKchat
- 23. Questions