Michael Eriksson is the Chief Commercial Officer of Golden Gekko, a cross platform specialist company with over 130 employees across 5 offices. Golden Gekko has developed over 400 apps in the past 12 months for over 100 brands and agencies. The document discusses why companies should consider cross platform app development to reach all potential users across different devices and platforms, rather than focusing on just one, and some of the key considerations for cross platform app development including design guidelines, programming languages, target devices and audiences, and differences in publishing and distribution across app stores.

1. Michael Eriksson
CCO
Twitter: @micheeriksson
Twitter: @goldengekko

2. About Us.
Who we are & what we do
2

3. Cross platform specialists since 2005
Team of 130+ people across 5 offices
400+ apps -> past 12 months
Lorem Lorem ipsum Lorem dolor Sit amet
10.000 K 20.000 K 35.000 K 65.000 K
15.000 K 25.000 K 44.200 K 81.000 K
20.000 K 22.000 K 23.000 K 100.000 K
3

4. More than 100 brands
and agencies have put
their trust in us.
4

5. Publishing Mobile Apps
Cross Platform
Why should you go cross- platform? What do you need
to consider?
5

6. What is “cross- platform”?
6

7. Why one is not enough
Stats are based on aggregate data collected by StatCounter on a sample exceeding 15 billion page views per month
collected from across the StatCounter network of more than 3 million websites
7

8. Another platform.
Another person.
8

9. Another platform.
Another person.
9

10. Define objectives and
target group.
What do you want to achieve?
Who are your target group? Where do you find them?
What do you want to achieve? Launching mobile service,
Marketing, Business Utility..?
Where will the app be used? At home, the store, work place
or on the go?
10

11. When should you go cross
platform?
Cross platform makes sense when...
Make it relevant for everyone, not exclude potential
users
Create network/rely on interaction between users
To emphasize availability
11

12. What to consider?
Design guidelines
Programming language
Devices
12

13. Differences in Publishing and
Distribution
Native app store
Independent app stores
13

14. How to level out
platform capabilities.
No, porting tools or code generation
platforms won’t do the trick
15

15. 16

16. Michael Eriksson
Chief Commercial Officer
me@goldengekko.com
Twitter: @micheeriksson
Twitter: @goldengekko