Automated Video Marketing System & Video SEO - Automotive & Real Estate Solutions

SiSTeR Technologies (Q2 2011)

Content Driving engagement,
• Video & Distribution Page 3

• iPad Page 7 leads, and sales
• vSHOC Page 11
through innovation,
• vSEO Page 14

• Facebook & Social Page 18 dedication, and
customer support
• Proven Results Page 21

• VCL 2012 Page 26

• Service & Support Page 31 since 2003.
• The Competition Page 34

04.10.2011 1
**** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION ****

About SiSTeR
 History
• Founded in 2003 - Leading automotive video provider since 2005.
• Serving over 5,000 dealers – Largest OEM, dealer groups & 25+ resellers.
• Awarded the patent for Pic2Vid - Applied 2003-2004. Granted 2.1.2011.

 Achievements
• VidBrid – Dealer branded video with TrueVoice, CPO and vehicle history.
• Best vSEO – Largest network on YouTube with video mapping to Goggle search.
• vSHOC – Web 2.0 microsite for vSEO, YouTube, Facebook and dealer site.
• Mobile – Video player and vSHOC switch automatically from web to mobile.

 Coming soon (VCL2012)
• Bilingual – English & Spanish language videos now available.
• 4DF Player & Publisher – Includes 3rd party apps and calls to action.
• VidLead – a special version of vSHOC used to generate leads response.
• iContent – Full Motion video captured and VidLead using iPhone & iPad.

04.10.2011 2

Best Video Production
 16:9 Widescreen
• Widescreen format is the new standard for
best video presentation – 33% larger, no
black bars.

 VidBrid
• Video hybrid technology that includes the
dealer’s logos, pictures and contact
information for enhanced dealer branding as
well as synchronized text overlay.

 TrueVoice
• Voice over technology features male or
female human voice narration.
• Most important features / benefits of each
vehicle are described in details.

 CARFAX / CPO
• Video informs of vehicle’s history & OEM
certification – only from SiSTeR.

1st impression matters the most! (More than 90% views are beyond dealer’s website)

04.10.2011 3

4DF Player
 Innovation….
• The 4DF player is the only player that can
accepts any 3rd party app.
• Upon clicking on the app, the player pauses
and the desired action is performed.
• The player can be embedded in any social
site, email and blogs in few seconds.
• Any service provider can be integrated.

 Examples…
• “Contact me”, Credit Applications, trade-in
valuation forms, more…
• Extend the reach of chat into Facebook,
Twitter and blogs.
• Video and pictures presentation of the
dealership, service and parts departments.
• Vehicle history reports, certifications,
coupons and similar marketing content.

The 4DF player increases the ROI of 3rd party product 5-10 times.
04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 4

Industry Standard
 Video Integration
• The SiSTeR player (3DF) is the mostly widely
used in the industry.
• The 3DF SDK provides partners with full
control of size, player behavior, background
pictures etc.
• Automatically switches between Flash and
HTML5 versions – works on every computer
and mobile device.

 Industry Partners (partial list)
• AutoONE media • Dealerskins
• AutoTrader.com • eBizAutos
• BZ Results • eCarList
• Cars.com • Ford Direct
• ClickMotive • TK Carsites
• Cobalt • ReyRey
• Dealer.com • VAST.com

The 3DF player ensures delivery and best ROI for dealers - everywhere !


3rd Party Distribution
 Distribution Sites
• Videos distributed and integrated on 3rd party
sites such as AutoTrader.com, Cars.com and
VAST Network.
• Direct API with AutoTrader.com ensures
instant video distribution and publication.
• Best integration with Cars.com – full display
layer and dealer’s branding.

 360 View of User Behavior
• Only SiSTeR’s player is used by all 3rd party
providers – tracking user behavior across all
distribution sites.
• Dealer can compare performance and ROI of
advertisement across all 3rd parties.

SiSTeR increases the ROI of 3rd party leads providers by 15-20%.

iPads and Tablets
• More than 20,000,000 sold.
• The fastest selling device of all time.

• iPad propelled Apple to become the
2nd most valued company behind only
Exxon-Mobil. (passed Microsoft & Google in 2010)


Disruptive Technology
 Fastest Selling Device
• More than 20,000,000 units sold.
• 7 million units sold in Q1 of 2011.
• More than 500,000 iPad 2s sold in the first
weekend of introduction.
• $25B revenue and $6B profit in Q1-2011. More
than double the Q1-2010 profit.
• PC sales are hurt as consumers shift to iPad -
10.6 % in Q1-2011.

 The Impact on Car Dealers …
• As consumers shift to mobile and tablet
devices, video become critical (small screen,
bad UI experience with many windows).
• The usage and application of iPad & iPhone by
sales people is exploding (see iContent).

Do 20,000,000 iPad users buy cars? How do they see you?

20,000,000 People Buy Cars?
 What’s the Problem?
• Most video providers (except SiSTeR) rely on 1
Flash® player and Flash® video.
• iPad and iPhone do not support Flash® and
unlikely to do so in the near future.

2
 How They Treat Your Clients?
1. ADP / Cobalt / BZ Results (DMi video) – a
black layer opens, nothing plays.
2. HomeNet video (Flick Fusion video) – a black 3
square, nothing plays.
3. Cars.com (DMi video)– an external page
opens but remains white. Nothing is
displayed.
4. AutoTrader.com (UnityWorks video) – a
message displayed “please install the latest 4
version of Flash” (but there isn’t any …)

Are you paying for this? Can you trust your business with them?

The SiSTeR Way ...
 The Meaning of “Trust” 1
• Our clients trust us with their business – at
SiSTeR we make it an honor and obligation.
• The market expects us to lead – we’ve invested
more than a year of development !
2
 How Do We Treat Your Clients?
1. ADP / Cobalt / BZ Results – the video plays in a
separate page - Always works!
2. HomeNet – the 4DF player is integrated in the 3
HN inventory pages - Always works!
3. Cars.com – a dedicated page opens, video &
essential information displayed - Always works!
4. AutoTrader.com – the 4DF player is integrated
inside AutoTrader.com pages - Always works! 4

SiSTeR video is the only one that works on iPad – everywhere!

vSHOC – Video Showcase

• Web 2.0 is the new standard – data is delivered
continuously through web services – providing
for instant search and filter results and better
UI experience.

• Everywhere – wouldn’t it be nice that potential
buyers will see your brand, exactly the same,
everywhere on the web ?

• If you use Google Maps you’ve
experienced web 2.0.


vSHOC (Video Showcase)
 Innovation Increases Conversion
• The majority of visitors to a dealer’s website
abandon in 10 seconds because they cannot
find the product they are looking for.
• The vSHOC eliminates the “search again”
syndrome by presetting the desired vehicle
on top of the dealer’s website – if vehicle has
been sold, similar vehicles are presented.

 Web 2.0 Technology
• The vSHOC data and video inventory are
constantly streamed down to the user to
provide instant search and filter results.
• Unlimited number of configurations to include
any subset and combination of inventories.
• vSHOC is adaptable and portable to work and
play on all web and mobile platforms
including phones and tablets

The vSHOC is the ultimate inventory widget.

Usage of vSHOC
 Beyond the Dealer’s Website
• Facebook - the vSHOC is certified to use as
inventory module on Facebook. (page 13)
• Landing page – as a landing page for traffic
from Google & YouTube. (page 10)
• CRM – include the vSHOC in your CRM
response to engage the buyers and create
quotes that never get stale. (page 25)
• Email & Twitter – the simplest and most cost
effective to attract buyers to your inventory.

 On the Dealer’s Domain
• Single link integration as “Video Inventory”.
• As a mobile site – the vSHOC is designed to
play automatically on mobile phones & tablets
(including iPhone & iPad).
• On the lot – instant search of entire inventory.
• Sales and training tool.

Dealers can save over $ 10,000 a year using the vSHOC!

vSEO (Video Search Engine Optimization)

• 80% of all clicks come from the top three
positions of Google’s first page results.

• vSEO is 50 times more likely to appear on
Google’s first page than just text SEO.

• SiSTeR’s vSEO uses both YouTube and mRSS
feed (VidMap) directly to Google video.

• With SiSTeR the dealer’s top search results
are never lost.


YouTube
 50% of Potential Buyers
• YouTube is the second largest search engine,
behind Google.
• 41% of car buyers search YouTube.
(Source: Michelle Morris, Google)

• Over 30% of all Google searches are on
YouTube (= 50% of potential buyers)

 Top Search Results.
• SiSTeR uploaded to YouTube 1,000,000 clips
since 2008 (more than all other vendors combined).
• The fastest way to secure top search results
that are never lost (utilizing vSHOC, see slide 10).

 Increase Digital Presence
• Each YouTube page view is registered on
Google index as a separate URL connected to
the dealer’s URL – increases the dealer's
overall SEO value.

SiSTeR consistently delivers top search results on Google.

vSHOC on YouTube
“Click here for Price” vSHOC link directs car buyers to VIN-specific video or to similar
vehicles (if vehicle is sold). Eliminating the “search again” syndrome dramatically
reduces abandonment. vSHOC automatically detects and switches for mobile access.

On Mobile

Direct hit Vehicle Sold

vSHOC converts YouTube traffic to leads and sales.

VidMap (mRSS Video Sitemap)
 Innovation
• Dedicated domain created for every dealer.
• mRSS (media RSS) feeds are submitted by
SiSTeR to Google regularly.
• mRSS VidMap is most effective - 99% of all
links are instantly registered by Google.

 Direct Traffic
• Google clicks directed to the listed vehicle (or
similar if sold) on the dealer’s website via the
vSHOC (unlike YouTube vSEO).
• Car buyer remains on dealer site when
vSHOC is closed.

 Never Lose Your Top Positions
• Videos are never removed and new videos
are always uploaded.
• Complements existing website SEO

90% + of video links submitted to Google are indexed for better SEO!

Social Media
• Facebook attracts more visitors than Google.

• Facebook is 2nd largest referral source for
video (behind Google).

• People are 5 times more likely to buy upon
friend recommendations. (74% vs. 15% ads) .

• Sending potential buyers away from
Facebook is a big mistake.


vSHOC on Facebook
 Target Over 500 Million Users
• Facebook is the largest online community.
• Car buyers spends a lot of time on Facebook,
searching and asking for friend’s advice.
• 74% are influenced by friends’
recommendations (vs. 15% of advertisement).

 Best User Experience
• The vSHOC has been certified (white labeled)
and embedded in Facebook since 2009 - the
user never leaves Facebook (eliminates negative
feed back caused by external links).
• Price, mileage and contact information are
displayed upon mouse over.
• vSHOC is always updated and provides
instant search and filter results.
• vSHOC provides and maintains consistent
user experience across YouTube, Google
search and Facebook.

vSHOC automatically puts updated inventory in front your best customers.

19
04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION ****

Posting Video on Facebook & Twitter
 Direct Post
• The “share” icon on the 4DF player allows
users and dealers to post individual clips to
Facebook and twitter instantly.
• Vehicles are posted to the users wall for their
friend comments and “Like.”
• The share function is available from 3rd party
sites including Cars.com and AutoTrader.com.
• The 4DF player displays the dealer’s chat,
trade-in and credit app forms on Facebook.

 Share for Direct Marketing
• Dealer’s sales management and staff can
share inventory and specific vehicles via
social networking for lead generation.

SiSTeR turns dealer social networking into a sales marketplace.

Proven Results
• The dealer’s video marketing system is only as
good as the results it provides.

• NO other company provides such compelling
results as SiSTeR.

• SiSTeR’s proven performance and ROI increase
was the basis for OEM and major dealer groups
decision to select SiSTeR .


Leads and Calls Increase
 National Dealer Group Study
• An A/B test by a publicly traded dealer group
with 30+ brands and 100+ dealerships.
• 12 weeks, 5 dealership.
• Over 10,000 unique visitors.

 Results
• 87% MORE email leads with video
• 69% MORE phone leads with video

 Controls
• Site visitors were presented identical
inventory and pricing during the same time
period.
• Only difference was the appearance of a “Play
Video” icon on listing page.

SiSTeR’s video-based marketing system delivered 15 times ROI.

vSEO That Works
 Major Dealer Group Study
• Major dealer group has 13 dealerships and 9
brands adopt SiSTeR’s vSEO in 2009.
• Dealer’s YouTube channel contains over 2000
videos that are indexed by Google.
• Over 40,000 unique viewers per month. More
than 200 related channels.

 Results
• 40% of organic Google traffic growth within
the first two months.
• 60% Google traffic growth over first year.
• 100% Google traffic growth over 2 years.

 Controls
• No other major changes were made to the
dealer’s existing SEO or SEM programs.

SiSTeR vSEO delivers better SEO results than any other system.

Lowest Cost of Advertisement
 SiSTeR’s Video Marketing System
• Publicly-traded automotive group is using
SiSTeR’s video marketing program exclusively.
• All dealerships have over 1000 video clips in
their YouTube channel.

 Results
• Top search results for all brands, in all
geographic areas.
• Between 2000 – 4000 monthly views per
dealership on YouTube.
• Many clips were viewed more than 1000 times.
• Hundreds of new leads generated.
• Total cost per view was less than $0.10

SiSTeR’s cost per view is less than 25% of any other medium.

Testimonials

“…We closely monitored leads and calls to dedicated
800 numbers on a week-by-week basis and saw a
significant improvement in lead submissions…this
was a key factor in our decision to select SiSTeR
Technologies….”
Rachel Richards, VP of Retail Strategy, Sonic Automotive

“…We're excited to be working with SiSTeR
Technologies…our customers prefer inventory
listings that have videos…our testing shows over
10% leads increase on vehicles that included video ”
Ryan Soffa, VP of Product Development, FordDirect

Dealers that value ROI over “just cost” selected SiSTeR.

VCL 2012
• Since it’s 2003 formation SiSTeR is recognized
as the most innovative video provider.

• VCL 2012 brings dealers the products and
services they haven’t dreamed of …… yet.

• Bilingual, embedded applications, calls to action,
CRM response, full motion video and more…


Bilingual
 Intelligent Production
• SiSTeR’s proprietary video rendering system
identifies the vehicle’s most important
features to create a unique video.
• Pre-recorded human voice narration is
matched with features and overlaid text for
outstanding video production.

 Spanish and English
• SiSTeR’s video rendering system is fully
updated with Spanish language capabilities.
• Dealer’s Latino buyers are offered videos in
their preferred language.
• Unique and significant competitive advantage
for dealer.

Spanish version will be rolled as an add-on in June 2011.

The Publisher
 SiSTeR Players Are Everywhere
• SiSTeR’s players are integrated with many
other websites, 3rd party leads providers,
Facebook and other social networking sites.
• The dealer enjoys significant ROI lift when third
party applications (chat, trade-in and credit
applications programs) are utilized beyond the
dealer’s domain.
• SiSTeR delivers up to 10 times more exposure
to car buyers beyond the dealer’s site.

 Publisher Platform
• Open to all dealers and service providers.
• A call to action icon is embedded in the player.
• Upon click the partner’s system receives all
relevant information from SiSTeR and display
the appropriate information to the users.
• The dealer and partners enjoy additional
exposure on Facebook, 3rd party leads provider
and the vSHOC.

Ask your 3rd party applications provider to register with SiSTeR today !

iContent
 Full Motion Video (FullMo)
• FullMo is more effective and engaging than
just “picture stitching” video.
• FullMo videos get up to 100 times more views
on YouTube.
• FullMo video production and publication by
dealers and 3rd party providers takes too much
time, costs too much money and doesn’t scale
or distribute easily.

 iContent Mobile App
• iPhone and iPad ready in phase 1 (June 2011).
• Allows full motion video capturing by dealer’s
staff or service provider in just seconds.
• SiSTeR’s platform automatically adds the
voice over, music track and text overlay.
• Instant distribution to the dealer’s website, 3rd
party leads provider, Facebook and vSHOC.

Register to be included in the iContent alpha users group today !

VidLead
 Sophisticated Lead Response
• Most dealers acquire enough leads while
conversion ratios remain low.
• Engaging and sophisticated lead responses
can provide significant conversion lift and
competitive advantage at virtually no cost.

 VidLead on vSHOC
• Secured access to the dealers’ sales staff.
• Create a targeted and private (tokened)
vSHOC with specific inventory.
• Link to the targeted vSHOC can be included
in any email, text messages, Facebook and
Twitters posts.
• No more outdated quotes – new vehicles that
match the filter criteria are automatically
displayed when the vSHOC is opened.
• VidLead is included in the iContent.

Give buyers a personalized and updated response over static email.

Service, Support & Analytics
• SiSTeR does one thing (video-based marketing
systems) and does it the best!

• 25 engineers and support team are dedicated to
enhance dealers’ digital marketing quality.

• Fastest cycle time, 100% uptime guaranteed.

• Most sophisticated production, distribution, and
user behavior reporting system.


100% Availability
 Amazon = Scalability
• Only SiSTeR utilizes the Amazon cloud
computing platform for video rendering.
• Thousands of servers and massive computing
power are available instantly – ensures 12
hour or less cycle time.

 Akamai = Reliability
• SiSTeR utilize Akamai CDN to serve videos
from more than 100,000 servers on the edge
- fastest response playback possible.
• SiSTeR’s videos are always up and always
ready – 24x7, year-round.
• 100% uptime is guaranteed.

Does your phone or cable provider guarantee 100% uptime?

Reporting
 360 View of User Behavior
• SiSTeR’s players are embedded in all sites.
• In player tracking module reports all user
activities to the centralized data base.
• Only SiSTeR provides user’s behavior reports
across all sites including dealer site, 3rd party
sites, YouTube, Google and Facebook.
• Rendering, publishing and campaigns reports are
available.

 Dynamic & Analytical
• Reports are always available for any date
range and delivered in seconds.
• Sophisticated campaign tracking and ROI
measurement – down to the level of a
single vehicle on any site.

Only SiSTeR can deliver 360 view of user behavior.

Competitive Analysis
• Many claim to compete with SiSTeR but no one
claims to offer as much as SiSTeR does.

• When evaluating a competing video vendor
consider features, scalability and proven
experience.

• SiSTeR holds the patent for Pic2Vid process.

• No other company can scale and provide
redundancy as SiSTeR does.


Side by Side
Dealer.com AutoTrader DMi / SiSTeR
/ UnityWorks Cars.com

Human Voice

16:9 Widescreen Production

VidBrid (integrated dealer’s branding)

CPO and CARFAX

Distribution to ATC and Cars.com

vSEO via YouTube

vSEO via mRSS Feed (VidMap)

iPad

Video Inventory Widget (vSHOC)

Facebook (video inventory)

VidLead (Tokened vSHOC)


Contact SiSTeR
Toll Free: 866-913-1388
Direct: 972-855-3500
Email: sister@sister.tv

www.sister.tv

4144 N. Central Expressway | Suite 710

Dallas, Texas 75204


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