In 1997, Apple, Inc. supported its Think Different marketing campa.docx

•Download as DOCX, PDF•

0 likes•4 views

In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day. Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it. Identify the 17 individuals shown in the background and, as a team, discuss the following questions: What did each of the individuals contribute to the world? How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world? Are there defining characteristics shared among all or most of the individuals? What is the value of imagination and thinking outside the box with regard to their contributions? Summarize your findings in a 350- to 700-word word paper and be prepared to discuss them in class. Format your summary consistent with APA guidelines. .

Education

Similar to In 1997, Apple, Inc. supported its Think Different marketing campa.docx

Nike cb presentation

Gautam Shah

Advertising is everywhere. Americans have become so accustom to seeing ads that they barely pay attention to them anymore. So much advertisement appears every day and so much technology is used to push ads into people’s consciousness that ads are simply part of the social expectation. Every moment of every day someone is trying to sell something, shape and opinion, or create a desire in others through the use of advertising. In the days of radio and TV, ads spoke to us and got lodged in our heads. Today digital advertising comes at us visually from the moment we turn on our electronic devices, as we walk down the street, or ride a bus. Yet, most people feel that advertisements today fail to attain the emotional impact they once had, most believe they just ignore advertisements. Not so fast, we can easily recall the most memorable marketing slogans of our youth — "Just do it," "Got milk," “Where’s the beef?” “Mikey likes it,” “I’d like to buy the world a Coke,”— “Good advertising makes food taste better, it makes cars run better,” says George Lois, a one-time art director for Esquire magazine who later catapulted MTV, ESPN and Tommy Hilfiger from nobodies to world influencers. Advertising changes everything. Ads create desire. Art & Copy provides a fascinating look at an industry built around selling not just products, but emotions, ideas and lifestyles. After watching Art and Copy, and reading chapters 2 and 3 in Grazian, develop an answer to one of the following questions. Make sure that you address both the reading and the film in your answer; the idea is to connect the theory you read with the documentary--the social practice--you see). Please try to answer different questions so that all questions get covered and we have an exciting dialog with lots of ideas to discuss. After answering your question please engage in a dialog with at least two other students around their posted answers. ( Do not repeat what someone else says -- your post must be unique. If you are posting later in the discussion you are responsible for making sure you are not repeating what someone has already said ). How does contemporary popular culture and advertising help us reflect on the human condition, please address this question from both the Structural Functionalist and the Conflict Theory perspectives? Explain the concept of cultural hegemony and show how advertising and other forms of popular culture help create a cultural hegemony either in the U.S. or abroad. Provide an example of a cultural object that seems to be saturated with meaning and one that seem to be meaningless. How could both be part of the same culture? .

Advertising is everywhere. Americans have become so accustom to seei.docx

renatas0nie

Psfk conference[4]

John Gerzema

Critical_Media_Literacy_Workshop

Asim Aziz

EyeCons are highly valued in an age awash in ephemeral information, popular culture and celebrity personalities. They are visual shortcuts in our optic consciousness whose efficacy can be measured by the performativity and impact of their ideas on public opinion, their ability to emote anger or to force a reaction, and the durability of their message to outlast its birth event and inspire succeeding generations of activists.

The Iconography of Dissent and Global Politics

Daniel Drache

Cross cultural advertising

Erum22

15 Most Important Marketing Gurus

İlker ÖZKAYA, MBA, PMP, PSM I, PSPO I, KMP

Sophmore Re-review presentation for my portfolio

makaiodm

Atlanta Presentation 01 02 05

randy shepard

This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014 You will learn: 1.- The importance of the Hispanic Millennial Influence Power 2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions Acknowledgement: I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content

Marketing Hispanic Millennials (Note pages)

salomon dayan

Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throughout the Persian Gulf Region and beyond, explains how developing a personal relationship with consumers can help your brand and business. Using real examples, you’ll fi nd out how some of the most successful companies have used the fi ve human senses to emphasize the power of belonging. Find out how this powerful approach can also work for you and your company. Along the way, you’ll learn how to build a sustainable brand as well as strategies that will give your product and/or service a better chance to belong.

The Power of Belonging

Baaghil

Propaganda

Sara Marino

[Group 2] representation and the construction of social reality

Duy Đức

[Group 2] representation and the construction of social reality

Duy Đức

Comic Books as Propaganda

Giancarlo Fusco

Classmate Replies 1. EBONI WROTE: 2. Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo? 3. Cross team collaborations is people that are not in the same career field come together to work towards a goal or single agenda. 4. The goal of the marketing and R&D team was to work together as a team to come up with ways to increase its market shares by focusing on the 18 to 25 year old age demographic. 5. 6. How would you communicate about new features to customers? 7. Social media such as Facebook and Instagram are great ways to market new features to customers. You are able to pay Facebook and Instagram to feature your business in ads for publicity. 8. How would you measure the success of the team? 9. The demographic data of the purchase groups that were collected at time of sale demonstrated a significant percentage of increase, ownership and purchase from this market segment. I believe that additional success can be measured in the product reviews that will show future direction or course of action. 2. Melissa Wrote: Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo? Cross-team collaboration is when people from different fields of working come together to complete or work towards a single agenda. You can see here the goal of the marketing and the R&D team are working towards is to increase its market share and to focus on 18- to 25-year-old demographic. The following steps can be taken to facilitate cross-team collaboration between the marketing management and R&D team at Lenovo: Mutual key performance indicators- Both the teams need to get together and decide on how they will evaluate success while they will work together on different tasks.Centralized and transparent communication protocol It will be important to create a smooth and functional communication system between both the teams in order to communicate well and help each other in better understanding of their perspectives in different tasks.Division of responsibilities- It becomes really important while working in teams to make everyone know about what they are supposed to do.Tools for better and more effective communication- It will be important for both the teams at Lenovo to fix some common communication tools such as various video and audio-conferencing applications to help them communicate better over tasks no matter where they are located in the world.Welcoming new ideas- It is important to understand that in order to work better each team should appreciate and be open to innovative ideas. It would help them to reach their common goal much faster. 10 AAS322 #10 April 14, 2021 (sent April 16) M K Hom I Comments on the Chinese American poetry assignment The selections reflect a diverse aesthetic response from Chinese American poets of the Civil Rights movement era. While the ...

Classmate Replies 1. EBONI WROTE2. Based on what you learned,

WilheminaRossi174

Topic: Disparities amongst generational cohorts within an office environment. Length of paper: 13 to 15 pages ($5 per page) The Veterans- born before 1925 to 1945 Baby Boomers- born between 1946 to 1964 Generation X- born between 1961 to 1980 The Millennials- born between 1980 to 2000 There are currently 4 generational cohorts in the workplace (listed above). It has been suggested that there are differences between the generational cohorts and that organizations need to manage people from each cohort differently. Each generational cohort can be identified with a unique set of characteristics and values. Begin the paper by discussing the generational cohort theory, which will set the tone of the paper. In the paper, you should discuss influencing events, core values, distinguishing characteristics, and stereotypes of each generational cohorts and how those differences create disparities amongst workers in an office environment. Next, discuss how organizations can manage people of various cohorts. .

Topic Disparities amongst generational cohorts within an office e.docx

depoerossie

Attraction is a Beautiful Thing Whether it’s a business or a non-profit, your goal as a leader is to build, transform, and elevate your brand—so that you can attract attention, create buzz, nurture a preference, generate leads, and engender loyalty. To do that, you need to understand the essential truths about your organization, interlace them with your audiences’ perspectives, and use that knowledge to create a smart and fearless presence that changes minds and inspires action.

Brand Attraction eBook

The Design Channel, LLC

Task 1 audience investigation

LucasHigham

Youth collective identity

Janeen Gatty

Similar to In 1997, Apple, Inc. supported its Think Different marketing campa.docx (20)

Nike cb presentation

Advertising is everywhere. Americans have become so accustom to seei.docx

Psfk conference[4]

Critical_Media_Literacy_Workshop

The Iconography of Dissent and Global Politics

Cross cultural advertising

15 Most Important Marketing Gurus

Sophmore Re-review presentation for my portfolio

Atlanta Presentation 01 02 05

Marketing Hispanic Millennials (Note pages)

The Power of Belonging

Propaganda

[Group 2] representation and the construction of social reality

Comic Books as Propaganda

Classmate Replies 1. EBONI WROTE2. Based on what you learned,

Topic Disparities amongst generational cohorts within an office e.docx

Brand Attraction eBook

Task 1 audience investigation

Youth collective identity

More from joyjonna282

In a 250-300 word response, critically examine your personal level of intercultural communication competence. Is it important for you to achieve a certain level of intercultural communication competence? Would enhanced intercultural communication competence help you personally? Professionally? Academically? Include examples in your submission and use at least one resource to support your key points. Respond to at least two of your fellow students' posts. .

In a 250-300 word response, critically examine your personal level o.docx

joyjonna282

In a 10 –12 page paper, identify and analyze the benefits and challenges that are associated with biometric evidence in the criminal justice system. Include at least 3 techniques in your paper, and use at least 2 case studies to support your position. Consider the following questions when drafting your paper: How do courts determine if evidence is reliable and valid before allowing it into testimony? What is the role of the Frye standard or Daubert standard in determining whether or not the courts will accept biometric evidence? What rules does your state use in this regard? How reliable is fingerprint evidence? Consider examples of its use in criminal courts. How do other biometrics compare to the reliability and validity of fingerprint evidence? What are some of the challenges associated with lower forms of biometrics, such as facial recognition, and acceptance as evidence in court? What is the role of the expert witness related to biometric evidence in court? Be sure to provide in-text citation and references .

In a 10 –12 page paper, identify and analyze the benefits and challe.docx

joyjonna282

In a 1-2 page Microsoft Word document, discuss the following case study: When Alexander and Deborah married, Alexander owned a duplex in a community property state. They lived in one side of the duplex. They saved their money and bought a lake lot as tenants by the entirety. Deborah failed to pay the loans she took out from Savings Bank prior to her marriage to pay for college. The bank claimed the duplex, the lake lot and their savings. Discuss the likelihood of success on the bank's claims against the properties. .

In a 1-2 page Microsoft Word document, discuss the following case st.docx

joyjonna282

In a 16–20 slide PowerPoint presentation (excluding title and refere.docx

joyjonna282

In a 1-2 page Microsoft Word document, using APA, discuss the following case study: When Alexander and Deborah married, Alexander owned a duplex in a community property state. They lived in one side of the duplex. They saved their money and bought a lake lot as tenants by the entirety. Deborah failed to pay the loans she took out from Savings Bank prior to her marriage to pay for college. The bank claimed the duplex, the lake lot and their savings. Discuss the likelihood of success on the bank's claims against the properties. .

In a 1-2 page Microsoft Word document, using APA, discuss the follow.docx

joyjonna282

In a 1-2 page paper, discuss how the government, the media, and the public affect a health care organization's integration of data. Give specific examples of all three entities influencing the integration of data. Include at least two research sources in your paper and cite them in a References page at the end in APA format. As in all writing assignments, follow standard mechanics in writing, grammar, punctuation, and spelling. Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates. .

In a 1-2 page paper, discuss how the government, the media, and the .docx

joyjonna282

In 2010, plans were announced for the construction of an Islamic cultural center, named Cordoba House, in lower Manhattan in the vicinity of where the September 11, 2001 attacks on the World Trade Center occurred. This announcement stirred up a storm of activity by groups and individuals supporting and opposing the proposal, and in early 2011, a plea by the American Center for Law and Justice was entered in the New York State Supreme Court to stop the construction. In this Discussion Board please respond to the following questions: In 5–6 paragraphs, address the following: What are the complaints and concerns of those who oppose construction of this building in its proposed location? Do you agree? Why, or why not? What are the counter-claims being made by those who support construction of this building in its present location? Do you agree? Why, or why not? What is the specific issue in the court case? What activities (protests, letters to the editor, blog posts, petitions, opinion polls, etc.) are underway related to this issue? Explain. Do you think these activities are likely to have an impact on the Court’s decision? Why, or why not? .

In 2010, plans were announced for the construction of an Islamic cul.docx

joyjonna282

In 2011, John Jones, a middle school social science teacher began a unit on the American election process. He began with an introduction of political parties from the revolution to present day. At the end of the politically-balanced unit, students participated in mock debates as candidates from each party and ultimately held a mock presidential election in his classroom. After the votes were counted and a winner determined, one of his students asked Mr. Jones who he was planning to vote for in the “real” election. He answered the question in age-appropriate language and, when prompted, explained why. He reminded his students that voting was not only a reflection of personal beliefs, but a responsibility as a citizen of the United States. When Janie Johnson got home from school that day, she noticed – for the first time – signs in her neighbor's front yards supporting one of the presidential candidates. At dinner she asked her parents who they planned to vote for. Their choice differed significantly from her teacher’s. Janie’s father was quite upset at Janie’s explanation of the other candidate. To him, it was not Mr. Jones’ job as her teacher her to “put those kinds of ideas in her head.” The next day he called the principal demanding that Mr. Jones be removed from the classroom. You are the principal. 1. What do you tell the father? Why? 2. What, if anything, do you say to Mr. Jones, the teacher? Why? You are Mr. Jones. 1. Have you done anything wrong? 2. What court case(s) would you cite in your behalf? Be specific. Cite the case name, court ruling, or law. Answer the following questions: 1. Who was Pickering and why is he important? 2. A teacher speaks out at a rally against FCAT. This is not the first “FIRE FCAT” rally held in this community. Can her statement be protected by the First Amendment? Under what circumstances? 3. A student sees a picture of math teacher James Johnson in his KKK garb that Johnson posts on his facebook page. Can Johnson be fired because of his KKK membership? Why or why not? 4. After their honeymoon Jane Jones and her new husband Jason return to their teaching jobs at JFK Middle School. At lunch that day the principal informs them that one of them must transfer to a new school. Can the principal do this? Why or why not? Chapter 10 covers several topics, chief among which is teachers’ rights. There are three main court cases which address free speech: · Pickering v. Board of Education · Connick v. Myers · Garcetti v. Ceballos In order to respond to the questions, you will have to do some research on your own.Ask yourself this question: “Is the employee speaking as a private citizen or as an employee?” Question 1 : What is the main difference between the Pickering decisions and the Garcetti decision? Where does the Connick decision fit in? Question 2: A special education teacher complains to his principal that the school is violating federal law in trying to meet the n.

In 2011, John Jones, a middle school social science teacher began .docx

joyjonna282

In 5-7 pages (double-spaced,) provide a narrative explaining the organization’s origins, ideology, goals & objectives. Include a discussion on the leadership, funding, and capabilities such as physical bases or operating/support location(s), personnel strengths, training programs, and communications methods. Lastly, it would be helpful to provide a description of known and suspected weapons/lethal agents and delivery methods, procedures used in prior attacks, propaganda, surveillance methods, and significant events/dates that may be used in attack planning .

In 5-7 pages (double-spaced,) provide a narrative explaining the org.docx

joyjonna282

In 2004 the Bush Administration enacted changes to the FLSA and the way overtime is paid. These changes are said to have impacted millions of working Americans. The Act addresses who and how overtime is paid. It is also felt that more changes are still needed. Using an Internet search, find the enactment highlights of 2004 and future proposed changes. Who is impacted, positively or negatively? How do you feel this impacts you? Were these changes long overdue, or do you think this is just a way for workers to work more hours without the employer being responsible for premium pay? .

In 2004 the Bush Administration enacted changes to the FLSA and the .docx

joyjonna282

*****In 200-250 words**** Given the rate of technological change and global market pressures, there is considerable change and uncertainty in many organizations. Organizational value is determined more by knowledge (intellectual capital) rather than the traditional factors of productions (land, labor and capital). 1. Review the concept of knowledge management and how human resources can create the conditions for the effective sharing of knowledge within and throughout the organization. ****Please use one reference which includes in-text citation**** .

In 200-250 wordsGiven the rate of technological chang.docx

joyjonna282

in 200 words or more.. 1/ do you use twitter ?if so , how often do you tweet , and what do you tweet about ? if not , explain why you chose not to participate in this social medium 2/ when you post something online , do you think carefully about what you are about to post and how it might sound to others ? do you and react to your post ? or do you shoot from the hip , writeing whatever comes to mind ? explain .

in 200 words or more..1 do you use twitter if so , how often do.docx

joyjonna282

In 200 words or more, answer the following questionsAfter reading .docx

joyjonna282

In 2005, serial killer Dennis Rader, also known as BTK, was arrested and convicted of murdering 10 people in Kansas between the years of 1974 and 1991. Further research this incident using quality and reputable resources. Write a two to three (2-3) page paper in which you: Explicate how digital forensics was used to identify Rader as a suspect and lead to more concrete physical evidence. Describe in detail the digital evidence that was uncovered from the floppy disk obtained from Rader. Discuss why you believe it took so many years to find concrete evidence in order to build a case against Rader. Explain how the acquisition of digital evidence aided the investigation and whether or not you believe Rader would’ve been a person of interest if the floppy disk evidence wasn’t sent. Identify the software that was used by the authorities to uncover the evidence and summarize how this software can be used for digital forensics and evidence collection. Use at least two (2) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. .

In 2005, serial killer Dennis Rader, also known as BTK, was arrested.docx

joyjonna282

In 2003, China sent a person into space. China became just the third country to do so. It sent a spaceship to go around Earth 14 times. It took less than a day. It was very important. China had never tried this before. Most countries do not send people into space. It costs a lot of money. China wanted to show the world that it could do it. China was proud to send people into space. The trip to space was _________ for them. .

In 2003, China sent a person into space. China became just the third.docx

joyjonna282

In 250 words briefly describe the adverse effects caused by exposure to radiation. Include some specific exposure levels associated with these significant health effects. Lastly, give some examples of measured radiation levels associated with the Three Mile Island incident in the U.S. and in the Chernobyl incident in the Soviet Union. Provide your reference source(s). (Wikipedia is not an accepted reference source.) .

In 250 words briefly describe the adverse effects caused by exposure.docx

joyjonna282

In 2.5 pages, compare and contrast health care reform in two differe.docx

joyjonna282

In 2014 Virginia scientist Eric Betzig won a Nobel Prize for his research in microscope technology. Since receiving the award, Betzig has improved the technology so that cell functions, growth and even movements can now be seen in real time while minimizing the damage caused by prior methods. This allows the direct study of living nerve cells forming synapses in the brain, cells undergoing mitosis and internal cell functions like protein translation and mitochondrial movements. Your assignment is to write a Python program that graphically simulates viewing cellular organisms, as they might be observed using Betzig’s technology. These simulated cells will be shown in a graphics window (representing the field of view through Betzig’s microscope) and must be animated, exhibiting behaviors based on the “Project Specifications” below . The simulation will terminate based on user input (a mouse click) and will include two (2) types of cells, Crete and Laelaps , ( pronounced KREET and LEE - laps ). Crete cells should be represented in this simulation as three (3) small green circles with a radius of 8 pixels. These cells move nonlinearly in steps of 1-4 graphics window pixels. This makes their movement appear jerky and random. Crete cells cannot move outside the microscope slide, (the ‘ field ’), so they may bump along the borders or even wander out into the middle of the field at times. These cells have the ability to pass “through” each other. A single red circle with a radius of 16 pixels will represent a Laelaps cell in this simulation. Laelaps cells move across the field straight lines, appearing to ‘bounce’ off the field boundaries. Laelaps sometimes appear to pass through other cells, however this is an optical illusion as they are very thin and tend to slide over or under the other cells in the field of view. Project Specifications: ==================== Graphics Window 500 x 500 pixel window White background 0,0 (x,y) coordinate should be set to the lower left-hand corner Crete Cells Three (3) green filled circles with radius of 8 pixels Move in random increments between -4 and 4 pixels per step Movements are not in straight lines, but appear wander aimlessly Laelaps Cells One (1) red filled circle with a radius of 16 pixels Move more quickly than Crete cells and in straight lines The Laelaps cell should advance in either -10 or 10 pixels per step TODO #1: Initialize the simulation environment ======================================== Import any libraries needed for the simulation Display a welcome message in the Python Shell. Describe the program’s functionality Create the 500 x 500 graphics window named “ Field ” Set the Field window parameters as specified TODO #2: Create the Crete cells – makeCrete() ======================================== Write a function that creates three green circle objects (radius 8) and stores them in a list Each entry of the list represents one Crete cell The.

In 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docx

joyjonna282

In 200-300 words - How is predation different from parasitism What.docx

joyjonna282

In 3 and half pages, including a title page and a reference page, di.docx

joyjonna282

More from joyjonna282 (20)