15 Most Important Marketing Gurus According To Me

1. İlker ÖZKAYA
The 15 Most Important Gurus
of Marketing

2.  Born July 10, 1960, an American author, entrepreneur, marketer, and public speaker.
 The author of 18 books that have been bestsellers around the world and have been translated into more
than 35 languages.
 Writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most
of all, changing everything.
 Famuous with his books ’Linchpin’, ‘Tribes’, ‘The Dip’ and ‘Purple Cow’.
 Founded both ‘Yoyodyne’ and ‘Squidoo’. His blog is one of the most popular in the world.
 Was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
 Recently, once again set the book publishing industry on its ear by launching a series of four books
via Kickstarter ; ended up becoming the most successful book project ever done this way.
 Newest book, ‘What To Do When It's Your Turn’ , is already a bestseller.
Seth Godin “The cost of being wrong is less
than the cost of doing nothing.”

3.  Born May 27, 1931 in Chicago, Illinois, an American marketing author, consultant, and professor; currently
the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management
at Northwestern University.
 Author of over 60 marketing books, including ’Marketing Management’, ’Principles of Marketing’, ’Kotler
on Marketing’, ’Marketing Insights from A to Z’, ’Marketing 4.0’, ’Marketing Places’, ’Marketing of
Nations’, ‘Chaotics’, ’Market Your Way to Growth’, ’Winning Global Markets’, ’Strategic Marketing for
Health Care Organizations’, ’Social Marketing’, ’Up and Out of Poverty’, and ’Winning at Innovation’.
 Describes strategic marketing as serving as "the link between society's needs and its pattern of industrial
response.
 Helped create the field of social marketing that focuses on helping individuals and groups modify their
behaviors toward healthier and safer living styles.
Philip Kotler
“Marketing is not the art of finding
clever ways to dispose of what you
make. It is the art of creating
genuine customer value.”

4.  November 19, 1909 – November 11, 2005 was an Austrian-born American management consultant, educator,
and author, whose writings contributed to the philosophical and practical foundations of the modern
business corporation.
 Was also a leader in the development of management education, he invented the concept known as
management by objectives and self-control, and he has been described as "the founder of modern
management" .
 One of the best-known and most widely influential thinkers and writers on the subject of management
theory and practice.
 ‘The Essential Drucker’ , ‘Managing in the Next Society’, ‘A Functioning Society’, ‘The Daily Drucker’ - with
Joseph A. Maciariello.
 President Bush called Drucker “the world’s foremost pioneer of management theory.”
Peter Drucker
“Marketing is not the art of finding
clever ways to dispose of what you
make. It is the art of creating
genuine customer value.”

5.  Martin Lindstrom (Lindstrøm) , a Danish author and Time magazine Influential 100 Honoree.
 Books include ‘Buyology - Truth and Lies About Why We Buy’ , ‘Brandwashed - Tricks Companies Use to
Manipulate Our Minds and Persuade Us to Buy’.
 His first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing
experiment – inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing
decisions.
 Frequent contributer to NBC's Today show.
 Has written seven books on brands and consumer behavior.
 Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world.
Martin
Lindstrom
“Brand handling synergy means
developing and communicating
your company's values and
identity consistently.”

6.  Born June 23, 1956, the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth
College.
 Most notable for having authored ‘Strategic Brand Management’ , a widely used text on brand
management , focused on the "how to" and "why" of brand management, this strategy guide provides
specific tactical guidelines for planning, building, measuring, and managing brand equity.
 Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text
Marketing Management. Kotler- Philip/Keller- Kevin Lane: ‘Marketing Management’ .
 Often acts as a consultant on branding, speaks at industry conferences, and helps to manage the rock band
The Church.
Kevin Lane
Keller
“The power of the brand name to
consumers is a shortcut -- it
provides a way to simplify things.”

7.  23 June 1911 – 21 July 1999, was an advertising tycoon, founder of Ogilvy & Mather, and known as the
father of advertising.
 A Gaelic-speaking Highlander from Scotland who was a classics scholar and a financial broker.
 The man who virtually invented advertising as we know it today.
 ‘Ogilvy on Advertising’ , ‘Confessions of an Advertising Man’ (His best-selling book)
 One of his greatest successes was "Only Dove is one-quarter moisturizing cream". This campaign helped
Dove become the top selling soap in the U.S.
 Ogilvy's advertising philosophy followed these four basic principles: Creative brilliance, Research, Actual
results for clients, Professional discipline.
David Ogilvy “Hire people who are better than
you are, then leave them to get on
with it. Look for people who will aim
for the remarkable, who will not
settle for the routine.”

8.  Born May 1971, Canadian, journalist and publicist. President of Twist Image, a digital marketing agency
and president and a founding partner of Distort Entertainment.
 Called the rock star of digital marketing, Joel was brought in to Google to explain how digital marketing
works to top brands. If Google wants him, so do you.
 In July 2006, Joel was named one of the twenty most influential authorities in the world on the topic of blog
marketing by the UK-based research firm Onalytica.
 In January 2007, Marketing Magazine called Joel "Canada's Rock Star of Digital Marketing.
 ‘Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It’ , The book covers five
technology and marketing trends that Joel thinks business leaders must embrace.
 Also known for the book ‘Six Pixels of Separation’.
Mitch Joel
“It’s not that great ideas got killed
by clients… it’s that agencies killed
their own great ideas by not
presenting them well.”

9.  Born 1938, an American organizational theorist, consultant and Professor Emeritus at the University of
California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy.
 He has been awarded three career awards for contributions to the science of marketing: The Paul D.
Converse Award; The Vijay Mahajan Award; and The Buck Weaver Award.
 The creator of the Aaker Model, a marketing model that views brand equity as a combination of brand
awareness, brand loyalty, and brand associations.
 ‘Aaker on Branding’, ‘Personal Branding Interviews’, ‘Eight Characteristics of Successful Retail Concepts’,
‘Winning the Brand Relevance War’, ‘ Brand Building and Social Media’.
David A.
Aaker
“A brand strategy can enable,
sometimes crucially, the potential
of an innovation to be realised.
There are times when you literally
need to brand it or lose it.”

10.  Born 1954, an American management expert. He is a founder of Strategos, an international management
consulting firm based in Chicago.
 The bestselling author was ranked as the No. 1 most influential business thinker in the world by the Wall
Street Journal, and ranked Gary Hamel as one of the world's most influential business thinkers and Forbes
magazine has called him "the world's leading expert on business strategy.
 Is the originator (with C. K. Prahalad) of the concept of core competencies.
 ‘Competing for the Future’, ‘Strategic Flexibility: Managing in a Turbulent Environment ’, ‘Leading the
Revolution’, ‘Competence Based Competition’.
Gary Hamel
“Today, no leader can afford to be
indifferent to the challenge of
engaging employees in the work of
creating the future. Engagement may
have been optional in the past, but its
pretty much the whole game today.”

11.  American entrepreneur, blogger and podcaster known for his website Smart Passive Income, where he
conducts income experiments and shares the results.
 The self-proclaimed non-millionaire shows his customers how to make a passive income with online
marketing.
 The Smart Passive Income podcast is consistently ranked in the top 10 podcasts in iTunes's Business
category.
 Is on the board of the non-profit Pencils of Promise and is an advisor to tech startups LeadPages and
ConvertKit.
 Popularized the idea of publishing "income reports" detailing how much his businesses make every month.
 'Will It Fly?', 'Let Go','Out Of His League', 'The Tuckshop Kid‘.
Pat Flynn “A need is what you believe your
customers require to solve a
problem, and the product or
business becomes the mechanism
to fulfill that requirement.”

12.  Born July 20, 1977, an American author, entrepreneur and public speaker.
 Has written a number of self-help books on the "4-hour" theme, some of which have appeared on the New
York Times, Wall Street Journal, and USA Today bestseller lists, starting with The 4-Hour Workweek.
 Is also an angel investor or an advisor to Facebook, Twitter, StumbleUpon, Evernote, and Uber, among
other companies.
 Is the author of four books, ‘The 4-Hour Workweek’, ‘The 4-Hour Body’, ‘The 4-Hour Chef’, and ‘Tools of
Titans’ ; the first two were No. 1 New York Times bestsellers and the third was a No. 1 Wall Street Journal
bestseller.
Tim Ferriss Think big and don't listen to people
who tell you it can't be done. Life's
too short to think small.

13.  Born August 30, 1954, was born in Honolulu, Hawaii, an American marketing specialist, author, and
Silicon Valley venture capitalist. Was one of the Apple employees originally responsible for marketing their
Macintosh computer line in 1984.
 Popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing
and technology evangelism.
 Author of thirteen books, including ‘The Art of Social Media’ (2014) and ‘Database 101’ (1991). These books
are textbooks for the finest academic institutions in the world and have been both New York Times and
Wall Street Journal bestsellers.
 Gives over fifty keynote speeches per year. His clients include Apple, Nike, Gartner, Audi, Google,
Microsoft, and Breitling as well as dozens of trade associations. Topics include innovation, enchantment,
social media, evangelism, and entrepreneurship.
Guy
Kawasaki
A good idea is about ten percent
and implementation and hard work,
and luck is 90 percent.

14.  Is a Wall Street Journal best-selling author, keynote speaker, chief content officer of MarketingProfs, the
author of ‘Everybody Writes’ : Your Go-To Guide to Ridiculously Good Content (Wiley, 2014), and co-
author of the best-selling book on content marketing, Content Rules (Wiley, 2012).
 Speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most
influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers
 A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of
interactive marketing news and commentary.
 She currently has more than 260,000 followers on Twitter and writes about content, marketing and life at
the highly entertaining AnnHandley.com.
Ann
Handley
““Your awesome site isn’t
awesome. Getting your stories into
the hands of the people who need
them is awesome.”

15.  Born April 1, 1970, an American author, journalist, marketing consultant, and speaker about social media
marketing.
 Brogan’s book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (2009),
written with Julien Smith, became a New York Times bestseller, and hit the Wall Street Journal bestseller
list (#8), and the Amazon top 100 list.
 Brogan’s second book was Social Media 101: Tactics and Tips to Develop Your Business Online (2010).
 In 2012, his blog, chrisbrogan.com, was in the Top 5 of the now defunct Advertising Age "Power150"
ratings.
 Launched the PodCamp unconference series (aimed at bringing together people interested in blogging,
social media, social networking, podcasting, video on the net) with Christopher S. Penn. He Won the Mass
High Tech All Stars award for 2008.
 Is the president of Human Business Works and the founder of Kitchen Table Companies.
Chris Brogan “What you don't do is surrender.
You might retreat occasionally, but
you don't give up.”

16.  An American online marketing strategist and author of several books on marketing, including The New
Rules of Marketing and PR.
 Is a keynote speaker available for presentations at corporate events and conferences. Presents to audiences
all over the world on the ways to generate attention and build business.
 Is also a well-known sales speaker and has presented in over 40 countries and on all seven continents.
 Is the author of ten books; some are ‘The New Rules of Marketing and PR’, ‘Newsjacking’, ‘Real-Time
Marketing and PR’, ‘Marketing Lessons from the Grateful Dead’, ‘Marketing the Moon’, ‘The New Rules of
Sales and Service’.
 Scott's ideology "the new rules of marketing & PR" is that marketing and public relations is vastly different
on the Web than in mainstream media.
David
Meerman
Scott
“ Think like a publisher, not a
marketer. “