SlideShare a Scribd company logo
In 1997, Apple, Inc. supported its "Think Different" marketing
campaign with a 1-minute commercial featuring black-and-
white footage of 17 iconic 20th-century personalities. The
commercial was conceptualized by the Los Angeles-based
advertising agency TBWA/Chiat/Day.
Find
a copy of this commercial, also known as the "Crazy Ones"
commercial, on the Internet and watch it.
Ident
ify
the 17 individuals shown in the background and, as a team,
discuss the following questions:
What did each of the individuals contribute to the world?
How was each of these contributions rooted in creative
thinking; that is, how did each change existing paradigms of
seeing or experiencing the world?
Are there defining characteristics shared among all or most of
the individuals?
What is the value of imagination and thinking outside the box
with regard to their contributions?
Summarize
your findings in a 350- to 700-word word paper and be prepare
d to discuss them in class.
Format
your summary consistent with APA guidelines.
My part is onle the highlighted in yellow... 200-300 words
I
mportant:
The one-minute commercial featured black-and-white footage of
17 iconic 20th century personalities. In order of appearance
they were:
Albert Einstein
,
Bob Dylan
,
Martin Luther King, Jr.
,
Richard Branson
,
John Lennon
(with
Yoko Ono
),
Buckminster Fuller
,
Thomas Edison
,
Muhammad Ali
,
Ted Turner
,
Maria Callas
,
Mahatma Gandhi
,
Amelia Earhart
,
Alfred Hitchcock
,
Martha Graham
,
Jim Henson
(with
Kermit the Frog
),
Frank Lloyd Wright
and
Pablo Picasso
.

More Related Content

Similar to In 1997, Apple, Inc. supported its Think Different marketing cam.docx

Apples advertising-strategy
Apples advertising-strategyApples advertising-strategy
Apples advertising-strategy
samimfaizy1
 
Critical_Media_Literacy_Workshop
Critical_Media_Literacy_WorkshopCritical_Media_Literacy_Workshop
Critical_Media_Literacy_WorkshopAsim Aziz
 
Multicultural Marketing- Procter & Gamble
Multicultural Marketing- Procter & GambleMulticultural Marketing- Procter & Gamble
Multicultural Marketing- Procter & GambleSarah Duffy
 
Sophmore Re-review presentation for my portfolio
Sophmore Re-review presentation for my portfolioSophmore Re-review presentation for my portfolio
Sophmore Re-review presentation for my portfolio
makaiodm
 
2011 young people clips
2011 young people clips2011 young people clips
2011 young people clipsddoggart
 
Life Story Essay Example
Life Story Essay ExampleLife Story Essay Example
Life Story Essay Example
Liana Anderson
 
Life Story Essay Example.pdf
Life Story Essay Example.pdfLife Story Essay Example.pdf
Life Story Essay Example.pdf
Jenny Jones
 
Task 1 - Forms of Television Advertising =
Task 1 - Forms of Television Advertising =Task 1 - Forms of Television Advertising =
Task 1 - Forms of Television Advertising =marleylong
 
Youth collective identity
Youth collective identityYouth collective identity
Youth collective identity
Janeen Gatty
 
Dominant American Values Advertising Analysis
Dominant American Values Advertising AnalysisDominant American Values Advertising Analysis
Dominant American Values Advertising Analysis
mmudd
 
P3 kurnik
P3 kurnikP3 kurnik
P3 kurnik
Joe Kurnik
 
[Group 2] representation and the construction of social reality
[Group 2] representation and the construction of social reality[Group 2] representation and the construction of social reality
[Group 2] representation and the construction of social realityDuy Đức
 
[Group 2] representation and the construction of social reality
[Group 2] representation and the construction of social reality[Group 2] representation and the construction of social reality
[Group 2] representation and the construction of social realityDuy Đức
 
Nissan — NSAC 2012 Case Study
Nissan — NSAC 2012 Case StudyNissan — NSAC 2012 Case Study
Nissan — NSAC 2012 Case Study
Charlie Weston
 

Similar to In 1997, Apple, Inc. supported its Think Different marketing cam.docx (16)

Apples advertising-strategy
Apples advertising-strategyApples advertising-strategy
Apples advertising-strategy
 
Critical_Media_Literacy_Workshop
Critical_Media_Literacy_WorkshopCritical_Media_Literacy_Workshop
Critical_Media_Literacy_Workshop
 
Multicultural Marketing- Procter & Gamble
Multicultural Marketing- Procter & GambleMulticultural Marketing- Procter & Gamble
Multicultural Marketing- Procter & Gamble
 
Sophmore Re-review presentation for my portfolio
Sophmore Re-review presentation for my portfolioSophmore Re-review presentation for my portfolio
Sophmore Re-review presentation for my portfolio
 
Presentation1
Presentation1Presentation1
Presentation1
 
2011 young people clips
2011 young people clips2011 young people clips
2011 young people clips
 
Life Story Essay Example
Life Story Essay ExampleLife Story Essay Example
Life Story Essay Example
 
Life Story Essay Example.pdf
Life Story Essay Example.pdfLife Story Essay Example.pdf
Life Story Essay Example.pdf
 
Task 1 - Forms of Television Advertising =
Task 1 - Forms of Television Advertising =Task 1 - Forms of Television Advertising =
Task 1 - Forms of Television Advertising =
 
Youth collective identity
Youth collective identityYouth collective identity
Youth collective identity
 
Dominant American Values Advertising Analysis
Dominant American Values Advertising AnalysisDominant American Values Advertising Analysis
Dominant American Values Advertising Analysis
 
P3 kurnik
P3 kurnikP3 kurnik
P3 kurnik
 
portfolio pages
portfolio pagesportfolio pages
portfolio pages
 
[Group 2] representation and the construction of social reality
[Group 2] representation and the construction of social reality[Group 2] representation and the construction of social reality
[Group 2] representation and the construction of social reality
 
[Group 2] representation and the construction of social reality
[Group 2] representation and the construction of social reality[Group 2] representation and the construction of social reality
[Group 2] representation and the construction of social reality
 
Nissan — NSAC 2012 Case Study
Nissan — NSAC 2012 Case StudyNissan — NSAC 2012 Case Study
Nissan — NSAC 2012 Case Study
 

More from joyjonna282

In a 250-300 word response, critically examine your personal level o.docx
In a 250-300 word response, critically examine your personal level o.docxIn a 250-300 word response, critically examine your personal level o.docx
In a 250-300 word response, critically examine your personal level o.docx
joyjonna282
 
In a 10 –12 page paper, identify and analyze the benefits and challe.docx
In a 10 –12 page paper, identify and analyze the benefits and challe.docxIn a 10 –12 page paper, identify and analyze the benefits and challe.docx
In a 10 –12 page paper, identify and analyze the benefits and challe.docx
joyjonna282
 
In a 1-2 page Microsoft Word document, discuss the following case st.docx
In a 1-2 page Microsoft Word document, discuss the following case st.docxIn a 1-2 page Microsoft Word document, discuss the following case st.docx
In a 1-2 page Microsoft Word document, discuss the following case st.docx
joyjonna282
 
In a 16–20 slide PowerPoint presentation (excluding title and refere.docx
In a 16–20 slide PowerPoint presentation (excluding title and refere.docxIn a 16–20 slide PowerPoint presentation (excluding title and refere.docx
In a 16–20 slide PowerPoint presentation (excluding title and refere.docx
joyjonna282
 
In a 1-2 page Microsoft Word document, using APA, discuss the follow.docx
In a 1-2 page Microsoft Word document, using APA, discuss the follow.docxIn a 1-2 page Microsoft Word document, using APA, discuss the follow.docx
In a 1-2 page Microsoft Word document, using APA, discuss the follow.docx
joyjonna282
 
In a 1-2 page paper, discuss how the government, the media, and the .docx
In a 1-2 page paper, discuss how the government, the media, and the .docxIn a 1-2 page paper, discuss how the government, the media, and the .docx
In a 1-2 page paper, discuss how the government, the media, and the .docx
joyjonna282
 
In 2010, plans were announced for the construction of an Islamic cul.docx
In 2010, plans were announced for the construction of an Islamic cul.docxIn 2010, plans were announced for the construction of an Islamic cul.docx
In 2010, plans were announced for the construction of an Islamic cul.docx
joyjonna282
 
In 2011, John Jones, a middle school social science teacher began .docx
In 2011, John Jones, a middle school social science teacher began .docxIn 2011, John Jones, a middle school social science teacher began .docx
In 2011, John Jones, a middle school social science teacher began .docx
joyjonna282
 
In 5-7 pages (double-spaced,) provide a narrative explaining the org.docx
In 5-7 pages (double-spaced,) provide a narrative explaining the org.docxIn 5-7 pages (double-spaced,) provide a narrative explaining the org.docx
In 5-7 pages (double-spaced,) provide a narrative explaining the org.docx
joyjonna282
 
In 2004 the Bush Administration enacted changes to the FLSA and the .docx
In 2004 the Bush Administration enacted changes to the FLSA and the .docxIn 2004 the Bush Administration enacted changes to the FLSA and the .docx
In 2004 the Bush Administration enacted changes to the FLSA and the .docx
joyjonna282
 
In 200-250 wordsGiven the rate of technological chang.docx
In 200-250 wordsGiven the rate of technological chang.docxIn 200-250 wordsGiven the rate of technological chang.docx
In 200-250 wordsGiven the rate of technological chang.docx
joyjonna282
 
in 200 words or more..1  do you use twitter if so , how often do.docx
in 200 words or more..1  do you use twitter if so , how often do.docxin 200 words or more..1  do you use twitter if so , how often do.docx
in 200 words or more..1  do you use twitter if so , how often do.docx
joyjonna282
 
In 200 words or more, answer the following questionsAfter reading .docx
In 200 words or more, answer the following questionsAfter reading .docxIn 200 words or more, answer the following questionsAfter reading .docx
In 200 words or more, answer the following questionsAfter reading .docx
joyjonna282
 
In 2005, serial killer Dennis Rader, also known as BTK, was arrested.docx
In 2005, serial killer Dennis Rader, also known as BTK, was arrested.docxIn 2005, serial killer Dennis Rader, also known as BTK, was arrested.docx
In 2005, serial killer Dennis Rader, also known as BTK, was arrested.docx
joyjonna282
 
In 2003, China sent a person into space. China became just the third.docx
In 2003, China sent a person into space. China became just the third.docxIn 2003, China sent a person into space. China became just the third.docx
In 2003, China sent a person into space. China became just the third.docx
joyjonna282
 
In 250 words briefly describe the adverse effects caused by exposure.docx
In 250 words briefly describe the adverse effects caused by exposure.docxIn 250 words briefly describe the adverse effects caused by exposure.docx
In 250 words briefly describe the adverse effects caused by exposure.docx
joyjonna282
 
In 2.5 pages, compare and contrast health care reform in two differe.docx
In 2.5 pages, compare and contrast health care reform in two differe.docxIn 2.5 pages, compare and contrast health care reform in two differe.docx
In 2.5 pages, compare and contrast health care reform in two differe.docx
joyjonna282
 
In 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docx
In 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docxIn 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docx
In 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docx
joyjonna282
 
In 200-300 words  - How is predation different from parasitism What.docx
In 200-300 words  - How is predation different from parasitism What.docxIn 200-300 words  - How is predation different from parasitism What.docx
In 200-300 words  - How is predation different from parasitism What.docx
joyjonna282
 
In 3 and half pages, including a title page and a reference page, di.docx
In 3 and half pages, including a title page and a reference page, di.docxIn 3 and half pages, including a title page and a reference page, di.docx
In 3 and half pages, including a title page and a reference page, di.docx
joyjonna282
 

More from joyjonna282 (20)

In a 250-300 word response, critically examine your personal level o.docx
In a 250-300 word response, critically examine your personal level o.docxIn a 250-300 word response, critically examine your personal level o.docx
In a 250-300 word response, critically examine your personal level o.docx
 
In a 10 –12 page paper, identify and analyze the benefits and challe.docx
In a 10 –12 page paper, identify and analyze the benefits and challe.docxIn a 10 –12 page paper, identify and analyze the benefits and challe.docx
In a 10 –12 page paper, identify and analyze the benefits and challe.docx
 
In a 1-2 page Microsoft Word document, discuss the following case st.docx
In a 1-2 page Microsoft Word document, discuss the following case st.docxIn a 1-2 page Microsoft Word document, discuss the following case st.docx
In a 1-2 page Microsoft Word document, discuss the following case st.docx
 
In a 16–20 slide PowerPoint presentation (excluding title and refere.docx
In a 16–20 slide PowerPoint presentation (excluding title and refere.docxIn a 16–20 slide PowerPoint presentation (excluding title and refere.docx
In a 16–20 slide PowerPoint presentation (excluding title and refere.docx
 
In a 1-2 page Microsoft Word document, using APA, discuss the follow.docx
In a 1-2 page Microsoft Word document, using APA, discuss the follow.docxIn a 1-2 page Microsoft Word document, using APA, discuss the follow.docx
In a 1-2 page Microsoft Word document, using APA, discuss the follow.docx
 
In a 1-2 page paper, discuss how the government, the media, and the .docx
In a 1-2 page paper, discuss how the government, the media, and the .docxIn a 1-2 page paper, discuss how the government, the media, and the .docx
In a 1-2 page paper, discuss how the government, the media, and the .docx
 
In 2010, plans were announced for the construction of an Islamic cul.docx
In 2010, plans were announced for the construction of an Islamic cul.docxIn 2010, plans were announced for the construction of an Islamic cul.docx
In 2010, plans were announced for the construction of an Islamic cul.docx
 
In 2011, John Jones, a middle school social science teacher began .docx
In 2011, John Jones, a middle school social science teacher began .docxIn 2011, John Jones, a middle school social science teacher began .docx
In 2011, John Jones, a middle school social science teacher began .docx
 
In 5-7 pages (double-spaced,) provide a narrative explaining the org.docx
In 5-7 pages (double-spaced,) provide a narrative explaining the org.docxIn 5-7 pages (double-spaced,) provide a narrative explaining the org.docx
In 5-7 pages (double-spaced,) provide a narrative explaining the org.docx
 
In 2004 the Bush Administration enacted changes to the FLSA and the .docx
In 2004 the Bush Administration enacted changes to the FLSA and the .docxIn 2004 the Bush Administration enacted changes to the FLSA and the .docx
In 2004 the Bush Administration enacted changes to the FLSA and the .docx
 
In 200-250 wordsGiven the rate of technological chang.docx
In 200-250 wordsGiven the rate of technological chang.docxIn 200-250 wordsGiven the rate of technological chang.docx
In 200-250 wordsGiven the rate of technological chang.docx
 
in 200 words or more..1  do you use twitter if so , how often do.docx
in 200 words or more..1  do you use twitter if so , how often do.docxin 200 words or more..1  do you use twitter if so , how often do.docx
in 200 words or more..1  do you use twitter if so , how often do.docx
 
In 200 words or more, answer the following questionsAfter reading .docx
In 200 words or more, answer the following questionsAfter reading .docxIn 200 words or more, answer the following questionsAfter reading .docx
In 200 words or more, answer the following questionsAfter reading .docx
 
In 2005, serial killer Dennis Rader, also known as BTK, was arrested.docx
In 2005, serial killer Dennis Rader, also known as BTK, was arrested.docxIn 2005, serial killer Dennis Rader, also known as BTK, was arrested.docx
In 2005, serial killer Dennis Rader, also known as BTK, was arrested.docx
 
In 2003, China sent a person into space. China became just the third.docx
In 2003, China sent a person into space. China became just the third.docxIn 2003, China sent a person into space. China became just the third.docx
In 2003, China sent a person into space. China became just the third.docx
 
In 250 words briefly describe the adverse effects caused by exposure.docx
In 250 words briefly describe the adverse effects caused by exposure.docxIn 250 words briefly describe the adverse effects caused by exposure.docx
In 250 words briefly describe the adverse effects caused by exposure.docx
 
In 2.5 pages, compare and contrast health care reform in two differe.docx
In 2.5 pages, compare and contrast health care reform in two differe.docxIn 2.5 pages, compare and contrast health care reform in two differe.docx
In 2.5 pages, compare and contrast health care reform in two differe.docx
 
In 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docx
In 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docxIn 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docx
In 2014 Virginia scientist Eric Betzig won a Nobel Prize for his res.docx
 
In 200-300 words  - How is predation different from parasitism What.docx
In 200-300 words  - How is predation different from parasitism What.docxIn 200-300 words  - How is predation different from parasitism What.docx
In 200-300 words  - How is predation different from parasitism What.docx
 
In 3 and half pages, including a title page and a reference page, di.docx
In 3 and half pages, including a title page and a reference page, di.docxIn 3 and half pages, including a title page and a reference page, di.docx
In 3 and half pages, including a title page and a reference page, di.docx
 

Recently uploaded

Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
Peter Windle
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
CarlosHernanMontoyab2
 

Recently uploaded (20)

Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
 

In 1997, Apple, Inc. supported its Think Different marketing cam.docx

  • 1. In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and- white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day. Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it. Ident ify the 17 individuals shown in the background and, as a team, discuss the following questions: What did each of the individuals contribute to the world? How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world? Are there defining characteristics shared among all or most of the individuals? What is the value of imagination and thinking outside the box with regard to their contributions? Summarize your findings in a 350- to 700-word word paper and be prepare d to discuss them in class. Format your summary consistent with APA guidelines. My part is onle the highlighted in yellow... 200-300 words
  • 2. I mportant: The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert Einstein , Bob Dylan , Martin Luther King, Jr. , Richard Branson , John Lennon (with Yoko Ono ), Buckminster Fuller , Thomas Edison , Muhammad Ali , Ted Turner , Maria Callas , Mahatma Gandhi , Amelia Earhart , Alfred Hitchcock , Martha Graham ,
  • 3. Jim Henson (with Kermit the Frog ), Frank Lloyd Wright and Pablo Picasso .