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MUST BE NEW AND ORIGINAL WORK. CANNOT BE USED BY OTHER STUDENTS! ALL POINTS MUST BE CLEARLY COVERED!! MUST BE IN APA FORMAT RELIABLE SOURCES ONLY!! In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day. Locate and view a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet. create a presentation addressing the following: Correctly identify each individual. What did each of the individuals contribute to the world? How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world? What are the defining characteristics shared among all or most of the individuals? Why did Apple choose these individuals to appear in this advertisement? Summarize your findings with speaker notes in a 5 slide PowerPoint presentation on the following people; Amelia Earhart Alfred Hitchcock Pablo Picasso Mahatma Gandhi Thomas Edison . .

Education

Pablo Picasso
Mahatma Gandhi
Thomas Edison
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In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day. Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it. Choose three individuals from among these 17 creative thinkers. Research them. What did each of the individuals contribute to the world? How was each of their contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world? Are there certain defining characteristics shared among all of the individuals? Why do you think Apple chose these individuals to appear in this advertisement? Summarize your findings in a 700- to 1,050-word document. Format your assignment according to appropriate course level APA guidelines. .

In 1997, Apple, Inc., supported its Think Different marketing camp.docx

rochellscroop

The 1997 Apple commercial "Think Different" featured black-and-white footage of 17 iconic 20th century figures conceptualized by advertising agency TBWA/Chiat/Day to promote Apple's brand. The document asks the reader to watch the "Crazy Ones" commercial, choose four individuals from it - Albert Einstein, Mohamed Ali, Martin Luther King, Thomas Edison - and discuss their creative contributions to changing existing paradigms in around 300-700 words following APA formatting.

In 1997, Apple, Inc. supported its Think Different marketing cam.docx

joyjonna282

In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day. Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it. Ident ify the 17 individuals shown in the background and, as a team, discuss the following questions: What did each of the individuals contribute to the world? How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world? Are there defining characteristics shared among all or most of the individuals? What is the value of imagination and thinking outside the box with regard to their contributions? Summarize your findings in a 350- to 700-word word paper and be prepare d to discuss them in class. Format your summary consistent with APA guidelines. My part is onle the highlighted in yellow... 200-300 words I mportant: The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert Einstein , Bob Dylan , Martin Luther King, Jr. , Richard Branson , John Lennon (with Yoko Ono ), Buckminster Fuller , Thomas Edison , Muhammad Ali , Ted Turner , Maria Callas , Mahatma Gandhi , Amelia Earhart , Alfred Hitchcock , Martha Graham , Jim Henson (with Kermit the Frog ), Frank Lloyd Wright and Pablo Picasso . .

In 1997, Apple, Inc. supported its Think Different marketing campa.docx

joyjonna282

Dear Professor, Read the instructions and proceed if you are abl.docx

crystal5fqula

Dear Professor, Read the instructions and proceed if you are able to deliver a 100% plagiarism free work , also keep in mind this paper is due saturday at 2:44 pm eastern time. PHL/458 This a Team Group Assigment. The individual you are going to write about is Pablo Picasso In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day. Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it. Review the University of Phoenix Material: Creative Thinkers. Choose a subset of one or two individuals ( Pablo Picasso) from among these 17 creative thinkers. As a team, discuss the following questions: What did each of the individuals contribute to the world? How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world? Are there defining characteristics shared among all or most of the individuals? Why did Apple choose these individuals to appear in this advertisement? Summarize your findings in a 250- to 350-word document. Your summary does not need to include a direct answer for each individual and/or bullet point. Format your assignment according to appropriate course level APA guidelines. .

Brand advertisement analysis

csclarke1

The document analyzes Apple's iconic "Think Different" advertising campaign from 1997. It summarizes that the campaign established Apple's brand by portraying 17 iconic figures who were considered rebels and outcasts in their time but changed the world. The campaign positioned Apple as embracing outsiders who "think different." It contrasts Apple's message with IBM's "Think IBM" campaign. The black and white imagery with a colorful logo was a bold stylistic choice that helped overcome perceptions of Apple as a child's toy. The campaign storyboarded the "hero's journey" to encourage people to think differently and try Apple products. This reinvented Apple's brand and changed the industry by prioritizing innovation.

Apples advertising-strategy

samimfaizy1

Advertising strategy Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback. Apple’s one of the major, most successful advertising slogan was “Think Different”. It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency. The words "think different" were created by Chiat/Day art director Craig Tanimoto. The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.

Apple inc.presentation

Shree Guru Gobind Singh Tricentenary University

This document provides examples of different types of narratives, advertisements, and psychographic audience segments. It includes examples of a realist narrative showing everyday life without dramatization, an anti-realist narrative using surreal ideas and CGI, an animated McDonald's advertisement using a low budget, and an Opel advertisement about texting while driving using emotional appeals. It also describes the psychographic segments of Explorers who seek discovery, Aspirers who are driven by status, and The Resigned who value safety and familiarity.

Unit 30 task 1

marleylong

This document provides examples of different types of narratives and advertising techniques: 1) It describes realist narratives as faithful representations of everyday life without dramatization, anti-realist narratives as based on surreal ideas rather than reality, and animation being used in low-budget ads to engage audiences through colorful graphics. 2) It explains how documentaries can be used in advertising by telling a story, as shown in a Nokia ad about the impact of screens. 3) Talking head ads are described as using people to talk about a product in an effort to seem genuine, like an Oral-B ad with different customers praising the product. 4) An Opel ad warns about texting

3Apples Think Different AdThe think different vintage campai.docx

gilbertkpeters11344

3 Apples Think Different Ad The think different vintage campaign used by Apple was the turning point to the reputation and economic situation of the company in the market. The campaigns great back ground, context and visual presentation worked for apple making it successful and outstanding in the market which saved it from a state of impending bankruptcy. Its success was highly enhanced by the effective use of pathos, ethos and logos which make it appear ancient though a modern brand advertisement. These three convince the audience or customers how the company thinks differently. The great turn around could have not been in place were it not for Steve Jobs who after being fired in 1985 was recalled in 1997 and found the company only four months to bankruptcy. His strategy to returning the company to glory was through improving the companies advertising after they had been spending a lot of money without returns. In a campaign which ran from 1997 to 2002, Jobs used two strategies namely the TV commercial and a print campaign. In this paper, we shall look at the effectiveness of the ethical appeals or credibility used to convince the audience, the impact of emotional appeals used and finally the logic or clarity of the claims used which are the strengths in the campaign that led to the revival of Apple. The commercial starts with a 60 seconds black screen with the announcer Richard Dreyfuss, an American actor narrating several quotes from notable revolutionists starting with the manifesto “Here’s to the crazy ones by Albert Einstein” followed by the words; “The misfits. The rebels. The trouble makers. The round pegs in the square holes. The ones who see things differently. They are not fond ofrules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do”. As the voice speaks, the images of several revolutionists flash over the screen beginning with Albert Einstein, Martin Luther King, Mahatma Gandhi, Mohammed Ali, Bob Dylan, Yoko Ono and Ted Turner just to mention a few. The list of inspiring images ends with the image of an anonymous girl which is followed by the disappearance of the think different into white, Apples Logo and the commercial ends. The print ad comprised of billboards, posters and magazines which had one of the inspiring characters, the words think different and the multicolored Apples logo. The posters and billboards were placed on famous cities like San Francisco while the magazine ad was available in Newsweek and other mainstream magazines. The campaign uses logos or reasoning effectively by honoring great revolutionists while using the ration that positive change is brought about by creative thinkin.

OOOPS - The 10 Commandments in Advertising

Toni Gherca

The New Brand Culture Model

Liquid Agency

The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.

Brand Attraction eBook

The Design Channel, LLC

Attraction is a Beautiful Thing Whether it’s a business or a non-profit, your goal as a leader is to build, transform, and elevate your brand—so that you can attract attention, create buzz, nurture a preference, generate leads, and engender loyalty. To do that, you need to understand the essential truths about your organization, interlace them with your audiences’ perspectives, and use that knowledge to create a smart and fearless presence that changes minds and inspires action.

Old spice final

Niamh Deasy

Top 10 marketing campaign by apple

Ronak Modi

Apple paper

Caitlyn O'Connor

The Power of Belonging

Baaghil

Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throughout the Persian Gulf Region and beyond, explains how developing a personal relationship with consumers can help your brand and business. Using real examples, you’ll fi nd out how some of the most successful companies have used the fi ve human senses to emphasize the power of belonging. Find out how this powerful approach can also work for you and your company. Along the way, you’ll learn how to build a sustainable brand as well as strategies that will give your product and/or service a better chance to belong.

The 21st century guide to being black

Habib Kamara

Young People Matter

Elena Zheng

This document discusses the rise of youth as a new consumer base and calls for an alliance to better understand and market to youth. It notes that while youth face a confusing digital environment, their desire for self-expression and belonging remains. The document outlines some key challenges in youth marketing, such as outdated brand thinking, fragmentation among youth, and the need to build trust over empty words. It warns against simply chasing trends and emphasizes understanding youth psychology and actions over attitudes to develop meaningful connections and campaigns truly reflective of brands' values.

Inspiring Communication (English)

Werner Iucksch

This document discusses how brands can inspire consumers through their communication and actions. It provides examples of brands like Innocent Drinks that have clearly defined values that are manifested in their products, marketing, and initiatives. The document advocates that brands should focus on inspiring customers with their philosophy and driving positive change, rather than just focusing on profits or repetitive messaging. It also highlights how some inspired brands were able to generate excitement, loyalty and queues for their products and ideas.

Multicultural Marketing- Procter & Gamble

Sarah Duffy

Leo Manzano, a 2012 Olympic medalist, tweeted celebrating his victory for both the USA and Mexico, reflecting his dual cultural identity. Some saw this as disloyal to the US, while others saw it as pride in his heritage. Procter & Gamble understands the Hispanic-American consumer market better than most. They have a long history of Spanish-language advertising and promoting diversity. During the 2012 Olympics, P&G effectively targeted Hispanic-Americans with family-centered ads that highlighted Latino athletes and made this group feel represented and part of both their community and country. Understanding cultural diversity and mirroring the identities of the target consumer group is key to effectively marketing to Hispanic-Americans. The

Innocent Awards Smaller

Imali Hettiarachchi

1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values. 2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose. 3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials

Marketing Communications in a digital world

Lakshmipathy Bhat

Hhcl how to write a creative brief

Rob Campbell

The document provides guidance on writing creative briefs with 5 key points: 1. Find out what competitors are doing in the market and do something different to stand out. 2. Focus on defining the brand's unique personality rather than logical propositions. 3. Define the target market in a way that shows respect for who they are. 4. Include some initial creative ideas to test how actionable the strategy is. 5. Make the brief inspiring by believing in its power to address business issues creatively and change the marketplace.

Apple Days - A 1980’s perspective of Apple UK

Gary Potter

A Taste of Apple

XPotential

Siri iTunes: music, movies, books, apps, all in one place, building loyalty App Store: 30% of sales, recurring revenue stream iPhone: hardware sales, accessories, contracts Mac: hardware sales, accessories, software ©XPotential 2010 The Consumers “We make tools for people, not for corporations.” Steve Jobs The Consumers: Loyal and evangelical Apple consumers are loyal and evangelical, spreading the word about Apple products through word of mouth They feel part of a community and movement, not just a customer They are

The Art Of Marketing Conference Notes

Pepper Advertising & Experiential Marketing

The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.

my professor ask me this question what should be answer(your resea.docx

MUST BE NEW AND ORIGINAL WORK. CANNOT BE USED BY OTHER STUDENTS! ALL.docx

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