The 1997 Apple commercial "Think Different" featured black-and-white footage of 17 iconic 20th century figures conceptualized by advertising agency TBWA/Chiat/Day to promote Apple's brand. The document asks the reader to watch the "Crazy Ones" commercial, choose four individuals from it - Albert Einstein, Mohamed Ali, Martin Luther King, Thomas Edison - and discuss their creative contributions to changing existing paradigms in around 300-700 words following APA formatting.