This document discusses how to improve SEO through social media. It notes that social signals are becoming a ranking factor but have low impact compared to links. The document outlines challenges combining social and SEO, like targeting commercial pages and lack of certainty in links. It recommends maximizing impact by having social/content ideas vetted before publishing unique content with links on sourced blogs. The document suggests developing relationships on social media to find link opportunities and provides examples of successful social strategies like giveaways, infographics, and internal data sharing that led to links and engagement.

1. IMPROVING SEO THROUGH
SOCIAL MEDIA
Tim Grice
Head of Search

2. Social Media + Link Building
• Social signals are being counted as a ranking factor
• Impact still very low in comparison to links
• Combining social into your SEO activity is difficult
- Hard to target commercial pages
- No certainty in terms of links
- Difficult to acquire anchor text

3. SEOmoz

4. The Issues
• Average piece of content was around 100 links
• Anchor text was diverse but not targeted
• Great for building domain authority but very difficult
to justify
“Hey, we have no rankings but have a
domain authority of 65!”
• We need to find a way of combing signals

5. Maximising Impact
Social/Content Source Authority Agree on Unique
Idea Publisher Content
Content Create Viral
Push Story to
Published with Content
Sourced Blogs
Link
Monitor Alerts for
Submit to social Link
Syndication
sites Opportunities

6. Key Points
• Are users realistically going to share content on
your site? If not, reach out to an authority publisher.
• Seek feedback on ideas before launch
• Try to use commercial keywords in your title
• Prime 10 – 15 bloggers before go live and provide
them with a unique piece of content to publish
• Develop relationships with people on Twitter,
Facebook, Digg & Reddit etc….

7. Link ability vs. Share ability
Share Ability Link Ability

8. What Works?

9. Use Internal Data

10. Send To Your Writers

11. Tweets as Links?
• Giveaways and
competitions
• 1872 tweets
• 10th most shared page

12. Infographics
• 66 links
• 119 Tweets
• 115 Facebook likes

13. Search Plus Your World
• Sharing is important for long term visibility
and organic traffic

14. SEO + Social
• Increase organic traffic through sharing
• Increase rankings through creation of effective
social signals
• Increase followers and shares using competitions,
infographics and surveys

15. Social + Commercial

16. 3,500 new Twitter followers

17. Competwition.com

18. Twitition.com

19. Tools

20. More than rankings…
• Organic traffic through shared referrals and brand
• Increase in followers / reach
• Relationship development which can be used for
future campaigns
• Increase in referral traffic and brand awareness
SEO is about driving traffic that converts and
developing relationships that can leverage campaigns.

21. Questions?
• www.seowizz.net
• www.blogstorm.co.uk
• www.branded3.com
• twitter.com/tim_grice
• tim.grice@branded3.com