This document discusses how to improve SEO through social media. It notes that social signals are becoming a ranking factor but have low impact compared to links. The document recommends combining social media with SEO link building by creating viral content, publishing it on sourced blogs with links, and submitting it to social sites to generate social signals and link opportunities. Key tactics include using giveaways, competitions and infographics to generate shares on social media. The goal is to increase organic traffic, rankings and followers through effective social signals and sharing.

1. IMPROVING SEO THROUGH
SOCIAL MEDIA
Tim Grice
Head of Search

2. Social Media + Link Building
• Social signals are being counted as a ranking factor
• Impact still very low in comparison to links
• Combining social into your SEO activity is difficult
- Hard to target commercial pages
- No certainty in terms of links
- Difficult to acquire anchor text

3. SEOmoz

4. The Issues
• Average piece of content was around 100 links
• Anchor text was diverse but not targeted
• Great for building domain authority but very difficult
to justify
“Hey, we have no rankings but have a
domain authority of 65!”
• We need to find away of combing signals

5. Maximising Impact
Social/Content Source Authority Agree on Unique
Idea Publisher Content
Content Create Viral
Push Story to
Published with Content
Sourced Blogs
Link
Monitor Alerts for
Submit to social Link
Syndication
sites Opportunities

6. Key Points
• Are users realistically going to share content on
your site? If not, reach out to an authority publisher.
• Seek feedback on ideas before launch
• Try to use commercial keywords in your title
• Prime 10 – 15 bloggers before go live and provide
them with a unique piece of content to publish
• Develop relationships with people on Twitter,
Facebook, Digg & Reddit etc….

7. What Works?

8. Use Internal Data

9. Send To Your Writers

10. Tweets as Links?
• Giveaways and
competitions
• 1872 tweets
• 10th most shared page

11. Infographics
• 66 links
• 119 Tweets
• 115 Facebook likes

12. Search Plus Your World
• Sharing is important for long term visibility
and organic traffic

13. SEO + Social
• Increase organic traffic through sharing
• Increase rankings through creation of effective
social signals
• Increase followers and shares using competitions,
infographics and surveys

14. Social + Commercial

15. 3,500 new Twitter followers

16. Competwition.com

17. Twitition.com

18. Tools

19. More than rankings…
• Organic traffic through shared referrals and brand
• Increase in followers / reach
• Relationship development which can be used for
future campaigns
• Increase in referral traffic and brand awareness
SEO is about driving traffic that converts and
developing relationships that can leverage campaigns.

20. Questions?
• www.seowizz.net
• www.blogstorm.co.uk
• www.branded3.com
• twitter.com/tim_grice
• tim.grice@branded3.com