Improvements fmp production
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This document discusses the improvements made by Liberty Whitehorn to various drafts of poems, illustrations, and cover designs for a book production project. It provides examples of first, second, and sometimes third drafts of different elements, along with explanations of how each draft was improved by making the designs or illustrations more detailed, unique, and reflective of the author's individual style. The goal was to create a cohesive work that effectively conveyed themes through high quality visual and written elements.
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Improvments fmp production
This document discusses the multiple drafts and revisions the author made to create their final production major project (FMP) book. It shows drafts of the front and back covers, poems, and illustrations. For each element, the author analyzes what worked and didn't work in the first draft, and how they improved it for subsequent drafts. The goal was to develop their own individual style and make the pieces more detailed, complex, and effective overall.
Improvements fmp production
This document summarizes the improvements made by Liberty Whitehorn to the drafts of various elements of a poetry book production project over multiple iterations. Key revisions included changing fonts, cover designs, illustrations, and poems to develop a more cohesive individual style, consistent color scheme, and effective layout that better conveyed the themes. The drafts demonstrate an evolving creative process focused on refinement, personalization, readability, and strengthening the overall design quality and impact of the work.
Evaluation Activity 1
The document summarizes how the media product of a magazine called "Vamp" uses, develops, and challenges conventions of the real music magazine "Kerrang!". Specifically:
- Vamp uses Kerrang!'s conventions of font, color scheme, photo placement and sizing on the cover. However, Vamp challenges conventions with a more subtle cover photo.
- Vamp develops Kerrang!'s conventions for the title banner and contents page layout, but challenges conventions with different fonts and a black and white color scheme for contents.
- Within articles, Vamp uses conventions like pull quotes and different font colors but develops conventions through varied fonts and additional colors on pages.
Question 1
This magazine uses conventions from real media products like XXL magazine in its design. On the front cover, it copies elements like the color scheme, barcode location, and pose of the featured artist. However, it also develops its own style with a gray top bar, longer cover lines, and less common black and white image and pose. The contents page also copies XXL's layout but challenges conventions by adding large background letters and separating sections. The double-page spread similarly copies XXL's color scheme and basic layout but develops unique elements like a different picture pose and hashtag text style, and further challenges norms with an unconventional background, story format, and hanging page bar.
Magazine title designs.
The document discusses three magazine title designs created by the author. The first title used a red first letter and sans-serif font. The second title used a bolder font and added a blue blur and purple shapes for visual interest. The third title combined aspects of the previous titles, using a bolder font and a single purple line. In the end, the author chose the first title for its simplicity and readability.
Contese Anaylisis
This double page spread uses a magazine style layout with a title incorporated into the background and lettering used creatively in titles. While the reviewer likes some aspects of the design, they find it too text-heavy without enough color and images to engage the reader compared to condensed magazine pages shown for reference. More color is needed to make the spread more interesting.
Changes to my magazine
The document describes changes made to a magazine cover design after receiving audience feedback. The original black background was replaced with a lighter blue to make the color scheme more subtle. Text colors were also changed to complement the background while still emphasizing certain words. Images of the two main characters were added next to each other to match the poster design. Text layout was adjusted to accommodate the images and make the cover feel more like a magazine than a poster. Inspiration was taken from real magazine covers to guide the minimal text and layout. The final design features the words "Young, Gifted and British" in different colors overlapping in size to mirror the example magazine.
Contents research 3
This document analyzes the design elements of a contents page from a music magazine, including the image, font, text, links, representation, color, language, detail, and layout. The author considers whether to incorporate these various design features into their own music magazine contents page. They appreciate the modern sans serif font and column layout that wraps text around the image. However, they feel the image subject does not represent a specific genre. They also think there is too much text and the colors lack energy.
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Improvments fmp production
This document discusses the multiple drafts and revisions the author made to create their final production major project (FMP) book. It shows drafts of the front and back covers, poems, and illustrations. For each element, the author analyzes what worked and didn't work in the first draft, and how they improved it for subsequent drafts. The goal was to develop their own individual style and make the pieces more detailed, complex, and effective overall.
Improvements fmp production
This document summarizes the improvements made by Liberty Whitehorn to the drafts of various elements of a poetry book production project over multiple iterations. Key revisions included changing fonts, cover designs, illustrations, and poems to develop a more cohesive individual style, consistent color scheme, and effective layout that better conveyed the themes. The drafts demonstrate an evolving creative process focused on refinement, personalization, readability, and strengthening the overall design quality and impact of the work.
Evaluation Activity 1
The document summarizes how the media product of a magazine called "Vamp" uses, develops, and challenges conventions of the real music magazine "Kerrang!". Specifically:
- Vamp uses Kerrang!'s conventions of font, color scheme, photo placement and sizing on the cover. However, Vamp challenges conventions with a more subtle cover photo.
- Vamp develops Kerrang!'s conventions for the title banner and contents page layout, but challenges conventions with different fonts and a black and white color scheme for contents.
- Within articles, Vamp uses conventions like pull quotes and different font colors but develops conventions through varied fonts and additional colors on pages.
Question 1
This magazine uses conventions from real media products like XXL magazine in its design. On the front cover, it copies elements like the color scheme, barcode location, and pose of the featured artist. However, it also develops its own style with a gray top bar, longer cover lines, and less common black and white image and pose. The contents page also copies XXL's layout but challenges conventions by adding large background letters and separating sections. The double-page spread similarly copies XXL's color scheme and basic layout but develops unique elements like a different picture pose and hashtag text style, and further challenges norms with an unconventional background, story format, and hanging page bar.
Magazine title designs.
The document discusses three magazine title designs created by the author. The first title used a red first letter and sans-serif font. The second title used a bolder font and added a blue blur and purple shapes for visual interest. The third title combined aspects of the previous titles, using a bolder font and a single purple line. In the end, the author chose the first title for its simplicity and readability.
Contese Anaylisis
This double page spread uses a magazine style layout with a title incorporated into the background and lettering used creatively in titles. While the reviewer likes some aspects of the design, they find it too text-heavy without enough color and images to engage the reader compared to condensed magazine pages shown for reference. More color is needed to make the spread more interesting.
Changes to my magazine
The document describes changes made to a magazine cover design after receiving audience feedback. The original black background was replaced with a lighter blue to make the color scheme more subtle. Text colors were also changed to complement the background while still emphasizing certain words. Images of the two main characters were added next to each other to match the poster design. Text layout was adjusted to accommodate the images and make the cover feel more like a magazine than a poster. Inspiration was taken from real magazine covers to guide the minimal text and layout. The final design features the words "Young, Gifted and British" in different colors overlapping in size to mirror the example magazine.
Contents research 3
This document analyzes the design elements of a contents page from a music magazine, including the image, font, text, links, representation, color, language, detail, and layout. The author considers whether to incorporate these various design features into their own music magazine contents page. They appreciate the modern sans serif font and column layout that wraps text around the image. However, they feel the image subject does not represent a specific genre. They also think there is too much text and the colors lack energy.
Contents page research 2
This document analyzes the design elements of a magazine contents page featuring a classic rock band. It discusses the large central image of the band making eye contact with the reader, the faded black and white colors meant to portray the band as older, and the red text standing out against the color scheme. It also notes the formal but not slangy text, the use of serif fonts to give the magazine a classic feel, and how the sepia image style and fonts create a retro look matching the genre.
Music magazine power point
Music magazine creation. Masthead design, front cover, contents page and double page spread. Mock, first draft and final draft.
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Photos are selected and edited for a magazine feature on singer-songwriter Poppy Casson. Shots include medium close-ups of Casson playing guitar on a bed. Various photos are considered but some are discarded due to cropping issues, lack of space
Double page spread
The document discusses the layout and design of a magazine page featuring Lady Gaga. It uses a large black and white photo of Lady Gaga that takes up the whole page. The limited color palette of black, white, and red is used effectively, with a big red "L" drawing attention to represent Lady Gaga's name. The dense text is organized into three columns, with drop caps used to identify new paragraphs. The layout makes good use of the available space on the page.
amy walster
The document discusses the layout and design of a magazine page featuring Lady Gaga. It uses a large black and white photo of Lady Gaga that takes up the whole page. The color scheme is limited to black, white, and red. A big red "L" is used to represent Lady Gaga's name and draw readers in. The dense text is organized into three columns, and drop caps are used to identify new paragraphs. The layout makes good use of space and dedicates the entire page to Lady Gaga's image.
Fonts 1
The document discusses several fonts that are being considered for use in a magazine masthead and text. For each font, short evaluations are provided on how well the font matches the intended style and genre of the magazine. Some fonts are deemed unsuitable due to not matching the design ideas or looking too childish. Others are found to match elements of the design or capture the intended messy, hip-hop style. The best options are noted to be those with sharp, bold letters while also having a rounded ampersand symbol.
Question 1
The document summarizes the design conventions used in the student's rap magazine project. For the masthead, conventions from another rap magazine were used, including a bold black masthead to portray the strong and violent nature of the rap genre. Names on the contents page are written in bold, colorful fonts for noticeability and importance. The double page spread layout layers a picture on one page and writing on the other, similarly to conventions in another rap magazine, with a pull quote the student created themselves about Eminem.
Luke qu1
The document summarizes the design conventions used in the student's rap magazine project. For the masthead, conventions from another rap magazine were used, including a bold black masthead to portray the strong and violent nature of the rap genre. Names on the contents page are written in bold, colorful fonts for noticeability and importance. The double page spread layout layers a picture on one page and writing on the other, similarly to conventions in another rap magazine, with a pull quote the student created themselves about Eminem.
Luke evaluation 1
The document summarizes the design conventions used in the student's rap magazine project. For the masthead, contents page, and double page spread, conventions from existing rap magazines such as bold colors and fonts were utilized to portray the aggressive nature of the rap genre. Names and topics were highlighted in red and decorative fonts to catch the reader's eye. Pictures and text were balanced across pages for the double spread feature on Eminem.
Montage
Abbie Roberts chose various magazine design elements that stood out, including front covers with bold main images and multiple colors, contents pages with pictures in different areas and layouts, and double page spreads with different layouts. Roberts also selected fonts that stood out, including a graffiti-style font that fits the hip hop genre, a bold font for a masthead, another graffiti-style and large font, and a sophisticated font to make the magazine seem worth reading.
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Typography
The document discusses different typography (font) styles and provides examples. It covers 4 main types: serif, sans serif, decorative, and script. Serif fonts have small lines or "flicks" at the end of strokes. Sans serif fonts do not have flicks. Decorative fonts are ornate and not for body text. Script fonts are handwritten styles. Examples are given for each type along with their common uses. Book covers are also analyzed showing effective and ineffective uses of typography and color in the design.
Dps amended
The document provides details for a photoshoot plan and layout for a digital photoshoot spread (DPS) for a magazine. It includes details on the model, lighting, editing, and photo selection. Feedback was provided on font and color scheme choices. The creator then made changes based on the feedback, selecting new fonts, changing the color scheme to blue and pink, and altering the model's lip and guitar strap colors in photos. Further revisions were made based on teacher feedback, including repositioning elements like the masthead, photo credit, and page numbers to make the layout less distracting.
Stylesheet
This document discusses style choices for a rock magazine, including fonts and color schemes. For fonts, a simple yet elegant font is selected for articles, a distinctive font is chosen for mastheads to be eye-catching but readable, and a third font is picked for titles and contents to complement the other fonts. The selected color scheme mixes typical rock colors like red with less common shades like pink to appeal to both female readers and rock audiences while standing out from other magazines through its color balance.
Finding masthead ideas from existing magazines
The document discusses different font options for a magazine masthead and whether they would be suitable. Several fonts are disliked for reasons such as being too similar to other magazines, looking too "girly", being too fancy or simple, or not suiting the genre. One font is liked because it is eye-catching and would not make the cover look crowded. Another liked font is bold, not too fancy, and suits the genre. A third liked font is simple but customized to represent the genre through added lines, making it unique.
Diary of make
The document discusses designing a logo for a magazine. The author experiments with graffiti fonts but finds the first one too animated and the second too urban and confusing. The third font is selected as it suits the magazine's ethos. The logo is done in capital black letters on the magazine cover to look urban and emphasize the title. A promotion sentence is added below along with a black, yellow and white color scheme to look smart and represent road colors.
Drummer magazine contents analysis
The document analyzes the contents page of Drummer Magazine. It notes that the magazine expects its hard core music fan audience to recognize artists from images alone. While images dominate the page, article introductions are provided under the features section. Fonts are used strategically, with a bold font for the magazine title to grab attention and smaller, easy to read fonts to differentiate sections. Though busy, the layout is organized with images in columns and text on the left. The red, white and black color scheme provides strong contrast that makes all content clearly visible.
Question 7. Looking back at your preliminary task, what do you feel you have ...
The document compares and contrasts the author's preliminary magazine task and their music magazine. For the preliminary task, the author notes several areas that could be improved, such as the banner design, masthead formatting, image layout, and lack of variety in photos. For the music magazine, the author implemented various enhancements based on feedback, including using more complex banners and mastheads, improved image organization, incorporating different models, locations and shots for photos, and adding more features and content. The author also received feedback on drafts of the music magazine to further refine aspects like cover lines, page numbers and captions.
My double page spread development
The document describes the iterative development process of a double page magazine spread across 6 drafts. In each draft, the author experiments with different design elements like images, text overlays, headings, pull quotes, and colored boxes to refine the layout. Based on feedback, elements were removed, repositioned, and styling was adjusted to create a final design that was clean, clear, and appealing to the intended audience.
Question 1
In what way does your media product use, develop or challenge form and conventions of real media products?
Production of double page spread.
The document describes the process of designing a double page spread interview for a magazine. Key steps included adding a background, a full page main image, a title spanning both pages, the interview text across three pages, indents and drop caps to format the text, and a smaller horizontal band photo on a third page to complete the article. The designer tested fonts and layouts to fit all necessary elements cohesively across the spread.
Step by step front cover
The document describes Bethany Harvey's process for designing the front cover of her magazine "Rock On!". It discusses 5 main steps:
1) Drawing initial layout drafts and considering the target audience.
2) Creating computer-based drafts and choosing a simple layout to attract readers.
3) Producing a first draft cover that needed improvements to proportions and colors.
4) A second draft incorporating planned changes but still needing refinement.
5) A final draft with a jail-themed background, guitar props, and taglines to stand out from competitors. Bethany was pleased with addressing issues through multiple revisions.
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Contents page research 2
This document analyzes the design elements of a magazine contents page featuring a classic rock band. It discusses the large central image of the band making eye contact with the reader, the faded black and white colors meant to portray the band as older, and the red text standing out against the color scheme. It also notes the formal but not slangy text, the use of serif fonts to give the magazine a classic feel, and how the sepia image style and fonts create a retro look matching the genre.
Music magazine power point
Music magazine creation. Masthead design, front cover, contents page and double page spread. Mock, first draft and final draft.
Dps new
Photos are selected and edited for a magazine feature on singer-songwriter Poppy Casson. Shots include medium close-ups of Casson playing guitar on a bed. Various photos are considered but some are discarded due to cropping issues, lack of space
Double page spread
The document discusses the layout and design of a magazine page featuring Lady Gaga. It uses a large black and white photo of Lady Gaga that takes up the whole page. The limited color palette of black, white, and red is used effectively, with a big red "L" drawing attention to represent Lady Gaga's name. The dense text is organized into three columns, with drop caps used to identify new paragraphs. The layout makes good use of the available space on the page.
amy walster
The document discusses the layout and design of a magazine page featuring Lady Gaga. It uses a large black and white photo of Lady Gaga that takes up the whole page. The color scheme is limited to black, white, and red. A big red "L" is used to represent Lady Gaga's name and draw readers in. The dense text is organized into three columns, and drop caps are used to identify new paragraphs. The layout makes good use of space and dedicates the entire page to Lady Gaga's image.
Fonts 1
The document discusses several fonts that are being considered for use in a magazine masthead and text. For each font, short evaluations are provided on how well the font matches the intended style and genre of the magazine. Some fonts are deemed unsuitable due to not matching the design ideas or looking too childish. Others are found to match elements of the design or capture the intended messy, hip-hop style. The best options are noted to be those with sharp, bold letters while also having a rounded ampersand symbol.
Question 1
The document summarizes the design conventions used in the student's rap magazine project. For the masthead, conventions from another rap magazine were used, including a bold black masthead to portray the strong and violent nature of the rap genre. Names on the contents page are written in bold, colorful fonts for noticeability and importance. The double page spread layout layers a picture on one page and writing on the other, similarly to conventions in another rap magazine, with a pull quote the student created themselves about Eminem.
Luke qu1
The document summarizes the design conventions used in the student's rap magazine project. For the masthead, conventions from another rap magazine were used, including a bold black masthead to portray the strong and violent nature of the rap genre. Names on the contents page are written in bold, colorful fonts for noticeability and importance. The double page spread layout layers a picture on one page and writing on the other, similarly to conventions in another rap magazine, with a pull quote the student created themselves about Eminem.
Luke evaluation 1
The document summarizes the design conventions used in the student's rap magazine project. For the masthead, contents page, and double page spread, conventions from existing rap magazines such as bold colors and fonts were utilized to portray the aggressive nature of the rap genre. Names and topics were highlighted in red and decorative fonts to catch the reader's eye. Pictures and text were balanced across pages for the double spread feature on Eminem.
Montage
Abbie Roberts chose various magazine design elements that stood out, including front covers with bold main images and multiple colors, contents pages with pictures in different areas and layouts, and double page spreads with different layouts. Roberts also selected fonts that stood out, including a graffiti-style font that fits the hip hop genre, a bold font for a masthead, another graffiti-style and large font, and a sophisticated font to make the magazine seem worth reading.
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Typography
The document discusses different typography (font) styles and provides examples. It covers 4 main types: serif, sans serif, decorative, and script. Serif fonts have small lines or "flicks" at the end of strokes. Sans serif fonts do not have flicks. Decorative fonts are ornate and not for body text. Script fonts are handwritten styles. Examples are given for each type along with their common uses. Book covers are also analyzed showing effective and ineffective uses of typography and color in the design.
Dps amended
The document provides details for a photoshoot plan and layout for a digital photoshoot spread (DPS) for a magazine. It includes details on the model, lighting, editing, and photo selection. Feedback was provided on font and color scheme choices. The creator then made changes based on the feedback, selecting new fonts, changing the color scheme to blue and pink, and altering the model's lip and guitar strap colors in photos. Further revisions were made based on teacher feedback, including repositioning elements like the masthead, photo credit, and page numbers to make the layout less distracting.
Stylesheet
This document discusses style choices for a rock magazine, including fonts and color schemes. For fonts, a simple yet elegant font is selected for articles, a distinctive font is chosen for mastheads to be eye-catching but readable, and a third font is picked for titles and contents to complement the other fonts. The selected color scheme mixes typical rock colors like red with less common shades like pink to appeal to both female readers and rock audiences while standing out from other magazines through its color balance.
Finding masthead ideas from existing magazines
The document discusses different font options for a magazine masthead and whether they would be suitable. Several fonts are disliked for reasons such as being too similar to other magazines, looking too "girly", being too fancy or simple, or not suiting the genre. One font is liked because it is eye-catching and would not make the cover look crowded. Another liked font is bold, not too fancy, and suits the genre. A third liked font is simple but customized to represent the genre through added lines, making it unique.
Diary of make
The document discusses designing a logo for a magazine. The author experiments with graffiti fonts but finds the first one too animated and the second too urban and confusing. The third font is selected as it suits the magazine's ethos. The logo is done in capital black letters on the magazine cover to look urban and emphasize the title. A promotion sentence is added below along with a black, yellow and white color scheme to look smart and represent road colors.
Drummer magazine contents analysis
The document analyzes the contents page of Drummer Magazine. It notes that the magazine expects its hard core music fan audience to recognize artists from images alone. While images dominate the page, article introductions are provided under the features section. Fonts are used strategically, with a bold font for the magazine title to grab attention and smaller, easy to read fonts to differentiate sections. Though busy, the layout is organized with images in columns and text on the left. The red, white and black color scheme provides strong contrast that makes all content clearly visible.
Question 7. Looking back at your preliminary task, what do you feel you have ...
The document compares and contrasts the author's preliminary magazine task and their music magazine. For the preliminary task, the author notes several areas that could be improved, such as the banner design, masthead formatting, image layout, and lack of variety in photos. For the music magazine, the author implemented various enhancements based on feedback, including using more complex banners and mastheads, improved image organization, incorporating different models, locations and shots for photos, and adding more features and content. The author also received feedback on drafts of the music magazine to further refine aspects like cover lines, page numbers and captions.
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Question 7. Looking back at your preliminary task, what do you feel you have ...
Question 7. Looking back at your preliminary task, what do you feel you have ...
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In what way does your media product use, develop or challenge form and conventions of real media products?
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Liberty Whitehorn is planning a final major project to create an illustrated book of poems by Rupi Kaur. The book will include 10 poems focused on themes of body image, love, and depression/self-doubt. Whitehorn plans to use a mix of bright, dark, and pastel colors in illustrations to match the tone of each poem. A simple but hand-drawn font will be used to match Kaur's style. Each poem will spread over two pages of the A5-sized book to allow for larger illustrations. Whitehorn provided potential illustration ideas for several poems and explained why the selected poems were most relatable and inspiring. Details on font styles and a draft front cover layout were also included.
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2) A large central image of the article's subject is used to draw the eye and overlap pages.
3) Text is placed around the image and uses different fonts, sizes, and colors for the main text, stand first, and captions.
4) Feedback was gathered from the target audience to improve elements like the masthead style and image placement.
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1) The background colors, fonts, and styles are carried throughout the magazine to maintain a consistent "house style".
2) Large primary images and text formatting are used to draw the reader in and highlight important people and events.
3) Feedback from the target audience helped refine elements like image placement and text styling to maximize visibility and engagement.
Double page spread process improved
1) The document describes the process of creating a magazine double page spread. Key details include using the same red shade throughout for consistency, and choosing a font that looked professionally attractive.
2) A photo of Jack Rogers was edited in Photoshop to be black and white with the exception of his red hat, to create visual interest.
3) A black background was used to make the text easy to read, though a more interesting design was desired if time allowed.
Doc1
The document describes the process and design decisions made for a magazine double page spread. Key points:
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2) The main photo of Jack Rogers was edited in black and white, but his red hat was left in color for visual interest.
3) The background was kept black for easy readability of text, though a more interesting design could be used given more time.
4) A second photo of Jack was cropped and centered, feeling it better captured a serious photo shoot vibe.
5) A large quote was included to fill space and hopefully intrigue readers to the
Magazine Drafts
This document outlines the draft process for a magazine project. It describes 7 drafts where changes were made to improve the design and layout of the cover, contents page, and double page spread. The key changes included experimenting with color schemes, images, and text layouts. The final draft incorporated feedback from previous drafts to create a cohesive design across all pages that resembled a professional magazine.
3. production experiments (1)
This document summarizes Madeleine Ross's experiments with magazine front cover and double page spread layout designs in Photoshop and InDesign. For the front covers, Ross tried different image and text placements, colors, and bleed line settings across three iterations before deciding to feature a central image with title text at the top and potential additional context text. For the double page spreads, Ross experimented with image shapes, placements, and column designs across multiple versions before landing on a layout with shaped images, colored blocks, and flowing text columns that maintained continuity across two pages. Overall, Ross reflected on keeping elements like shapes and cut-out images while being open to changes depending on final photographs and production details.
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Ux:ui terminology
The document defines various UX/UI terminology including:
- The F-shaped pattern which shows how users' eyes scan webpages and screens in the shape of an F.
- Sketching which is quick freehand drawing to help brainstorm and note ideas visually.
- Wireframes which are blueprints of screen content and layout.
- Mockups which are static representations of products that cannot be interacted with.
- Prototypes which are preliminary models used for testing.
Presentation fmp
This presentation discusses Liberty Whitehorn's creative project process from initial ideas through final production. It covers the inspiration and concept, how research influenced production decisions, experimenting with different aspects and designs, and getting feedback on drafts. The presentation shows draft designs, final production pieces, and discusses establishing a social media presence to share the work.
Ual ucas pro forma
This document contains Liberty Whitehorn's UCAS application information. It lists their GCSE grades and final grades from years 1 and 2 of study. It also provides details on 8 different university course options for Digital Media, Interactive Design, Media Production and Media Studies. For each course, the document gives the UCAS code, link, location, entry requirements and Liberty's rating of how suitable they feel the course is on a scale of 0 to 10. The highest rated courses were Digital Media at Salford University and Interactive Design at Northumbria University which both received a 10 out of 10 rating.
Evaluation fmp 2
Liberty Whitehorn evaluated their final major project. Through research on Rupi Kaur's poetry books and Dr. Seuss books, they learned about conventions like illustrations, fonts, and color schemes. Planning was difficult as ideas changed throughout production, requiring adjustments. Research on social media audiences informed targeting 18-29 year old females. Missed opportunities included more research on feminism and experimentation. Time management was impacted by ongoing planning changes and developments.
John lewis advert theory
The document provides an analysis of the 2018 John Lewis Christmas advert which featured British musician Elton John. It summarizes the advert's storyline, which follows Elton John's career and life journey in reverse from an adult receiving a piano as a child. It discusses how the advert uses imagery, colors, costumes and camera techniques to portray emotions and symbolism effectively. It also notes that John Lewis releases a new Christmas advert each year which has become a tradition and that rival retailers sometimes parody their ads.
Progression
Liberty Whitehorn visited several university open days to determine the best fit for her skills and interests, ultimately choosing Salford University. She was impressed by Salford's equipment and connection to Media City. Northumbria University was selected as her insurance choice. Liberty applied to five universities total and was required to achieve a Merit grade by both her firm and insurance choices. She had previously set ILP targets to achieve a Merit overall and improve her Photoshop skills, goals which helped guide her progression through college and choice to attend university.
Development diary fmp 2
Liberty Whitehorn created a poetry book interpreting the work of artist Rupi Kaur. Over 12 weeks, Liberty conducted research on Kaur and other artists, experimented with graphic design techniques, and produced illustrations for 10 poems. Liberty developed their own style incorporating hand-drawn elements, textures, and unique typography. They refined their designs through repeated improvements and by addressing issues like file size. Liberty's individual style emerged through experimentation and focused on delicate, nature-inspired illustrations and bold, colorful graphics. Their poetry book successfully interpreted Kaur's work while expressing Liberty's own creative vision.
Production fmp
This document is a production FMP written by Liberty Whitehorn. It appears to be a formal management plan related to production processes. The FMP likely outlines goals, procedures, responsibilities and timelines for a production project or operation.
Feedback fmp
The document provides feedback from 3 people on the respondent's creative work. The feedback included both positive and constructive comments. Positively, the feedback noted the work's unique style, effective color scheme, and how it portrayed the themes well. Constructive feedback addressed readability issues with some of the text layout and formatting. Based on the mix of feedback, the respondent plans to experiment with traditional poetry layouts to improve clarity while maintaining their unique style, and adjust some text and graphic elements like bird outlines. The respondent found the feedback helpful for strengthening the work's effectiveness while preserving its personal interpretation.
Personal statement
The document is a personal statement that discusses the applicant's interest and experience in media. It summarizes that the applicant has a passion for influencing media as both a creator and consumer, and has gained relevant skills through work experience creating marketing campaigns and using software like Photoshop. The applicant's college coursework included creating video games, films and advertisements, and they hope to become a Digital Media Producer at Channel 4 to explore different media platforms and assess campaign effectiveness.
Progression
Liberty Whitehorn visited several university open days to determine the best fit for her skills and interests, ultimately choosing Salford University. She was impressed by Salford's equipment and connection to Media City. Northumbria University was selected as her insurance choice. Liberty applied to five universities total and was required to achieve a Merit grade by both her firm and insurance choices. She had previously set ILP targets to achieve a Merit overall and improve her Photoshop skills, goals which helped guide her decision to attend university.
Portfolio
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
John lewis analysis
The 2018 John Lewis Christmas advert features British singer Elton John and tells the story of his life through his love of music and the piano he received as a gift as a child. It shows clips of Elton from his childhood through his rise to fame in reverse chronological order. The advert uses color, camera angles, and symbolic elements like the piano to represent emotions and highlight important moments in Elton's life journey from a young boy to global superstar. It effectively conveys John Lewis' message of cherishing meaningful gifts.
Term 1 theory tasks(1)
The document analyzes the British sitcom Spaced and identifies reasons for its success. It discusses how the show effectively targeted its intended audience of males aged 21-45 through its use of intertextuality, referencing pop culture from the target audience's childhood in the 1980s and 1990s. Specific references to a drink commercial and TV show from the 1980s reminded viewers of their past. The mise-en-scene also successfully portrayed 1990s themes and styles to appeal to the target demographic. Overall, Spaced was humorously relatable by invoking the target audience's childhood memories and experiences.
Development diary fmp
This document summarizes Liberty Whitehorn's progress on their final major project focusing on graphic design and typography inspired by poet Rupi Kaur. In the first few weeks, Liberty struggled to come up with an idea but decided to focus on Rupi Kaur's style of typography and illustration in poetry. They researched Kaur's works as well as other artists. In later weeks, Liberty conducted experiments with typography and illustrations. They created draft designs for the front and back covers and began selecting poems and planning graphics. Liberty started production by correcting previous work and creating illustrations and typography for the front and back covers, focusing on a hand-drawn style inspired by Kaur's aesthetic.
Production fmp
This document is a production FMP written by Liberty Whitehorn. It appears to be a formal management plan related to production processes. The FMP likely outlines goals, procedures, responsibilities and timelines for a production project or operation.
Feedback fmp
The document provides feedback from 3 people on the respondent's creative work. The feedback includes both positive and constructive comments. Positively, the feedback noted the work's unique style, effective use of color, and how it portrays the themes. Constructively, feedback suggested improving some text visibility and layouts, and making the doves on the front cover look more delicate. The respondent found the feedback helpful, specifically on changing the dove thickness, but wants to maintain the style's link to David Carson. The summary feedback was mixed but not consistently critical. Overall, the respondent was pleased their work was seen as unique and will revisit fonts and layouts while keeping their style.
Feedback fmp
The document provides feedback from three people on a creative work. The feedback includes both positive and negative comments. Positives include the work having a unique style, bright color scheme, and graphics that support the theme. Negatives note some text being difficult to read and empty spaces that could include patterns. Favorite pieces praised the use of color and message alignment. The least favorite criticized being too clustered or lacking uniqueness. The summary concludes the feedback was mixed but showed the work has a personal style while noting room to improve readability of some text.
Problem solving fmp
The document discusses potential issues and problems that may arise during a production project and how to address them. It identifies technical issues such as lack of research, backup plans, equipment availability and errors. Theoretical problems are also outlined like transportation, time management, refreshments and copyright. Solutions are provided such as planning, experimentation, backups, scheduling and obtaining permissions. The document also covers finance considerations, software needs and experiments done like creating a custom brush tool to add personal style.
Research fmp
The document discusses research conducted on several poetry books, including those by Rupi Kaur, Robert Frost, and Dr. Seuss. For Rupi Kaur's books, the research found that she uses simple fonts and imagery to portray themes of equality and nature. Robert Frost's book uses consistent natural imagery and fonts over editions while focusing on the poetry over illustrations. Dr. Seuss's books use bright colors and whimsical, hand-drawn illustrations to appeal to young readers and bring the stories to life. The document analyzes the visual design choices, including fonts, colors, and imagery, used across different poetry books and how they relate to the intended themes and audiences.
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Improvements fmp production
- 1. Improvements Over Time (Production FMP) By Liberty Whitehorn
- 2. First Draft Of Front Cover: This was changed because it didn’t link with the poetry I chose through out my book. Third Draft Of Front Cover: I changed the thickness of a few lines and then added my own individual style to the front cover. Second Draft Of Front Cover: The lines were too thick and harsh. Plus this cover didn’t link into my illustrations because it didn’t show a individual style.
- 3. First Draft of this poem: The design for the first draft is basic and boring. It also doesn’t show an individual style which was the key part of this whole project. The shapes are also basic which makes the overall design basic. Second Draft: This design is more complex and represents my own individual design rather well. One aspect I could improve on is moving the font to make it clearer to read for the audience. I could also try a simple lay out instead of it being David Carson inspired.
- 4. First Draft: The first draft of this poem is bold. However, half way through I decided to change the theme of the backgrounds. This is because I felt like I could be more adventurous. Second Draft: The second draft of this poem is similar to the first draft but I have changed the background so that it goes with the same theme. I also used my signature dotted lines to make the piece more personal. Third Draft: The third draft I tried to make it seem more like I women. This is why I tried to add in figures which would still make the piece powerful. It also adds more detail to the design. I also included bullets to empathies the ‘battleground’ aspect of the poem.
- 5. First draft: For the first draft of my work I used a similar aspect to another one of my poems. This made my work more unoriginal which lead for a non effective piece of work. The font was also squished which made the font hard to read. Second Draft: For the second draft I expanded on making the heart more detailed and added in flowers and more detailed aspects to make my work more complex and interesting. Overall, I feel like this piece of illustration is really effective/
- 6. These two pieces of work are poems that I ended up not using. This is because my first illustrations are basic and very similar to what has already been done. This again, doesn’t explore my individual design which is the main purpose of this project. I also felt like my ideas after these edits were too basic and wasn’t challenging enough. This is why I havent used this poem.
- 7. This piece of work is another piece which I havent included in my book. This is because the design is basic and the illustrations aren’t detailed enough to make this effective. I also felt like the poem was too long and because I am trying to concentrate mainly on my illustrations it caused the piece to be ineffective. I also feel like the colours were harsh and didn’t link to a theme. I also felt like I couldn’t develop this poem further and make It effective at the same time, which lead for me to change the poem.
- 8. First Draft: The first draft of this poem is simple and not similar to the other pages. Even though the sun is effective, I need to make it more complicated. Second Draft: I tried to include my own individual design to this page. This worked effective but I still felt like I could push this further and make it more detailed. Third Draft: I tried to make the water/waves more detailed. This works effectively because it goes with my illustration style well.
- 9. First Draft: The idea for this poem is interesting and links to my theme. However, I know I could develop this further. For example: making my own sticker of a leaf instead of using the one already on Photoshop. I could also add more detail to the woman. Also, I could re think the positioning of the font. Second Draft: I have made my own sticker and used it as the background. I have also added more detailed to the woman, by making her hair more detailed as well as her body. I have also moved the font so that the audience reads a few sentences together and then moves on to the rest of the poetry. This allows a pause.
- 10. First Draft: The first draft of my back cover looks rushed and not thought about. For example: the graphic of Rupi Kaur is basic and looks messy. I also changed the background colour because as production went on I realised that I did better illustrations on a white background. Second Draft: The second draft of my back cover contains a lot more detail I have used my own style to create a hand drawn buy graphic looking effect. I have also added a lot of detail to her clothes and hair which has allowed the piece to become more effective.
- 11. First Edit: The first edit for this poem works well. However, I needed to make the background leafs unique and I felt like the font needed changing. Second Draft: The second draft of the poem works well because It is more unique. For example: I have created my own sticker on Photoshop which has allowed my illustrations to be more personalised. I have also changed the font so that it is easier and clearer to read. This makes my work more effective.