A social media workshop presented by the Sauder BCC and Imprint conference, with guest speaker Julio Viskovich from HootSuite. Includes pro-tips and best practices on maximizing LinkedIn and Twitter to build your personal brand. Workshop occurred on Oct. 17, 2013 at the University of British Columbia's Sauder School of Business. The second in a pre-conference workshop series on personal branding for the Imprint conference, UBC's premiere conference on personal and corporate branding.

1. SOCIAL MEDIA MAKEOVER
UBC Imprint
FILL IN THE BLANKS
October 17, 2013
Building your personal brand with @JulioVisko
WITH @JULIOVISKO

2. Speaker Bio
#UBCimprint – tweet every time you learn something new

3. Agenda
Personal Branding
Linkedin & Twitter
• Stories
• Why Use Them?
• What Makes A Good
Profile?
• LinkedIn & Twitter Hacks
To Standout
• Craig Elias
• Gary V
• microMarketing
• Personal Branding Best
Practices
Tools
• Curation tools
• Social Media
Management
• Exercise and Audit
• Q&A

4. Craig Elias

5. Gary Vaynerchuk

6. Be Your Own microMarketer
• Be your own marketing
agency.
• Highlight content that you’ve
created or demonstrates your
passion in your field.
• Develop an online brand for
yourself and keep it
consistent.
• Social Selling – 60% – 90%

7. Personal Branding Best Practices
• Make sure you’re passionate
• Define your personal goals
• Create value-added relationships
• Create a tribe – Seth Godin
• Connect with influencers

8. Why Use LinkedIn?
Jobs Are There
• Becoming THE spot
to post jobs
• Real-Time Job Search
with HootSuite
Recruiters Are There
Professional Canvas
• Recruiters Are There
• 60-90% Rule
• They’re Your Target
Market
• Your Professional Billboard
• Show Off Your Skills and
Experience
• Add Media To Stand Out

11. LinkedIn Hack #1
New Feature: Put rich media in to your profile show off your skills
and stand out.

12. LinkedIn Hack #2
Take advantage of the 3 websites LinkedIn allows you to attach
to your profile. Use keywords and show off your blog, portfolio,
website, etc.

13. LinkedIn Hack #3
Get Recommendations and order them strategically. The last 2
are displayed.

14. LinkedIn Hack #4
Your Profile Box is your prime real estate. It’s what recruiters will
see first. Use it to hook them!

15. LinkedIn Groups

17. Now you try. – don’t forget to hashtag #UBCimprint

18. Tools

19. Tools

20. HootSuite

21. Something to leave you with…
www.JulioViskovich.com

23. BCC RESOURCES
COOL:
Job postings, Event sign up, Document Library, Coaching
Appointments
- StrengthsQuest (Comm 202)
- Career Leader
SAUDER CAREER SUCCESS CYCLE:
Assessing Yourself – Access via Connect – My BCom
- Skills Inventory
- Skills for the World of Work
- Work Priorities Wheel

24. LET’S GET SOCIAL
@UBCIMPRINT
@JULIOVISKO
@BCCBCOM
@HOOTSUITE
/UBCIMPRINT
/JULIOVISKO