Presentation blogger outreach tools
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This document provides tools and strategies for blogger outreach, including finding prospects, researching them, and pitching them. It outlines search engines, social media, and blogs themselves as ways to find influencers in relevant niches. Specific tools are recommended for prospect research on blogs, Twitter, Google+, and more. Templates and tracking are also suggested for effective outreach pitches and follow up. The overall goal is to creatively engage bloggers and increase exposure through guest posts.
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Presentation blogger outreach tools
- 2. Blogger Outreach Tools • Re-cap previous workshop • Tools for finding prospects - search engine - social media • Tools for pitching
- 3. Quick recap • Why Blogger Outreach? • Plan 1. Find Your Niches 2. Research 3. [Engage] Pitch 4. Track
- 4. Prospects via search engine • People have done the work for you! • “Top 10 fashion blogs” • “Fashion blog list”
- 5. A list of blogs can sometimes be found….on a blog
- 6. Most likely a mix of keyword..
- 8. inurl:
- 10. intitle:
- 11. Or combine… Examples “write for us” “guest blog requirements” “trade publication”
- 12. intext:
- 13. Advanced search Blog search Search tools Language settings Incognito window
- 14. Social media as a tool Finding influential people Different topics and niches Why? Social is becoming more important They probably have a blog They can reach a big audience
- 15. Twitter
- 19. Twellow
- 20. Klout
- 21. Linkedin
- 24. Outreach networks / Guest blog opportunities • There are loads! • www.blogdash.com • www.bloggerlinkup.com • www.bloggabase.com • www.myblogguest.com • www.helpareporter.com
- 25. Brainstorming for topics Google search – articles past month/week etc Google Trends Foller.me
- 27. Follow-up • If the recipient opened the e-mail
- 28. • Hopefully this presentation was helpful. There is not one specific way to do Blogger Outreach, but these tools can help to improve the outreach. Every outreach is different, because it involves a different person. It sometimes takes some creativity to make it successful! • Thank you for attending!