The Changing Landscape of Search EnginesJessie Liu
The Search Engines Industry is always changing. In the past couple years, the Search Engines industry has become the most innovative sector and is shaping the digital advertising world as we know it. The infographic provides a snapshot of our current Search Engines landscape and where it is heading next.
The Changing Landscape of Search EnginesJessie Liu
The Search Engines Industry is always changing. In the past couple years, the Search Engines industry has become the most innovative sector and is shaping the digital advertising world as we know it. The infographic provides a snapshot of our current Search Engines landscape and where it is heading next.
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
State of Marketing: Insights on Top Marketing Trends for 2017 and BeyondMediaPost
To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.
Q1 2016 Global Facebook Advertising Benchmark Report Nanigans
Q1 2016 delivers higher return on Facebook ad spend for retailers, and sees continued global growth in video ads.
This slide deck examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q1 2016.
This slide deck highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how marketers are generating higher return on ad spend
-Global growth in adoption of mobile and video ads
For more information, see the full Q1 2016 Facebook Advertising Benchmark Report here: http://nani.gs/1USSepm
This benchmark report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response advertising campaigns on Facebook.
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
2020 is a distruptive year which full of challenges, and uncertainties. However, we can still find opportunities in all this disruption and should revisit processes for allocating spend across and within borders. Let's take a look at the Global Mid-Year Market Forecast and hope it helps you on the upcoming media planning.
Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile ...Nanigans
Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook's recent revenue report, mobile advertising now commands an 87% share of all ad revenue.
What's driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers are maximizing revenue growth on Facebook with the findings in this SlideShare.
Online Advertising: 25 Stats and Facts that Break it All DownWishpond
Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage?
2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers. A lot better.
Here are 25 online statistics, starting with the field of online advertising as a whole and moving on to Youtube, Facebook, Twitter, Google Ads and the new Instagram Ads.
How to Care for Someone with Alzheimer'sCareFamily
In this slideshow, Tom Knox, founder of CareFamily.com, talks about how to care for someone with Alzheimer's.
In the presentation, which was originally used for a webinar registration, there is a lot of information on this subject from personal stories and experience. A lot of the same kind of problems often appear with Alzheimer's patients, so it's vital that you are ready for these problems when they arise.
Whether you are caring for your senior loved one or you are a caregiver caring for a senior, this guide will help give you a general overview for this kind of care. To get more in depth training, go to some of the resources we list at the end of the presentation.
We hope this helps equip you in your journey of caring for someone with Alzheimer's.
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
State of Marketing: Insights on Top Marketing Trends for 2017 and BeyondMediaPost
To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.
Q1 2016 Global Facebook Advertising Benchmark Report Nanigans
Q1 2016 delivers higher return on Facebook ad spend for retailers, and sees continued global growth in video ads.
This slide deck examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q1 2016.
This slide deck highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how marketers are generating higher return on ad spend
-Global growth in adoption of mobile and video ads
For more information, see the full Q1 2016 Facebook Advertising Benchmark Report here: http://nani.gs/1USSepm
This benchmark report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response advertising campaigns on Facebook.
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
2020 is a distruptive year which full of challenges, and uncertainties. However, we can still find opportunities in all this disruption and should revisit processes for allocating spend across and within borders. Let's take a look at the Global Mid-Year Market Forecast and hope it helps you on the upcoming media planning.
Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile ...Nanigans
Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook's recent revenue report, mobile advertising now commands an 87% share of all ad revenue.
What's driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers are maximizing revenue growth on Facebook with the findings in this SlideShare.
Online Advertising: 25 Stats and Facts that Break it All DownWishpond
Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage?
2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers. A lot better.
Here are 25 online statistics, starting with the field of online advertising as a whole and moving on to Youtube, Facebook, Twitter, Google Ads and the new Instagram Ads.
How to Care for Someone with Alzheimer'sCareFamily
In this slideshow, Tom Knox, founder of CareFamily.com, talks about how to care for someone with Alzheimer's.
In the presentation, which was originally used for a webinar registration, there is a lot of information on this subject from personal stories and experience. A lot of the same kind of problems often appear with Alzheimer's patients, so it's vital that you are ready for these problems when they arise.
Whether you are caring for your senior loved one or you are a caregiver caring for a senior, this guide will help give you a general overview for this kind of care. To get more in depth training, go to some of the resources we list at the end of the presentation.
We hope this helps equip you in your journey of caring for someone with Alzheimer's.
The IAB and PwC have released the digital ad spend which Odyssey Mobile were involved in. Topline results are: digital advertising grew by 15.2% on a like for like basis to reach £6.3billion in 2013, with mobile growing 93.3% passing the £1billion mark to reach £1.031billion.
Publishers face the ever-changing complexities of selling display ads and reaching new audiences. As a business partner to publishers around the world, Google is no stranger to these challenges. We rely on data-based insights to guide our business decisions. During our routine deep-dives into the publisher display dynamics, we frequently notice trends that may be of interest to our clients as well, which is what prompted us to introduce this research publication.
Iab europe attitudes towards programmatic advertising report june 2016IAB Europe
Attitudes towards Programmatic Advertising:
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation. With only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology, the study shows that almost everybody in the industry is now deploying some form of programmatic advertising.
Respondents named a reduction of media wastage and greater cost and trading efficiencies as the most important impacts of programmatic. The research also highlights growing recognition among the industry that as programmatic matures, it contributes to key advertising objectives such as scaling mobile campaigns and reaching consumers more effectively with branding messages.
Greater integration with wider ad measurement models and increasing sophistication beyond the click are other two other key factors driving programmatic adoption.
With benefits clearly recognised and cited in the research, and emergence of proven models, programmatic adoption is likely to continue to grow. Indeed, all stakeholders remain optimistic about the outlook of programmatic with over 90% of them citing an increase in investment over the next 12 months.
But the benefits are accompanied by challenges, and significant barriers to adoption remain. The biggest bottleneck is finding the people with the right skills and experience to navigate this brave new world successfully.
For the first time the research looked at the operational models used to execute programmatic and there is a clear evolution of programmatic strategy across markets. Advertisers start out on their programmatic journey with an independent specialist, then move to an agency or DSP and then in mature markets adopt an agency or hybrid model, i.e. a combination of more than one strategy. Similarly, publisher strategies are evolving; they start out with a hybrid model, then lean more heavily on their SSP and finally bring the expertise in-house. For agencies, the in-house agency trading desk remains dominant.
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
Study programmatic and data in Spain DatmeanDatmean
Datmean just released the first study carried out in Spain about programmatic buying and data. The research points out where Spain stands on this subject and the challenges the country is facing in 2017
PROGRAMMATIC FOR PUBLISHERS
An Insider’s Guide to Leveraging Technology to Increase Ad Inventory Value and Profitability
NTRODUCTION: WHAT IS PROGRAMMATIC?
Just like traditional media, digital media began with a similar buying process of negotiating with a publisher’s account executives on
CPM rates/impressions and signing off on an insertion order.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. 2
03 Overview
04 Programmatic usage by top 1000 advertisers
05 Programmatic usage by top 500 publishers
06 Programmatic usage by top 3000 publishers
07 Top Programmatic Verticals
09 Methodology
3. 3
In the past year brands, publishers and the press have fully seized
upon the benefits of programmatic advertising. From AOL’s
Programmatic Upfront event at Advertising Week to the IAB
standardizing programmatic terminology, 2013 has truly been the year
of programmatic. We at Adomic have been eyewitnesses to this trend
as we gather unique information about the advertising ecosystem
across the roughly top 4,000 publishers on the internet. In this report
we have gathered together highlights of our data from 2013 which
speak to the impact these trends have had on both advertisers and
publishers.
Key findings:
• Advertisers moved significant volumes to programmatic in 2013,
bringing direct and programmatic impressions to roughly equivalent
volumes.
• Publishers from the largest to the long tail saw programmatic
replace a significant share of their direct sold volumes in 2013.
• Top categories using programmatic were still primarily direct
response focused, including gifts & occasions, dating and gaming.
Overview
4. 4
The chart below plots direct vs. programmatic and ad network volumes since August 2012.
We see programmatic increasing in volume from 28% of delivery in December of 2012 to 36%
in December 2013.
• At the start of the period, advertisers strongly favored direct over programmatic channels
(43% vs. 31%)
• By holiday season 2013 programmatic and direct were roughly equivalent, with most of
programmatic’s gain coming at the expense of direct sold impressions
• Ad networks also saw a gain in late 2012/early 2013, but their volume slowly decreased
during the remainder of 2013
Programmatic usage by
top 1000 advertisers
5. 5
The following chart plots direct, programmatic, and ad network impression volumes on average
across the top 500 publishers over the last one and a half years.
• The top 500 publishers are a very interesting group as they contain the largest direct
sales teams, however even this premium group saw a roughly 8% decrease in the
volume of direct sold impressions since December of 2012.
• Programmatic appears to be the beneficiary of all of this lost direct volume with
programmatic increasing roughly 9% in the same time period. However, even at year
end there is still a large gap between direct at 53% of volume and programmatic at 31%
of volume, highlighting that large publishers are holding back a significant portion of their
inventory for directly sold campaigns.
Programmatic usage by
top 500 publishers
50%
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20%
10%
0%
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60%
70%
80%
Direct % V olume AdNet % V olume Pr ogrammatic % Volume
6. 6
The following chart plots direct, programmatic, ad network impression volumes on average
across the top 3000 publishers over the last one and a half years.
• When looking at the top 3,000 publishers, we see average direct sales take a precipitous
drop from 55% in December of 2012 to 41% in December of 2013.
• As we saw with the top 500 publishers, this decrease in volume is taken up almost
exclusively by programmatic, which posts a large increase from 29% in December 2012
to 40% in December 2013.
• The largest increase in programmatic volume appears to have happened between
December of 2012 and January of 2013 with a 6% jump over just one month.
• Ad network volume across this time period shows a slight uptick from 16% to 19% on
average.
Programmatic usage by
top 3000 publishers
50%
40%
30%
20%
10%
0%
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10.1.12
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60%
Direct % V olume AdNet % V olume Pr ogrammatic % Volume
7. 7
While programmatic has shown impressive gains in the last year, adoption has not been uniform
by all advertisers. Below we are the verticals that used programmatic the most as a percentage
of their volume among the top 1,000 advertisers in 2013.
• Top users of programmatic in 2013 include many direct response categories (Gifts &
Occasions, Dating, Fitness & Weight Loss, etc.) This is no surprise as programmatic is
very well suited to optimizing ROI for direct response advertisers.
Top Programmatic
Verticals
50
40
30
20
10
0
Gifts&
Occ.
Dating
Gam
ing
Fitness/
W
eightLossHom
e
&
Gar
den
Busines
sJobs&
Educatio
n
RealEstate
Softw
are
60
70
80
Average programmatic % of volume
8. 8
Methodology
Adomic uses intelligent crawlers to sample the display ads shown on top
publishers. These intelligent crawlers utilize patent pending PathSourcetm
technology to decipher the delivery method for each impression served
(direct, programmatic, ad network.) The charts and tables presented in
this report are based on Adomic’s sample of publishers from August 1,
2012 to December 31, 2013.
Definitions
Programmatic - Impressions delivered through automated placement
or optimization. More specifically impressions delivered through: DSPs,
SSPs, Exchanges, Trading Desks (VivaKi, Accuen, etc.), and the Google
Stack (GDN, AdX, etc)
Ad Network - Impressions delivered through entities that identify
themselves as ad networks. (Collective Media, Adconion, Advertising.
com, etc.) Note that many ad networks use programmatic technology
to source and deliver their impressions, however for the purposes of this
report those impressions were included in the Ad Network counts.
9. 9
Adomic provides breakthrough transparency in digital advertising. The
Company’s patent-pending technology analyzes digital advertising
activity and delivers actionable intelligence to many of the world’s largest
advertisers, agencies, publishers and adtech providers. Adomic users
have a unique competitive advantage - real-time data covering more than
20,000 advertisers, 4,000 publishers, 200+ ad services, and 1.5 million
creative executions. By delivering on the promise of transparency in digital
advertising, we make business more efficient and more effective for all
industry players.
For more information or to schedule a demo, please contact:
Phil Lundeen
phil@adomic.com
424.262.2643
Adomic
1411 5th St., Ste 405
Santa Monica, CA 90401
(310) 382-1577
www.adomic.com
About Adomic
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