This document summarizes a lecture on building relationships with customers through supply chain integration. The lecture discusses how integrating supply chains can change buyer-supplier relationships by encouraging more proactive collaboration. It defines integration and supply chain management, noting the importance of connecting all members and information in the supply chain. Finally, it contrasts traditional linear supply chain models with integrated models and emphasizes using customer segmentation, relocating work, and encouraging face-to-face contracts between trading partners.

1. TUTORIAL PRESENTATION
Building up relationship with customers as an effect
of integration across supply chain
Lecture: Max Galarza.
Grade: 10
University student:
Geanella Alban
Enrique Colombatti
Paula Marrasqui
Cynthia Orrala L
Diego Segura
Manuel Patiño
Ma Paula vascones
Date: August, 30

2. Building up relationships with customers as an effect of integration
across supply chains
multiple connections between the two parties clearly requires a mutual understanding of the benefits that
can be achieved through partnership.
This new style partnership:
 changes conventional thinking about buyer – supplier relationship.
 It suggests a more proactive approach to integration with customers.

3. Integration
Schönsleben defines integration as a broad capability of an information system to exchange
information.
it can be analyzed from intra-firm and inter-firm point of view.
 The first one is internal integration of separate functions in a single company. Many processes in
companies require collaboration between internal functions (e.g. marketing and logistics).

4. SCM
 Supply chain management (SCM) is the oversight of materials,
information, and finances as they move in a process from supplier
to manufacturer to wholesaler to retailer to consumer.

5. Importance of integration
 New visión of supply
chain management
 Connects members and
actions included in
transformation of raw
materials into products
 Delivering these
products to consumers

6. Copacino and Supply Chain Managent
Connects members
and action
View as one
organization
Delivery and
strategic
Information
integration
IT and
partnership
Conditions

7. Classic supply chain model
 A supply chain is a network between a company and its suppliers to
produce and distribute a specific product, and the supply chain
represents the steps it takes to get the product or service to the
customer.

8. It´s not just technology, Project.
Segment customers and anticípate needs
Relocate work to perform best
No activities should be done more than once
Entire process operate within one database
Trading partners agree on same metrics
Encourage face to face contracs

9.  Customers can be totally satisfied by the type
of response with a positive feeling towards the
respondent.
 They can be totally satisfied but without any
sort of strong feeling towards the respondent.
 Slightly satisfied with the responses but with or
without any feelings towards the respondent,
depending on the efforts and type of responses
provided by the respondent.
 They can also be totally dissatisfied by the
responses but no hard feelings towards the
respondent as the respondent could have
delivered the things correctly and efficiently.
 They can also be totally dissatisfied by the
responses and with negative feelings towards the

10. COSTUMER LIFE CYCLE

11. Integrated supply chain model

12. bibliography
 http://www.investopedia.com/terms/s/supplychain.asp
 http://image.slidesharecdn.com/supplychainriskmanagement-
090606232924-phpapp01/95/supply-chain-risk-management-5-
728.jpg?cb=1244331084
 https://1.bp.blogspot.com/-
SUriVpd8AWU/VvYpBTLQrjI/AAAAAAAAHQA/Z6ESFqiNYxkHyi6z
4Euky1mr0rCcleJkg/s1600/Supply%2BChain%2BIntegration.png
 http://www.managementstudyguide.com/customer-response.htm