The document discusses the Romero Group, one of the most powerful business groups in Peru. It began in the 1920s with Calixto Romero purchasing straw hats in Guayas, Ecuador and entering the cotton industry in Piura, Peru. In the 2000s and 2010s, the Group expanded its operations and companies in Ecuador through companies like Alicorp, Ransa, and Primax. Ransa Ecuador is the group's logistics company, which in 2012 inaugurated a new $10 million distribution center in Ecuador to better serve the country's market. The Romero Group has over $3.7 billion in assets and is diversified across various industries including agriculture, energy, maritime, and others

1. MEMBERS:
 Miguel Benavidez
 Mayra Freire
 Ma. Lourdes León
 Anais Macías
 Andrea Solórzano
LOGISTICS II – B
2017
LECTURER: Mr. Max Galarza
Grade:10

2. History
The founder of Grupo Romero, Calixto
Romero, bought straw hats for hats in
Guayas and ventured into cotton
industry (Piura-1920).
• 1880
Logistics operator Ransa arrived in
Guayaquil and Quito. A year later, Alicorp
opened operations in Ecuador. In 2006 it
acquired Shell stations and transformed
them into Primax.
• 2004
He bought Eskimo ice cream and then
formed an alliance with Tonicorp for the sale
of ice cream.
He sold his Heladosa shares to Tonicorp.
That same year, Alicorp inaugurated the
balanced plant Inbalnor.
• 2013
• 2007

3. Romero
Group
One of the
the most
powerful
group of Peru
His history was forged
by ecuadorian toquilla
straw
With the sale of hats to
Europe, started the
conglomerate of 19
firms and 27000
workers
For the year 2012 this company
had more than USD 3765 million in
assets and USD 342 million in
operating profits
Agriculture
Energy
Maritime and port
Others
They currently cover
important
companies such as
Alicorp, Inbalnor,
Primax and Ransa

4. ◦ At the inauguration of a new distribution center of the latter firm, it was recalled the
importance of the Ecuadorian market. "We then went into the agricultural business through
the cotton ... and the market was obviously northern Peru, but also Ecuador. We have
always been welcomed with our products and our investments," said Romero Paoletti.
◦ The Romero Group destined USD 10 million to build the infrastructure of 12 000 square
meters. There work a half hundred of the 420 employees that has Ransa Ecuador and that is
in the 22.5 km of the road to Daule.

5. Ransa Ecuador is
responsible for the
temporary storage and
distribution of goods
for mass channels. In
this new place has
space for 19 000
pallets of merchandise
1. In 2004 It began with the
distribution of Ambev
products.
2. A year later It expanded
to Quito.
A portfolio of more than 100
clients and its annual turnover
exceeds USD 10 million on
average.
Francisco Contreras, says that
the Group's investments were
around US $ 45 million in the
country in the last year.
Ransa Ecuador represents
about USD 20 million of that
amount.

6. Alicorp
This Industry was born of the signatures: Eskimo and Heladosa (Topsy).
Made the investment of USD 20 million to create Inbalnor, dedicated to the
processing of balanced for aquaculture industry.
ROMERO GROUP
Diversification:
* Give service of refrigerated cargo.
* Grow in certain industries (mining and energy).
The Logistics division mining and energy in Peru is dedicated to the storage of
cargo and national and international transport.

7. BIBLIOGRAPHY
◦ Montero, X. (2015). Grupo Romero invierte 10m de dólares. El Comercio. Retrieved for
http://www.elcomercio.com/actualidad/negocios/grupo-romero-invierte-usd-10.htm
◦ http://www.gruporomero.com.pe/en-GB