Digital transformation is having a major impact on media through changes like: - Journalists spending less time on repetitive tasks and more on creative work as AI takes over mundane jobs. - Younger audiences having shorter attention spans of only 8 seconds, requiring news and media content to be concise and interactive. - The rise of social media and digital platforms where content must be customized for audiences and attention-grabbing within seconds to avoid losing viewers. - The future of media will be more interactive, customized to individuals, and focus on influencing key individuals rather than masses through noise and lack of credibility on open digital platforms.