This document discusses media disruption in the digital age. It notes that mobile devices, social media, and visual content are driving disruption over the next five years. The pillars of the post-PC world, including high-speed broadband, multiple devices, social networks, and digitally literate audiences, are now in place. This will lead media companies to create integrated newsrooms and content across multiple screens to better serve fragmented audiences in real-time. New forms of interactive and visual storytelling will be important to engagement.

1. Media disruption in the digital age
• Current developments and trends
• Opportunities and responses
• Questions
PR and Disruption Conference 10 July
@nicnewman

2. Nic Newman: 10 years developing new
products for BBC News, BBC Sport, Weather
and Local
Visiting Fellow writing on new
technology and the future of
journalism
Digital strategy, product management,
process change
Reuters Institute
for the Study of Journalism

3. Disrupters for the next five years
MOBILE + SOCIAL + VISUAL

4. Seeds sown in 2012 - Social

5. Seeds sown in 2012 - Social

6. Seeds sown in 2012 - Social
6 days to 100m
Most referrals via
mobile (25m)
then Facebook (9m)

7. Mobile
In eight years, we went
from nobody having
smartphones to capture
the new Pope, to
everyone having them

8. Smartphone tipping points - UK
60% of traffic to London
2012 came from mobile
devices
30% of traffic to major news
sites now comes from mobile

11. Pillars of post PC world are now in place
• High speed broadband (anytime, anywhere)
• Multiple devices and access points
• Global social networks
• Digitally literate audiences
• (Frictionless payment)

12. Faster connections on the way
5 x faster
3-5 more providers this year
Tethering of PC’s and other
devices

13. Bigger screens - Phablet
We are making fewer calls and using more data – screens
WILL get bigger

14. Tablet kills the e-reader
7” tablets drive growth

15. Disruption of TV
• Competition for
audiences
• Competition for talent
• Competition from
everywhere

16. Rise of over the top video (OTT)

17. Mobile as remote control
Emphasis will shift to
'over the top' boxes +
mobile phone and tablet
as the place to browse
and select content, and
then play on TV

18. You Tube to charge for premium content
Facilitating NEW models for
creators to monetise video
content (this spring)
eg via new frictionless
payment

19. The fifth screen?
Vuzix – wearable intelligent headsets

20. The fifth screen?
News alerts to your smart watch from Pebble

21. What does this mean for us?

22. 1. Single service multiple screens …

23. 1. Single service multiple screens …
Single content hub 4 (5) screens

24. 24
Integrated newsrooms as a response to audience
fragmentation and real time environment
Fast
Joined-up
Multimedia
Social media at
heart

25. 25
Corporate communications is going the same way
§ Complex organisations finding they need more
integrated operations to deal with faster news
environment
• Creating physical proximity is seen as first step to
better news control
• Reorganising based on audience needs, not
organisational units
• Digital comms teams (once separate) are being
integrated
• New technical system to underpin new workflows and
drive efficiency

26. 26
Integrated BA
Olympics Campaign:
#HomeAdvantage
1. Single campaign – multiple screens

27. Newspapers stop being newspapers
Newspaper sites 3million+ streams on election night
Significant ramp ups in capacity (eg WSJ, W Post)
2. Multimedia not monomedia

28. 2. Multimedia not monomedia

29. New emphasis on VISUAL content and interfaces
Personal Analytics GamesNew forms of VideoVisual interfaces

30. 3. Stream based information

31. 3. Stream based information

32. “Rarely have we been able to create a compelling destination
that was so engaging in such a short period of time on the Web.”
Jill Abramson NYT
4. New interactive storytelling

36. 5. Working with the community

37. Recap
• Platform neutral thinking, audiences first
• Focus on visual storytelling and engagement
• Rise of the (real-time) stream
• Maximising potential of new technology
• Building trust and community

38. THANK YOU
Nic Newman
nic@newmandigital.co.uk