Looking at the Media Evolution in Africa A Presentation by Amir Jahangir at the BBC Media Leaders Conference in South Africa

1. Monetising Digital Initiatives
Business Model Examples & Case Studies
Amir Jahangir
Media Leaders, Johannesburg, South Africa
18-19 November 2019
Amir Jahangir | @amirjahangir | aj@mishal.com.pk Mark Kaigwa | @MKaigwa | mark@nendo.co.ke

3. How to Make Money from Your Digital Enterprise
Decide if You Need a Paywall
• It is the easiest decision to make, but also the most
dangerous.
• A paywall requires people to pay you to get your content.
• But it could also drastically cut your number of visitors.
• To make your paywall successful, you must have a rationale
for why your site is worth money to your visitors.
• How much of your news content is unique?
If the answer is "not much," then your visitors will simply go
where they can get the same information without paying.

4. Earn Money by Posting Google Ads
• It's easy to set up Google Ads on your media site & customize
them to reflect your content.
• If you target these ads to your audience, it's much more likely
you'll get clicks and compensation.
• But realize that the key to making money with Google ads is to
have a lot of site traffic.
• If you have a niche site, you won't make a fortune with these
types of ads. You will have to work to get your site as much
attention and clicks as possible.
• Talk to Facebook for facebook partner as content partner -
revenue sharing
• Youtube monetizing
How to Make Money from Your Digital Enterprise

5. Post Traditional Ads to Boost Digital Platform Revenue
• Banner ads are as old as the web itself. They are the most
traditional way of making money from a news site because
they aren't much different than ads you'd find in a newspaper
or on the radio or TV.
• An advertiser would pay you a flat rate to place an ad. That
way, you wouldn't have to worry about how many people visit
your site or click on the ad to receive payment.
• The advertiser will likely want to know your site stats before
paying for ad space and will base their payment on how many
eyeballs view the ad or click it. You have to offer accurate
numbers and accept that the payment will probably
be less than what you'd like.
How to Make Money from Your Digital Enterprise

6. Content Syndication
• Content syndication is when third-party sites republish
content that originally appeared elsewhere, such as your
company’s website.
• OTT Syndication/presence (SmartTV apps, SIM, platforms)
How to Make Money from Your Digital Enterprise

7. !!!!!

8. Change of Hearts

9. Joint Content Productions
Content production in collaboration with industry players.
• Banks Entrepreneurship, Business Content, Real Estate etc.
• Tech/Telecom Technology Programs, Tech News, Futures
• Pharama Health, Lifestyle, Nutrition, Well being
• Donors Cause/Issues based i.e. Health, Gender, Rights based
• Motors Car Shows, Travel Shows, Adventure
• FMCG Lifestyle, Nutrition, Magazine Shows, Showbiz, Music
• Fashion Brands Lifestyle, Fashion etc.
• Dating Apps Lifestyle, Life-choices, quiz shows etc.
• Government Governance, Constituency/Challenges Based
Attract the customers with quality content instead of PR.
How to Make Money from Your Digital Enterprise

10. How to Make Money from Your Digital Enterprise

11. The Digital Avenues of Monetisation
AUGMENTED REALITY VIRTUAL REALITY

12. Augmented Reality (AR) for Tourism

13. Augmented Reality (AR) for Fun

14. The Future of Social Media

15. The Future of Social Media in Shared Space

16. AR Ideas

17. The Digital Avenues of Monetisation
• Augmented Reality
– Augmented Content (shopping, restaurant, sports etc.)
– Virtual Real Estate
• Explore that with partners
• Virtual Reality
– VR Natives will take it forward (social interaction)
– VR Tours (tourism)
– VR Sports

18. Revenue Mapping
Exercise

19. Intellectual Capital

20. Intellectual Capital

21. Must Reads

22. thank you…