St David’s Day Lecture - Newport University John Dew, of Dew Cadre Change Associates ltd's presentation from the inaugural St David's day lecture on: "Our Changing World: 21st Century Workpace" National athletes for growth. Dew Cadre is a change management consultancy specialising in the public and non-governmental sector delivering outstanding results through High Impact Intervention Teams. Dew Cadre is based in Cardiff, South Wales http://www.dewcadrechangeassociates.com

1. Newport University
St David’s Day Lecture
“Our Changing World: 21st Century Workplace”
National athletes for growth!
Lane 1: Public Services
Lane 2: Business
Lane 3: Students
Speaker: John James Dew OBE
©Dew Cadre Change (Associates) Ltd 2011

2. Presentation Aims…
Explore together the:
21st Century operating environment
(Focusing in on the Economy and Technology)
Emotional impact of uncertainty and recession upon us and our teams
(Using Athletics as a metaphor….. “Athletes for Growth”)
(Highlighting some: key emergent themes, techniques, response
strategies)

3. Our operating environment…
Diminishing
Resources
Global and National challenges Sustainability
that are big, messy and complex…
Climate Change
Age
Globalisation Demographic
Social
China Networking
& India
Economic Digital Age
downturn

4. Internal driving forces External driving forces
Our
organisation
Internal restraining forces External restraining forces
Techniques and Tools: Visualisation through dynamic and
facilitated force field analysis and mapping

5. Our changing World… The economy
Our entire World is affected by the prevailing economic climate…
We are in the midst of a raging “Debt Storm”.
In the UK our National Debt is:
£1,016,000,000,000
(Over £16,000 for every UK citizen!)

6. And rising…..
£5,000 Per Second
£300,000 Per Minute
£18,000,000 Per Hour
£432,000,000 Per Day
£12,960,000,000 Per Month
£155,520,000,000 Per Year
£466,560,000,000 2015

7. “Read all about it…” “Get your daily news..!”
How should
I react?
Government spending cuts
Unemployment highest for two decades!
Eurozone under threat!
Capital programmes devastated!
Years of austerity ahead!
Greece, Spain and Italy in severe trouble!
France looses its AAA rating

8. Our changing World… The Digital Age
Our entire World is affected by the digital Era… every aspect
and facet of our daily lives are being, and
will continue to be……. Transformed.
The digital age has arrived…. and there is no
turning back!

9. Transformation and Technological Advance….
Smart phones e-Commerce
Digital On-line services
communications
m-Commerce
Broadband
Cloud computing
Social Media
Social
Networking Virtualisation

10. Five years ago …

11. And now…
…One
Smart
Phone
does
the lot!!!
Emergent Theme: Virtual world, mobile, 24/7!

12. Digital impact: Society…
National change in Libya, Egypt, Tunisia
Media Revolution:
• Information streamed live around the globe
• Social media and networking a force for good and bad
Personal Access to Information:
• Unparalleled information access: QR Codes
• Global 24/7!
• From “point and click” to “touch and go”….. “talk/think and go”
Personal Lifestyle changes:
• Increasingly connected
• Mobile not static
Emergent Theme: One connected World!

13. Digital impact: Employment…
Rapid decline of:
• Full-time employment
• Job for life
• Single Career
Rapid increase in:
• Short-term contracts offering agility and flexibility
• Self entrepreneurship/Freelancing
• Collaboration and Partnering
People will have:
• Several “careers”
• Multiple work experiences
• Greater control over work / life balance
• Contribute to society across all three sectors
Emergent Theme: 20th Century “Workers” become highly mobile
21st Century “Associates” in the pursuit of ventures and initiatives
that make a difference.

14. Digital impact: Workplace….
Next Generation “Knowledge Workers”
• Are a force for and will drive change
• They can work for more than one organisation, are highly agile, and
innovative.
• New models of leadership and management will emerge
• Flatter non-hierarchical environments
• New reward and recognition systems
Working Environments Changing:
• 24/7 and the Virtual Office
• Increased automation of transactional work
• Reduction in big owned ICT infrastructure and
systems, support departments in favour of purchased
virtual services through the cloud!
Emergent Theme: We are in the age of collaboration, merger and
delayering …. of OD, now driven by innovation, and resulting in the
deconstruction of old operating models.

15. Digital impact: Business…
On-line e-commerce revolution in:
Retailing:
• Changing face of our high streets
• Impact upon video, music, newsagents, insurance, travel agents…
Property:
• Commercial, office and retail property sectors affected as
demand flattens
• Shift away from big offices with rows of workstations towards
bookable collective and creative spaces.
• Virtual work space
Consumer habits:
• IT Savvy generation – first place they look is the internet
• Growing evidence that its becoming increasingly mobile
• I want it now society!
Emergent Theme: The whole basis of business trade is shifting!

16. Digital impact: Public Services…
Citizen access and engagement:
• Multi-channel access
• Hubs and spoke community services, LA cable TV services, On line
transactional services…
Employment terms and conditions:
• Outdated
• Inflexible – failing to exploit digital age opportunities
• Unaffordable
Attitude to 21st Century digital age:
• Resistant
• Unsighted
• Off the pace
Emergent Theme: The public sector must embrace and lead the
transformation not wait for the Tsunami to overwhelm it!

17. Emotional impact on us and our people….

18. Emotional impact on us and our people….

19. 2010 Commonwealth Games
Delhi India
For 9 months prior to the games
there was
a continuous and sustained
stream of negative media coverage.
Just 3 months before the games
were due to start… many were
questioning whether they should India Gate
take place or not. Delhi

20. Headlines included…
“Highway infrastructure in doubt – Highway Bridge collapses”
“Delhi Rail Link three months behind schedule and in doubt”
“Construction 9 months behind schedule”
“Athletes Village is a sewerage strewn dumping site”
“Wild dogs roam athletes accommodation”
“National Teams are considering withdrawing on health and safety grounds”
“Delegations meet with India Government to express concern”
“With just weeks to go to the start of the games crisis talks are underway
to avert a disaster”
“Flooding affects games preparations”

21. Potential impact upon athletes….
Self doubt and negativity
Morale plummets
Reduced training effort
Demoralisation
Lack of effort and focus
Loss of commitment

22. How did they respond….
Steadfast Undeterred
Passion
Focused to Excel!
Concentrated Hard Working

23. Commonwealth Games 2010…What did happen?
Our Athletes held their nerve;
The Games did take place;
They were a success; and
Individual life-long dreams, ambitions and dedication - Triumphed over sustained
negativity and doubt!

24. So what can we learn from our 2010?
Athletics tips for us…
• Maintain a sense of purpose and self-worth
• Maintain our passion, drive and determination
• Continue to hone our skills - especially digital skills
• Strive for excellence and embrace technology fully
• Be bold, courageous and competitive
• Build networks and Alliances (Strength in numbers… and
Strength in depth… TEAM)

25. Our response ….
Creative
Compete
Coalesce
We must
Adapt!
Innovate Agile
Inspire Adjust
Improve Adept

26. In practical terms…
Operate at the digital frontier with heightened levels
of innovation and collaboration:
• Understand and embrace the digital revolution
• Become multi-channel individuals/enterprises
• Forge new digitally enabled-operating models
• Envision new opportunities
• Think Global! (India 8% Growth!)
• Challenge the status quo
• Encourage our people to be innovative
• Aim to delight our customers!
• Empower our people to handle change stressors better
Techniques and Tools: Pattern breaking, reframing, rational
analysis, mentoring, Think Win = Win!

27. Transformation Conclusions….
Our whole Nation is in need of all sector
transformational change, leadership, and
innovation…
We are entering a new era, tough times ahead…
Yes, but… just like the 2010 athletes, we need to keep
our eyes firmly on our prize:
 A sustainable future
 Envisioning the future digital landscape and exploiting it
 Playing a pivotal role in helping our Nation through recession – by challenging
the normal conventions; stimulating creative thought, innovation, drive and
energy; and generating Wealth!

28. “National Wealth Athletes…
Hold your nerve and hold the line
…..Remember it is not the strongest who survive,
nor the most intelligent,
but those most adaptable to change!” Charles Darwin
Happy St David’s day and Thank you for
listening
©Dew Cadre Change (Associates) Ltd 2011