Presentation on content marketing for Site owner and site audience

1. By : Annet Sherpa
Sabrina Lama
Chhewang Dolkar Sherpa

2. Digital marketing:

3. Digital marketing with content marketing:

4. Traditional marketing
vs
Content marketing

5. Content marketing
• According to business insider (2013), “Content marketing is a strategic
marketing approach focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-defined audience — and,
ultimately, to drive profitable customer action.”

6. Why Content marketing???

7. • Advertising rarely gets enough response to justify the considerable costs
• Telemarketing efforts often get stonewalled
• The specialist press company relied on for coverage has shrunk or even
disappeared
• The website, company invested time and effort in creating doesn’t generate
the leads it crave (and it’s really hard to update too)
• Even it is company trusted network, isn’t delivering enough opportunities to
keep it going anymore.

8. Elements of good Content Marketing
• Original content
• Strong Headline
• Continuous update
• Actionable and answerable content
• Accurate source of report and information
• Engaging and thought provoking content

9. Content Marketing – Elevator
Pitch
• Traditional marketing and advertising is telling the world you’re a
rock star. Content Marketing is showing the world that you are
one.
• Two types of group involved:
• Site audience
• Site owners

10. Site audience:
People that visits and go through your content

11. Site owner
• The person that controls the content and decides what needs to be delivered
to the site audience.

12. Importance to site audience
• Provide Value and meet customer need
• Relevant information
• Make better purchase decision
• Save customers time and effort
• Sovereignty feeling

13. User generated Content

14. Important of content
marketing
to site owner
• Content adds value
• Increases sales
• You get to know your customers
• Helps to expand public relations
• It builds a community of loyal customers

15. Company and Content marketing

17. Problem with Content marketing
• Difficult to create
• It isn’t free
• Time and commitment
• Hard to stray from traditional form of marketing

18. Conclusion
• The “Cons” of content marketing are indeed challenges, but are not true
reasons for discouraging content marketing engagement
• Content marketing is crucial for business to grow and sustain its brand image
• Marketing with valuable content is a win-win for company as well as
customers
• Valuable content may not be easy but it is an essential tool if you are going
to grow and sustain a successful business in today’s web-driven world.

19. Reference:
• http://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content
marketing/#66b9e7531d70
• http://www.campaignium.com/blog/why-is-content-marketing-important-
for-your-business/
• http://www.marketingdonut.co.uk/online-marketing/content-
marketing/why-content-is-king-in-today-s-marketing

20. THANK YOU