Khai Vy is a furniture brand located in Vietnam with multiple showrooms. They have perfected cabinet making through decades of experience and blend tradition with modern engineering. Their brand identity features a vibrant red accent color along with three neutral shades of gray to complement their modern aesthetic. They also produce video content such as comedic commercials and instructional clips to promote their products.

2. Whether you’re looking for a solution to enhance your
brand on digital marketing, or a content solution for your
PR campaign, website or any idea about content creativi-
ty, we are confident you will be pleased with our result.
We always try to place a great emphasis on building
coherent and strong working relationships and we have
been working with many of our clients since the beginning
whatever the level of support you require, we are sure that
we will have a package that meet your need.
ABOUTUS

3. M
A
RKET
ING
We are a boutique advertising
agency located in Saigon, the most
dynamic city of Vietnam.
The idea of our name, generated
from the concept of “The God of
The Ocean”; which is the symbol of
power and peace.
We understand the power of strong
idea, creativity, and honor the
peaceful and calm attitude toward
our clients.
WHO WE ARE! CON
TENT
SOLUT
ION
CRE
ATIVE

4. WHAT WE DO
+ Personalized Content: Facebook
Fanpage, Expert Advice Channel on
radio/ television/ magazine/ KOLs’ blog
+ Interactive Content: Mini-game on
fanpage, Online Voting, Online
Contest, Review Clip/Article
+ Visual Content: I nfographic, M eme
& Quote, Storytelling Photography,
TVC, Viral Clips (Funny Clip, Review
Clip, Tips & Tricks Clip)
+ Influencer Marketing: KOLs,
Maven Management
+ Media planning & buying
+ Facebook Fanpage, Instagram
Visual, Zalo News-fee d
+ TVC, V iral Clip on Y outube,
Faceboo k (Funny clip, Review Clip,
Tips & T ricks Clip)
+ Forum seeding
+ Google adwords, F acebook
ads, SEO , pop-up
+ Website 2.0 : coding, design,
build up the content …
+ Mobile mar keting: message
(SMS, MMS)
STRATEGIC COMMUNICATION
CONSULTANCY
CONTENT MARKETING
DIGITAL MARKETING
01
02
03

5. PRODUTION HOUSE
PROFESSIONAL DESIGN
04
05
Fully-Equipped Owned studio for shooting photos,
video and recording audio.

6. CLIENTS

7. OUR W RK

9. Who we made:
Ect...

10. Brand Design
Content Developement

11. Hủ Tiếu Cá is a newly open chained restaurant, the idea is
the diversify of the traditional noodle soup which main in-
gredients are normally pork and shirmp, now they use fish.
The owner came to us in late of 2015 with nothing in mind about the brand, dhe
told us about the date of opening ceremony is nearly coming (10 days later).

12. After 5 hours of bran-storming,
we came to a decision to use
the image of the Chef for logo
concept. this would create a
friendly environment for custom-
er when step in to the restaurant.
We also creat a series of content
for the restaurant with the main
concept is the innovation of food
(from traditional to modern way)
to promote on social network
and newspaper.

13. on the opening day, the reastaurant sold out 600 bowls of fish
noodle in the morning (their expectation is 200 bowls for the
whole day).
Now they are opening the second restaurant
in distric 7, the new center of Sai Gon.
DID IT WORK?
(Like a charm!)

14. Branding
Content Developement

15. “We told the client, you have agreat product,
that’s enough, fust leave the branding and producr
promotion to us.”
Chunmani is a sopplemental food brand from Korea, they need a
professional content marketing agency tp promote their content on
digital platform to support their trade channel.

16. Here how we did it: we took a
survey for supplemental food and
work with client about the product
usage, effect... and draft out a
series of storeis on social network
(Facebook). we created anew
symbol for the brand to make it
friendlier with the target audience
and make it easier to understand
about the product description. We
also created video content to get
more engagement with fan and
target audience.

17. DID IT WORK?
(Yay! it worked)
2,823
280,000
12,147
Facebook fans
in 1 month
total impressions
We also created discussion on health & doctor
forum to create more awareness to brand.
Chumani on May 2016 also won the award of
“Gold product for health and community“
in Vietnam.
total engagements

18. Social game network
www.motgame.vn

19. Motgame - in full is Mọt Game (literary meaning is
gamer geek or gamer nerd)
Launched in Dec - 2015, we are one of the best
informative source for Vietnamese gamer.
All the content in Motgame are focus on the
insight of the gamer
- What do they want?
- What do they feel?
- What will they do?
-How do they behave / react?
-Why do they do this / that?
The development team of Motgame are
experienced gamer, we will provide to the
audience the best and unique content that is
adapted from their daily life

20. Our unique content transform
into personification
We create comic character
ambassadors that can engage
with the audience – for the
deep insight of gamer
The first core is comic web-
based which funny stories
about gamer daily life

21. DID IT WORK?
(Yay! it worked)
The second core is viral clips about daily life,
game review, game play, trick and tips.
The last core we will enhance the
engagement with gamer by let they
decide what we will do or they will be
the content creator by themselves.

22. C ntend

23. Who we made:
Ect...

24. media booking
social media

25. Saigon Food is well-know for their tradition packed
canned food. In 2016, they hunched their new strategic:
potridige for baby and infant.
It is quite new segment for the company, that’s why we as a proffessional
PR consultant, come and take the project

26. We convinced them to use below the line tool such as: PR.
Forum seeding & KOLs because the baby food segment is
quite sensitive segment. About the line method will not be
effective because the big guys (Unilever, Netley...) are well
and make alot of noise.
40 article + 20 article share from other online
media (Parental & health forum)
10 hot moms & 1 celebrity sharing their voice
about their product.

27. DID IT GROW?
(Yay! it up)
We creat the good brand awareness for the product. End-us-
er beginning to be interesed in the potridge because it is
convinient, passily to buy, made in Vietnam (Which suitable
for their baby tatse.)
We excied what we commit to our client.
10,000,000
reach
55,000
reach
1,000
18,000
Online & print article:
KOLs Engagment:
(Like, share,
content)
Engagement
content: Forum seeding:

28. PR Digital
Media content

29. FILM+ is alocalVOD (Video-on-demand) service provider,
their plan is to launch their product and service in Mid of
2016.
However, under the pressure of Netflix (another VOD provider from US)
they had to launch the product on begining of 2016.
Poseidon is in charge of the content for PR on digital platform.

30. We recieved the industry and
found out that VOD is and we
term and will take time for the
end-user to understand what it
is. Therefore, we combined the
traditional method (editorial
& advertorial to educate the
end-user) and the modern way
as well (testimonial, KOL, Forum
Seeding... to arise the discussion
among the end-user).

31. After 3 months we reach around
500,000
end users on digital platform.
We also consolidate
the negative feedback
(using forum seeding)
and ask the company
to fix the problem.
After the first quarter, FILM+ had
10,000
DID IT WORK?
(Yes! We did it)
subscribers.

32. PR Digital
Media content

33. Vhroto o 2015 open their online store on Lazada platform.
Before meeting us, Vhroto using many Rich media channel
spending the big budget for PR to reach the end - buyer.
Their result per month: Conversion rater 0,8% (from Vhroto data)

34. understanding their background,
Poseidon team consult them to focus
more on content to focus more on
content to increase the engagment
with the end buyer
1. Viral Clip promote on OOH
channel (Cinema, LCD...)
to increase their online store.
2. Photo story to increase their SEO
for landing page
3. Comic content
4. Using KOL to promote the comic.

35. - Budget:
- The Result:
DID IT WORK?
(Yes! We did it)
Other Team
Poseidon Team
CR = 1.4%
(from Vhroto data)

36. Creative

37. Who we made:
Ect...
FURNITURE

39. contact us news - eventcareershome search
ABOUT US OUR AWARDS & PARTNER DESIGN YOUR ROOM OUR NETWORK GLOBAL CERTIFICATIONFURNITURE
KITCHEN INTERIORGARDEN COLLECTION KV EXLUSIVES SEASON PROMOTION
LATEST
NEWS
Latest
news
Latest
news what’s news?
OUT DOOR
FURNITURE
NEW
PRODUCTS
IN DOOR
FURNITURE
NEWS & EVENTS
VietBuilt 2017
Our four-person Management Com-
mittee brings a wealth of experience
to the day-to-day management of
KHAI VY Brands. The Management
Committee is focused on strengthen-
ing the company’s ability to grow
with our consumers, create value for
our shareholders, and provide com-
.elpoepruorofseitinutroppognillep
More
EXPO - 2017
Our four-person Management Com-
mittee brings a wealth of experience
to the day-to-day management of
KHAI VY Brands. The Management
Committee is focused on strengthen-
ing the company’s ability to grow
with our consumers, create value for
our shareholders, and provide com-
.elpoepruorofseitinutroppognillep
More
New Modeling
Our four-person Management Com-
mittee brings a wealth of experience
to the day-to-day management of
KHAI VY Brands. The Management
Committee is focused on strengthen-
ing the company’s ability to grow
with our consumers, create value for
our shareholders, and provide com-
.elpoepruorofseitinutroppognillep
More
contactusnews-event careers homesearch
ABOUTUSOURAWARDS&PARTNERDESIGNYOURROOMOURNETWORKGLOBALCERTIFICATION FURNITURE
KITCHENINTERIOR GARDENCOLLECTIONKVEXLUSIVESSEASONPROMOTION
LATEST
NEWS
Latest
news
Latest
newswhat’snews?
OUTDOOR
FURNITURE
NEW
PRODUCTS
INDOOR
FURNITURE
Astheoldestcabinet
maunufactureinthe
KhaiVtyhasperfected
thecraftofcabinet
making.Wetakethat
experienceandblendit
modernengineering.
SHOWROOM1
HEADOFFICE
Astheoldestcabinet
maunufactureinthe
KhaiVtyhasperfected
thecraftofcabinet
making.Wetakethat
experienceandblendit
modernengineering.
SHOWROOM2
Astheoldestcabinet
maunufactureinthe
KhaiVtyhasperfected
thecraftofcabinet
making.Wetakethat
experienceandblendit
modernengineering.
SHOWROOM3
Astheoldestcabinet
maunufactureinthe
KhaiVtyhasperfected
thecraftofcabinet
making.Wetakethat
experienceandblendit
modernengineering.
SHOWROOM4
46MHoangQuocViet,PhuMy
7Dist,HochiminhCity.
Tel:088.90808768
Fax:088.97767690
email:khaivyinfo@khaivy.com
OURBRAND
46MHoangQuocViet,PhuMy
7Dist,HochiminhCity.
Tel:088.90808768
Fax:088.97767690
email:khaivyinfo@khaivy.com
CALLCENTER
46MHoangQuocViet,PhuMy
7Dist,HochiminhCity.
Tel:088.90808768
Fax:088.97767690
email:khaivyinfo@khaivy.com

40. Identity

41. CMKY
C: 1 M: 99 Y: 97 K: 0
RGB
R: 235 G: 34 B: 39
CMKY
C: 17 M: 13 Y: 13 K: 0
RGB
R: 209 G: 210 B: 211
CMKY
C: 37 M: 29 Y: 27 K: 0
RGB
R: 166 G: 168 B: 172
CMKY
C: 58 M: 49 Y: 47 K: 15
RGB
R: 110 G: 111 B: 113

44. Video Production

45. What we did:
- Bà Ngoại Biết Tuốt
- Hot girl thay bánh xe
- Hot girl shopping
Ect...

46. More