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SERVICES &
A Different Kind Of Digital
Digital Strategy
How you benefit
Managed Digital
Marketing Services
Education & Training
How you benefit
Stop guessing around what
may work in Website
marketing, Search Marketing,
Paid Online Media and Social
Marketing. An Agent-cy Digital
Strategy ensures B2B web
marketing success.
Our Core Business is Digital
Marketing. We have been managing
Websites, Search Marketing and Social
Media for over 10 years. If you want to
see ongoing online lead generation,
market share, Online Brand
penetration and lack resources, let us
get it done for you.
Unlike other Digital Marketing
agencies we truly believe in
educating our clients. We have
in-house experts and our own
training programs to get your
Marketing and Sales teams up to
speed in everything from Social
Branding to Social Selling to SEO.
JS Media Lead Team
JS Media is a professional Digital Marketing
and Communications team with deep experience in Web Design,
Search Marketing and Social Media Management.
Daniel Rosenstein
Lead Search Marketing
Director
Jasmine Sandler
Lead Digital
Strategist
Nia Bivens
Lead Designer
Victor Rojas
Lead Social
Media Director
Digital Marketing Clients Served
Won awards from Google, LinkedIn on serving small businesses in
Digital Strategy
Over 15 Years Web Marketing Strategy Experience
Digital Strategist – Has Developed and Delivered Over 100 Online Marketing Plans
Web Project Management Expert- has managed thousands of web projects
LinkedIn Expert – Author: “Branding & Sales: The LinkedIn Way”
Search Marketing Expert – Managed Corporate to Small Business SEO & PPC Programs
Founder & CEO of succefssul web marketing agency (Agent-cy.com) since 2006
Frequent Contributing Writer (search, social, digital strategy): ClickZ, NYEnterprise Report, PRNews,
Search Engine Watch, Association of Stategic Marketing
Frequent Speaker, Trainer: Assosciation of Strategic Marketing, Online Marketing Institute, Small Business Technology,
NYXPO, PRNEWS, SES, Emerge212
JS CEO: Digital Thought-
Leader
Copyright © 2019 Jasmine Sandler Digital Media DIGITAL MARKETING CONSULTING & TRAINING
www.jasminesandler.com | @Jasmine_Sandler
What’s Influencing Sales In 2021?
✓ Online search
✓ Social brand influence
✓ Content quality and diversification
✓ Targeted content distribution
What’s Influencing Sales In 2021?
93% of all Buyers use Google to begin their Buying process.
Social influences their searches in Google.
Requires
SEO Strategy, Implementation and Continual Optimization
✓ Website Must be optimized for search and user experience
✓ Off-page
✓ Social signaling
Online Branding
How people find you online
What they say about you online
What they say to others about you online
A Content Marketing Strategy To Support
The Buying cycle
SERVICE AREA #1
GO TO MARKET
STRATEGY
SERVICE
COMPONENTS
Service: Digital Marketing Plan
• Get a full diagnosis of your current Search,
Social , Online Media, Online PR and
Website programs.
• Receive immediate program
recommendations for optimization and
engagement.
• Find out how and where to engage your
audience online.
• Gain competitive web marketing insight.
• Receive a detailed, manageable content plan.
• Have a detailed, step-by-step action plan for
driving consistent & qualified online lead
generation.
Agent-cy has delivered over 100
Comprehensive Digital Marketing Plans to
companies to assist their brand
development, audience development and
sales expansion.
$7.5K Investment to Redefine A Small Business
Business CompanyDigital
Marketing Program to Drive Efficiency and FullImpact
Service: Social Media Strategy
• Companies need a Solid SMM Strategy to
gain audience engagement.
• Understand your targets’ Social content
consumption needs and how to engage.
• Gain a detailed, manageable Content
Strategy and Plan.
• Learn how to use Blogging to drive
consistent thought- leadership and market
position
• Understand your Social Ecosystem.
• Understand how Social Branding can impact
audience development
• Find your optimal channel, frequency,
engagement and effort mix in SMM
Agent-cy’s SMM Strategy Program
enables a long-term plan for online
branding and audience growth in Social.
$5k Investment to Ensure Small Business Use of
Social
media for Business Drives Real Results
Service: SEO Audit & Strategy
• Get a detailed review of any Google
Panda and Penguin issues and gain
immediate resolutions.
• SEO Audit reviews 22 points of interference,
including:
Agent-cy’s SEO Audit & Strategy Service
has helped many B2B companies drive
consistent Google Page 1 Rank.
$5k Investment to Optimize Small business on site
experience andplan
for ongoing search visibility
• Code | Content |Structure
• Broken Links| 404s| Sitemap
• Back-linking trust ratio
• Permeations in Site Development
• Gain competitive Search insight and a proper keyword
analysis
• Understand how Blogging & Original Content plays a
role in your SEO long-term program
Service: Content Planning
• Development and Delivery of a Plan for Content that
will drive thought leadership and target engagement
• Analysis and Integration with Company Market
Position
• Review of Content Types, Plan for Appropriate
Content for Web Conversion
• Plan for Content Expansion
• Ties into effective Social Media
• Involves optimization of current or planned SEO
Strategy
Agent-cy’s Content Planning Services
Helps small businesses have a
consistent content plan to reach their
online customers
$5k Investment for small business content plan
for ongoing target engagement
Service: Online PR Planning
• Step by Step Online PR Plan to meet your Online
Branding Objectives
• Delivers creative insight into how to leverage your
content assets to gain online media attention
• Review of current SEO Program and plan for embed
into proper Online PR program
• Plan for enabling your executive as an Online
thought-leader
• Analysis and Recommendations of current Social
Media Marketing Program as a tie into driving Online
Brand Awareness – full Social Plan
Agent-cy’s Online PR Planning helps
small businesses become aggressive in
the media attention and target
awareness
10k Investment to ensure PR works for your small business
business
and aligns with Social Media Marketing
SERVICE AREA #2
MANAGED DIGITAL
MARKETING
SERVICES
SERVICE
COMPONENTS
Service: SEO Management
• Immediate On-Site changes to start rank
development. Include appropriate
Funnels/Goals/Analytics set up.
• Keyword Maintenance and close provisional changes
to maintain SEO market position.
• All white-hat techniques.
• Transparent activity and weekly reporting.
• Aggressive programs driven by professionals in SEO ,
writing for the web and Social Media Managers.
Agent-cy’s team are SEO veterans ,
contributing keys to the industry. Our
SEO Management program drives rank
and market position SEO results, for
both the short and long-term.
$6k-$30k over 6 months Investment depending on locations
and breadth to consistently
improve your ranking in Organic Search
Service: Paid Search Management
• Professional Analysis of current campaign and real
opportunities deliver immediate insight for qualified
lead generation
• Google Certified Agency – all team members
• Agent-cy Team brings you the best of web banner
design, copywriting, analytical insight and SEM
management
• Use of contextual, targeted placement, retargeting,
calling, geo-location included
Agent-cy’s PPC Management program
drives immediate leads, supports SEO
program, delivers campaign insight weekly
to your Marketing team
$1K-$5k/month + media+ Investment for fully managed
paid campaignsin Display in network , retargeting call
to lead andmore/ Based on #keywords/campaigns
Service: Social Media Management
• Includes appropriate set up and graphics for all
determined channels.
• Daily professional SMM management in appropriate
channels - drives solid awareness and engagement.
• SMM done with SEO in mind for optimal online
marketing results.
• Agent-cy Content creators can deliver all forms –
blogging, video/animation, imagery & Graphics.
• SMM service includes all management: E-Mail
Marketing, Blog Outreach, Campaigning, Status
Updates, Commenting, Content
Agent-cy’s SMM Team saves you time,
money and drives real business results.
Agent-cy delivers ongoing audience
development.
$3,500/month + dependent on PR inclusion to ensure
social
brand and community development, growth, engagement,
social sales effectiveness.
Service: Influencer Marketing
aGENT-cy works with partners and top
Influencers in sports and music. We have
the ability to get your products and services
promoted online by celebs in this space.
$5k/month standard program to get started
agent-cy has a vast network of Social Influencers through
our work in Music, Gaming and Entertainment.
We engage with influencers looking to get new product,
endorse brands they identify with and as sponsorship
opportunities to drive sales and promote positive brand
awareness.
Why Influencer Marketing?
•Raise Positive Brand Awareness
•Convert interest into Sales and Engagement
•Cultivate a Community of loyal Customers
•Create Content for viral growth and sharing
•Identify “Brand Champions” to grow with Clients
Service: PPF Lead Generation
Client tailored, multi-platform, targeted
consumer approach includes landing page
buildout, advertising and tracking via mobile,
display, social and click to call tactics. All based
on payment per Lead.
Channel Optimization - We share
optimizations across all inbound channels to
increase efficiency, while ensuring each
organizational segment is uniquely identified.
Transparency - As our partner, you’ll enjoy full
visibility into our data tracking, analytics and
reporting dashboards
Integration - Our tech wizards have never met
an API they couldn’t integrate
Based on target KPIs and performance
related metrics set by client. Will work on
Cost per Lead, Cost per Acquisition .
Example client above Andersen Windows.
Service: LinkedIn Marketing
• Comprehensive Analysis & Recommendations:
• LinkedIn Group
• LinkedIn Company Page
• LinkedIn Showcase Pages
• LinkedIn Ads and History
• Individual LinkedIn Executive Profiles
• Individual LinkedIn Marketing Plans & LinkedIn
Executive Profile Development
• Ideation of LinkedIn Ad Campaigns
• LinkedIn Company Page and Showcase Page Design
& Set Up
• Group LinkedIn Training – Sales Teams, Marketing
Teams, Ops
Agent-cy has helped many global
executives and teams use LinkedIn as their
#1 Sales and Marketing Social Media Tool
$5K-$25K Investment to utilize LinkedIn todrive
B2B leads and brand visibility. Dependent on #
of profiles and daily management needs.
Service: Facebook Marketing
• Comprehensive Analysis & Recommendations
• Facebook Page Set Up
• Facebook Daily Content
• Facebook Insights
• Facebook Fan Engagement
• Facebook Marketing Plan including Content Planning
• Ideation of Quarterly Campaigns
• Facebook Marketing Training
• Facebook Marketing Management
• Facebook Page Design and App set Up
• Facebook LP Set Up
• Facebook Ad Design & Management
• Facebook Daily Community Engagement
• Facebook Insights Reporting & Review
Agent-cy’s FB program increases fan-
building consistently, online brand
awareness, drives share ability of content
& engages FB fans in all events
$5K-$25K Investment to utilize Facebook todrive
brand visibility and target engagement overtime.
Service: Web Design
• Professional Web Design includes comprehensive:
• User Profiling
• User Path Diagrams
• Creative Branding Review
• Design Proficiencies in B2B, Corporate, Institutional,
Healthcare, Social Media, Ecommerce
• Professional web design with (3) revisions on all pages
• Development Team: Custom, Corporate; Magento; WP;
Drupal; Joomla
• Total QOS through 5-step process
Agent-cy’s Web Design Services are
Professional, intended for custom
corporate sites requiring strong Branding
and ensured user engagement.
$5K-$15K Investment dependent on needs. Meetsbrand
guidelines, drives best user experience and is scaleable.
Service: Website Conversion
• Page by page and full site analysis to recommend the
best user experience.
• Starts with detailed business
• Recommendations on web copy, layout & design,
content elements based on U/X best practices and
user review.
• Aid in defining users by types and needs to create
optimal paths.
• Optimize user funnels towards
• Run and manage A/B tests on all prominent Landing
Pages.
Agent-cy’s CRO Program helps sites reduce
Bounce Rates, drive more time on page &
total conversion.
$5-$10k Investment to ensure website conversion is
optimal
Service: Graphic Design
• We have Branding professionals design corporate look
and feel. Your identity is crucial to target perception of
a credible brand
• Professionally Designed images support a strong
Online Branding Program:
• Info graphics Design
• Presentation Design
• Online Ad Design
• Web Banner Design
• Graphical Images for Article support
• Computer Graphics
Agent-cy’s Graphic Design team supports
our clients Online Branding goals
• We have Branding professionals design corporate look
and feel. Your identity is crucial to target perception of
a credible brand
• Professionally Designed images support a strong
Online Branding Program:
• Info graphics Design
• Presentation Design
• Online Ad Design
• Web Banner Design
• Graphical Images for Article support
• Computer Graphics
• Proper Graphics are Crucial to Social Media
Engagement and Community Development
$2,500+/mo. Investment of ongoing brand graphics tosupport
engagement and promotions
Service: IOS & App Development
Agent-cy’s Tech & Development teams
have led App strategy and development
for the most discerning organizations.
• On sites, Responsive Design Mobile- Friendly
Design development with user in mind
• Internal Application development useful for
driving operational efficiencies
• Sales & Marketing Internal , IOS and Android
Apps extend communications and improve
sales processes with remote sales personnel
• Business Apps to Public/Member/Customer IOS
and Android friendly Apps can help to retain
customers and deliver added value
$50K-$200K Investment used to drive product interaction,
monetization
Service: Custom Illustration
Agent-cy’s In-house Professional
Illustrator has helped Agent-cy clients
stand out online to drive better
engagement.
.
• Custom Illustrations can be used to drive brand position
and target engagement
• Professionally Designed images support a strong Online
Branding Program:
• Ad Illustration
• Storyboard Design
• Custom Illustrated Web Banners
• Custom Illustrated Web Icons
• Custom Illustrated Graphics to support Blog Posts ,
Online Ads and Articles
• E-book covers
• Caricatures
• Pro Custom Illustration provides unique opportunities for
original content strength
$2,500+ Investment to create unique brandengagement
Service: Motion Graphics
Agent-cy’s In house Motion Graphics
Pro works from our Illustrators
Storyboard creates from a design &
marketing standpoint to drive target
engagement for clientele.
.
• Storytelling with animation sells
• Can be used to drive an online
• Can be used to build anticipation
• Can be used to highlight a process
• Our Motion Graphics process is comprehensive:
$5K-$25K Investment tp deliver compelling engagingbrand
story
Service: Video Services
Agent-cy’s Online Video Team has created
hundreds of corporate videos and has
capabilities in scripting, HD work, on
location and moving videos. Pro Online
Videos from Agent-cy can take your
company to the next level online.
• Pro video production, editing, animation, whiteboard
work available
• Video supports driving:
• Investments
• Qualified Leads
• Engagement
• Sharing/Viral Activities
• Storytelling with animation sells
• Use of professional video with high-quality cameras to
bring company and organizational environment to life
• Quality of video becoming more important in proper
Content Marketing $2K-$10k/1 series dependent on needs. Investment to
enable video to sell yourbrand,
products and services
SERVICE AREA #3
ONLINE BRAND
REPRESENTATION &
PROTECTION
SERVICE
COMPONENTS
Service: SOCIAL BRANDING FOR EXECUTIVES
• Personal Brand Plan and Strategy
• Personally Branded Content Planning & Delivery
• Brand Execution & Management:
• Blogging
• Social Media Management
• Speaking, Interviewing & Media Training
• Online PR & Events
• Promotions
• Channel Design & Management
• Website
• Social Channels
• Can include representation for Speaking as well as
ghost writing, media placement and more
$10K-$100K Investment . MULTIPLE PACKAGES
AVAILABLE. SEPARATE DECK.
Service: Online PR
Agent-cy’s Online PR Team can get your
small businesses looking large online. We
get our clients targeted ongoing online
media attention, placement and positive
sentiment.
• Social Media Channel Development and daily
management.
• Channel Updates, Commenting.
• Targeted Blogger Outreach and management.
• Content Development and Distribution, including Multi-
media Press Releases, Online Videos, Webcasts.
Podcasts, Interviews, Articles, Blogging & Graphics
• Targeted outreach to reporters via Social, E-Mail, Phone
and reporting.
• Get Your Online Brand discovered faster and with real
credibility for leads and sales.
$5k/month Investment to own your spacein
Social and Online PR
SERVICE AREA #4
DIGITAL MARKETING
TRAINING
SERVICE
COMPONENTS
Digital Marketing Strategy
Training
Intended for Senior-Level Marketing Teams
& Large Marketing Association Member
Teams
• Uncover the key aspects to an effective Digital Marketing
Strategy
• Review How Your Market Position & Audience Aligns with
Proactive Digital Marketing
• Gain Insight on Key Metrics for Driving Ongoing
Measured Digital Results
• See Examples of Digital Blueprints that have propelled
Online Brand Success
• See How A Nurtured Digital Ecosystem Drives Qualified
Lead Generation
• Learn the Tools, Tactics, Channels & Resources that Matter
$10K+ Investment to train your internal marketing andsales
teams on how to build and deliver on an effectivedigital
strategy
SEO Training
Intended for Corporate Marketing Teams
& Large Marketing Association Member
Teams
• Discover the 5 Key Components of Organic Search Rank
• Learn How to Analyze and Optimize your corporate
website
• Understand how to leverage Social Media Marketing for
Better SEO Results
• Learn the Keys to Creating a Market Driving Content
Marketing Strategy to Support Organic Search
• Understand the tools to measure Search effectiveness
• Get Your Online Brand discovered faster and with real
credibility for leads and sales.
$10K+ Investment to train your marketing and salespeople
how to improve seo visibility of company and content
Social Media Strategy Training
Intended for Corporate Marketing Teams
& Large Marketing Association Member
Teams
• Learn How to Choose Appropriate Social Channels
• Understand the Keys for Building a Powerful Social Brand
• Learn to Create a Social Strategy to Drive Branding and
Social Selling Success
• Understand How the Social Channels Differ
• Learn to Find Your Target In
• Gain Practical Tips for Social
• Target Engagement
$10K+ Investment to help your Marketing team createand
execute a proper SMM strategy
LinkedIn Sales & Marketing
Training
Intended for Corporate Marketing Teams
& Large Marketing Association Member
Teams
• Learn How to Use LinkedIn as a B2B Sales Tool
• Get a Deep Review of all Functions of LinkedIn from
Organic to Paid Targeted Marketing Opportunities
• Find the Keys for Developing Thought-Leadership on
LinkedIn
• Improve and Enhance Your LinkedIn Profile for Target
Engagement
• Learn how to Drive LinkedIn
• Understand How to Network to Drive Qualified Leads
$10K+ Investment to utilize LinkedIn for Sales.SEPARATE
DECK AND PROGRAMS AVAILABLE
AGENT-CY CLIENT
CASE STUDIES
Case Study: Spark - PHARMA CONSULTING
Challenges
• Need to reach business clients
• The Spark executive team came to Agent-cy for Digital
Marketing expertise in support of their clients as well as to
gain social brand thought-leadership for its own lead partner.
Solution
• Website UX
• Website Design
• Online User Testing Services
• SEO Client Strategy
• Ongoing Social Branding Work
Results
• Re-growth of an online product.
• Spark’s Managing Partner has gained interviews in online
industry media and become a contributing writer to key online
business publications.
• Gained influencer status as a Speaker in the female
executive category, earning her presentation work around the
globe.
“Jasmine and her team at Agent-cy are amazing
digital experts. In her Social Branding work,
Jasmine provides every tool at her disposable
regarding the effectiveness of your website and
current programs, Jasmine communicates in a
clear, concise and strategic way. I have already
recommended her to clients and colleagues.
She is a winner!
Rachel Braun Scherl,
Managing Partner
Case Study: Intercall - Fortune 100 B2B Telecom
Challenges
• Need to prove to Parent (West) Online sales of audio and
video conferencing
• No clear understanding of SMB online market
• No unified social voice
• 10 Disparate Divisions with no Social
guidelines, governance or behavior
Solution
• B2B Social Media Strategy
• Content Planning
• Unified Messaging
Results
• Key Stakeholders from Sales & Marketing working together
towards a common SMM goal
• Intercall SMM Manager utilizing blueprint for success
• SMB Market definitions for optimized Sales outreach
“Jasmine and her team are passionate about
social media, its business value and best
practices. Jasmine takes the time to understand
your business and goals, maps your unique
landscape and delivers outcomes that IMPACT
SUCCESS. She is all about engagement,
involvement and results. She made every
meeting and dollar count and I can’t recommend
her & Agent-cy more highly.”
-Cambria Vacarro,
Brand Manager, Intercall
Case Study: IvanExpert - I.T. CONSULTING
Challenges
• Need to reach business clients
• Little understanding of opportunities to gain market share for
MAC consulting business
• No understanding of direct nor indirect online competition
• Confused brand identity : consultants or technicians?
• Frustrated with inefficient online marketing efforts
Solution
• Strategic plan and marketing action
• SEO Audit & Management
• Online PR
Results
• Growth of business clientele 25%
• Regular guest contributor placement at eweek.com – high CTO
readership
• Traffic spikes 50-85%
"I have been working with Jasmine and
Agent-cy for a number of months on marketing
for IvanExpert Consulting. She analyzed our
website and suggested key changes, she
improved our SEO traffic, she got our Senior
Technology Expert a monthly article at
eWEEK.com. In sum, Jasmine knows the ins
and outs of marketing,
especially online marketing."
IvanExpert Consulting.
Case Study: ACA - Payroll Distribution
Challenges
• Poor website User Experience
• Little knowledge of online audience behaviors
• Need for secure process of delivering partner documentation
• Limited Traffic
Solution
• U/X
• Conversion Optimization
• Website Redesign management
• SEO Strategy & On-Site
• Web Copy Editing
• Guided Online Focus Groups
• Functional Plan
Results
• Primary and Secondary audience delivered
optimal User Experience
• Conversion Increase *5
• Marketing Team made more efficient
“Jasmine is one of the best digital marketing
professionals in the business. Jasmine and her
Agent-cy team consistently met and exceeded
our expectations in our website redesign.
Jasmine is exceptionally knowledgeable and
creative. In addition, all of her deliverables were
completed on time and within budget. Moreover,
Jasmine is the consummate professional whose
expertise is only surpassed by her first-class
demeanor.."
-Mark Benson
CMO
Case Study: B2B Software Manufacturer
Challenges
• Ineffective Online Marketing Program
• Marketing Team not working together
• Poor Website User Experience
• Low E-Mail Open Rates
• No Social Following
• Company Branding almost none
Solution
• Strategic plan and marketing action
• E-Mail Marketing Strategy
• SEO Strategy & On-site work
• Web Site Redesign
• LinkedIn Marketing & Training
• B2B Social Media Strategy
Results
• Landed Nestle client during our program
• New Site launched – all traffic up
• Open rates up to 25%
• LinkedIn Leads Daily for CEO
• Google Top Rank 2 main keywords
“Jasmine and her team at Agent-cy
completely turned around Interactive Edge.
As a result of their work, we now have a
strong online brand and consistent leads."
Zel Bianco.
zbianco@interactiveedge.com
AGENT-CY TRAINING
TESTIMONIALS
JS Media LA / Agent-cy
1968 S. Coast Hwy #2587,
Laguna Beach CA 92651
(310) 775-2684
info@jsmbusiness.com
JS Media NYC / Agent-cy
99 Wall Street, #1847
NY, NY 10001
(347) 527-5100
info@jsmbusiness.com
Contact

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Jsm capabilties and case studies 2021

  • 2. A Different Kind Of Digital Digital Strategy How you benefit Managed Digital Marketing Services Education & Training How you benefit Stop guessing around what may work in Website marketing, Search Marketing, Paid Online Media and Social Marketing. An Agent-cy Digital Strategy ensures B2B web marketing success. Our Core Business is Digital Marketing. We have been managing Websites, Search Marketing and Social Media for over 10 years. If you want to see ongoing online lead generation, market share, Online Brand penetration and lack resources, let us get it done for you. Unlike other Digital Marketing agencies we truly believe in educating our clients. We have in-house experts and our own training programs to get your Marketing and Sales teams up to speed in everything from Social Branding to Social Selling to SEO.
  • 3. JS Media Lead Team JS Media is a professional Digital Marketing and Communications team with deep experience in Web Design, Search Marketing and Social Media Management. Daniel Rosenstein Lead Search Marketing Director Jasmine Sandler Lead Digital Strategist Nia Bivens Lead Designer Victor Rojas Lead Social Media Director
  • 5. Won awards from Google, LinkedIn on serving small businesses in Digital Strategy Over 15 Years Web Marketing Strategy Experience Digital Strategist – Has Developed and Delivered Over 100 Online Marketing Plans Web Project Management Expert- has managed thousands of web projects LinkedIn Expert – Author: “Branding & Sales: The LinkedIn Way” Search Marketing Expert – Managed Corporate to Small Business SEO & PPC Programs Founder & CEO of succefssul web marketing agency (Agent-cy.com) since 2006 Frequent Contributing Writer (search, social, digital strategy): ClickZ, NYEnterprise Report, PRNews, Search Engine Watch, Association of Stategic Marketing Frequent Speaker, Trainer: Assosciation of Strategic Marketing, Online Marketing Institute, Small Business Technology, NYXPO, PRNEWS, SES, Emerge212 JS CEO: Digital Thought- Leader Copyright © 2019 Jasmine Sandler Digital Media DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler
  • 6. What’s Influencing Sales In 2021? ✓ Online search ✓ Social brand influence ✓ Content quality and diversification ✓ Targeted content distribution
  • 7. What’s Influencing Sales In 2021? 93% of all Buyers use Google to begin their Buying process. Social influences their searches in Google. Requires SEO Strategy, Implementation and Continual Optimization ✓ Website Must be optimized for search and user experience ✓ Off-page ✓ Social signaling
  • 8. Online Branding How people find you online What they say about you online What they say to others about you online
  • 9. A Content Marketing Strategy To Support The Buying cycle
  • 10. SERVICE AREA #1 GO TO MARKET STRATEGY SERVICE COMPONENTS
  • 11. Service: Digital Marketing Plan • Get a full diagnosis of your current Search, Social , Online Media, Online PR and Website programs. • Receive immediate program recommendations for optimization and engagement. • Find out how and where to engage your audience online. • Gain competitive web marketing insight. • Receive a detailed, manageable content plan. • Have a detailed, step-by-step action plan for driving consistent & qualified online lead generation. Agent-cy has delivered over 100 Comprehensive Digital Marketing Plans to companies to assist their brand development, audience development and sales expansion. $7.5K Investment to Redefine A Small Business Business CompanyDigital Marketing Program to Drive Efficiency and FullImpact
  • 12. Service: Social Media Strategy • Companies need a Solid SMM Strategy to gain audience engagement. • Understand your targets’ Social content consumption needs and how to engage. • Gain a detailed, manageable Content Strategy and Plan. • Learn how to use Blogging to drive consistent thought- leadership and market position • Understand your Social Ecosystem. • Understand how Social Branding can impact audience development • Find your optimal channel, frequency, engagement and effort mix in SMM Agent-cy’s SMM Strategy Program enables a long-term plan for online branding and audience growth in Social. $5k Investment to Ensure Small Business Use of Social media for Business Drives Real Results
  • 13. Service: SEO Audit & Strategy • Get a detailed review of any Google Panda and Penguin issues and gain immediate resolutions. • SEO Audit reviews 22 points of interference, including: Agent-cy’s SEO Audit & Strategy Service has helped many B2B companies drive consistent Google Page 1 Rank. $5k Investment to Optimize Small business on site experience andplan for ongoing search visibility • Code | Content |Structure • Broken Links| 404s| Sitemap • Back-linking trust ratio • Permeations in Site Development • Gain competitive Search insight and a proper keyword analysis • Understand how Blogging & Original Content plays a role in your SEO long-term program
  • 14. Service: Content Planning • Development and Delivery of a Plan for Content that will drive thought leadership and target engagement • Analysis and Integration with Company Market Position • Review of Content Types, Plan for Appropriate Content for Web Conversion • Plan for Content Expansion • Ties into effective Social Media • Involves optimization of current or planned SEO Strategy Agent-cy’s Content Planning Services Helps small businesses have a consistent content plan to reach their online customers $5k Investment for small business content plan for ongoing target engagement
  • 15. Service: Online PR Planning • Step by Step Online PR Plan to meet your Online Branding Objectives • Delivers creative insight into how to leverage your content assets to gain online media attention • Review of current SEO Program and plan for embed into proper Online PR program • Plan for enabling your executive as an Online thought-leader • Analysis and Recommendations of current Social Media Marketing Program as a tie into driving Online Brand Awareness – full Social Plan Agent-cy’s Online PR Planning helps small businesses become aggressive in the media attention and target awareness 10k Investment to ensure PR works for your small business business and aligns with Social Media Marketing
  • 16. SERVICE AREA #2 MANAGED DIGITAL MARKETING SERVICES SERVICE COMPONENTS
  • 17. Service: SEO Management • Immediate On-Site changes to start rank development. Include appropriate Funnels/Goals/Analytics set up. • Keyword Maintenance and close provisional changes to maintain SEO market position. • All white-hat techniques. • Transparent activity and weekly reporting. • Aggressive programs driven by professionals in SEO , writing for the web and Social Media Managers. Agent-cy’s team are SEO veterans , contributing keys to the industry. Our SEO Management program drives rank and market position SEO results, for both the short and long-term. $6k-$30k over 6 months Investment depending on locations and breadth to consistently improve your ranking in Organic Search
  • 18. Service: Paid Search Management • Professional Analysis of current campaign and real opportunities deliver immediate insight for qualified lead generation • Google Certified Agency – all team members • Agent-cy Team brings you the best of web banner design, copywriting, analytical insight and SEM management • Use of contextual, targeted placement, retargeting, calling, geo-location included Agent-cy’s PPC Management program drives immediate leads, supports SEO program, delivers campaign insight weekly to your Marketing team $1K-$5k/month + media+ Investment for fully managed paid campaignsin Display in network , retargeting call to lead andmore/ Based on #keywords/campaigns
  • 19. Service: Social Media Management • Includes appropriate set up and graphics for all determined channels. • Daily professional SMM management in appropriate channels - drives solid awareness and engagement. • SMM done with SEO in mind for optimal online marketing results. • Agent-cy Content creators can deliver all forms – blogging, video/animation, imagery & Graphics. • SMM service includes all management: E-Mail Marketing, Blog Outreach, Campaigning, Status Updates, Commenting, Content Agent-cy’s SMM Team saves you time, money and drives real business results. Agent-cy delivers ongoing audience development. $3,500/month + dependent on PR inclusion to ensure social brand and community development, growth, engagement, social sales effectiveness.
  • 20. Service: Influencer Marketing aGENT-cy works with partners and top Influencers in sports and music. We have the ability to get your products and services promoted online by celebs in this space. $5k/month standard program to get started agent-cy has a vast network of Social Influencers through our work in Music, Gaming and Entertainment. We engage with influencers looking to get new product, endorse brands they identify with and as sponsorship opportunities to drive sales and promote positive brand awareness. Why Influencer Marketing? •Raise Positive Brand Awareness •Convert interest into Sales and Engagement •Cultivate a Community of loyal Customers •Create Content for viral growth and sharing •Identify “Brand Champions” to grow with Clients
  • 21. Service: PPF Lead Generation Client tailored, multi-platform, targeted consumer approach includes landing page buildout, advertising and tracking via mobile, display, social and click to call tactics. All based on payment per Lead. Channel Optimization - We share optimizations across all inbound channels to increase efficiency, while ensuring each organizational segment is uniquely identified. Transparency - As our partner, you’ll enjoy full visibility into our data tracking, analytics and reporting dashboards Integration - Our tech wizards have never met an API they couldn’t integrate Based on target KPIs and performance related metrics set by client. Will work on Cost per Lead, Cost per Acquisition . Example client above Andersen Windows.
  • 22. Service: LinkedIn Marketing • Comprehensive Analysis & Recommendations: • LinkedIn Group • LinkedIn Company Page • LinkedIn Showcase Pages • LinkedIn Ads and History • Individual LinkedIn Executive Profiles • Individual LinkedIn Marketing Plans & LinkedIn Executive Profile Development • Ideation of LinkedIn Ad Campaigns • LinkedIn Company Page and Showcase Page Design & Set Up • Group LinkedIn Training – Sales Teams, Marketing Teams, Ops Agent-cy has helped many global executives and teams use LinkedIn as their #1 Sales and Marketing Social Media Tool $5K-$25K Investment to utilize LinkedIn todrive B2B leads and brand visibility. Dependent on # of profiles and daily management needs.
  • 23. Service: Facebook Marketing • Comprehensive Analysis & Recommendations • Facebook Page Set Up • Facebook Daily Content • Facebook Insights • Facebook Fan Engagement • Facebook Marketing Plan including Content Planning • Ideation of Quarterly Campaigns • Facebook Marketing Training • Facebook Marketing Management • Facebook Page Design and App set Up • Facebook LP Set Up • Facebook Ad Design & Management • Facebook Daily Community Engagement • Facebook Insights Reporting & Review Agent-cy’s FB program increases fan- building consistently, online brand awareness, drives share ability of content & engages FB fans in all events $5K-$25K Investment to utilize Facebook todrive brand visibility and target engagement overtime.
  • 24. Service: Web Design • Professional Web Design includes comprehensive: • User Profiling • User Path Diagrams • Creative Branding Review • Design Proficiencies in B2B, Corporate, Institutional, Healthcare, Social Media, Ecommerce • Professional web design with (3) revisions on all pages • Development Team: Custom, Corporate; Magento; WP; Drupal; Joomla • Total QOS through 5-step process Agent-cy’s Web Design Services are Professional, intended for custom corporate sites requiring strong Branding and ensured user engagement. $5K-$15K Investment dependent on needs. Meetsbrand guidelines, drives best user experience and is scaleable.
  • 25. Service: Website Conversion • Page by page and full site analysis to recommend the best user experience. • Starts with detailed business • Recommendations on web copy, layout & design, content elements based on U/X best practices and user review. • Aid in defining users by types and needs to create optimal paths. • Optimize user funnels towards • Run and manage A/B tests on all prominent Landing Pages. Agent-cy’s CRO Program helps sites reduce Bounce Rates, drive more time on page & total conversion. $5-$10k Investment to ensure website conversion is optimal
  • 26. Service: Graphic Design • We have Branding professionals design corporate look and feel. Your identity is crucial to target perception of a credible brand • Professionally Designed images support a strong Online Branding Program: • Info graphics Design • Presentation Design • Online Ad Design • Web Banner Design • Graphical Images for Article support • Computer Graphics Agent-cy’s Graphic Design team supports our clients Online Branding goals • We have Branding professionals design corporate look and feel. Your identity is crucial to target perception of a credible brand • Professionally Designed images support a strong Online Branding Program: • Info graphics Design • Presentation Design • Online Ad Design • Web Banner Design • Graphical Images for Article support • Computer Graphics • Proper Graphics are Crucial to Social Media Engagement and Community Development $2,500+/mo. Investment of ongoing brand graphics tosupport engagement and promotions
  • 27. Service: IOS & App Development Agent-cy’s Tech & Development teams have led App strategy and development for the most discerning organizations. • On sites, Responsive Design Mobile- Friendly Design development with user in mind • Internal Application development useful for driving operational efficiencies • Sales & Marketing Internal , IOS and Android Apps extend communications and improve sales processes with remote sales personnel • Business Apps to Public/Member/Customer IOS and Android friendly Apps can help to retain customers and deliver added value $50K-$200K Investment used to drive product interaction, monetization
  • 28. Service: Custom Illustration Agent-cy’s In-house Professional Illustrator has helped Agent-cy clients stand out online to drive better engagement. . • Custom Illustrations can be used to drive brand position and target engagement • Professionally Designed images support a strong Online Branding Program: • Ad Illustration • Storyboard Design • Custom Illustrated Web Banners • Custom Illustrated Web Icons • Custom Illustrated Graphics to support Blog Posts , Online Ads and Articles • E-book covers • Caricatures • Pro Custom Illustration provides unique opportunities for original content strength $2,500+ Investment to create unique brandengagement
  • 29. Service: Motion Graphics Agent-cy’s In house Motion Graphics Pro works from our Illustrators Storyboard creates from a design & marketing standpoint to drive target engagement for clientele. . • Storytelling with animation sells • Can be used to drive an online • Can be used to build anticipation • Can be used to highlight a process • Our Motion Graphics process is comprehensive: $5K-$25K Investment tp deliver compelling engagingbrand story
  • 30. Service: Video Services Agent-cy’s Online Video Team has created hundreds of corporate videos and has capabilities in scripting, HD work, on location and moving videos. Pro Online Videos from Agent-cy can take your company to the next level online. • Pro video production, editing, animation, whiteboard work available • Video supports driving: • Investments • Qualified Leads • Engagement • Sharing/Viral Activities • Storytelling with animation sells • Use of professional video with high-quality cameras to bring company and organizational environment to life • Quality of video becoming more important in proper Content Marketing $2K-$10k/1 series dependent on needs. Investment to enable video to sell yourbrand, products and services
  • 31. SERVICE AREA #3 ONLINE BRAND REPRESENTATION & PROTECTION SERVICE COMPONENTS
  • 32. Service: SOCIAL BRANDING FOR EXECUTIVES • Personal Brand Plan and Strategy • Personally Branded Content Planning & Delivery • Brand Execution & Management: • Blogging • Social Media Management • Speaking, Interviewing & Media Training • Online PR & Events • Promotions • Channel Design & Management • Website • Social Channels • Can include representation for Speaking as well as ghost writing, media placement and more $10K-$100K Investment . MULTIPLE PACKAGES AVAILABLE. SEPARATE DECK.
  • 33. Service: Online PR Agent-cy’s Online PR Team can get your small businesses looking large online. We get our clients targeted ongoing online media attention, placement and positive sentiment. • Social Media Channel Development and daily management. • Channel Updates, Commenting. • Targeted Blogger Outreach and management. • Content Development and Distribution, including Multi- media Press Releases, Online Videos, Webcasts. Podcasts, Interviews, Articles, Blogging & Graphics • Targeted outreach to reporters via Social, E-Mail, Phone and reporting. • Get Your Online Brand discovered faster and with real credibility for leads and sales. $5k/month Investment to own your spacein Social and Online PR
  • 34. SERVICE AREA #4 DIGITAL MARKETING TRAINING SERVICE COMPONENTS
  • 35. Digital Marketing Strategy Training Intended for Senior-Level Marketing Teams & Large Marketing Association Member Teams • Uncover the key aspects to an effective Digital Marketing Strategy • Review How Your Market Position & Audience Aligns with Proactive Digital Marketing • Gain Insight on Key Metrics for Driving Ongoing Measured Digital Results • See Examples of Digital Blueprints that have propelled Online Brand Success • See How A Nurtured Digital Ecosystem Drives Qualified Lead Generation • Learn the Tools, Tactics, Channels & Resources that Matter $10K+ Investment to train your internal marketing andsales teams on how to build and deliver on an effectivedigital strategy
  • 36. SEO Training Intended for Corporate Marketing Teams & Large Marketing Association Member Teams • Discover the 5 Key Components of Organic Search Rank • Learn How to Analyze and Optimize your corporate website • Understand how to leverage Social Media Marketing for Better SEO Results • Learn the Keys to Creating a Market Driving Content Marketing Strategy to Support Organic Search • Understand the tools to measure Search effectiveness • Get Your Online Brand discovered faster and with real credibility for leads and sales. $10K+ Investment to train your marketing and salespeople how to improve seo visibility of company and content
  • 37. Social Media Strategy Training Intended for Corporate Marketing Teams & Large Marketing Association Member Teams • Learn How to Choose Appropriate Social Channels • Understand the Keys for Building a Powerful Social Brand • Learn to Create a Social Strategy to Drive Branding and Social Selling Success • Understand How the Social Channels Differ • Learn to Find Your Target In • Gain Practical Tips for Social • Target Engagement $10K+ Investment to help your Marketing team createand execute a proper SMM strategy
  • 38. LinkedIn Sales & Marketing Training Intended for Corporate Marketing Teams & Large Marketing Association Member Teams • Learn How to Use LinkedIn as a B2B Sales Tool • Get a Deep Review of all Functions of LinkedIn from Organic to Paid Targeted Marketing Opportunities • Find the Keys for Developing Thought-Leadership on LinkedIn • Improve and Enhance Your LinkedIn Profile for Target Engagement • Learn how to Drive LinkedIn • Understand How to Network to Drive Qualified Leads $10K+ Investment to utilize LinkedIn for Sales.SEPARATE DECK AND PROGRAMS AVAILABLE
  • 40. Case Study: Spark - PHARMA CONSULTING Challenges • Need to reach business clients • The Spark executive team came to Agent-cy for Digital Marketing expertise in support of their clients as well as to gain social brand thought-leadership for its own lead partner. Solution • Website UX • Website Design • Online User Testing Services • SEO Client Strategy • Ongoing Social Branding Work Results • Re-growth of an online product. • Spark’s Managing Partner has gained interviews in online industry media and become a contributing writer to key online business publications. • Gained influencer status as a Speaker in the female executive category, earning her presentation work around the globe. “Jasmine and her team at Agent-cy are amazing digital experts. In her Social Branding work, Jasmine provides every tool at her disposable regarding the effectiveness of your website and current programs, Jasmine communicates in a clear, concise and strategic way. I have already recommended her to clients and colleagues. She is a winner! Rachel Braun Scherl, Managing Partner
  • 41. Case Study: Intercall - Fortune 100 B2B Telecom Challenges • Need to prove to Parent (West) Online sales of audio and video conferencing • No clear understanding of SMB online market • No unified social voice • 10 Disparate Divisions with no Social guidelines, governance or behavior Solution • B2B Social Media Strategy • Content Planning • Unified Messaging Results • Key Stakeholders from Sales & Marketing working together towards a common SMM goal • Intercall SMM Manager utilizing blueprint for success • SMB Market definitions for optimized Sales outreach “Jasmine and her team are passionate about social media, its business value and best practices. Jasmine takes the time to understand your business and goals, maps your unique landscape and delivers outcomes that IMPACT SUCCESS. She is all about engagement, involvement and results. She made every meeting and dollar count and I can’t recommend her & Agent-cy more highly.” -Cambria Vacarro, Brand Manager, Intercall
  • 42. Case Study: IvanExpert - I.T. CONSULTING Challenges • Need to reach business clients • Little understanding of opportunities to gain market share for MAC consulting business • No understanding of direct nor indirect online competition • Confused brand identity : consultants or technicians? • Frustrated with inefficient online marketing efforts Solution • Strategic plan and marketing action • SEO Audit & Management • Online PR Results • Growth of business clientele 25% • Regular guest contributor placement at eweek.com – high CTO readership • Traffic spikes 50-85% "I have been working with Jasmine and Agent-cy for a number of months on marketing for IvanExpert Consulting. She analyzed our website and suggested key changes, she improved our SEO traffic, she got our Senior Technology Expert a monthly article at eWEEK.com. In sum, Jasmine knows the ins and outs of marketing, especially online marketing." IvanExpert Consulting.
  • 43. Case Study: ACA - Payroll Distribution Challenges • Poor website User Experience • Little knowledge of online audience behaviors • Need for secure process of delivering partner documentation • Limited Traffic Solution • U/X • Conversion Optimization • Website Redesign management • SEO Strategy & On-Site • Web Copy Editing • Guided Online Focus Groups • Functional Plan Results • Primary and Secondary audience delivered optimal User Experience • Conversion Increase *5 • Marketing Team made more efficient “Jasmine is one of the best digital marketing professionals in the business. Jasmine and her Agent-cy team consistently met and exceeded our expectations in our website redesign. Jasmine is exceptionally knowledgeable and creative. In addition, all of her deliverables were completed on time and within budget. Moreover, Jasmine is the consummate professional whose expertise is only surpassed by her first-class demeanor.." -Mark Benson CMO
  • 44. Case Study: B2B Software Manufacturer Challenges • Ineffective Online Marketing Program • Marketing Team not working together • Poor Website User Experience • Low E-Mail Open Rates • No Social Following • Company Branding almost none Solution • Strategic plan and marketing action • E-Mail Marketing Strategy • SEO Strategy & On-site work • Web Site Redesign • LinkedIn Marketing & Training • B2B Social Media Strategy Results • Landed Nestle client during our program • New Site launched – all traffic up • Open rates up to 25% • LinkedIn Leads Daily for CEO • Google Top Rank 2 main keywords “Jasmine and her team at Agent-cy completely turned around Interactive Edge. As a result of their work, we now have a strong online brand and consistent leads." Zel Bianco. zbianco@interactiveedge.com
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  • 48. JS Media LA / Agent-cy 1968 S. Coast Hwy #2587, Laguna Beach CA 92651 (310) 775-2684 info@jsmbusiness.com JS Media NYC / Agent-cy 99 Wall Street, #1847 NY, NY 10001 (347) 527-5100 info@jsmbusiness.com Contact