HVS Marketing Communications Presentation - 2013

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HVS Marketing Communications ( HVS MC) services at HVS India. HVS MC is a turnkey solution that offers strategic marketing, media planning, creative support and proactive implementation of marketing activities to existing and upcoming hotels and hospitality brands in India. Contact mbhatnagar@hvs.com

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HVS Marketing Communications Presentation - 2013

  1. 1. The hospitality focused, one stop shop for strategic marketing and creative implementation. Strategic Invention of Creative Solutions -1-
  2. 2. Our Services HVS provides a full range of services relating to the hotel industry:  Consulting Services:  Valuations  Feasibility Studies  Strategic Advice  Operational Reviews  Operator Selection and Management Contract Negotiation  Market Studies  Executive Search Services  Marketing Communications  HVS Sustainability Services  HVS Operational Audits & Advisory -2-
  3. 3. HVS Marketing & Communications services include conceptualization and implementation of: • Strategic Launch/Promotional Marketing and Media Plans • Brand Architecture, Identities and Manuals • Advertising and Creative Development Support • Proactive and Seamless Implementation -3-
  4. 4. Our Client Palette -4-
  5. 5. Mansi Bhatnagar – Managing Director , HVS MC Mansi is a Les Roches, SHA alumni and joined HVS in 2007 as an associate Director. to launch the Marketing and Communications services. Mansi has over 19 years of international and domestic hospitality operations which involves F&B Operations, hotel-openings, sales, marketing, creative and communications experience. Through her career, she has worked in different roles with The Oberoi New Delhi, Radisson New Delhi, InterContinental in Delhi and W in San Francisco. Mansi Anand – Associate Director, HVS MC Mansi is an MBA in Marketing with 8 years of marketing experience. Mansi joined HVS in 2008 as worked extensively on marketing, advertising and brand launch projects for leading hotel chains in India. She has vast experience in the area of Advertising, Marketing and Public Relations. Having worked with Austrian Airlines, Integral PR and Ogilvy & Mather, she handled brand advertising, marketing and media planning for various brands. Gaurav Sharma – Snr. Creative Associate, HVS MC Gaurav Sharma is a Snr. Creative Associate at HVS MC and has been contributing to its design capacities for the last 3 yrs. Prior to joining HVS MC, Gaurav was a creative freelancer with major event management and planning agencies like GroupM, Wizcraft, CS Direct. With 7 yrs of experience, Gaurav is also skilled in 2D & 3D creative design and flash animation. -5-
  6. 6. Manish Rawat – Snr. Creative Associate, HVS MC Manish Rawat is a Creative Associate at HVS MC and has been contributing to its design capacities for the last 1 yr. Manish started his career as a freelancer and soon joined Premier Printers as a designer. Prior to joining HVS MC, Manish was with IBH Prints. With 5 yrs of creative experience in the Hospitality industry, he also is well versed with 3D Designing. Nupur Dhawan - Associate, HVS MC Nupur Dhawan holds a Bachelor’s degree in Mass Communication & Advertising, Higher National Diploma in Journalism (HND) from Edexcel, UK and is a post graduate in marketing management and has 4 years of experience. Starting her career with Imperial, New Delhi, she as also worked with Perfect Relations as a Senior Executive managing Hilton Worldwide properties in India and others. Shruti Gattani- Associate, HVS MC Shruti Gattani holds Bachelor’s degree in Fashion Communication and has a Diploma In Business Management brings about 3 years of experience in content (Print and Online), Layout Designing, Editorial Shoots, Photo Researching an d brand conceptualization. Having worked at a number of online portals , she presents a flair for online communications to our client. New Joinee -6-
  7. 7. Bhuwan Chandra – Creative Analyst, HVS MC Bhuwan Chandra has 7 years of experience with hospitality collaterals having worked with creative agencies like Premier Printers and Boomerang Grapics as a graphic designer. Yoshita Kumar – Analyst, HVS MC Yoshita joined HVS India post her graduation from Venketeshwar College. During her 6 month internship, Yoshita display great foresight and understanding of Marketing and was highly creative in her approach. The newest member of HVS MC, Yoshita, is a great resource. Anil Yadav– Creative Analyst, HVS MC A fresh designer with great gusto, Anil has worked for around 8 months in Fortune Print services as a Assistant Designer. New Joinee -7-
  8. 8. Why Choose HVS MC to Launch/Market Your Hotel Brand & Property Introspection Research Based Analysis of the Market, Target Customer and Competition Strategic Conceptualization of Effective & Impactful Marketing and Media Plans Proactive Execution & Seamless Activation of Activities with Impactful Advertising Creatives On-going Measurement, Optimization and Enhancement of Initiatives -8-
  9. 9. Deliverables 1. Strategic Launch/ Promotional/ Positioning of Communication 3. Conceptualization of Launch/ Promotional/ Positioning Creatives for Each of the Defined Marketing Initiatives 2. Conceptualization & Implementation of a Launch/ Promotional/ Brand Marketing & Media Plan for the Hotel 4. Proactive Launch/ Promotional/ Positioning Implementation Support Radio Campaigns Billboards Airport Visibility Cinema Branding Launch Events S&M Support Marketing associations with like positioned non competing brands like Big Bazaar, Pantaloon, Sponsor Associations with National TV Channels Out Of Home Electronic Mailers SMS campaigns Electronic Newsletters Strategic Alliances TPI websites Social media sites New websites Google Adwords PPC Marketing Remarketing Banner Advertising SEM initiatives Direct Marketing In Flight Magazines City Guides Business National Magazines Leisure/ Lifestyle Magazines Online Advertising Print Advertising Marketing Mediums To Be Used To Communicate To Be Defined As Per the Positioning of the Hotel Presence in trade fairs Flash Mobs City Branding S&M Collateral Case to Case Property Specific Support -9-
  10. 10. Marketing Assignment Process 1. Strategic Launch/ Promotional Positioning and Branding Process of the Hotel through a Market Study HVS MC will study the market, competitive set and the hotel to create new strategic positioning talk lines/ positioning statements for the hotel that establish the hotel as a differentiated brand in the market and its competitive set. HVS will ensure that all communications, collaterals -S&M & operational, epitomize the positioning of the product and are in sync with the required positioning of the hotel 2. Strategic Conceptualization & Implementation of an Launch/ Promotional Marketing & Media Plan for the Hotel To identify various brand, F&B, MICE, Socials and rooms based marketing initiatives that the hotel will need to undertake to drive its positioning and grab the eyeballs of its target market. To work with the marketing funds available and create a launch marketing and media plan that best optimizes funds and maximizes penetration to the target market for each of the proposed initiatives The media plan will use print, online, DM, outdoor and onsite marketing mediums to ensure high visibility of each initiative Once approved, to implement the plan proactively by disseminating ensuring that the marketing initiatives proactively and strategically implemented 3. Conceptualization of Launch/ Promotional Positioning Creatives for each of the Defined Marketing Initiatives 4. Proactive Launch/ Promotional Marketing Implementation Support To create creatives for each of the marketing initiatives ensuring focus on visuals that create/ increase visibility, driving footfalls and revenues Proactive and seamless dissemination of the all the launch marketing initiatives with required creatives mandated on the launch marketing media plan To ensure each creative promotes the hotel and in the most optimum manner Consistent monitoring of all launch marketing initiatives to ensure that the same maximize the positioning of the hotel and ensure maximization of marketing spend To build in ROI measures in each creative to ensure participating properties can benefit from the same. To review all S&M initiatives consistently to ensure that these tools are consistent with the positioning of the hotel To ensure each creative communicates the USP’s of the brand and are brand compliant Work with property team to ensure consistent , systematic and proactive dissemination of the identified marketing initiatives - 10 -
  11. 11. 1. Strategic Positioning and Branding of the Hotel with Market Study 1. . Strategic Launch/ Promotional Positioning and Branding Process of the Hotel through a Market Study Analysis of previous marketing initiatives undertaken by the comp. set and their respective creative communications 3. Creation of launch/ promotional USP based key talk lines and positioning statements (generic, socials, MICE, F&B) 4. HVS will ensure that all communications, collaterals -S&M & operational, epitomize the positioning of the product and are in sync with the required positioning of the hotel Analysis and study of hotel’s potential positioning in the market reference to that of its competitive set 2. HVS MC will study the market, competitive set and the hotel to create strategic positioning talk lines/ positioning statements for the hotel that establish the hotel as a differentiated brand in the market and its competitive set. 1. Review of existing graphic brand standards and if required an adaptation of the same to ensure that the visual look of the hotel is in line with its new positioning 5. Review of current communications to ensure the same are in line, consistently, with the hotel talk lines. - 11 -
  12. 12. Brand Positioning = Unique Product Differentiation Differentiated Touch Points & Niche Opportunities Based Communications Visual and Verbal Consistency in Brand Communications Customer Acquisition and Retention - 12 -
  13. 13. HVS Market Analysis  What are your Differentiated Touch Points?  Who are your competitors, target customers, target markets?  What are the strategic derived marketing talk lines/ concepts that need to be leveraged?  What are the niche marketing opportunities available in the existing marketing that can be leveraged to your benefit? - 13 -
  14. 14. Hotel Launch Positioning Creatives & Collateral - 14 -
  15. 15. Hotel Launch Positioning Creatives & Collateral - 15 -
  16. 16. Hotel Launch Positioning Creatives - 16 -
  17. 17. Hotel Positioning Collateral - 17 -
  18. 18. Hotel Launch Positioning Creatives - 18 -
  19. 19. Hotel F&B Launch Positioning Creatives - 19 -
  20. 20. Hotel F&B Launch Positioning Creatives - 20 -
  21. 21. 2. Strategic Conceptualization of a Marketing Media Plan Strategic Conceptualization & Implementation of an Launch/ Promotional Marketing & Media Plan for the Hotel To work with the marketing funds available and create a launch / promotional marketing and media plan that best optimizes funds and maximizes penetration to the target market for each of the proposed initiatives The media plan will use print, online, DM, outdoor and onsite marketing mediums to ensure high visibility of each initiative Once approved, to implement the plan proactively by disseminating ensuring that the marketing initiatives proactively and strategically implemented Identification of the various target markets for the hotel. 2. Understanding of the available launch/ promotional marketing budget of the hotel 3. Impactful conceptualization of the media opportunities available to create impact to the relevant market segments 4. Strategic thought process on pre-opening, opening and post opening/ promotional marketing initiatives that need to be undertaken to the position the hotel strongly in the prospective market segments 5. Media costs negotiation and management 6. To identify various brand, F&B, MICE, Socials and rooms based marketing initiatives that the hotel will need to undertake to drive its positioning and grab the eyeballs of its target market. 1. HVS MC is not a media buyer and hence does not levy commission on any marketing media it proposes 7. To focus on impactful and cost effective marketing initiatives designed to strongly engross the hotel in the eyes of its target market 8. Enhanced Focus on Online Marketing inclusive of Social Marketing Initiatives - 21 -
  22. 22. Conceptualization & Proactive Implementation of Marketing Media Plans ( Launch & Promotional) - 22 -
  23. 23. Strategic Promotional Hotel Marketing Plan Promotion Focus- High (H), Duratio Medium (M), Department Timelines n (days) Ongoing (O Details Revenue Expected Marketing Spend Marketing Media 1 1 day event, lunch only 4247 0 EDM;PS 54000 #REF! DM;EDM;NI;TC;PS;CRM M 14th February ICC World Cup M 19th Feb2nd April 72 two slots- 9:30 am and 3:00pm- focus on weekends IPL H April- May 2011 43 Evening matches only #REF! Seafood Nights M 12th Feb28th Feb 16 Dinner Buffet #REF! Sunday Brunch H Ongoing Family Brunch with unlimited alcohol Catering 0 Ongoing Happy Hours O Ongoing Asian Fare M March Weekends Punjabi Food Festival H Beer Bucket O Valentines Day RM,DM, EDM, TC,NI,PS,ST,CRM,GA;SA Local & Corp Promotional Marketing #REF! DM,EDM,TC,CRM,PS,ST 150 Discount UPTO 50% #REF! 12 Dinner Buffet 3150 16000 April 30 Dinner Buffet 15750 #REF! DM, EDM, TC,NI,PS,ST,CRM,GA;SA Local & Corp May & June 60 Special Menu #REF! DM,NI,EDM,TC,PS,CRM 7500 DM,NI,EDM,TC,PS,CRM, 60 Mediterranean Fest M 16th June30th June 14 Dinner Buffet 16000 Hot Dog Bar O July- Wed & Thursday 6 Lunch / Dinner ?? 7500 Steamers & Mocktails M August 31 Special Menu 5324 16000 States of India H 1st August31th August 31 Themed Dinner and buffet 23250 123500 RM,DM, EDM, TC,NI,PS,ST,CRM,GA;SA Food & Wine Pairing O September 30 Special Menu 7500 DM,NI,EDM,TC,PS,CRM, South Indian Food H September 15 Dinner Buffet Grand Prix M October 30 3937 16000 Navratra O October 30 Thali Dinner and Lunch Concept Biryani & Kebabs H 1st Nov.30th Nov. 14 Special menu Malts & More O November 30 31 New Years H TOTAL December 22nd Dec28th Dec 31st Dec1st Jan 23500 Corp DM,EDM,TC,CRM,PS,ST Corp DM;EDM;ST:NI;TC;PS;CRM ;SA Local & Corp May & June H Local & Corp #REF! 81000 O Christmas Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Local & Corp Mango Mania H Feb-11 Mar-11 Apr-11 May-11 Jun-11 RM,DM, EDM, TC,NI,PS,ST,CRM,GA,SA Local & Corp DM;EDM;ST;NI;TC;PS;CRM ;SA Local & Corp 12noon - midnight- spl. Menu Mexican Promotion Target Clientelle Local & Corp Local & Corp DM;EDM;ST;NI;TC;PS;CRM ;SA Local & Corp DM,NI,EDM,TC,PS,CRM, Local & Corp DM;EDM;ST;NI;TC;PS;CRM ;SA Local & Corp Local & Corp Local & Corp DM, EDM, TC,NI,PS,ST,CRM,GA;SA Local & Corp DM;EDM;ST;NI;TC;PS;CRM ;SA Local & Corp 7500 DM,NI,EDM,TC,PS,CRM, #REF! DM, EDM, TC,NI,PS,ST,CRM,GA;SA Local & Corp Single Malts- ladies Night 7500 DM,NI,EDM,TC,PS,CRM, Unlimited special menu offer 23500 22500 6 combined festive offer 20000 123500 433158 Local Local & Corp DM;EDM;ST:NI;TC;PS;CRM Local & Corp RM,DM, EDM, TC,NI,PS,ST,CRM,GA Local & Corp #REF! 2 Local & Corp - 23 -
  24. 24. 3. Conceptualization of Impactful Creatives 3. Conceptualization of Launch/ Promotional Positioning Creatives for each of the Defined Marketing Initiatives To create creatives for each of the marketing initiatives ensuring focus on visuals that create/ increase visibility, driving footfalls and revenues To ensure each creative promotes the hotel and in the most optimum manner We Conceptualize Creatives that: • Cater to the interest & imagination of the target market • Speak the language of the target market • Differentiate To build in ROI measures in each creative to ensure participating properties can benefit from the same. the hotel from its competition • Synergize with Brand Guidelines • Leverage the positioning of the hotel To ensure each creative communicates the USP’s of the brand and are brand compliant - 24 -
  25. 25. 4. Proactive & Consistent Marketing & Creative Implementation 4. Proactive Launch/ Promotional Marketing Implementation Support Approval and Finalization of the Launch/ Promotional Marketing Creatives 3. Proactive and seamless dissemination of the all the marketing initiatives with required creatives mandated on the launch marketing media plan 4. Work with property team to ensure consistent , systematic and proactive dissemination of the identified marketing initiatives Approval and Finalization of the Launch/ Promotional Marketing Media Plan is Approved 2. To review all S&M initiatives consistently to ensure that these tools are consistent with the positioning of the hotel 1. Consistent monitoring of all marketing initiatives to ensure that the same maximize the positioning of the hotel and ensure maximization of marketing spend - 25 -
  26. 26. Clients: • Ibis Gurgaon • Ibis Pune • Ibis Mumbai Airport • Ibis Bangalore Techpark • Ibis Bangalore Hosur Road • Ibis Delhi Airport • Ibis Nashik • Ibis Navi Mumbai • Ibis Jaipur Scope of Work: • Operational Collateral • • Strategic Launch Marketing, Talk Lines & Creatives F&B Promotional Marketing - 26 -
  27. 27. Launch Marketing Visuals- Ibis Gurgaon - 27 -
  28. 28. Launch Marketing Visuals Ibis Pune - 28 -
  29. 29. National Brand Positioning - 29 -
  30. 30. Ibis Navi Mumbai Launch - 30 -
  31. 31. Ibis Jaipur Launch - 31 -
  32. 32. Direct Marketing - Mailers / Posters/ Fliers - 32 -
  33. 33. Promotional Concepts - 33 -
  34. 34. F&B Promotional Concepts - 34 -
  35. 35. F&B Promotional Concepts - 35 -
  36. 36. Ibis Pune Electronic Advertising Ibis Pune launch campaign – NDTV Network - 36 -
  37. 37. Ibis Pune Launch Viral View the Ibis Pune Hangover viral - 37 -
  38. 38. Clients:     Crowne Plaza New Delhi Rohini Crowne Plaza Ahmedabad Crowne Plaza Kochi (Pre Launch Assignment) Crowne Plaza Greater Noida Scope of Work:       Operational Collateral Launch Marketing Media Plans Pre- Launch Creatives Launch Creatives Spa & F&B Identities, Menu’s & Brochures Brand Transition - 38 -
  39. 39. Pre-opening Creative Concepts - 39 -
  40. 40. Post Launch Creatives - 40 -
  41. 41. Spa Logo, Brand Advertisement & Marketing Collaterals - 41 -
  42. 42. F&B Logo and Menu Design - 42 -
  43. 43. F&B Logo and Menu Design - 43 -
  44. 44. F&B Brand Positioning - 44 -
  45. 45. F&B – Promotional Communication - 45 -
  46. 46. Proactive Promotional Marketing Newsletters - 46 -
  47. 47. Pre- Launch Work for Crowne Plaza Ahmedabad City Centre - 47 -
  48. 48. Pre- Launch Work for Crowne Plaza Ahmedabad City Centre - 48 -
  49. 49. F&B Logo Identities for Crowne Plaza Ahmedabad City Centre F&B Logo Identities for Crowne Plaza Kochi - 49 -
  50. 50. Clients: • Radisson Blu New Delhi Paschim Vihar • Radisson Blu New Delhi Dwarka • Radisson Blu Amritsar Scope of Work: • Operational Collateral • F&B Brand Identity and Menu Creation • Strategic Launch Marketing, Talk Lines & Creatives • F&B Promotional Marketing • Spa Brochure and Collaterals - 50 -
  51. 51. Brand Positioning Launch Communication Radisson Blu New Delhi Paschim Vihar - 51 -
  52. 52. F&B Brand Identity and Menu Creation - 52 -
  53. 53. F&B Promotional Creatives - 53 -
  54. 54. Conceptualization of Spa and Related collaterals - 54 -
  55. 55. Brand Positioning Launch Communication - Radisson Blu Amritsar - 55 -
  56. 56. Brand Positioning Launch Communication - Radisson Blu Amritsar - 56 -
  57. 57. Brand Positioning Launch Communication -Radisson Blu Amritsar - 57 -
  58. 58. Hotel Promotional Communication - Radisson Blu Amritsar - 58 -
  59. 59. F&B Brand Positioning - 59 -
  60. 60. F&B Brand Positioning Teaser Campaign Launch Campaign Post Launch Campaign - 60 -
  61. 61. F&B Promotional Marketing - 61 -
  62. 62. Brand Positioning Launch Communication - Radisson Blu New Delhi Dwarka - 62 -
  63. 63. Brand Positioning Launch Communication - Radisson Blu New Delhi Dwarka - 63 -
  64. 64. Brand Positioning Launch Communication - Radisson Blu New Delhi Dwarka - 64 -
  65. 65. F&B Brand Positioning - 65 -
  66. 66. F&B Brand Positioning - 66 -
  67. 67. F&B Brand Creation - 67 -
  68. 68. F&B Brand Creation - 68 -
  69. 69. F&B Promotional - 69 -
  70. 70. F&B Promotional Marketing - 70 -
  71. 71. Clients:    Novotel Mumbai Juhu Beach Novotel Techpark Bangalore Novotel Hyderabad Scope of work:     Launch Marketing Collaterals F&B Promotional Marketing & Media Planning F&B Communications & Advertising - 71 -
  72. 72. Novotel Launch Collateral - 72 -
  73. 73. Novotel Mumbai Juhu Beach - 73 -
  74. 74. Creatives Suggested - 74 -
  75. 75. F&B Promotional Creatives - 75 -
  76. 76. F&B Promotional Creatives - 76 -
  77. 77. F&B Promotional Creatives - 77 -
  78. 78. New Brand Guidelines Creatives - 78 -
  79. 79. Clients: • Premier Inn Whitefield Bangaluru • Premier Inn Shalimar Bagh • Premier Inn Pune Kharadi Scope of Work: • Operational Collateral • Pre- Launch & Launch Creatives • F&B Brand Identity and Menu Creation • Launch and Promotional Marketing Media Plans • Corporate Marketing • Internal Communications - 79 -
  80. 80. Creatives Suggested to Premier Inn Whitefield Bangalore - 80 -
  81. 81. Sales and Marketing Collateral Development – Premier Inn - 81 -
  82. 82. Pre- Opening Creative Concepts for Premier Inn Shalimar Bagh - 82 -
  83. 83. Premier Inn’s New Look - 83 -
  84. 84. Launch Marketing Visuals Premier Inn Bangalore - 84 -
  85. 85. Launch Marketing Visuals Premier Inn Pune - 85 -
  86. 86. F&B Logo and Menu Conceptualization - 86 -
  87. 87. F&B Logo and Menu Conceptualization - 87 -
  88. 88. F& B Brand Positioning - 88 -
  89. 89. F& B Brand Promotional Creatives - 89 -
  90. 90. F& B Brand Promotional Creatives - 90 -
  91. 91. Clients: • Holiday Inn Amritsar • Holiday Inn New Delhi International Airport • Holiday Inn Oman, Muscat Scope of Work: • All Pre- Opening & Opening Collaterals • All Pre- Opening and Opening Creatives • Launch Marketing Plan Conceptualization and Implementation • F&B Concept Development • Promotional Marketing - 91 -
  92. 92. Launch Conceptualization - 92 -
  93. 93. F&B Conceptualization - 93 -
  94. 94. Clients: • Peppermint Gurgaon • Peppermint Jaipur • Peppermint Jodhpur • Peppermint West Gurgaon • Madhuban by Peppermint Scope of Work: • Operational Collateral • Strategic Launch Marketing, Talk Lines & Creatives • F&B Promotional Marketing - 94 -
  95. 95. Brand Positioning & Marketing Collateral - 95 -
  96. 96. Meeting and Catering Communication - 96 -
  97. 97. Launch Creatives for Peppermint Gurgaon - 97 -
  98. 98. Advertisements/ Creatives - 98 -
  99. 99. Peppermint Jaipur - 99 -
  100. 100.   F&B Promotional Marketing Corporate Communications & Advertising - 100 -
  101. 101. Hotel Brand Options - 101 -
  102. 102. F&B Promotional Collateral - 102 -
  103. 103.     F&B Promotional Marketing Corporate Communications & Advertising Conceptualization of New F&B Concept and its identity Repositioning and Creating Recall Anew - 103 -
  104. 104. Brand Advertising - 104 -
  105. 105. F&B Promotional Collateral - 105 -
  106. 106. F&B Promotional Collateral - 106 -
  107. 107. F&B Promotional Collateral - 107 -
  108. 108. F&B Promotional Collateral - 108 -
  109. 109. Corporate Clients            F&B Promotional Marketing Corporate Communications & Advertising Concept Design & Artwork Alliance Marketing Sales & Marketing Collaterals Food & Beverage Marketing Brochures/ Mailers Outdoor Advertising In- House/ Hotel Operational Collateral Direct Marketing/ Mailers CRM – Loyalty Program - 109 -
  110. 110. Accor Corporate MICE Brochure - 110 -
  111. 111. Accor Corporate Sales Brochure - 111 -
  112. 112. Advertisements/ Creatives - 112 -
  113. 113. The Creation, Promotion and Maximization of Brands ( Hotels and F&B Identities)    Brand Manuals Brand Positioning Statements Brand Marketing Templates - 113 -
  114. 114. Sheraton ( India) Brand Positioning - 114 -
  115. 115. Pullman Gurgaon Central Park- S&M Presentation - 115 -
  116. 116. Sales and Marketing Collateral Development – Pullman Gurgaon - 116 -
  117. 117. Exhibitions and Event Backdrops - 117 -
  118. 118. Sample Brochure For Emporio - 118 -
  119. 119. Creation of Identities and Required Collaterals  We understand your thought process, development plans and mindset by sharing with you an introspection survey that enables us to understand the vision, mission and goal  We recommend brand architecture to support the results of this introspection survey  We create visual identities for your corporate company, its brand extensions and its food and beverage offerings  We conceptualize and document the required nomenclature to ensure consistently in use of the various identities we create  We document the entire exercise in a brand manual that will enable consistent use and create brand recall. - 119 -
  120. 120. Logo Identity Development and Menu Creation - 120 -
  121. 121. Online Marketing Partners In Association With: SEO Keywords - 121 -
  122. 122.  Creation and maintenance of accounts on various social media networks  Viral content creation  Articles and wall posting  Sending friend requests, Increasing followers/likers  Mobile friendly website creation (WAP sites)  Email marketing  SMS marketing  Micro sites and landing page creation  Banner Ads on various sites and on Google content network  Paid ads on Google and other search engines  Paid ads on various social media networks  Pay per click marketing  Cost per Impressions Model In Association With: - 122 -
  123. 123. Promotional SMM Support - 123 -
  124. 124. Promotional SMM Support - 124 -
  125. 125. Promotional SMM Support - 125 -
  126. 126. Promotional SMM Support - 126 -
  127. 127. Promotional SMM Support - 127 -
  128. 128. Promotional SMM Support - 128 -
  129. 129. Online Marketing Support - 129 -
  130. 130. For 30 years HVS Has Worked Only With Competing Hospitality Brands Globally In the past 13 yrs, HVS India has handled 80% of the worlds hospitality brands and has a reputation of being impartial, accurate and ethical   HVS has successfully protected information proprietary in all sensitive strategic assignments HVS MC ensures all our experience and knowledge translates into unique positioning and marketing for each individual client   Should it allay any concerns, HVS MC will delegate an exclusive resource to handle your account - 130 -
  131. 131. Marketing Alliances & Event Management - Lifestyle Marketing!  Well networked with existing luxury retail brands  Experienced in event management, from fashion shows to theatric events  Well networked with a range of non competing, like minded products to create opportunities for synergy - 131 -
  132. 132. Contact Us Mansi Bhatnagar Managing Director - HVS Marketing Communications mbhatnagar@hvs.com OR 91 9811210293 - 132 -

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