1.
Digital Marketing Case
Study:
STEM Learning Pvt. Ltd.
Paarami Digital Consulting LLP
Digital Marketing Case
Study:
STEM Learning Pvt. Ltd.

2.
Business Requirement
• STEM learning, an innovative teaching tools manufacturing company
approached Paarami in May 2015
• Organisation’s marketing need
– Create Visibility to the brand
– Build Credibility of the brand
– Generate Business Leads
• CSR Heads
• Dealers and Distributors across India
– Support the sales team in Closing the business with private Schools
• STEM learning, an innovative teaching tools manufacturing company
approached Paarami in May 2015
• Organisation’s marketing need
– Create Visibility to the brand
– Build Credibility of the brand
– Generate Business Leads
• CSR Heads
• Dealers and Distributors across India
– Support the sales team in Closing the business with private Schools

3.
Our Recommendations to STEM
• Improving the Brand presentation
– Revamping the existing website
– Create Collaterals
• E-mailer
• Video
• Digital PR to enhance credibility of the brand
• B2B Social media promotion to Generate CSR Business Leads
• B2C Social Media Promotion to Connect to Dealers, Distributors, School
Principals, Maths and Science teachers
• Build customer engagement through email
• Improving the Brand presentation
– Revamping the existing website
– Create Collaterals
• E-mailer
• Video
• Digital PR to enhance credibility of the brand
• B2B Social media promotion to Generate CSR Business Leads
• B2C Social Media Promotion to Connect to Dealers, Distributors, School
Principals, Maths and Science teachers
• Build customer engagement through email

4.
Channels we used for marketing of Stem
• Digital PR
• SEO
• Social media promotion
• Email Marketing

5.
Our Work

6.
Earlier Presentation

7.
Now

8.
Social Media
• Driving More
Engagement with
the brand
• Driving More
Engagement with
the brand

9.
Our current achievements

10.
Digital PR- Appearance in the news portals

11.
SEO- 1000% traffic growth in last 8 months
- Optimized for most of the keywords on
first page of Google search
SEO- 1000% traffic growth in last 8 months
- Optimized for most of the keywords on
first page of Google search

12.
Social media promotion
•Increase in traffic
•Leads generated
•More visibility
Social media promotion
•Increase in traffic
•Leads generated
•More visibility

13.
Email marketing

14.
Open rate of over 15.5 %

15.
Results caused
• Franchise enquiries got generated from over 30 states in India
• Over to 450 Leads for Dealership opportunities generated
• Website came in ranking for 268 keywords
• 1000% growth in traffic in 8 months
• PR got published in top news papers such as Indian express,
India Today
• Franchise enquiries got generated from over 30 states in India
• Over to 450 Leads for Dealership opportunities generated
• Website came in ranking for 268 keywords
• 1000% growth in traffic in 8 months
• PR got published in top news papers such as Indian express,
India Today

16.
About us

17.
Digital Marketing & Branding Services

18.
Great Performance is achieved with Passion
and Perseverance. And that’s what we believe,
as we walk the talk!
A digital marketing agency who provides you with a unique
combination of a customized strategy and flawless execution to
grow your business.
A digital marketing agency who provides you with a unique
combination of a customized strategy and flawless execution to
grow your business.

19.
•Our key objective is to-
– Promote your brand
– Build references
– Generate leads
– Increase sales
•Our ATTRACT-CONVERT-ENGAGE strategy works towards
attracting the right target audience, converting them into leads and
engage with the users on a long term, through constant
deliverables in the online space.
Our Objective
•Our key objective is to-
– Promote your brand
– Build references
– Generate leads
– Increase sales
•Our ATTRACT-CONVERT-ENGAGE strategy works towards
attracting the right target audience, converting them into leads and
engage with the users on a long term, through constant
deliverables in the online space.

20.
We work BACKWARDS! First, we help you set goals, then we create
the plan to achieve those goals, and then work on the nitty-gritty’s
to get them right. Our result oriented approach is measurable, and
monitored at every stage, with long term ROI guaranteed.
Why PAARAMI

21.
• Website Development
• Search engine
optimisation
• Search Marketing
• Content Marketing
• Paid Promotion
• Email Marketing
• Content Creation
Our Services
• Online PR
• Brand Development
• Communication Planning
• Partner Development
• Marketing Collateral
• Digital Advertising
• Video marketing
• Website Development
• Search engine
optimisation
• Search Marketing
• Content Marketing
• Paid Promotion
• Email Marketing
• Content Creation
• Online PR
• Brand Development
• Communication Planning
• Partner Development
• Marketing Collateral
• Digital Advertising
• Video marketing

22.
Our Valuable Clients

23.
Thought Leaders at Paarami

24.
An MBA in Marketing, Sushant, our company head has been
providing his sales and marketing expertise to his varied clients for
over 11 years in India and abroad. He has worked with companies
like Tata Communications, HCL, Nirmal Datacom. Strategic planning
is his domain. He has a vast experience of providing solutions on
products from the house of Cisco & Nortel. His profile is perfect
combination for strategy planning and providing right solution
Sushant Gaikwad
An MBA in Marketing, Sushant, our company head has been
providing his sales and marketing expertise to his varied clients for
over 11 years in India and abroad. He has worked with companies
like Tata Communications, HCL, Nirmal Datacom. Strategic planning
is his domain. He has a vast experience of providing solutions on
products from the house of Cisco & Nortel. His profile is perfect
combination for strategy planning and providing right solution

25.
Reshma, our branding partner is Marcom professional with over 16
years of experience. She is passionate about simplicity and to-the-
point communication. She has worked with large corporate such as
TCS, Patni-iGate. Well-read and ability to adapt to new topics with
good eye-for-detail and outside-in view makes her profile perfect
for serving companies in terms of branding.
Reshma Sharma
Reshma, our branding partner is Marcom professional with over 16
years of experience. She is passionate about simplicity and to-the-
point communication. She has worked with large corporate such as
TCS, Patni-iGate. Well-read and ability to adapt to new topics with
good eye-for-detail and outside-in view makes her profile perfect
for serving companies in terms of branding.

26.
Tanuja has close to a decade of experience working with
technology companies like TCS, Infosys, Quality Kiosk, etc. With an
MBA and an engineering degree under her belt, Tanuja effortlessly
juggles the tight deadlines and project management workflows at
Paarami. Tanuja’s profile is a perfect combination of technology
know how and project execution.
Tanuja Gaikwad
Tanuja has close to a decade of experience working with
technology companies like TCS, Infosys, Quality Kiosk, etc. With an
MBA and an engineering degree under her belt, Tanuja effortlessly
juggles the tight deadlines and project management workflows at
Paarami. Tanuja’s profile is a perfect combination of technology
know how and project execution.

27.
Prajakta, our Business Development Manager is an electronics
engineering graduate having 4 years of experience in different
domains of career. She has worked in technical field for 2 years,
conducted various workshops for Business development, Power of
systems. Worked in family business for quite some time. She also
leads seminars in one of the leading company in US, Landmark
worldwide breakthrough technologies Pvt. Ltd
Prajakta Gogate
Prajakta, our Business Development Manager is an electronics
engineering graduate having 4 years of experience in different
domains of career. She has worked in technical field for 2 years,
conducted various workshops for Business development, Power of
systems. Worked in family business for quite some time. She also
leads seminars in one of the leading company in US, Landmark
worldwide breakthrough technologies Pvt. Ltd

28.
Looking forward to discuss opportunities with your organization
marketing@paarami.com | sales@paarami.com
OR reach us on 9820066022 | 9619502551 | 022-25626022