Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Stem learnig digital marketing case study

540 views

Published on

Here’s a our case study of marketing of Innovative Educational products .Business leads were generated by renowned companies in India. Website came in ranking for 268 keywords.

Published in: Education
  • Be the first to comment

Stem learnig digital marketing case study

  1. 1. Digital Marketing Case Study: STEM Learning Pvt. Ltd. Paarami Digital Consulting LLP Digital Marketing Case Study: STEM Learning Pvt. Ltd.
  2. 2. Business Requirement • STEM learning, an innovative teaching tools manufacturing company approached Paarami in May 2015 • Organisation’s marketing need – Create Visibility to the brand – Build Credibility of the brand – Generate Business Leads • CSR Heads • Dealers and Distributors across India – Support the sales team in Closing the business with private Schools • STEM learning, an innovative teaching tools manufacturing company approached Paarami in May 2015 • Organisation’s marketing need – Create Visibility to the brand – Build Credibility of the brand – Generate Business Leads • CSR Heads • Dealers and Distributors across India – Support the sales team in Closing the business with private Schools
  3. 3. Our Recommendations to STEM • Improving the Brand presentation – Revamping the existing website – Create Collaterals • E-mailer • Video • Digital PR to enhance credibility of the brand • B2B Social media promotion to Generate CSR Business Leads • B2C Social Media Promotion to Connect to Dealers, Distributors, School Principals, Maths and Science teachers • Build customer engagement through email • Improving the Brand presentation – Revamping the existing website – Create Collaterals • E-mailer • Video • Digital PR to enhance credibility of the brand • B2B Social media promotion to Generate CSR Business Leads • B2C Social Media Promotion to Connect to Dealers, Distributors, School Principals, Maths and Science teachers • Build customer engagement through email
  4. 4. Channels we used for marketing of Stem • Digital PR • SEO • Social media promotion • Email Marketing
  5. 5. Our Work
  6. 6. Earlier Presentation
  7. 7. Now
  8. 8. Social Media • Driving More Engagement with the brand • Driving More Engagement with the brand
  9. 9. Our current achievements
  10. 10. Digital PR- Appearance in the news portals
  11. 11. SEO- 1000% traffic growth in last 8 months - Optimized for most of the keywords on first page of Google search SEO- 1000% traffic growth in last 8 months - Optimized for most of the keywords on first page of Google search
  12. 12. Social media promotion •Increase in traffic •Leads generated •More visibility Social media promotion •Increase in traffic •Leads generated •More visibility
  13. 13. Email marketing
  14. 14. Open rate of over 15.5 %
  15. 15. Results caused • Franchise enquiries got generated from over 30 states in India • Over to 450 Leads for Dealership opportunities generated • Website came in ranking for 268 keywords • 1000% growth in traffic in 8 months • PR got published in top news papers such as Indian express, India Today • Franchise enquiries got generated from over 30 states in India • Over to 450 Leads for Dealership opportunities generated • Website came in ranking for 268 keywords • 1000% growth in traffic in 8 months • PR got published in top news papers such as Indian express, India Today
  16. 16. About us
  17. 17. Digital Marketing & Branding Services
  18. 18. Great Performance is achieved with Passion and Perseverance. And that’s what we believe, as we walk the talk! A digital marketing agency who provides you with a unique combination of a customized strategy and flawless execution to grow your business. A digital marketing agency who provides you with a unique combination of a customized strategy and flawless execution to grow your business.
  19. 19. •Our key objective is to- – Promote your brand – Build references – Generate leads – Increase sales •Our ATTRACT-CONVERT-ENGAGE strategy works towards attracting the right target audience, converting them into leads and engage with the users on a long term, through constant deliverables in the online space. Our Objective •Our key objective is to- – Promote your brand – Build references – Generate leads – Increase sales •Our ATTRACT-CONVERT-ENGAGE strategy works towards attracting the right target audience, converting them into leads and engage with the users on a long term, through constant deliverables in the online space.
  20. 20. We work BACKWARDS! First, we help you set goals, then we create the plan to achieve those goals, and then work on the nitty-gritty’s to get them right. Our result oriented approach is measurable, and monitored at every stage, with long term ROI guaranteed. Why PAARAMI
  21. 21. • Website Development • Search engine optimisation • Search Marketing • Content Marketing • Paid Promotion • Email Marketing • Content Creation Our Services • Online PR • Brand Development • Communication Planning • Partner Development • Marketing Collateral • Digital Advertising • Video marketing • Website Development • Search engine optimisation • Search Marketing • Content Marketing • Paid Promotion • Email Marketing • Content Creation • Online PR • Brand Development • Communication Planning • Partner Development • Marketing Collateral • Digital Advertising • Video marketing
  22. 22. Our Valuable Clients
  23. 23. Thought Leaders at Paarami
  24. 24. An MBA in Marketing, Sushant, our company head has been providing his sales and marketing expertise to his varied clients for over 11 years in India and abroad. He has worked with companies like Tata Communications, HCL, Nirmal Datacom. Strategic planning is his domain. He has a vast experience of providing solutions on products from the house of Cisco & Nortel. His profile is perfect combination for strategy planning and providing right solution Sushant Gaikwad An MBA in Marketing, Sushant, our company head has been providing his sales and marketing expertise to his varied clients for over 11 years in India and abroad. He has worked with companies like Tata Communications, HCL, Nirmal Datacom. Strategic planning is his domain. He has a vast experience of providing solutions on products from the house of Cisco & Nortel. His profile is perfect combination for strategy planning and providing right solution
  25. 25. Reshma, our branding partner is Marcom professional with over 16 years of experience. She is passionate about simplicity and to-the- point communication. She has worked with large corporate such as TCS, Patni-iGate. Well-read and ability to adapt to new topics with good eye-for-detail and outside-in view makes her profile perfect for serving companies in terms of branding. Reshma Sharma Reshma, our branding partner is Marcom professional with over 16 years of experience. She is passionate about simplicity and to-the- point communication. She has worked with large corporate such as TCS, Patni-iGate. Well-read and ability to adapt to new topics with good eye-for-detail and outside-in view makes her profile perfect for serving companies in terms of branding.
  26. 26. Tanuja has close to a decade of experience working with technology companies like TCS, Infosys, Quality Kiosk, etc. With an MBA and an engineering degree under her belt, Tanuja effortlessly juggles the tight deadlines and project management workflows at Paarami. Tanuja’s profile is a perfect combination of technology know how and project execution. Tanuja Gaikwad Tanuja has close to a decade of experience working with technology companies like TCS, Infosys, Quality Kiosk, etc. With an MBA and an engineering degree under her belt, Tanuja effortlessly juggles the tight deadlines and project management workflows at Paarami. Tanuja’s profile is a perfect combination of technology know how and project execution.
  27. 27. Prajakta, our Business Development Manager is an electronics engineering graduate having 4 years of experience in different domains of career. She has worked in technical field for 2 years, conducted various workshops for Business development, Power of systems. Worked in family business for quite some time. She also leads seminars in one of the leading company in US, Landmark worldwide breakthrough technologies Pvt. Ltd Prajakta Gogate Prajakta, our Business Development Manager is an electronics engineering graduate having 4 years of experience in different domains of career. She has worked in technical field for 2 years, conducted various workshops for Business development, Power of systems. Worked in family business for quite some time. She also leads seminars in one of the leading company in US, Landmark worldwide breakthrough technologies Pvt. Ltd
  28. 28. Looking forward to discuss opportunities with your organization marketing@paarami.com | sales@paarami.com OR reach us on 9820066022 | 9619502551 | 022-25626022

×