2. INTRODUCTION
“CreaBvity
is
our
culture
that
lightens
up
people's
soul
and
connects
human
senses
in
different
ways.
Bringing
beauty
in
the
way
we
tell
story.
We
sparkle
when
we
talk
about
the
things
we
love.
We
come
together
through
the
things
we
do,
We
come
closer
through
the
things
we
believe.”
-‐
iFocus