This document discusses the history and rise of social media and its impact on businesses. It outlines how social media began with early technologies like email and bulletin boards in the 1970s and grew exponentially with the introduction of platforms like Friendster, Flickr, and blogs. The document also explains how social media allows individuals, businesses, organizations and governments to connect and share ideas. Finally, it discusses how companies can benefit from social media by using it to interact with customers, raise brand awareness, and market cost-effectively.

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Northwestern Technologies
Advertising in the World of Social Media

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The Rise of Social Media
 History of Social Media
 Social Media in the corporate world
 How the IT industry has been effected by Social Media
 Utilizing Social Media & its benefits
 Beginning your Social Media experience

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History of Social Media
 First E-Mail sent in 1971
 Computerized Bulletin board system (CBBS)
 Explosion of Social Media sites
 Blogging
 Sixdegrees.com
 Friendster.com
 Flickr.com
 The expansion continues

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Social Media?
 Social connection that expands the world
 Anyone can utilize it
 Individuals
 Businesses
 Sports teams
 Government agencies
 A way to express our respective thoughts with the world
 Opinions
 Ideas
 Business

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The Impact Social Media Has Made
in the Corporate World
 Job listings for the world to see
 Customer interaction
 Brand awareness
 61% of internet users ages 18 and above use Social Media
 80% of users ages 18 to 49
 Level playing field

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Benefits of Utilizing Social Media
 A more interactive way of getting word out to customers
 Communicate with customers
 Feedback
 Support
 Trends
 Level playing field
 COST EFFECTIVE
 Low cost – wider outreach

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How to Begin Your Social Media
Adventure
 Hire a Social Media specific marketing firm
 Experience
 Open company accounts on Social Media sites
 Facebook
 Twitter
 LinkedIn
 Youtube
 DON’T quit

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Conclusion
 NW Technologies can utilize Social Media to its full potential
 Expand your brand
 Customer interaction is key
 Low cost
 WMM hopes to guide NW Technologies in its Social Media
venture and give you the edge you deserve

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Works Cited
 Brenner, Joanna. "Pew Research Center's Internet & American Life Project." Pew Internet: Social
Networking (full Detail). Pew Research Center, 14 Feb. 2013. Web. 14 June 2013. <http://
pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full- detail.aspx>.
 Campbell, Todd. "The First Email Message." The First Email Message. University of Maryland,
2002. Web. 14 June 2013.
 Carlson, David. "Bulletin Board Systems." Bulletin Board Systems. University of Florida, 2009. Web. 14
June 2013. <http://iml.jou.ufl.edu/carlson/ history/bbs.htm>.
 Kampert, Patrick. "Low-Key Pioneer: Creative Notion Sparked New Day for Computing." Chicago
Tribune 16 Feb. 2003, Lifestyles sec.: n. pag. 16 Feb. 2003. Web. 14 Jan. 2013.
 Smith, Craig. "How Many People Use The Top Social Media, Apps, & Services?" Digital
Marketing Ramblings. Expanded Ramblings, 1 June 2013. Web. 14 June 2013. <http://
expandedramblings.com/ index.php/resource-how-many-people-use-the-top- social-
media/>.