This document discusses the rise of social media and its use for marketing by companies. It defines social media as various forms of online media that allow for social interaction and sharing of information. The document outlines how social media can be used in the corporate world to introduce brands, engage consumers, build relationships, be cost effective and allow real-time communication. It also lists opportunities of social media marketing such as establishing brand awareness, monitoring competitors, interacting with customers and conducting market research. The conclusion states that social media provides inexpensive communication methods and facilities to help increase business.