This document summarizes living lab services for small and medium enterprises (SMEs) including: 1) Active user involvement to test for problems and opportunities through iterative product development. 2) Business model innovation support through multi-method research and collaboration with industry partners. 3) A three-step user research process of exploration, evaluation, and testing to provide market insights, validate concepts and business models, and optimize user experience.

1. living lab for SMEs

3. Active user involvement to detect unintended or unforeseen
problems or opportunities
Business model innovation for small, medium and large
enterprises
Multi-method research with a commitment to academic
enrichment
living lab?

4. Technologies are
not consumed,
but domesticated
by users.

5. These apps
were created in
collaboration with
citizens and industry,

6. back in 2007...
iCity, Hasselt & Leuven, living lab with HP and Microsoft

7. living lab markets iMinds*
22111156
* projects started in 2013

8. iLab.o living lab servicesiLab.o living lab services

9. Media & ICT Adoption in Flanders - Wave 1 to 5

10. we offer a three-step process
of user research

11. explore evaluatetest
environmental scanning
user analysis
user behavior
community of practice
(direct user feedback)
market roadmap
business simulation

12. launch, listen, learn
in a user-centric setting

13. market potential estimation
feature and service prioritization
user experience optimization
business model simulation{fast track
demo living lab market
basic
research
time-to-market5 years
corporate driven ICT innovation
... 1 year

14. co-create with mix of lead users
based on innovation related
characteristics

15. new needs dissatisfaction user experience
product related
knowledge
innovator
ordinary user
extreme user
expert user
classic lead user
user innovator
defector

16. La Mosca testimonial

17. case facts
living lab Mediatuin
6 months, 5 iterations
panel N=541, active users N=53
IWT Haalbaarheidstudie
research questions:
Audience for mobile app of GPS games?
Willingness to pay for this application?
User friendliness app?
General feedback on concept?

18. innovation traject “mobile city game The Target”
SotA market
& user
intake
survey
co-design
session
usability
labtest
co-creation
session
fieldtrial
business
workshop
explore test evaluate
iteration #2
activity
iteration #1
app features
writing
business plan
beta launch
prototype
iteration #3
marketing
iteration #4
experience
iteration #5
modeling

19. extra support for SMEs

20. SME funding opportunities
“KMO-Dienstenportefuille” “IWT Haalbaarheidstudie” Innovation Project
50%
75%
10K
25K
35% < 60%
project complexity

21. living lab output
adoption potential estimation
willingness to pay
business model validation & simulation
ambassador identification
real life contextualization
needs & wants, drivers & barriers
concept co-creation
feature roadmap
user experience
business
user
product

22. user research: dimitri.schuurman@iminds.be
business research: olivier.rits@iminds.be
business development: tim.rootsaert@iminds.be
www.iminds.be