6th INSME Conference Alvaro Oliveira


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6th INSME Conference
10-­13 May,  2010 Rio de Janeiro, Brazil

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6th INSME Conference Alvaro Oliveira

  1. 1. 6th  INSME  Association  Annual  Meeting Panel  6  -­‐ Innovation  Networks - A Global Network of User 10-­‐13  May,  2010 Rio  de  Janeiro,  Brazil Álvaro  de  Oliveira 1 6th INSME Annual Meeting 2010
  2. 2. Overview 1   What  is  a  Living  Lab.  Methodologies  and  tools.   Best  pratices  cases 2   European  Network  of  Living  Labs  (ENoLL) 3   ENoLL  Organisation  and  services 4   Brazil  Living  Labs  Network 5   EU   Brazil  Living  Labs  Collaboration 6  -­‐ Conclusions 2 6th INSME Annual Meeting 2010
  3. 3. What is a Living Lab? A Living Lab is a User Driven Open Innovation Ecosystem (Real living environment) where the user (citizen, resident, worker, student, visitor, customer) lives, works, studies, plays and entertains. In this living environment the user co-­‐creates, experiments and tests new ideas, products and services. The real life environment replaces the traditional research lab where the scientists and technicians are engaged in the development of new technologies, products and services to meet perceived market needs which many times materialize or are not met by technology pushed solutions. 6th INSME Annual Meeting 2010
  4. 4. Living Lab Ecosystem Local,  Regional  &   Univeristies  and   State Research   Government Institutes Living Lab Financing Enterprises RDI  Agents Facilitation User  Communities 4 6th INSME Annual Meeting 2010
  5. 5. Living Labs Innovation Framework (1/2) InI Internal  RDI InI Open  Innovation  Platforms Pilots Project Prototyping Social  Pilots Research Field Living  Labs Focus Trials Traditional Market Pilots Testbeds Testing Low High 5 Maturity 6th INSME Annual Meeting 2010
  6. 6. Living Labs Innovation Framework (2/2) 6 6th INSME Annual Meeting 2010
  7. 7. Driving changing factors of Living Labs Internet  is  at  the  heart  of  the  open  co-­‐creation Platforms  and  open  connectivity  are  key  facilitators   Living  Labs  are  citizen/user  oriented  environments,   promoting  innovation  and  pioneering  new  markets Open  innovation  is  the  soul  of  competitiveness (Social  networks,  open  source) Emergence  of  new  services   Ecological  sustainability   awareness  enabling  consumer behaviour  transformation 7 6th INSME Annual Meeting 2010
  8. 8. European Energy Policies A User Driven Movement to create the future today Supply Smart Grid Demand Traditional  Power  plants Smart  meters Open for all types and sizes of local generation Efficient, reliable and self-healing Smart house Solar  generation transmission and distribution Utility- Consumer trust. Open information Plug-­‐in  vehicles Wind  farms Interaction between demand and operation Most cost efficient solution Distributed    generation ready to future requirements New Business models 6th INSME Annual Meeting 2010
  9. 9. SAVE ENERGY Living Lab Network Goals: User behavior transformation. Living Lab methodology Smart ICT Energy Efficiency Lulea model and technical  Culture  House platform Serious Game focused on Energy Efficiency at Public Spaces Helsinki Real time consumption Manchester Public  Schools information. Town  Hall Energy savings up to 25% Pilots committed to extend results beyond project completion European wide dissemination Leiden of results Lisbon City  Services Policy Recommendations to Municipality the EU Commission and Offices Member States 9 6th INSME Annual Meeting 2010
  10. 10. SAVE ENERGY Living Labs Network 10 6th INSME Annual Meeting 2010
  11. 11. Helsinki  Pilot: Collaboration  and  Co-­‐operation  towards  Implementation Users: Ideas, S Teachers, pupils Evaluation Proposals A V Technical E Action Experts Evaluation Plan E Historical Data: N Made Energy Project Implementation of E Audits Plan the Pilots and Game R G Supporting Y Companies Investment Plan Source SAVE  ENERGY  Techinical  Meeting   Helsinki;  Arne  Gylling  &  Asko  kippo 6th INSME Annual Meeting 2010
  12. 12. FIAPAL Living Lab: Automotive Industry F International  Research  Organizations I M N MIT IPA Carnigie  Mellon A A R N K C Technological  Centers E E T Research  Organizations CEIIA Technological  Centers F U U Associations  and  Training S N E D Palmela  Industrial  Park ATEC Other  Associations R I S N G Reserach,  Engineering,  Innovation,  Training ALL-­‐Net  1 FIAPAL  LL ALL-­‐Net    N OEM  1 OEM  N S1 Sn-­‐2 Sn-­‐1 Sn Automotive  Living  Lab  Network 6th INSME Annual Meeting 2010
  13. 13. FIAPAL Living Lab Overview RENAULT AUTOEUROPA, AUTOEUROPA, AUTOEUROPA OEMS OEM Assembler GM, PSA GM, PSA PSA, Others Suppliers 10 50 120 180 180 Added Value Innovation Clubs of FIAPAL Non-existent Networks Networks Networking Suppliers Living Lab (LL Methodology) (LL Methodology) 500 Millions 1.5 Billions 4 Billions 5 Billions 6 Billions Turnover Euros Euros Euros Euros Euros Date 1992 1995 2000 2005 2010 6th INSME Annual Meeting 2010
  14. 14. European Network of Living Labs (ENoLL) 1st Wave: 19 2nd Wave: 32 3rd Wave: 78 4th Wave: 83 6th INSME Annual Meeting 2010
  15. 15. The EU Presidencies and ENoLL 1st  Wave  ENoLL,   2nd  Wave  ENoLL,   3rd  Wave  ENoLL,   4th  Wave  ENoLL,   5th  Wave  ENoLL,   Autumn  2006 Autumn  2007 Autumn  2008 Autumn  2009 Autumn  2010 French Presidency, Spanish Presidency, Hungarian Presidency, Autumn 2008 Autumn 2010 Autumn 2011 Finish Presidency, Portuguese Slovenian Presidency, Sweeden Presidency, Belgium Presidency, Autumn 2006 Presidency, Spring 2008 Spring 2009 Spring 2010 Autumn 2007 6th INSME Annual Meeting 2010
  16. 16. European System of RDI 16 6th INSME Annual Meeting 2010
  17. 17. ENoLL  Council  functional  Organisation Secretariat Treasurer Pieter Ballon Mikael Börjeson ENoLL Council (Membership (Membership Operations) (21 Members) Administration) Vice-President President Vice-President Roberto Santoro Álvaro de Oliveira Jarmo Eskelinen SMEs, Entrepreneurship and Work Groups. EU Presidencies. Communication, Manufacturing. Events National Networks Cities Network ENoLL Policy ENoLL Strategy and Operation Thematic Domain Living Labs (Coordination: Seija Kulkki) (Coordination: Tuija Hirvikoski) (Coordination: Álvaro Oliveira) Health Health Care Wellbeing ( Energy. Environment Media. Creativity Regions Rural and Territories Living Foreign Affairs Ambassadors Future Internet, Living Labs and Labs Amsterdam (Africa- Daan Velthauz) Social Innovation SMEs, Entrepreneurship and Helsinki (Asia- Jarmo Eskelinen) Convergence Manufacturing Lisbon (North and South America- (Coordination: Jo Pierson) Social Inclusion Álvaro Oliveira) Mobility Ljubljana (Central and Eastern Europe, Euro-Med - Joze Gricar) 17 6th INSME Annual Meeting 2010
  18. 18. ENoLL Services 3 wave  MembersExpectations ENoLL  Services Network    evolution  and  Alliances Network  operations  and    office  support   International  visibility,  prestige,  brand in  Brussels attract  business  to  the  region entry  point  of  contact    for  User  Driven   access  European  funding Open  Innovation  and  Future  Internet   Services co-­‐creation  of  new  knowledge  on  llabs Living  Lab  Prize share  users  communities  globally Policy  Linking share  practices,  for-­‐with-­‐by-­‐user   Assessing  Network  and  Living  Labs   methods,  business  models,  ipr Performance Collaborate  in  joint  large  scale  pilots Share  practices  and  success  stories   get  connected  to  new  partners Co-­‐Learning  Summer  School Catalyzing  Opportunities  for  wide  scale   cross-­‐border  pilots Co-­‐create  Commons  accessible  to  the   Community Enable  Networking    through  physical   and  virtual  events 6th INSME Annual Meeting 2010
  19. 19. Thematic Sub Networks of Living Labs Energy  Efficiency.  Sustainable  Energy.  Climate  change Well  Being  and  Health Creative  Media.  User  driven  contents.  Social  Networks.  Web   2.0 Social  Innovation.  Social  Inclusion Thematic  Tourism.  Culture  Services e-­‐Government.  e-­‐Participation Smart  Cities.  Future  Internet Regional,  territorial  and  rural  development  of  Smart  Regions Mobility Industrial  and  logistics  development.  Internet  of  things Security 19 6th INSME Annual Meeting 2010
  20. 20. Living Labs Types Local  Living  Labs Regional  Living  Labs National  Networks Sectorial  Living  Labs Cross  border    Living  Labs European  Network  of  Living  Labs Thematic  Sub  Networks  Living  Labs Global  Network  Living  Labs   20 6th INSME Annual Meeting 2010
  21. 21. National and Regional Networks of Living Labs Finnish  Network Swedish  Network Nordic  Network Cataluña  Network Slovenian  Network Portuguese  Network Italian  Network 6th INSME Annual Meeting 2010
  22. 22. ENoLL Activities in Brazil Federal Government and EU International Forum for Workshop on Living Labs, Commission Workshop on Living Labs Workshop, Technology and Innovation, Manaus, July 2008 Living Labs, Brasília, Belém, Pará, 30/Nov/2009 Vitoria, ES, November 2008 September 2008 Workshop on Innovation and Workshop LLs, Vitoria, ES, Federal Government Meetings Living Labs, Manaus, April 24th 2009 on Living Labs, Brasília, October 2008 November 9th 2009 Living Labs Workshop, Workshop on Innovation and Espírito Santo, ES, Living Labs, Manaus, September 28th 2009. September 2009 Espirito Santo Living Lab Living Labs for International Workshop, Vitoria, ES, June Cooperation. FIAM, Manaus, 2009 November 26th 2009 Espirito Santo Living Lab Workshop, Vitoria, ES, July 31th 2009 Living Labs Workshop - UFES, Vitória, ES, December 2009 Brazilian Living Labs: Living Labs Energy Efficiency, Escelsa, Vitória, 1. LL awareness, Brazilian LL Innovation and Living Labs ES, December 2009 participants on European Events (EU Lyon 08, Helsinki Workshop, São Paulo, SP 08, EU Portugal 07, EU September 2008 Slovenia 08, Brussels 08, etc) 2. Brazilian Living Labs and ENoLL Smart Cities, São Paulo, SP, December 2009 3. Emerging Living Labs 4. Brazilian Living Labs Network Energy Living Labs Workshop, EU-Brazil LLs Conference, Digital Niterói, Niteroi, Rio de EDP Inovação, São Paulo, SP, Campinas, SP, October Janeiro, RJ, December 2008 December 2009 2010 (t.b.c.) 22 6th INSME Annual Meeting 2010
  23. 23. Living Labs enablers in Brazil Brazilian Culture Living Labs Objectives Criativity. Entrepreneurship. Experimentation. New business Support for novelty and models. differentiation. Emotional attitude. Engagement. Performance leverage. Productivity. Open Society. Network development. Value creation. Collaboration. Solidarity. Achieving together. Co-creation Social Networks. satisfaction. Strong open source Open service creation leverage. eGovernment. 23 6th INSME Annual Meeting 2010
  24. 24. ENoLL in Brazil - Results 3rd  Call Amazon  Living  Lab  -­‐ Fundação  Feitosa  (Manaus,  Amazonas) Espirito  Santo  Cidadania  Digital  (Vitoria,  Espirito  Santo) Living  Lab  INdT  -­‐ Well  Being  and  Wealth  Care  LL (Manaus,  Amazonas) Inova  Unicamp  Innovation  Agency  Living  Lab(Campinas,  São  Paulo) 4th  Call Amazonas  Living  Lab  (Manaus,  Amazonas) BBILL  (  Belo  Horizonte,  Minas  Gerais) EDP/Brasil  Living  Lab  (São  Paulo,  São  Paulo) Group  Inter-­‐Action  Living  Lab  (Manaus,  Amazonas) Habitat  Living  Lab  (Vitoria,  Espirito  Santo) Rio  Living  Lab  (Rio  de  Janeiro,  Rio  de  Janeiro) 24 6th INSME Annual Meeting 2010
  25. 25. Brazilian Network of Living Labs Existing  Living  Labs  domains Sustainable  Energy  and  Energy  Efficiency Environment  Technologies.  Sustainability Biotechnology.  Biodiversity Enviroment  Technologies Natural  Products  Traditional  Practices Social  Innovation.  Inclusion Emerging  Living  Labs  domain Internet  of  Things  and  Intelligent  Logistics Automotive  Industry Civil  Aeronautics  Industry Agrifood.  Healthy  Food Creative  IT  Industries Thematic  Tourism  (Eco-­‐activities) Security 25 6th INSME Annual Meeting 2010
  26. 26. Rio de Janeiro Living Lab Driven by Partners: Olympics RJ  State  Government Healthy Spirit Social Living, Olympic  Committee Genesis  Institute Inclusion, Sports Porto  Maravilha e-Participation Municipality Smart Cities, Socio  Design Urban FUNDARPE Environment, Renewal QuickMind Sustainability Milestone Rio de Janeiro EduWeb PUC-­‐Rio Culture, Well Being Entertainment, SEBRAE RioFilm Arts, Lifestyle Affero Design, Living Lab Globo Fashion FINEP SECRJ others Digital Others Production, Publishing, Thematic TV Tourism 26 6th INSME Annual Meeting 2010
  27. 27. Amazonia Living Lab Driven by Nature Partners: Innovation AM  State  Government AmazonasTur Ecotourism SUFRAMA Biodiversity (a) Includes  the  Living  Labs:   (a) EMBRAPA Biomedicines  and   Bio  cosmetics. FAPEAM   Sustainable (a) Includes  traditional  culture,   SEBRAE Energy handcrafts,  entrepneurship,   micro  businesses,  etc. CIEAM Well Being (b) Communities  Coordination   FIEAM Cooperation. UFAM Health Amazonia CETA INPA Sustainable SECT Living Lab Environment INdT UEA ICT Assisted (c) others Learning Others Culture Preservation (b) Digital Inclusion 27 6th INSME Annual Meeting 2010
  28. 28. Cidadania Digital LL 6th INSME Annual Meeting 2010
  29. 29. EU-Brazil Living Labs Policy instruments ICT  Programme   ICT  Technologies  Research,  Methodologies  and  Processes CIP  Programme  -­‐ Application  of  Technology.  Pilot  projects PCP  Programme  (Pre-­‐Commercial  Procurement  of  Innovation)  -­‐ New  Finance   instrument  (2010) Joint  Calls  Europe  -­‐ Brazil  (2010) Brazil  Innovation  Programmes  (Collaborative  Networks  focus) State  Governments  Policies Public  Private  partnerships.  Private  funding 29 6th INSME Annual Meeting 2010
  30. 30. Future Internet-enabled services: Smart  Energy Smart  Living Future  Internet Smart  Health Smart  Transport 6th INSME Annual Meeting 2010
  31. 31. Service oriented Smart Cities 31 6th INSME Annual Meeting 2010
  32. 32. Conclusions (1/2) Living Labs are a pillar of the European Innovation System. The supporting Policy. is supported by the European Commission and EU Presidencies and is in line with the Europe 2020 Strategy and the Europe Digital Agenda. Cities are being transformed by the impact of globalisation, rapid technological Evolution and social changes. Sustainable Urban Well Being trends are emerging driven by the direct participations of the citiziens and applications of Future Intenet Technologies (Smart Cities). Regions and territories are increasingly becoming dynamic Living Enviroments requiring the capacity to develop enable and adapt to fast technological, societal and cultural changes. Living Lab collaboration methodologies can be the answer to adress these challenges in the context of Smart Regions. 32 6th INSME Annual Meeting 2010
  33. 33. Conclusions (2/2) Brazil culture can enable the co-­‐creative innovation environment of Living Labs. The Brazilian Network of Living Labs has reached a critical mass of 10 Living Labs, the largest outside Europe. At least another 10 are emerging for the next call. Creativity, experimentation, emotion, social innovation, happiness and well being are words very closed to the heart of the Brazilian culture, they also are part of the Living Labs co- creation innovation environment. Living Labs methodologies and ENoLL provide a powerful opportunity to drive the Innovation Strategy in Brazil. Let´s do it together 33 6th INSME Annual Meeting 2010
  34. 34. Thank You Álvaro de Oliveira alvaro.oliveira@alfamicro.pt Phone: +351 21 486 67 84 Mobile: +351 91 666 66 66 Skype: alvaroduarteoliveira Address: Alfamicro Alameda da Guia, 192-A 2750-368 Cascais PORTUGAL 34 6th INSME Annual Meeting 2010
  35. 35. Living Labs Drivers Public-­‐Private  Partnership -­‐...  it  could  be  a  localized  or  thematic  network  of  actors  from   public,  private  and  not-­‐for-­‐profit  sectors  focused  on   Organization -­‐ ...  it  could  be  a  institution  to  facilitate  /  accelerate  the  innovation   Methodology -­‐ It  may  refer  to  the  rationale  of  including  early-­‐users  in  the   6th INSME Annual Meeting 2010
  36. 36. Living Labs Methodology Limited scale More extensive User-led co-creation Preparation of Living experimentation application and Living Lab Labs development based on user development and field business model experience experimentation operation Stakeholder involvement Mock-up development Experimentation and validation RLL field trials extended to full Vision building (vision User experience and idea with users user experience workshops) generation Full-scale software Experimentation with new ways User community building Limited applications development of collaboration Analysis of current ways of development and testing based Integration of tools and services Evaluation of RLL as innovation collaborative working on ideas Sound methods for extended environment and impact on Innovative scenarios and use Limited user interaction and testing and validation rural development cases, supported by users user experience RLL field trials preparation and Functioning RLL business Requirements analysis and Technologies and applications initiation definition of services selection Training and demonstration of Full demonstration of RLL Integration of tools capabilities capabilities Limited proof of principle RLL as Service provision to experimentation at reference stakeholders laboratory New concepts and ideas 6th INSME Annual Meeting 2010
  37. 37. CIP Programme - Stimulating the Energy Efficiency and ICT European Markets SAVE ENERGY Initial Vision New Business Global Energy Efficiency Partnership French Pilot (10.000 APOLLON Users) Project ICT  Energy   Efficiency  tools   Portuguese and  services Pilot (50.000 Lisbon Users) Helsinki New  Business   New ICT for Leiden Models Business Chinese Energy Partnership Digi Eco Efficiency (100.000 Users Manchester each) Luleä Behaviour   Transformation Braziliam Pilot S. Paulo (5.000 PreCo Users Project 6th INSME Annual Meeting 2010
  38. 38. SMEs Internationalisation (1/3) Luleå LL Helsinki LL Kyab PV Business Partnership Vitória LL Technology Transfer ISA PW Lisbon LL Amsterdam LL HAE ISA internationalization strategy to establish business partnerships in Luleå and Vitória (equipment distribution), integrated solutions in Helsinki and Amsterdam (incorporating added value with other equipments and services) and adding value by technology transfer from Amsterdam. 38 6th INSME Annual Meeting 2010
  39. 39. From Economic Recovery to Sustainability Efective  Collaborationthrough  Public   Fostering  European  Partnerships   Private  Partnership and  beyond Fostering  Research  and  Innovation   Communities  creation 39 Policies 6th INSME Annual Meeting 2010
  40. 40. Conclusions Cities  are  being  transformed  by  the  impact  of  globalization  and   rapid    technological  evolution.  Sustainable  Urban  Well  Being   trends  are  emerging  driven  by  the  direct  participations  of  the   citizens. Cities  are  increasingly  becoming  dynamic  Living  Environments   requiring  the  capacity  to  enable  and  adapt  to  fast  technological,   societal  and  cultural  changes.  Living  Lab  collaboration   methodologies  can  be  the  answer  to  address  these  changes. Sustainable  Energy  and  mobility  are  important  trends  of  the   emerging    Well  Being  Urban  Living    Lab  Paradigm.  Local  energy   micro-­‐generation,  distribution  (Smart  Metering/Smart  Grid)  and   storage  require  new  business  models  and  new  policies. 40 6th INSME Annual Meeting 2010
  41. 41. Living lab as a value chain: towards a sustainable business model Value chain Partnership development, maintenance, stakeholder relations, pilots acquisition Living lab planning, coordination, project management Living lab technical infrastructure: platform, basic services, methodologies Development Prototyping, Exploitation, Living lab pilots and testing of experimenting, market / client preparation services / tools evaluation relations Revenues costs flowing back to stakeholders Business model Living lab facility operation Service offering Using and paying the Investment services Costs Revenue Generation 41 6th INSME Annual Meeting 2010
  42. 42. Living Lab methodology User involvement Ideas,  problem   R&D,  design,   Experiment,   Supervision,   definition development tests Follow  up Real  problems Evaluation New  learning Continuous   Discussions Argumentation Understanding improvements Small  things Priority Increased  eco-­‐ Updates Small  steps Choice conscious Feedback Listen  sensitively Improvements New  experience Validation Problem  solution New  behaviour Reports User  requirements Benefit,  profit Displays Recommendations Best  Practices of  thinking,  living,  working  within  energy  saving 6th INSME Annual Meeting 2010
  43. 43. Living Lab methodology Behavioral change Motivation  of  the   Display   Permanen user units                   Checking t  change Rewards Measurements, Checkpoints, Continuous   More  real  time   Trends, Tests, improvements information Comparisions Everyone   Saving  results  for   Lectures,teaching Statistics, committed the  users  (partly) ,  understanding,   Conclusions, Quiz, Reports small  steps, Instructions, Peer  evaluation, Recommendations Competition Alternatives, Savings, Best  Practices Personal  goals, Choices Results Publicity Right  direction Results,  earning New  setpoints Accurate  tuning Feedback, check, evaluation of the results 6th INSME Annual Meeting 2010
  44. 44. Methodology for the Establishment and Operationalization of Living Labs in Brazil (Bottom Up) Information dissemination. Invitation to ENoLL Community. 18 dissemination workshops in several cities in Brazil. Workshops to support the definition of Living Lab: architecture of partnerships, strategic objectives, framework in innovation policies and federal, etc Advise for the preparation of applications for ENoLL. Workshops, thematic meetings and institutional. Meetings with key players in universities, research, business, federal government, state governments, municipalities, associations, etc 44 6th INSME Annual Meeting 2010
  45. 45. - Internationalisation Luleå LL Helsinki LL ISA internationalization strategy to establish Kyab PV business partnerships in Luleå and Vitória (equipment distribution), Business Partnership Vitória LL integrated solutions in Helsinki and Amsterdam (incorporating added value with other equipments and Technology Transfer services) and adding ISA PW value by technology transfer from Lisbon LL Amsterdam LL Amsterdam. HAE 6th INSME Annual Meeting 2010