Frank Bekkers, Keynote

1. "Fromlocal Living Lab to European MVNO Business"

2. The biggest living lab in the world (2004)

3. Flanders
6 x € 300.000 = € 1.800.000 + € 1.800.000

4. Research Mobile Application
Build a
Wireless City + 2.000 test users
with> 500 hotspots

5. Biggest success
Alfa community of i-City
200 users did receive a very small budget and
technical support for their dream application
A lot of the alfa’s did became an employee of one of
the founding companies of i-City.

6. i-City 2006 (before Apple)
http://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded

7. Lessons learned
• Communication is key
• Hands on versus academic approach
• Unpredictable
• Multidisciplinary approach works
• Don’t be afraid to fail
• Bringing people into one project leads to new
businesses
• Partnerships

8. Spin-offs

9. Our spin-off

10. Our spin-off
i-City moved to IBBT (ilab.o)

11. What did we take from the lab
• Good people
• Partnerships
• The conversation approach with new tools like
Twitter and Facebook
• Discussion with focus groups
• Trial and error
• Continuous innovation
• Build, test, break, rebuild, test, …

12. Example 1
Did start as a mini lab for KPN
We build our website with 3 ex-alfa’s
We still organize focus groups
We found our first test user over twitter

13. Growth Mobile Vikings
120,000
100,000
80,000
60,000
40,000
20,000
0

14. Example 2
Build with the community
Open API’s for developers
Test groups of users
Test groups of merchants
Build, test, break, rebuild, test, …

15. Result in one week
> 24.000 Spots made by Mobile Vikings

16. Products
Maybe ?
Viking TV
Viking Media
Viking Gaming

17. Plans
+
Viking Research ?

18. European Plans
• Poland
• Germany
• Netherlands
• ???

19. European Plans
• Poland
• Germany
• Netherlands
• ???
Same approach build, test, rebuild, test …

20. Next big step
• Strong identity management
• Layers

21. Next big step
• Strong identity management
• Layers
For this we will need partners
Academic Partners
Governement
Business Partners

22. Thankyou
Twitter : @flatfrank