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Managing the Fuzzy Front-End of Innovation within Cooperative Companies through Social Web Applications Igor Santos Ellaku...
Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study description </li></ul><ul><li>Analys...
Early Front-End Innovation Management <ul><li>Idea generation and filtering </li></ul><ul><li>Most consuming but necessary...
Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study </li></ul><ul><li>Analysis of result...
Objectives <ul><li>Analyze existing state of the practice on the adoption of social media for innovation management </li><...
Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study </li></ul><ul><li>Analysis of result...
Definition of Success Factors <ul><li>Architecture of Participation  </li></ul><ul><ul><li>“ Systems designed for user con...
Renown Case Studies <ul><li>IBM Beehive internal social network (DiMicco, 2008) – motivations: </li></ul><ul><ul><li>Conne...
Approach <ul><li>Target audience: 34 cooperatives from the Engineering and Services Division of MONDRAGON </li></ul><ul><l...
MISEURA
Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study </li></ul><ul><li>Analysis of result...
Results 4 Number of comments 5 Number of submitted ideas  Innovation 8 Number of forum discussions 18 Number of events 140...
Lessons learned <ul><li>Need for a  community manager </li></ul><ul><li>Traffic  metrics were satisfactory </li></ul><ul><...
Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study </li></ul><ul><li>Analysis of result...
Conclusion and Future Work <ul><li>Social Web applications at the early stage of innovation process are of  great use </li...
Igor Santos Ellakuria R&D Coordinator Tel.: +34 943 77 20 64 E-mail:  [email_address] Ainara Martínez Rivera R&D Coordinat...
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ISPIM-Managing the fuzzy front-end of Innovation

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ISPIM-Managing the fuzzy front-end of Innovation

  1. 1. Managing the Fuzzy Front-End of Innovation within Cooperative Companies through Social Web Applications Igor Santos Ellakuria – ISEA S. COOP. Ainara Martinez Rivera – ISEA S. COOP. XXI ISPIM Conference, Bilbao, 6-9 June 2010
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study description </li></ul><ul><li>Analysis of results </li></ul><ul><li>Conclusion and future work </li></ul>
  3. 3. Early Front-End Innovation Management <ul><li>Idea generation and filtering </li></ul><ul><li>Most consuming but necessary task </li></ul><ul><li>“ the best innovators invest more than three times as much effort in the beginning stages of the innovation process than do the followers” (A.T. Kearney, 2008) </li></ul><ul><li>Critical success factors </li></ul><ul><ul><li>Collaboration -> “Architecture of Participation” -> Social Web </li></ul></ul><ul><ul><li>Definition of the innovation space </li></ul></ul><ul><li>How does this work in a cooperative environment? </li></ul>
  4. 4. Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study </li></ul><ul><li>Analysis of results </li></ul><ul><li>Conclusion and future work </li></ul>
  5. 5. Objectives <ul><li>Analyze existing state of the practice on the adoption of social media for innovation management </li></ul><ul><li>Deploy a social networking platform within a set of cooperatives </li></ul><ul><li>Analysis of the factors behind the successful deployment of social Web applications within cooperative organizations </li></ul><ul><li>Analysis of the success factors of idea generation campaigns </li></ul>
  6. 6. Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study </li></ul><ul><li>Analysis of results </li></ul><ul><li>Conclusion and future work </li></ul>
  7. 7. Definition of Success Factors <ul><li>Architecture of Participation </li></ul><ul><ul><li>“ Systems designed for user contribution” (O’Reilly, 2004) </li></ul></ul><ul><ul><li>“ Better social connections improve ideas” (Burt, 2004) </li></ul></ul><ul><ul><li>Establishes rules and guidelines to regulate innovation network </li></ul></ul><ul><li>Innovation space </li></ul><ul><ul><li>A line ranging from defined to non defined targeted innovation </li></ul></ul><ul><ul><li>Clearly defined problem space facilitates focused ideas </li></ul></ul><ul><ul><li>Ensures that submitted ideas are aligned with business strategy </li></ul></ul>
  8. 8. Renown Case Studies <ul><li>IBM Beehive internal social network (DiMicco, 2008) – motivations: </li></ul><ul><ul><li>Connecting on a personal level </li></ul></ul><ul><ul><li>Career advance within the company </li></ul></ul><ul><ul><li>Campaigning for projects and ideas </li></ul></ul><ul><li>Web 2.0 adoption at CISCO </li></ul><ul><ul><li>From wikis to social networking platform with idea management capabilities </li></ul></ul><ul><li>Architecture of participation -> IBM Social Computing Guidelines </li></ul><ul><li>Innovation space -> Innovation Jam 2006: 46,000 ideas </li></ul>
  9. 9. Approach <ul><li>Target audience: 34 cooperatives from the Engineering and Services Division of MONDRAGON </li></ul><ul><li>MISEURA Platform: NING Social Networking Platform (hosted) </li></ul><ul><li>Innovation space: water sector </li></ul><ul><li>Selected users were invited </li></ul><ul><li>Metrics defined: </li></ul><ul><ul><li>Traffic metrics: Web page views, unique visitors, average time spent on site, repeat visitors. </li></ul></ul><ul><ul><li>Structural metrics: number of members, active members. </li></ul></ul><ul><ul><li>Activity: blog posts, events, forum discussions. </li></ul></ul><ul><ul><li>Innovation: ideas, comments. </li></ul></ul>
  10. 10. MISEURA
  11. 11. Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study </li></ul><ul><li>Analysis of results </li></ul><ul><li>Conclusion and future work </li></ul>
  12. 12. Results 4 Number of comments 5 Number of submitted ideas Innovation 8 Number of forum discussions 18 Number of events 140 Number of blog posts Activity 38% Percentage of active members 23 Number of members Structural 82,83% Repeat visitors 00:07:54 Average time spent on site 109 Unique visitors 5,590 Web Page views Traffic Results Metrics Category
  13. 13. Lessons learned <ul><li>Need for a community manager </li></ul><ul><li>Traffic metrics were satisfactory </li></ul><ul><li>Considerable number of registered members </li></ul><ul><li>Low number of active members </li></ul><ul><li>Remarkable activities: Blog posts and event publication </li></ul><ul><li>Idea generation below expected results </li></ul><ul><li>Motivations: </li></ul><ul><ul><li>Collaborate at a professional level </li></ul></ul><ul><ul><li>Campaigning for project ideas </li></ul></ul>
  14. 14. Agenda <ul><li>Introduction </li></ul><ul><li>Objectives </li></ul><ul><li>Case study </li></ul><ul><li>Analysis of results </li></ul><ul><li>Conclusion and future work </li></ul>
  15. 15. Conclusion and Future Work <ul><li>Social Web applications at the early stage of innovation process are of great use </li></ul><ul><li>Satisfactory participation and useful extracted conclusions </li></ul><ul><li>Results below expectations in terms of idea generation </li></ul><ul><li>No remarkable distinctions between cooperatives and rest of organizations </li></ul><ul><li>Future Work: </li></ul><ul><ul><li>Improvement of idea generation mechanisms: methods and tools </li></ul></ul><ul><ul><li>Cooperatives and Social Web : thorough analysis </li></ul></ul>
  16. 16. Igor Santos Ellakuria R&D Coordinator Tel.: +34 943 77 20 64 E-mail: [email_address] Ainara Martínez Rivera R&D Coordinator Tel.: +34 943 77 20 64 E-mail: [email_address]

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