A successful social media campaign focuses on understanding social media platforms, engaging customers respectfully, maximizing metrics that help business goals rather than novelty, and speaking to customers through multiple speakers on various topics to engage the audience. The key is respecting customers and focusing on metrics that improve business goals over novelty or multiple platforms.

1. Elements of a Successful Social
Media Campaign
The Customer Respect Group 1
Terry Golesworthy
@terrycrg

2. What do We Know About Social Media?
The Customer Respect Group 2

3. But
The Customer Respect Group 3

4. The Customer Respect Group 4

5. The Customer Respect Group 5

6. The Customer Respect Group 6

7. The Customer Respect Group 7

8. The Customer Respect Group 8
"The key is to not get tied
up in the novelty of
another metric. Focus in
on what helps your
business the best, and
figure out how to
maximize the metrics that
improve that goal.“
Chad Whitmen Edgerankchecker

9. The Customer Respect Group 9

10. The Customer Respect Group 10

11. The Customer Respect Group 11

12. The Customer Respect Group 12

13. The Customer Respect Group 13
Rod
Brooks
Jessica
VandenHouten

14. The Customer Respect Group 14

15. The Customer Respect Group 15
Over to our first
speaker