SlideShare a Scribd company logo
Cerbu Maria Alexandra
Account Manager
re7consulting
Newsjacking
“It’s one of the biggest marketing secrets
for the small business owner”
Tony Robbins
Super Bowl?
Bogata?
Bucharest,
not Budapest
Alta intrebare!
Cutremur 6 octombrie
Ce este newsjacking?
How to Inject your Ideas into a
Breaking News Story and
Generate Tons of Media Coverage
David Meerman Scott
Newsjacking in Romania
06.04.2017
06.04.2017
06.04.2017
RYANAIR
Newsjacking si Marketing
Newsjacking este o parte din
strategia de content
marketing
1. Aduce popularitate brandului
2. Obtine reactii rapide din partea fanilor
3. Creste sentimentul pozitiv fata de brand
4. Genereaza engagement
5. Imbunatateste reputatia brandului
6. Creste numarul de leaduri
7. Costul este foarte mic
06.04.2017
Alexandra Maria Cerbu
Telefon: 0744817455
Email: a.cerbu@re7consulting.com
Website: www.re7consulting.ro

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Newsjacking in Romania | Concept si exemple