1. The Surprising Reason
Your Startup Is Failing

2. Lindsay Bayuk
@lindsaybayuk

3. You’re not creating
enough value.

4. Clarity.

5. What problem needs solving?
Why do they pay you?
Why do they stop paying you?

6. Discover, define and drive
a 1:1 relationship
for the value customers need and
what you provide.

7. Qualitative
and quantitative

8. ompanies are 60% more profit
- Deloitte & Touche

9. Get clear
on the problem

10. Pick a market.
Dig to discover
the problem.

11. Connect
a specific need
for a specific market
to a specific solution.

12. Traction
validates a
market need.

13. Quantify your market and
personas.

14. Product and marketing
must run in parallel.

15. "The number one reason that we pass
on entrepreneurs we’d otherwise like
to back is focusing on product to the
exclusion of everything else. […] But
the dark side is that it seems to give
entrepreneurs excuses not to do the
hard stuff of sales and marketing.
Many entrepreneurs who build great
products simply don’t have a good
distribution strategy."
- M. Andreessen

16. Get clear
on value creation
and capture

17. “Are your metrics
aligned with your
customers?”
- @davidcancel

18. Test onboarding
to drive core value metrics
immediately.

19. “7 friends in 10 days”
“An email in week 1”
“2,000 messages”

22. Capture more leads. Give instant answers.
Chat on-the-go.

23. Price and package your
product according to your
value metric.

24. “Improving retention and
monetization has
2-4x the impact
of focusing on acquisition.”
- @patticus

25. Get clear
on value loss

26. Quantify
why your customers
cancel.

27. Use what you
learn to fix the
gaps in
acquisition and
activation.

28. @bbalfour of Hubspot

29. @danwolch of Hubspot

30. Do this one thing.

31. Discover, define and drive
a 1:1 relationship
for the value customers need and
what you provide.

32. Clarity
on customer value.

33. lindsay@purechat.com