IMarks offers a full-service display advertising campaign management on Google's Display Network. The Display Network reaches over 80% of global web users and serves billions of ads daily across partner websites. IMarks manages all aspects of campaigns, including targeting, ad setup, ongoing optimization, reporting and budget management. Advertisers pay only when ads are clicked or displayed through an auction-based cost per click or cost per thousand impressions pricing model.
Ecosistema programática, por Álvaro García y Alessandro TedoldiArena Media España
Álvaro García Morán - Sales Manager DoubleClick en Google
Alessandro Tedoldi - Agency Consultant at Google
¿Sabías que en EE.UU. el 96% de la compra de display ya se realiza vía programática? Álvaro García Morán, Sales Manager DoubleClick y Alessandro Antiga, Global Marketing Lead DoubleClick, nos ayudarán a entender todo lo que debes saber sobre el ecosistema de programática. Al final de la sesión sabrás los nombres y roles de los diferentes activos en el ecosistema y podrás articular la propuesta de valor del uso de programática.
Doubleclick Training in Hyderabad | Online Double CLick Training in USA,UK,Ca...rajureload
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/doubleclick-dfa-dfp-training-in-hyderabad/
Google AdWords Video Advertising Exam Questions and Answers
By Alessandro Rapisarda
uk.linkedin.com/in/rapisardaalessandro/en
twitter.com/alessandrorapix
google.com/+AlessandroRapisarda
Get It Our There! Media Planning & Buying for Nonprofits Big & Small - See3 C...See3 Communications
Paid media advertising is a scary thing. It's a powerful tool for creating awareness, getting impressions, and driving actions. Most nonprofits just don't know where to get started. This "online advertising 101" session will give attendees a crash course in how to understand paid media, how to research online buys, and how to actually buy ads and execute campaigns. This session is relevant to communications professionals from every size organization, from those who just want to learn basic media math to those who want to take their ads to market next week using in-house staff. This session will cover online media fundamentals such as terminology and basic media math, the media research process and the best tools and tricks to creating an online media plan, the ad networks and ad distribution tools that every nonprofit should know how to use and how to use them, and how to measure the success of your campaigns and optimize performance. Attendees will leave with a working knowledge of how media planning and buying works and the skills to employ the most commonly used self-service ad planning and buying tools to get online media - from banner ads to rich media to videos - up and running in-house and inside a reasonable budget.
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¿Sabías que en EE.UU. el 96% de la compra de display ya se realiza vía programática? Álvaro García Morán, Sales Manager DoubleClick y Alessandro Antiga, Global Marketing Lead DoubleClick, nos ayudarán a entender todo lo que debes saber sobre el ecosistema de programática. Al final de la sesión sabrás los nombres y roles de los diferentes activos en el ecosistema y podrás articular la propuesta de valor del uso de programática.
Doubleclick Training in Hyderabad | Online Double CLick Training in USA,UK,Ca...rajureload
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/doubleclick-dfa-dfp-training-in-hyderabad/
Google AdWords Video Advertising Exam Questions and Answers
By Alessandro Rapisarda
uk.linkedin.com/in/rapisardaalessandro/en
twitter.com/alessandrorapix
google.com/+AlessandroRapisarda
Get It Our There! Media Planning & Buying for Nonprofits Big & Small - See3 C...See3 Communications
Paid media advertising is a scary thing. It's a powerful tool for creating awareness, getting impressions, and driving actions. Most nonprofits just don't know where to get started. This "online advertising 101" session will give attendees a crash course in how to understand paid media, how to research online buys, and how to actually buy ads and execute campaigns. This session is relevant to communications professionals from every size organization, from those who just want to learn basic media math to those who want to take their ads to market next week using in-house staff. This session will cover online media fundamentals such as terminology and basic media math, the media research process and the best tools and tricks to creating an online media plan, the ad networks and ad distribution tools that every nonprofit should know how to use and how to use them, and how to measure the success of your campaigns and optimize performance. Attendees will leave with a working knowledge of how media planning and buying works and the skills to employ the most commonly used self-service ad planning and buying tools to get online media - from banner ads to rich media to videos - up and running in-house and inside a reasonable budget.
Remarketing with Google Ads is one of the most budget-friendly optimization strategies that advertisers use to boost conversion rates and generate more sales.
Mobile Application Development services in Asia(Singapore and India) for:-
1.Symbian,
2.windows mobile,
3.iPhone/ iPod, android,
4.Smartphone,
5.Tablet devices and
help customer business conceptualize and successful unique mobile services to clients.
Mobile Application Development Services-MobileApptelligenceMobileapptelligence
Mobile Application Development Services
http://www.mobileapptelligence.com/mobile-application-development-services.html
"Mobilize your Business & Transform your Brand" through our cutting edge Mobile Application Development Services!!!
PROVAB TECHNOSOFT is a leading mobile application development services provider, working with clients in 27 countries. With a team of 120+ mobile app developers, we strive to deliver best in class native and cross platform mobile apps to global clients. We develop idea centric, consumer centric and enterprise mobile apps.
Our Mobile Application Development Services include following –
Android App Development
iPhone App Development
iPad App Development
Mobile Website Design
Windows App Development
HTML5 Development
Titanium Mobile App Development
Cross Platform App Development
Native App Development
Hybrid App Development
Game Development
Place Mobile App Developers @ Offshore
Being a leading mobile application development services provider, we have extensive experience in developing feature rich & performance centric mobile apps. We work on all the leading mobile platforms including Android, iOS, Android, BlackBerry OS and Windows. Our mobile app development process follows agile methodology completely. With mobile apps having more than a million downloads, we develop the apps to keep our clients ahead of competition.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
The Power of Effective Crypto Advertising Strategies.pdfCrypto Advertising
Cryptocurrencies have emerged as a significant force in the digital world, revolutionizing the way we perceive and engage with finance, investments, and technology.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
When one of the most innovative digital marketing firms needed to help a top 10
global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most
advanced attribution technologies on the market to help.
Real Estate Lead Generation (Google Ads) Case StudySachin Selvaraj
You can generate good amount of quality leads for your real estate business with the help of Google Ads.
With the help of this Lead generation case study you can learn how you can get leads for your real estate business.
If you want to grow your real estate business online & want any kind of help then just visit: https://yashus.in/domain-expertise/real-estate-digital-marketing-agency/
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
A short presentation to discuss the online advertising network industry and to illustrate some of the ways in which it can help a site develop its initial revenues.
Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.
We became a witness for all companies as one of the mostly successful company and best in generating ROI for client with our services like : Digital marketing, SEO Services, Social Media Services. Also, We became welcome for our creative designs and highly developed technological website design and development.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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CONTENTS
1. Introduction and Key Concepts of Sustainability
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Imarks display network campaign management
1. Display Network Campaign Management
Display Network Campaign Management
Targeting Technologies
IMarks offers a full-service display advertising campaign
management service based on the Google Display
Through a combination of advanced targeting technologies, the Display Network
Network. The service offers advertisers a hands off
makes it easy for advertisers to connect with the right audiences at the most
opportunity to tap into a huge ad space inventory of
relevant moment. Currently, the Google Display Network supports a variety of
primarily text and display ads on web sites across the Web.
targeting technologies, including: contextual targeting, placement targeting,
The Display Network is a large network of web sites that
behavioral targeting and geographic targeting. Advertisers can use any
have partnered with Google to contribute their ad
combination of targeting technologies to make campaigns most effective.
inventory for the display of text and display ads from
Google advertisers, using various ad placement and
targeting technologies. The Display Network currently
reaching more than 80% of the global web users and serves Campaign Set-up
more than six billion ad impressions each day to targeted
audiences across hundreds of thousands of publishing
partner web sites. ¤ Account registration and activation
¤ Installation of URL tracking code for click-to-lead or click-to-sales conversions
¤ Determine targeting and pricing options - contextual, placement,
behavioral; cost-per-click (CPC) or cost per thousand (CPM)
Campaign Management and Analysis
¤ Keyword research and keyword selection, including negative keywords, for
contextually targeted campaigns
¤ Daily monitoring of campaign performance (traffic, ¤ Grouping of related keyword phrases and ads into “tightly-themed” ad
sales, cost per acquisition and return on investment), groups
keyword evaluation and adjustment of non- ¤ Development of text ads and/or display ad creative in accordance to the
performing ad groups on a monthly basis Google specifications
¤ Ongoing monitoring of ad rankings, adjustment of ad ¤ Assessment of maximum average bid cost based on projected rank position
group bid amounts (cost per click) within pre-set for each ad, estimated monthly number of click-throughs and ad budget
parameters to maintain the desired ad ranking ¤ Setting maximum bids, daily/monthly ad budget amounts and ad run
positions schedule
¤ Optimizing ad group bids for bid positions that yield ¤ Activate, when required, mobile device targeting for selling ads or iPhone &
the best return on pre-determined business objectives, Android-powered phones
e.g. Cost per Action (CPA), Profit Margin (PM) and ¤ Optimization and development of special desktop and mobile landing
Return on Investment (ROI) pages when required
¤ Monitoring of preset daily and monthly ad budgets ¤ Linking ads to relevant web site pages and/or landing pages
¤ Ongoing keyword research and expansion of the ¤ Set-up day parting by scheduling what days and times ads will run
keyword base for contextually targeted campaigns ¤ Resolve any problems regarding Google rejected keywords
¤ Testing existing ads and, when necessary, create and ¤ Set-up phone call tracking to monitor and track phone calls and leads
write new compelling ads generated via cost-per-click campaigns. Phone call tracking set-up includes
¤ Creating and testing multiple (alternate) ads to account creation with personal customer login, phone number assignment
improve average click-through rate, raise average ad and implementation of trackable phone numbers on all landing pages.
position and decrease cost per click ¤ Any CPC or CPM payments to Display Network will be charged to the
¤ ‘Live' telephone consulting as needed to discuss customers' credit card. Monthly advertising budgets can be fixed for the
recommendations and changes to the keyword set, entire month and will not exceed the allocated amounts. Advanced Media
bid amounts, bid positions, bid rules, ad run schedule, Productions does not mark-up cost-per-click and CPM advertising charges.
keyword matching options and changes to the daily
ad budget
¤ Create monthly campaign performance and
placement performance reports via email for Pricing Model
monitoring of campaign results, including the number
of impressions, click-throughs, lead and sales
conversions, revenue and campaign cost. The Display A unique auction-based pricing model insures that ad prices are always
Network campaign reports give customers complete competitive. Advertisers bid for placement and rank and then pay a fee each time
insight into the performance of their advertising an ad is served or a user clicks on an ad. There are no contracts. Advertisers can
campaign. make changes at any time at no extra cost and advertisers have the flexibility to
¤ Quarterly evaluation of the campaign strategy, only pay for clicks.
competition, keyword fluctuations and forecasting of
the upcoming quarter based on historical data along ¤ Cost Per Click (CPC)
with seasonal market considerations ¤ Cost Per Thousand Impressions (CPM)
I Marks Digital Solutions India Pvt. Ltd. Branches
Regd. & Corporate Office, #16-2-753/A/2, Sri Sri House, 4th Floor, Revenue Board Colony
Dilsukhnagar, Hyderabad - 500060, A.P, India, Tel: +91 40 30484950/51, Fax : +91 40 30243040 Mumbai | Vijayawada info@imarks.in www.imarks.in