Email marketing is an inexpensive way for businesses of any type to reach large customer bases. It involves planning a campaign, collecting target audience data, setting up a database, developing content, sending emails, and measuring results. Key benefits include reduced costs, personalized content, and an immediate response through links back to a website. Campaigns should be sent regularly and results tracked through metrics like open and click-through rates.
The document is a presentation about the AKSESS Version 4 marketing platform. It discusses how AKSESS4 allows for integrated, multi-channel marketing campaigns that can be built, managed, executed and measured through a single system. It provides an overview of the key features of AKSESS4, including campaign management, reporting, fulfillment, and sales tools. The presentation emphasizes that AKSESS4 gives users real-time visibility into marketing performance across channels.
This document is a request for proposal (RFP) for a cross-channel marketing solution. It consists of questions about products, pricing, implementation, services, support, security, systems, data, and company information. Specifically, it includes questions about text messaging capabilities, short code provisioning, mobile marketing guidelines, international messaging, throughput, scheduled campaigns, customer feedback collection, data collection, SMS coupons, short URLs, and "text to screen" functionality.
The document provides best practices for marketing campaign management in Salesforce. It discusses preparing for campaigns by defining goals and targets, determining programs and responses. It also covers executing campaigns by building them in Salesforce, adding campaign members and tools. Finally, it discusses tracking campaigns by monitoring responses and measuring performance. The overall goal is to plan, execute and analyze marketing campaigns effectively in Salesforce.
This document provides information about Linea Directa Communications, a direct marketing services company operating in Central and Eastern Europe. It discusses how Linea Directa can help maximize customer value for clients through direct multi-channel communication campaigns. Key services mentioned include call centers, data analytics, loyalty programs, telesales, and customer relationship management. The document also notes Linea Directa's network of local marketing centers across 19 CEE countries and over 700 employees.
Mobile Application Development services in Asia(Singapore and India) for:-
1.Symbian,
2.windows mobile,
3.iPhone/ iPod, android,
4.Smartphone,
5.Tablet devices and
help customer business conceptualize and successful unique mobile services to clients.
Social network advertising is a growing trend that should be part of any social media marketing plan. It includes direct display ad buys on social networks as well as self-serve and app-based advertising. Large advertisers can work with networks like Facebook and LinkedIn for customized campaigns starting at hundreds of thousands, while smaller advertisers can use self-serve options on these networks for as little as $25. When developing a social network advertising plan, experts will define goals, research appropriate networks and placements, negotiate deals, develop and execute the plan, then monitor and optimize the campaign ongoing.
Link building is the process of getting incoming links to a website to improve its link popularity and search engine rankings. It involves analyzing the website, researching keywords and potential link partners, then developing links through methods like directory submissions, guest blogging, and outreach. Progress is measured by tracking new incoming links and search engine positions over time through monthly reports. The goal is to generate targeted traffic, increase online visibility, and lift the brand.
IMarks offers a full-service display advertising campaign management on Google's Display Network. The Display Network reaches over 80% of global web users and serves billions of ads daily across partner websites. IMarks manages all aspects of campaigns, including targeting, ad setup, ongoing optimization, reporting and budget management. Advertisers pay only when ads are clicked or displayed through an auction-based cost per click or cost per thousand impressions pricing model.
The document is a presentation about the AKSESS Version 4 marketing platform. It discusses how AKSESS4 allows for integrated, multi-channel marketing campaigns that can be built, managed, executed and measured through a single system. It provides an overview of the key features of AKSESS4, including campaign management, reporting, fulfillment, and sales tools. The presentation emphasizes that AKSESS4 gives users real-time visibility into marketing performance across channels.
This document is a request for proposal (RFP) for a cross-channel marketing solution. It consists of questions about products, pricing, implementation, services, support, security, systems, data, and company information. Specifically, it includes questions about text messaging capabilities, short code provisioning, mobile marketing guidelines, international messaging, throughput, scheduled campaigns, customer feedback collection, data collection, SMS coupons, short URLs, and "text to screen" functionality.
The document provides best practices for marketing campaign management in Salesforce. It discusses preparing for campaigns by defining goals and targets, determining programs and responses. It also covers executing campaigns by building them in Salesforce, adding campaign members and tools. Finally, it discusses tracking campaigns by monitoring responses and measuring performance. The overall goal is to plan, execute and analyze marketing campaigns effectively in Salesforce.
This document provides information about Linea Directa Communications, a direct marketing services company operating in Central and Eastern Europe. It discusses how Linea Directa can help maximize customer value for clients through direct multi-channel communication campaigns. Key services mentioned include call centers, data analytics, loyalty programs, telesales, and customer relationship management. The document also notes Linea Directa's network of local marketing centers across 19 CEE countries and over 700 employees.
Mobile Application Development services in Asia(Singapore and India) for:-
1.Symbian,
2.windows mobile,
3.iPhone/ iPod, android,
4.Smartphone,
5.Tablet devices and
help customer business conceptualize and successful unique mobile services to clients.
Social network advertising is a growing trend that should be part of any social media marketing plan. It includes direct display ad buys on social networks as well as self-serve and app-based advertising. Large advertisers can work with networks like Facebook and LinkedIn for customized campaigns starting at hundreds of thousands, while smaller advertisers can use self-serve options on these networks for as little as $25. When developing a social network advertising plan, experts will define goals, research appropriate networks and placements, negotiate deals, develop and execute the plan, then monitor and optimize the campaign ongoing.
Link building is the process of getting incoming links to a website to improve its link popularity and search engine rankings. It involves analyzing the website, researching keywords and potential link partners, then developing links through methods like directory submissions, guest blogging, and outreach. Progress is measured by tracking new incoming links and search engine positions over time through monthly reports. The goal is to generate targeted traffic, increase online visibility, and lift the brand.
IMarks offers a full-service display advertising campaign management on Google's Display Network. The Display Network reaches over 80% of global web users and serves billions of ads daily across partner websites. IMarks manages all aspects of campaigns, including targeting, ad setup, ongoing optimization, reporting and budget management. Advertisers pay only when ads are clicked or displayed through an auction-based cost per click or cost per thousand impressions pricing model.
This document discusses email marketing strategies and tactics. The objectives of email marketing may include brand awareness, lead generation, sales, customer retention and relationships. Effective email marketing requires defining goals and audiences, creating targeted content, and measuring results through metrics like clickthrough and open rates. Key tactics include building an opt-in list, segmenting lists, writing compelling subject lines, and testing different message formats and frequencies. Measuring campaign performance allows improving future email campaigns.
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
Developers are announcing new timeshare projects at a rapid pace to meet demand. Several major projects were recently unveiled:
- An upscale fractional ownership resort called At Nature's Door is being built in Whistler, BC, featuring luxury two- and three-bedroom units that can be purchased as shares and occupied for weeks out of the year.
- A new timeshare resort is planned near Walt Disney World in Orlando, which will include amenities like golf courses, spas, and retail.
- A developer in Myrtle Beach plans a beachfront timeshare property with 200 hotel rooms and 50,000 square feet of retail and commercial space.
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
eMailbird is an email marketing platform that allows users to easily create targeted email campaigns, manage subscriber lists and data segmentation, design responsive HTML emails using a WYSIWYG editor, and track campaign performance through real-time reporting on metrics like opens, clicks, and conversions. It offers list cleansing, template sharing, personalization, and compliance features to help users improve deliverability and effectively optimize their email marketing.
Infogroup offers email marketing, direct mail, database processing, customer analysis, online lead generation, business data updates, and text messaging services. They design customized email and direct mail campaigns, append additional customer contact information, analyze customer data to identify prospects, create online ads and landing pages to drive leads, and distribute updated business information to their database of partners.
The document discusses the design process for an email marketing campaign manager. It outlines conducting secondary research on email marketing and user research. The methodology involves taking a systems approach to study email marketing. Key areas identified include information overload from emails and the need for effective campaign design. User research found expectations around features, reporting, support and pricing. Next steps involve further user research, creating user personas, analyzing findings, and wireframing the interface.
Email Marketing is an affordable and easy-to-manage means by which to communicate with recipients across the globe.
Harnessing this powerful tool has allowed marketers to establish a close line of
communication in order to better serve existing customers, expand awareness of their brand, obtain new customers.
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
eMail marketing is one of the most succesful method for driving on-line, but also off-line sales. This presentation educates on the 7 important phases of an e-mail marketing campaign and offers some indicative tips on optimization.
2. Creative: Creating Exceptional Email Marketing Messages: Part 2Vivastream
Creating Exceptional Email Marketing Messages: Part 2 provides best practices for HTML email design. It recommends thinking "in the box" when designing emails by minimizing screens and scrolling. Images and text should be interspersed throughout, with the offer placed above the "fold" in both the subject line and body. Animation should be used minimally and strategically. Images and logos should be made into links. The document also provides tips on optimizing emails for visibility when images may not render and discusses using a mix of text and images in emails.
This document provides an overview of email marketing best practices. It discusses the benefits of email marketing such as being cost effective and measurable. It outlines the two main types of emails - promotional and retention-based. It then describes a 9 step process for executing an effective email campaign, including strategic planning, defining your list, creative execution, integration with other channels, personalization, deployment, interaction handling, reporting, and analysis. Key aspects like list growth, open rates, and split testing are also covered.
Pivotal SyndMail is an email marketing tool that integrates with Pivotal CRM to allow users to segment contacts from their CRM database and send personalized email campaigns. It automates list management, email delivery, and reporting. Marketers can use it to schedule recurring email campaigns and track metrics like open and click-through rates. Recipients can also manage their email preferences through a self-service module.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, and crafting compelling content and offers. It also emphasizes optimizing the design and layout of emails, following best practices for email sending, and measuring results to improve future campaigns. The overall goal is to expand sales conversations and build loyalty through strategic email communication.
This document discusses the benefits and key components of effective eNewsletters. ENewsletters are electronic newsletters delivered via email that present benefits like low costs, revenue generation through advertising and referrals, and measurable outcomes from tracking user behavior. The four key components of successful eNewsletters are the audience, message, format, and frequency. Details are provided about optimizing each component, such as targeting the right audience, crafting a relevant message, designing an easy-to-read format, and maintaining a consistent frequency of delivery.
Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.
This document discusses email marketing strategies and tactics. The objectives of email marketing may include brand awareness, lead generation, sales, customer retention and relationships. Effective email marketing requires defining goals and audiences, creating targeted content, and measuring results through metrics like clickthrough and open rates. Key tactics include building an opt-in list, segmenting lists, writing compelling subject lines, and testing different message formats and frequencies. Measuring campaign performance allows improving future email campaigns.
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
Developers are announcing new timeshare projects at a rapid pace to meet demand. Several major projects were recently unveiled:
- An upscale fractional ownership resort called At Nature's Door is being built in Whistler, BC, featuring luxury two- and three-bedroom units that can be purchased as shares and occupied for weeks out of the year.
- A new timeshare resort is planned near Walt Disney World in Orlando, which will include amenities like golf courses, spas, and retail.
- A developer in Myrtle Beach plans a beachfront timeshare property with 200 hotel rooms and 50,000 square feet of retail and commercial space.
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
eMailbird is an email marketing platform that allows users to easily create targeted email campaigns, manage subscriber lists and data segmentation, design responsive HTML emails using a WYSIWYG editor, and track campaign performance through real-time reporting on metrics like opens, clicks, and conversions. It offers list cleansing, template sharing, personalization, and compliance features to help users improve deliverability and effectively optimize their email marketing.
Infogroup offers email marketing, direct mail, database processing, customer analysis, online lead generation, business data updates, and text messaging services. They design customized email and direct mail campaigns, append additional customer contact information, analyze customer data to identify prospects, create online ads and landing pages to drive leads, and distribute updated business information to their database of partners.
The document discusses the design process for an email marketing campaign manager. It outlines conducting secondary research on email marketing and user research. The methodology involves taking a systems approach to study email marketing. Key areas identified include information overload from emails and the need for effective campaign design. User research found expectations around features, reporting, support and pricing. Next steps involve further user research, creating user personas, analyzing findings, and wireframing the interface.
Email Marketing is an affordable and easy-to-manage means by which to communicate with recipients across the globe.
Harnessing this powerful tool has allowed marketers to establish a close line of
communication in order to better serve existing customers, expand awareness of their brand, obtain new customers.
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
eMail marketing is one of the most succesful method for driving on-line, but also off-line sales. This presentation educates on the 7 important phases of an e-mail marketing campaign and offers some indicative tips on optimization.
2. Creative: Creating Exceptional Email Marketing Messages: Part 2Vivastream
Creating Exceptional Email Marketing Messages: Part 2 provides best practices for HTML email design. It recommends thinking "in the box" when designing emails by minimizing screens and scrolling. Images and text should be interspersed throughout, with the offer placed above the "fold" in both the subject line and body. Animation should be used minimally and strategically. Images and logos should be made into links. The document also provides tips on optimizing emails for visibility when images may not render and discusses using a mix of text and images in emails.
This document provides an overview of email marketing best practices. It discusses the benefits of email marketing such as being cost effective and measurable. It outlines the two main types of emails - promotional and retention-based. It then describes a 9 step process for executing an effective email campaign, including strategic planning, defining your list, creative execution, integration with other channels, personalization, deployment, interaction handling, reporting, and analysis. Key aspects like list growth, open rates, and split testing are also covered.
Pivotal SyndMail is an email marketing tool that integrates with Pivotal CRM to allow users to segment contacts from their CRM database and send personalized email campaigns. It automates list management, email delivery, and reporting. Marketers can use it to schedule recurring email campaigns and track metrics like open and click-through rates. Recipients can also manage their email preferences through a self-service module.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, and crafting compelling content and offers. It also emphasizes optimizing the design and layout of emails, following best practices for email sending, and measuring results to improve future campaigns. The overall goal is to expand sales conversations and build loyalty through strategic email communication.
This document discusses the benefits and key components of effective eNewsletters. ENewsletters are electronic newsletters delivered via email that present benefits like low costs, revenue generation through advertising and referrals, and measurable outcomes from tracking user behavior. The four key components of successful eNewsletters are the audience, message, format, and frequency. Details are provided about optimizing each component, such as targeting the right audience, crafting a relevant message, designing an easy-to-read format, and maintaining a consistent frequency of delivery.
Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.
We became a witness for all companies as one of the mostly successful company and best in generating ROI for client with our services like : Digital marketing, SEO Services, Social Media Services. Also, We became welcome for our creative designs and highly developed technological website design and development.
The document discusses optimizing sales and marketing funnels. It outlines nine steps to build a "sales and marketing machine": 1) Identify all people involved in purchase decisions, 2) Understand their buying process and concerns, 3) Entice them through the funnel by addressing concerns, 4) Align marketing activities around generating leads, 5) Clearly link each funnel step, 6) Automate key stages, 7) Measure important metrics, 8) Analyze blockage points, and 9) Continuously improve the funnel based on data. The document emphasizes taking a customer-centric approach to funnel design by understanding prospects' motivations and concerns at each stage.
The document provides case studies for various clients across different industries that were provided digital marketing solutions by Propiudad - Emedia Pvt. Ltd. The solutions included search engine optimization, social media marketing, link building, local business listings, blog marketing, pay-per-click advertising, and email marketing. The clients represented industries like real estate, healthcare, automobiles, education, and more. Propiudad developed marketing strategies and websites for each client to help boost their online presence and brand awareness.
This document discusses social media marketing ROI and how to measure it. It outlines that (1) social media marketing is about customer engagement, content relevance, trust-building and technology adoption which require time and investment; (2) while most social media programs don't measure ROI, it is possible to do so by tracking both social and media objectives and measures like reach, awareness, engagement, advocacy and influence; (3) parameters to measure social impact differ from traditional media but measuring social media ROI requires a combination of both.
Social media marketing involves engaging with customers and building communities online. Key steps include learning about the company, developing a social media strategy, and building a community on platforms like Facebook, Twitter, and the company website. The consultant will post engaging content, ask questions, and join discussions to interact with the growing online community. Progress is measured by metrics like followers, likes, and engagement across social media platforms. Regular reports are provided on results and adjustments are made to optimize the social media strategy.
SEO involves optimizing a website to increase its visibility in search engine results. The document outlines SEO best practices like keyword research, content creation, tagging, linking campaigns, and analytics setup. It also discusses how SEO provides benefits like increased traffic, conversions, and revenue for businesses through higher search rankings and more qualified visitors. Progress and results are measured through metrics like traffic, rankings, backlinks, and conversions.
IMarks is a digital marketing solutions company based in Hyderabad, India that provides services such as website planning, search engine marketing, social media marketing, and search engine optimization. The company's vision is to connect customers using latest digital marketing trends and deliver high-quality, customer-centric solutions. IMarks aims to achieve high returns on investment for clients by optimizing marketing results and profitability through innovative and professional digital marketing services.
This document discusses various digital marketing services provided by I Marks Digital Solutions including search engine optimization, social media marketing, pay per click management, link building, and social network advertising. It provides an overview and key approach for each service as well as lists business benefits such as increased traffic, brand visibility, customer acquisition and return on investment.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
More from IMarks Digital Solutions India Pvt. Ltd. (11)
1. Email Marketing
Email Markeitng
Email marketing is a wonderful way to reach large amounts of
customers in a short amount of time. This is a very inexpensive Milestones
marketing method that is effective. It will result in getting more
traffic to your website thus generating more sales. Email marketing
¤ Planning Email Campaign - It’s important to plan your email campaign well in
can be used by any type of business regardless of the products or
advance of your send date. You need to give yourself time to make sure your
services they have to offer.
email campaign is as good as it can be. When planning your email
campaign, consider the following:
Email marketing is a well established form of direct marketing and
is a proven online marketing tactic that continues to grow. To help ¤ Who is your target audience?
small, medium-size businesses and corporations take advantage
¤ What are your objectives?
of this powerful, highly targeted communications tool, IMarks
offers sophisticated, full-service B2B and B2C email campaigns, ¤ What is your budget?
designed to put the clients’ message in front of loyal customers
and future prospects in a concrete and direct way. ¤ Collecting target group data - Once the overall objectives are determined,
it should be clear which target group to address as well. So the email
addresses of the members of these target groups must be collected or
Key Benefits rented. In addition, it would be good to obtain their permission to send
them emails.
¤ Reduce Time, Effort and Overhead Costs
¤ Real-Time, Personalized and Dynamic visual content ¤ Setting up the database - The data of the target groups, such as email
addresses and any other information (e.g. first name, last name, gender,
¤ Less expensive than print direct mail
desired email format etc.) must be stored in a database that will
¤ Most effective technique for both customer acquisition and
personalize the emails accordingly. If additional profile information from
retention
email recipients is asked, in order to be able to customize the content of the
¤ Generates an immediate response with a link back to your emails for instance, it’s stored in the database, too.
web site
¤ Segment User and Customer Database Information
¤ Defining the emailing concept - In the next step the actual concept of the
¤ Exponentially Better Ability to Track Sales and User emailing broadcasts is determined, which means the tactical objectives
Engagement and the deriving communication frequency for instance (a single action, a
¤ Market more for less regular newsletter, or a multi-stage campaign), or the tonality (of genuine
¤ Communicate specific customers or anyone instantly style and discreet design, up to uncouth language and hip layout.
anywhere
¤ Gather customer feedback ¤ Producing the contents - For every email campaign appropriate content
¤ Track your campaign for the target group and concept has to be produced. These consist of
editorial and / or advertising texts and emails in HTML format, in addition of
photos, graphics and any other visual elements.
Measuring ROI
¤ Emailing set-up - After defining the concept and the content for the
¤ The number of emails delivered (delivery rate) message, the email has finally to be set up. So has, for instance, the order of
¤ The number of emails opened (open rate) the texts to be classified and variable or optional text blocks have to be
¤ The number of click-throughs generated (click-through rate) specified in addition to the decision which audiences will receive the
¤ The number of emails responded (conversion rate) corresponding text block. Finally, there are the headers and footers, as well
as the information for the email headers (e.g. sender address, subject line)..
¤ The number of emails unsubscribed (unsubscribe rate
¤ Email blast - A personal email for each recipient has to be compiled and
sent, when sending an email. During the compilation the appropriate email
Reporting format has to be taken into consideration for e.g. the format the recipient
prefers (e.g. text, HTML, Flash, PDF), the appropriate salutation, and possibly
¤ Email Campaigns will be done every fort night per month variable or optional text blocks. Emails that bounce back as undeliverable
and effort made will be reported on a monthly basis as have to be processed accordingly, depending on the reason of non-
below: deliverability. Set-up a test account with the major providers to figure out if
the emails have been delivered properly or which one are filtered out as
¤ View who opened and clicked through your email
spam mail.
¤ Measure your Social Media success
¤ Compare results from all your email marketing
¤ Evaluate Results - Finally, the results of the emailing broadcasts, such as the
campaigns
rate of undeliverable or opened email, the quantity and distribution of link
¤ Watch your email list grow and track opt-outs
clicks, the number and the revenue of orders and sales, as well as other
¤ Manage bounced email addresses responses are captured and analyzed.
I Marks Digital Solutions India Pvt. Ltd. Branches
Regd. & Corporate Office, #16-2-753/A/2, Sri Sri House, 4th Floor, Revenue Board Colony
Dilsukhnagar, Hyderabad - 500060, A.P, India, Tel: +91 40 30484950/51, Fax : +91 40 30243040 Mumbai | Vijayawada info@imarks.in www.imarks.in