The document discusses using email, social media, and search engine marketing as part of an overall marketing mix. It outlines how social media sites like Facebook, Twitter, YouTube, and others can be used for marketing purposes like brand awareness, customer retention, and market segmentation. Search engine optimization and search engine marketing are important components that help optimize websites and drive traffic. The marketing mix of product, price, place, and promotion is also discussed as an important framework for planning marketing strategies.

1. Email,Social Media And Search in the
Overall
Marketing Mix
Zyaad Alsubaie
Marketing consulant

2. Objectives
 
Marketing Planning  
Marketing Planning Process  
 
The Marketing Mix 
Market Goals  Social Media 
 Social Media Sites 

New Marketing Tool 

3. 



Costomer retention
Brand –awarness

4. 

segmenting 


yallow pages

5. Online
Search DISPLAY Ad
E-Mail Affiliate Website Social
Engine & MEDIA
Marketing Marketing Development Advertisind Marketing
Marketing
Busines Social Media
Search Search Online
Marketing
Engine Engine Reputition Blog Podcasting &Optimization
Optimizaion Advertising Management Marketing

6. Text Message 
Graphics
Newsleetter
Multi-Media

List building
Creative design
Message delivery
Campaign results tracking
List management

7. 
Segmentation
Relationships) 
Website 


8. Social Media

Social media 
sites include Social network : facebook, Frendster 
Myspace , linked-in


9. Social Media Sites
Social news web sites
DIGG
REDDIT
NEWSVINE
Collaborative Content Aggregators
WIKIPEDIA (TEXT)
FLICKR(PHOTO)
YOUTUBE(VIDEO)
PODCASTALLEY
IPODDER.ORG

10. Components Of Search Engine
Marketing
Search engine Search
optimization Engine
Marketing Search engine
advertising
Shopping engines Yallow pages

11. Ecommerce 
Bromotion 
Information

Entertainment
Customer 
Sercice

Relationship

13. New Marketing Tool
Traditional Marketing Internet Marketing
Tool Tool
TV Website
Radio Online Ads
Magazines E-mail
Newspapers Mobile Ads
Cold Calling Interactive TV
Networking Soial Media

14. New Marketing Tool

15. 






16. Security& 
Privacy

Quality

Lnding Page 
Slogan 

17. Marketing Planning
Strengths of Market Needs
organization
Wants
Weakness of
organization Existing
competitors
Design for
creating value
Expected
competitors

18. Financial Management

19. Existing New
Products Products
1. Market 3. Product
Existing Penetration Development
Markets
New 2. Market 4. Diversification
Markets Development

20. The Marketing Mix

4Ps
- Price - Promotion – Product
Place

21. Marketing Mix
Advertising PR Sponsoring Event marketing
Planning Implementation Controlling
Target Messages Medium Provider Conseption Production Spreading Forcasts
Groups
Banner WWW Web design Reprts Communication
Games Email Links
Reports News
Info Pages Chat
Blogs

22. The Marketing Mix 4Ps
Marketing
Mix
Product Place
Customer
Convenience
Solution Price Promotion
Customer Cost Communication

23. Market Goals
Marketing Mix
product price promotion PLACE
Promotion Mix
Public Personal Sales
Advertising
Relations sales PROMOTION