Drupal has a great architecture for driving traffic from search engine optimization (SEO), blogs and social media. It provides a wealth of tools for engaging visitors, yet most sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.
Let’s change that.
In this session we will examine state-of-the-art ways to build sticky content that rates well with visitors, bloggers and search engines. We will reveal the secret tools and techniques that launched an Advertising Age top 150 most influential blog.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Walmart Marketing 360° Measurement A Kantar Collaboration. The presenters were Heath Greenfield, SVP of Millward Brown & Chris Petranto, VP of MaPS, Millward Brown. The presentation posed an answered questions such as, “How Do We Measure ROI of Online Campaigns/Partnerships?”and “How Can We Optimize Digital Marketing Resources?” and “How Do We Ensure Optimal
Campaign Delivery?”
An internal presentation that looks at why, who, where, when and why you should be building an online community. Feel free to re-use but remember to credit back the images to the original sources.
Microsoft and SurfRay collaborate to create rich website search experiences with SharePoint and Ontolica. In this webcast, Microsoft Technical Solution Expert and FAST veteran, Carlos Valcarcel, joins Josh Noble to reveal how SharePoint search enables public sector websites to connect communities and content. They will show live public sector SharePoint sites leveraging SharePoint and Ontolica Search to improve capacity building, increase efficiency, connect communities, and collaborate.
Short presentation to the Dallas Social Media Club about how the social media savvy bloggers can get more traffic and new tribe members by leveraging search engine optimization (SEO)
Lifestreaming & Geoblogging with DrupalTom McCracken
Drupal has quickly become the preferred platform for Lifestreaming; a time-ordered record of an electronic life updated either through a direct feed or by aggregating online content such as blog posts and social network updates. Emerging geo location tools are giving rise to the geoblogging revolution and adding yet another layer of metadata to these content rich lifestreams.
This session is for anyone with an interest in integrating social media into their websites. From creating the ultimate personal portfolio site to developing a multi-contributor citizen journalism portal, we will review the techniques to get it deployed quickly in Drupal.
What will be covered:
* Integrating social content via cck & embeded fields
* Automatic importing via FeedAPI and FeedAPI_mapper
* Attaching location context via location and GMap modules
* Importing social geolocation data via MachineTagsAPI and Geotagging modules
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
This workshop shows you how quickly build and market a results oriented website. We cover strategy, processes, tools and tactics that online leaders are using to dominate the web.
This course is run live and online monthly: http://www.meetup.com/rowdfw
Advanced Drupal SEO - Beginner to Expert in 60 MinutesTom McCracken
This presentation covers an array of Drupal SEO modules and techniques from the basics to new advanced modules that are putting Drupal on the leading edge of search engine optimization. It starts with what SEO and the traditional must have modules for optimizing your Drupal site. It then moves to a new set of advanced content optimization modules and workflows. It concludes with advanced Drupal SEO secrets, tips and hints.
The business model canvas of the Brazilian startup Kekanto, the Brazilian Yelp. You can see more details in my blog: http://startupbizmodel.com (in portugueses)
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Walmart Marketing 360° Measurement A Kantar Collaboration. The presenters were Heath Greenfield, SVP of Millward Brown & Chris Petranto, VP of MaPS, Millward Brown. The presentation posed an answered questions such as, “How Do We Measure ROI of Online Campaigns/Partnerships?”and “How Can We Optimize Digital Marketing Resources?” and “How Do We Ensure Optimal
Campaign Delivery?”
An internal presentation that looks at why, who, where, when and why you should be building an online community. Feel free to re-use but remember to credit back the images to the original sources.
Microsoft and SurfRay collaborate to create rich website search experiences with SharePoint and Ontolica. In this webcast, Microsoft Technical Solution Expert and FAST veteran, Carlos Valcarcel, joins Josh Noble to reveal how SharePoint search enables public sector websites to connect communities and content. They will show live public sector SharePoint sites leveraging SharePoint and Ontolica Search to improve capacity building, increase efficiency, connect communities, and collaborate.
Short presentation to the Dallas Social Media Club about how the social media savvy bloggers can get more traffic and new tribe members by leveraging search engine optimization (SEO)
Lifestreaming & Geoblogging with DrupalTom McCracken
Drupal has quickly become the preferred platform for Lifestreaming; a time-ordered record of an electronic life updated either through a direct feed or by aggregating online content such as blog posts and social network updates. Emerging geo location tools are giving rise to the geoblogging revolution and adding yet another layer of metadata to these content rich lifestreams.
This session is for anyone with an interest in integrating social media into their websites. From creating the ultimate personal portfolio site to developing a multi-contributor citizen journalism portal, we will review the techniques to get it deployed quickly in Drupal.
What will be covered:
* Integrating social content via cck & embeded fields
* Automatic importing via FeedAPI and FeedAPI_mapper
* Attaching location context via location and GMap modules
* Importing social geolocation data via MachineTagsAPI and Geotagging modules
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
This workshop shows you how quickly build and market a results oriented website. We cover strategy, processes, tools and tactics that online leaders are using to dominate the web.
This course is run live and online monthly: http://www.meetup.com/rowdfw
Advanced Drupal SEO - Beginner to Expert in 60 MinutesTom McCracken
This presentation covers an array of Drupal SEO modules and techniques from the basics to new advanced modules that are putting Drupal on the leading edge of search engine optimization. It starts with what SEO and the traditional must have modules for optimizing your Drupal site. It then moves to a new set of advanced content optimization modules and workflows. It concludes with advanced Drupal SEO secrets, tips and hints.
The business model canvas of the Brazilian startup Kekanto, the Brazilian Yelp. You can see more details in my blog: http://startupbizmodel.com (in portugueses)
The Evolution of the Social Brand - ITAC Digital Commerce ForumBilal Jaffery
Brand narrative in a digitally connect world. Bilal Jaffery's presentation from the ITAC forum discussing the enterprise social strategy, incorporating policy, strategy, engagement and redefinition of the digital brand as it pertains to the Social Business. (Not representative of the Bell brand).
Massimo Burgio Whats New Social Media Marketing SMX London 2009Massimo Burgio
Enjoy and download my latest presentation about "What's New in Social Media Marketing" for SMX London 2009, London May 2009.
Get in touch with me through my website / blog at http://www.globalsearchinteractive.net
Massimo Burgio International Search Social Media Summit London 2009Massimo Burgio
Enjoy and download my latest presentation on Search and Social Media Marketing for the International Search Social Media Summit 2009, London May 2009.
Get in touch with me through my website / blog at http://www.globalsearchinteractive.net
Georgea Frank-Tann talks about the digital marketing model versus the traditional marketing model. Harnessing the power of digital marketing, continuous evaluation, and optimisation. How digital analytics can inform campaign decisions and drive ROI.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Transform Google Analytics from a maze of baffling figures to a robust optimization tool that drives the success of your WordPress projects. In this session, you will learn how to “cage the beast” that is Google Analytics allowing you to achieve insights that actually matter.
We will cover how to move beyond stock metrics to track meaningful engagement and conversions. Start scoring referrers, content, website changes and much more allowing you to uncover the most effective opportunities for improvement. Finally, learn how to integrate reporting to empower smarter data-driven decisions.
For those who are determined to create impactful websites with online marketing that maximizes results, this talk will deliver actionable items you can implement as soon as you get back into your office.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Beyond the iron triangle more impactful measures such as business value and sustainability, are even more elusive. Only 2% of organizations report that all their projects achieved the desired benefits.
It’s time to start changing that.
In this presentation we will look at the key reasons projects fail and more importantly what to do about it. We will review how agile project management achieves success sooner with fewer resources. We also look at innovative methods for maximizing project value and business impact.
Building Intelligent Websites with DrupalTom McCracken
The next generation of websites will do much more than manage content, they will integrate intelligence that will help you work smarter.
Ever wonder what content resonates best with your visitors, if social media or search engine marketing is the most effective, if your new site design is really making an impact? Maybe you are trying to find the answer to the ultimate web question, what is my ROI?
Website intelligence is the key to getting the answers you seek. Next generation websites will integrate data from across the web including analytics, social media and insightful cloud services. They will enable a whole new level of understanding of who is on your website and what they are doing – right down to the individual.
More importantly they will help you understand what of your efforts are producing results and which are not.
When will this website of the future be here? Then answer is now.
Transform your Drupal site into an inbound marketing machineTom McCracken
Are traffic, engagement, and conversion vital to your website's success? Then this is the meetup you don't want to miss!
Websites aren't a Field of Dreams. Visitors won't just come if you build it. Once your site has launched, a whole new journey begins – building, engaging, and delighting your audience.
There are as many ways to market a website as there are Drupal modules; search engine optimization (SEO), social media, paid search (PPC), email marketing, content marketing, and much more. But fear not! Just as there is a standard set of modules you should use on every Drupal site, there is a standard mix of marketing techniques you should use as well.
In this presentation we will walk through the tools and tactics essential for making your website an inbound marketing machine. We will cover how to:
• build content that attracts visitors
• optimize your content for search engines (SEO)
• leverage social media to keep your audience engaged
• convert visitors into leads (or registrations and purchases)
• nurture leads into sales (marketing automation)
• keep your audience engaged and coming back for more
• use analytics to properly measure ROI and improve results
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Building Results Oriented Websites: The Method That Ends the MadnessTom McCracken
Content Management Systems gives you a huge tool box to deliver features. As CMSs accelerates the development cycle, the question changes from “How do we build sites?” to “What should we build?” This session presents the strategies and methodologies we have learned and used over the last 12 years to build results driven websites.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
A new way of thinking is needed to build truly successful projects. This session presents modern strategies and methodologies that have continually proven to beat the averages. We will review the latest research and advice from the world’s foremost software engineers. The session will conclude with a breakdown of the innovative methodologies that drive the majority of the world’s leading websites.
This session is for anyone looking to build more successful projects. Project owners will learn how to drive innovation, faster and with less cost. Your development team will learn how to continually deliver better work with less stress and long weekends.
Web development is hard, very hard – and it’s getting harder. But there is hope, a radically different approach called agile.
If you build websites for a living, you know the pressure. Drupal sites can be complex beasts with thousands of moving parts. Clients have high demands – changing demands. Budgets have never been tighter. If you are going to keep the sites you manage ahead of the competition, you have to innovate – continually. And everything has to be done at the breakneck speed of web time.
The results: the average software project is 45% over budget, delayed by 63% and missing 1/3 of the promised functionality. Failure has become the norm – but there is a better way.
Agile is a radically different processes for improving development efficiency, minimizing risk and enhancing innovation. In the ten short years since the Agile Manifesto was penned it has taken over traditional software and game development. The world’s web leaders such as Google, Amazon, Microsoft, Yahoo!, Twitter and Saleforce.com have embraced agile methodologies. Many top Drupal shops have also made the leap.
Come learn what all the buzz is about.
He was a player.
Not because he became rich. Not because he became famous. Not even because he got things right. Rather, he played the game. In other words, he didn't sit on the sidelines. He didn't waste time watching the world go by as it was undergoing the most profound shift of basic premises in recent history.
Tom Peters (describing his own desired epitaph)
- World renown business author and strategy guru
Join us as we explore how to be a player in the Social Media revolution. In this session we will discuss:
* Social media strategies and how not to get burned by Netiquite
* A survey of vital tools and sites to help you more quickly leverage the power of social
* Actionable first steps for building your social presence
Attendees will leave equipped with the fundamentals to get you off the bench and start playing for fun and profit.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. Typical site
online corporate communications word of mouse
online performance
content user centered listings
advertising & based ads
networking (organic search)
PR (paid search) Awareness
referrals
offline website social media
communications
landing pages
social content
traditional
advertising & engagement content
brochureware Peer
PR recommendations
user engagement
conversion mechanisms
Authority
customer relationship management recommendations
traditional sales
touch pieces
retention user trusted advisor Reputation
custom service programs requests requests Management
4. Typical site
online corporate communications word of mouse
online performance
content user centered listings
advertising & based ads
networking (organic search)
PR (paid search) Awareness
referrals
offline website social media
communications
landing pages
social content
traditional
advertising & engagement content
brochureware Peer
PR recommendations
user engagement
conversion mechanisms
Authority
customer relationship management recommendations
traditional sales
touch pieces
retention user trusted advisor Reputation
custom service programs requests requests Management
flickr.com/photos/wwworks/864731205/
5. Advertising doesn’t work
• Ads have become noise
• Media dilution
• Ad circumvention
• search
People don’t trust corporate
communications
engines
6. Search optimized sites
online corporate communications word of mouse
online performance
content user centered listings
advertising & based ads
networking (organic search)
PR (paid search) Awareness
referrals
offline website social media
communications
landing pages
social content
traditional
advertising & engagement content
brochureware Peer
PR recommendations
user engagement
conversion mechanisms
Authority
customer relationship management recommendations
traditional sales
touch pieces
retention user trusted advisor Reputation
custom service programs requests requests Management
7. Why search engine marketing works
• Its where most people go to look
• Specific searches (longtail)
• Identified need
• All steps of the buying cycle
Google processes over
1 billion searches a day
8. Give her all we got
flickr.com/photos/mario_groleau
flickr.com/photos/jurvetson
9. Engagement
online corporate communications word of mouse
online performance
content user centered listings
advertising & based ads
networking (organic search)
PR (paid search) Awareness
referrals
offline website social media
communications
landing pages
social content
traditional
advertising & engagement content
brochureware Peer
PR recommendations
user engagement
conversion mechanisms
Authority
customer relationship management recommendations
traditional sales
touch pieces
retention user trusted advisor Reputation
custom service programs requests requests Management
10. Why engagement content & social media work
“ Produce great stuff and people will come to
”
you, produce really great stuff and your
customers will share and disseminate your
message for you.
search
engines
Ann Handley & CC Chapman
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More)
That Engage Customers and Ignite Your Business
14. interrupt and repeat delight and engage
http://www.flickr.com/photos/wwworks/864731205 flickr.com/photos/38659937@N06/5752344624/
15. you are a publisher
“ All companies, no matter what the size, must
start to think more like publishers than every
before. Consumer behavior has changed
”
search
drastically over the past few years. Customers
are more accepting of content from “non-media”
engines
sites and the barriers to publishing are now
non-existent.
Joe Pulizzi
Get Content Get Customers
16. you are a content marketer
“ The single most important thing most Web sites
”
can offer to their users is content that those
users will find valuable.
search
engines
Jesse Garret
The Elements of User Experience
17. process
Planning Create Promote
• Results • Writing / • SEO
• Audience producing • Social
• Topics • Styling media
• Publishing
18. Results modeling: brainstorm
increase bike The site should Reduce routine Staff should be
sales have a clean and customer call able to add and
professional look inquires by 50% edit content
become a Be more viral Sell more bike Expand our
recognized leader repair services digital footprint
in the local biking
community
Show the To increase Sell more bikes Get 500 “Likes”
pictorial history traffic to the site online on Facebook
of results bikes
The site should Increase bike Double our Visitors should be
be intuitive and rentals by 100% mailing list able to find what
easy to navigate they want in no
more than 3 clicks
19. Defining results
Content should have goals
that support the
site goals
flickr.com/photos/pochacco20
20. User role modeling: brainstorm
local newspaper people from out bike shoppers job seekers
of town
sports blogger fans person who new mom/parent
wants to upgrade
their bike
website staff competitive rider casual bikers
administrator
hotels that need new bike rider bike owners tour guide
bikes for guests
21. User role modeling: consolidate & refine
enthusiasts shoppers staff
local newspaper bike shoppers staff
sports blogger new mom/parent website
administrator
fans person who
wants to upgrade
their bike
renters owners job seekers
tour guide bike owners job seekers
people from out casual bikers
of town
new bike rider
hotels that need
bikes for guests competitive rider
22. User role modeling: define
Demographics
owners • Age: 25-55
• Gender: 65% male
• Location: within 10 miles of store
Psychographics
• Active lifestyle
• Prefers being outdoors
• Green
Behavioral
• Significant web usage including search engines and social media
• Research purchases online before buying
• Significant use of mobile devices
Brand
• Custom service is significant driver for brand loyalty
• Likely to buy again from same store. Typically 1 bike every 4 years.
Site
• Proficient web user
• Likely to have high speed internet access
26. Writing
Blend the art of story telling (literature)
with the science of reporting (journalism)
Be human
Share or solve; don’t shill
Delight and suprise
27. promote
recommended
champions
preferred
loyalty & goodwill
finding awareness
Search engines social media
30. seo magic formula
great
architecture
great great
rankings
backlinks
great
content
31. content workflow
topic driven keyword driven
organization relevance
author popularity
user competition
keyword keyword
research research
topics keywords
content content
authoring authoring
content content
optimization optimization
promotion
32. site keyword research
research
brainstorm expanded targeted
seed •lateral phrases evaluate
keywords keyword keyword
keyword list •search volume relevancy
phrases list list
•competitiveness
33.
34. page keyword research
research
determine targeted keyword
main keywords content keyword •lateral phrases
+
from content list •search volume
modifiers
•competitiveness
35.
36. content optimization
page title
• 40 – 70 characters
• use target keyword phrase at least one time
body
• 200 – 800 words
• include target keyword phrase 2 – 4 times
• keyword phrase prominence > 50%
meta description
• 10 – 25 words
meta keywords
• 1 – 15 phrases
41. all-in-one results oriented website
A results oriented website in a box*
*box not included
For organizations age 0 to 150
Super secret D7 version:
http://apps.leveltendesign.com
42. thank you!
Tom McCracken
LevelTen Interactive
Director
Phone: 214.887.8586
Email: tom@leveltendesign.com
Twitter: @levelten_tom
Blog: leveltendesign.com/blog/tom
LinkedIn: linkedin.com/in/tommccracken
Editor's Notes
Whenever I present I always like to get a feel for who is in the room.How many people here are owners of Drupal website?How many are builders of Drupal websites?How many are thinking about getting into Drupal?How many have done SEO on a Drupal site?How many people are new to Drupal SEO?How many people don’t even know what SEO is?
Why do brick and mortars do sampling?How can we use a website to give people samples.
If you want a successful website, you need to start thinking like a publisher.
So we need to create content and we need content to connect with our users
So we need to create content and we need content to connect with our users
If you want a successful website, you need to start thinking like a publisher.
So we need to create content and we need content to connect with our users
Since most people are familiar with writing for humans, I will spend most of the time of this presentation on how integrate in promoting via the search engines.
Content is King.But not any content, you need to be strategic with your content. You need to engage and attract with your content. That is what we are going to be talking about in this session, I will cover the basics about how to create content, but we will spend most of our time on the attract and engage part.
Number of ads in a day
If you want a successful website, you need to start thinking like a publisher.
If you want a successful website, you need to start thinking like a publisher.
If you want a successful website, you need to start thinking like a publisher.
It powers some of the world’s top websites such as whitehouse.gov, The Economist and Examiner, all of Sony / BMG’s mission websites.
So we need to create content and we need content to connect with our users
It powers some of the world’s top websites such as whitehouse.gov, The Economist and Examiner, all of Sony / BMG’s mission websites.
It powers some of the world’s top websites such as whitehouse.gov, The Economist and Examiner, all of Sony / BMG’s mission websites.
It powers some of the world’s top websites such as whitehouse.gov, The Economist and Examiner, all of Sony / BMG’s mission websites.
It powers some of the world’s top websites such as whitehouse.gov, The Economist and Examiner, all of Sony / BMG’s mission websites.
It powers some of the world’s top websites such as whitehouse.gov, The Economist and Examiner, all of Sony / BMG’s mission websites.
So we need to create content and we need content to connect with our users
So we need to create content and we need content to connect with our users
What is SEO? What is all the hub bub about? Its all about this box. This magically box that millions of people everyday query every day. The magic box comes back with an answer, actually millions of answers. SEO is about making sure that when people search for what our website is about that we come up not just as any answer, but one of the top answers.
Since most people are familare with wr[photo: http://www.flickr.com/photos/mag3737/2940469019/]