Pat Doody presentation on IMaR & RFID in Europe which he delivered at a VisionID Retail Technology event

1. VisionID Retail Technology
22 October 2013, Dublin, Ireland
Dr. Pat Doody
Director (RFID and Internet of Things) – IMaR
Management Board Chair – RFID in Europe
IMaR & RFID in Europe

2. INTELLIGENT
Introduction
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22 October 2013, Dublin, Ireland
RFID
VisionID Retail Technology
MECHATRONICS AND
Irelands Leading
Intelligent
Mechatronics and
RFID Industrial
Partner

3. VisionID Retail Technology
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22 October 2013, Dublin, Ireland
RFID
IMaR (Intelligent Mechatronics and RFID) Technology
Gateway
Institute of Technology, Tralee
Tralee, Co. Kerry, Ireland
p: 066 7191888
e: pat.doody@ittralee.ie
MECHATRONICS AND
o Working in the RFID since 2003in the areas of promotion and
technology development
o Management Board Chair of RFID in Europe since March 2011
o Interested in RFID as a means of collecting data and particularly
interested in the data analytics
o PhD. In Mathematics with an interest in numbers, patterns and
artificial intelligence
o Current Role – IMaR - Research Director – RFID, Internet of Things
INTELLIGENT
Dr. Pat Doody – Director (RFID and Internet of Things)

4. “Wireless transfer of data
between tag and reader”
“Read multiple items
simultaneously”
“Line of sight not
necessary”
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22 October 2013, Dublin, Ireland
RFID – RADIO FREQUENCY IDENTIFICATION
RFID - Overview

5. o Retail
o Automotive
o Aviation
o Defence
o Pharmaceutical
o Agri-food
o Logistics
VisionID Retail Technology
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22 October 2013, Dublin, Ireland
RFID – RADIO FREQUENCY IDENTIFICATION
RFID – Who uses RFID Technology

6. www.imar.ie
VisionID Retail Technology
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22 October 2013, Dublin, Ireland
RFID
Evolution of Research at ITT – WMRG, CIDS and CIMMS
EI funded Technology Gateway – 5 years seed funding
Technology Gateway Programme - 12 centres
RFID @ IMaR:
o Promotion
o Demonstration
o Test
o Training
o Data Analytics
o IMaR works closely with vendors, integrators and end-users
o IMaR is focussed on both hardware (readers, antennas, tags) and software
elements of RFID implementations
o IMaR has 20 staff (full-time and part-time)
MECHATRONICS AND
o
o
o
o
INTELLIGENT
IMaR – Intelligent Mechatronics and RFID

7. INTELLIGENT
IMaR – Intelligent Mechatronics and RFID
MECHATRONICS AND
RFID
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22 October 2013, Dublin, Ireland

8. 9
22 October 2013, Dublin, Ireland
RFID
VisionID Retail Technology
MECHATRONICS AND
Mechatronics is a merging of a
combination of Engineering
disciplines (Mechanical,
Electronic and Software) to
address the needs of ever
increasing automated
production environments. It
aims to integrate and enhance
automation across a variety of
industry sectors via the
integration of sensors,
electronics and computed
control.
INTELLIGENT
Mechatronics

9. Project: Burn-in / Accelerated Usage testing of lighting
MECHATRONICS AND
Results: Proven Reliability
Confidence in Warranty Guarantee
Increased Sales
INTELLIGENT
Mechatronics - Unknown Light Reliability Data
RFID
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22 October 2013, Dublin, Ireland

10. o FEASIBILITY STUDY MAX €9,000
www.enterprise-ireland.com/ipp
o EU Horizon 2020 typical €1.2-1.5m / SME contribute min 25%
www.ec.europa.eu/research/horizon2020
o Enterprise Partnership Scheme typical €16K plus fees
www.research.ie
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22 October 2013, Dublin, Ireland
RFID
o INNOVATION PARTNERSHIP MAX €250,000 / SME contribute 20-25%
www.enterprise-ireland.com/ipp
MECHATRONICS AND
o INNOVATION VOUCHERS MAX €5,000 / 2 per company of any size
www.innovationvouchers.ie
INTELLIGENT
IMaR – Collaborative Funding for Industry

11. RFID IN EUROPE
RFID in Europe - Introduction
o RFID in Europe AISBL is a not-for-profit organisation established in
2012.
o Promote the adoption of Radio Frequency Identification and related
technology solutions
o Enabling small and medium sized organisations throughout Europe
to gain competitive advantage through their best use.
o RFID in Europe connects with European end-users, operators,
solution providers, universities, research establishments, nongovernment and government organisations.
o Free to Join – www.rfidineurope.eu
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22 October 2013, Dublin, Ireland

12. RFID IN EUROPE
RFID in Europe – Management Board
Pat Doody
Management Board Chair
Trevor Peirce
CFO
Katerina Pramatari
Stephane Pique
Activity Lead COMMUNITY
Activity Lead
RESEARCH & CONTENT
Trevor Peirce
Pat Doody
Activity Lead
Activity Lead
PUBLIC POLICY
EDUCATION & TRAINING
Jean Christophe Lecosse
Marie-Noelle Lemaire
Activity Lead RFID CONGRESS
Activity Lead COLLABORATIVE PROJECTS
Ove Canemyr
Activity Lead DISSEMINATION
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22 October 2013, Dublin, Ireland

13. o
o
o
o
o
o
o
o
RFID IN EUROPE
RFID in Europe - Services
RFID in Europe Magazines
RFID in Europe Surveys/Research
The RFID Future Outlook
RFID and U Initiative (M&S)
RFID in Europe Special Journal Issues
RFID in Europe Event (Marseille 2014)
EU Commission Lobbying
LinkedIn Groups
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22 October 2013, Dublin, Ireland

14. RFID & U
RFID in Europe – RFID &U
Introducing …
A New Consumer Information Web Site
www.rfidandyou.org
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15. RFID & U
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22 October 2013, Dublin, Ireland

16. o Dr. Ultan McCarthy – Gateway Manager
e: ultan.mccarthy@staff.ittralee.ie
ph: 066-7144230
o Mr. Andrew Shields – RFID and Internet of Things
e: andrew.shields@staff.ittralee.ie
ph: 066-7144230
o Dr. Daniel Riordan – Intelligent Mechatronics
E: daniel.riordan@staff.ittralee.ie
ph: 066-7144230
IMAR – INTELLIGENT MECHATRONICS
IMaR Staff - Contact Details
AND
RFID
Web: www.imar.ie
Contact: imar@ittralee.ie
Tel: +353 (0)66 7144230
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22 October 2013, Dublin, Ireland

17. THANK YOU
IMAR – INTELLIGENT MECHATRONICS
IMaR - Intelligent Mechatronics and RFID
AND
RFID
Web: www.imar.ie
Contact: imar@ittralee.ie
Tel: +353 (0)66 7144230
VisionID Retail Technology
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22 October 2013, Dublin, Ireland