Treviso Tecnologia is an Italian innovation agency in charge of dissemination and the establishment of non-EU partnerships to exploit the F2F Food Information System. "RFID from Farm to Fork” is a European project which aims at showcasing RFID technology to SMEs in the food & drink industry identifying and tracing food information along the supply chain from the producer (farm) to the end consumer (fork). Demonstrators and ‘living labs’ have been developed in wine, fish, meat and cheese sectors.

1. Dr. Roberto SANTOLAMAZZA
[Managing Director]
INNOBIZ Global Forum
INSME Annual Meeting
Farm to Fork (F2F)
Food Information System
Daejeon Convention Centre, 24th May 2012

2. Presentation scheme
 Treviso Tecnologia
2  Innovation and Technology Transfer
 Neroluce Lab Centre
 RFID from Farm to Fork
 Project and Technology
 Pilot demonstrators (WTA Hi-tech fair)

3. Treviso Tecnologia
Special Agency for Innovation of the
Treviso Chamber of Commerce
OPEN INNOVATION
 Established in 1989, aims at promoting a
business culture innovation-oriented,
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constantly supporting SMEs through:
 The development of high-tech and innovative
services and projects, in connection with the
university and the scientific world;
 The implementation of learning paths ICT
enabling new competences and profiles:
technically specialized, managerially skilled SUSTAINABILITY
and globally scaled in a lifelong learning view;
 The diffusion of technical knowledge to boost
the competiveness of SMEs through the
certification of both products and company
management systems.

4. Innovation and Technology Transfer
(Catalyst)
 Treviso Tecnologia is a no profit organization that offers high added
value innovative services, and supports SMEs in the development of
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project (co) financed at a regional, national or European level
 Intends to work as facilitator in RESEARCH NETWORK
offering information, training and
development services, pursuing a
NEW COMPANIES
continuous dissemination of SKILLS
technological innovation among
enterprises and leveraging the
power of the networking between
research institutions, universities,
chambers of commerce and other
public organisations.

5. Innovation and Technology Transfer
(Partnerships)
KNOWLEDGE MANAGEMENT
 Services supplied are meant to develop an
entrepreneurship culture oriented to innovation, setting up
ACQUISITION
5 local or international steering project.
 Strategic partnerships, collaboration agreements and
international networking, together with EU and world-class
Research Institutions and Universities.
INTEGRATION
 Long term collaborations with several Universities and
International Research Institutions (public/private), such as the
Fraunhofer Institutes network, Philips Applied Technologies, ENEA,
D’Appolonia, etc.; research projects, as matter of local
economy growth. EXPLOITATION
 Particular attention on strategic issues such as the Industrial
Design or product re-design (re-engineering) with an
added value (e.g. Human Centered Design, etc.).
INNOVATION

6. Innovation and Technology Transfer
(Projects)
 Treviso Tecnologia is also carrying out cutting edge projects to
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bring SMEs new technologies and opportunities offered by the
most innovative ICT.
 Treviso Tecnologia ICT department constantly develops systems,
software & web applications, multimedia and web services
(such as webcasting, websites and innovative content
management).

7. Neroluce Lab Centre (1)
 Selected by the European
7
Commission as a best practice in
2011 among «innovation catalysts»
 Founded in 2008 and settled in the
start-up incubator «La Fornace
dell'Innovazione» in Asolo
 Aims at supporting companies in
the development of innovative
products (increasing product
quality and reducing development
costs)
http://neroluce.tvtecnologia.it
neroluce@tvtecnologia.it

8. Neroluce Lab Centre (2)
 Virtual prototyping room that
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permits the stereoscopic
visualization of objects
 Ergonomics laboratory where
any kind of product can be
tested with significant user
interaction
http://neroluce.tvtecnologia.it
neroluce@tvtecnologia.it

9. Neroluce Lab Centre (3)
 the approach used is the user centred design,
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aiming to develop products that fully satisfy
customer’s needs
 The Centre allows SMEs to access methodologies
and technologies that until now were not
affordable, also due to the specialization of the
required skills
 Neroluce collaborates with local companies and
acts as a facilitator in accessing the qualified
services offered by other bodies
http://neroluce.tvtecnologia.it
neroluce@tvtecnologia.it

10. Background
 Consumers increasingly seek for the
information about their food: safety,
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quality, freshness and origin.
 An European project, “RFID from Farm
to Fork”, is determining how traceability
with RFID technology can benefit the
supply chain of food products.

11. RFID from Farm to Fork - Facts
 EU CIP project (Grant agr. N.
11
250444)
 Area: Internet Evolution and Security
 Objective: Strenghtening SME competitive
advantage through RFID implementation
 Duration: May 2010 to August 2012
 Purpose: practically demonstrate
Automatic Identification and Data Capture
and how sensor technologies can provide
a Return on Investment in SMEs of the
agrofood industry
 9 partners in 5 countries
 Pilot demonstrators running in 4 sectors
(wine, fish, cheese, meat)

12. Which technology to share
data of evoluted traceability?
 What is RFID?
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Technology that uses radio waves to
transfer data from an electronic tag
attached to an object, through a
reader for the purpose of identifying
and tracking the object.
 What is EPC?
The standardized EPC (Electronic
Product Code) global network is a
solution for tracking products within
enterprises in the supply chain.
The mechanisms to capture and query the traceability data use events
that are stored in the EPCIS (EPC Information Service) database.

13. How to provide individual SMEs
with competitive advantage?
 Common open infrastructure maintained by Farm to Fork
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Foundation (Database, Services, Protocols and standards)
 Business specific systems produced by accredited systems
integrators (Production tracking systems, Business productivity
apps, Branding and marketing in customer information)

14. How does the F2F system works?
 Production events are:
 CAPTURED using RFID, sensor networks, barcodes and
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production records
 STORED in a secure international database
 SHARED among supply chain partners (originator of
data owns information)
 Web service infrastructure:
 GENERATES the history of each serialised item
 ALLOWS the customer to retrieve the traceability web accessible via shop
terminal or mobile devices
page from the database

15. F2F traceability page tells more
about each product story
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16. Are you going for it?
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17. Fish pilot example: Fonda sea bass (University of Ljubjana)
17

18. Fish pilot example: Fonda sea bass (University of Ljubjana)
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19. Fish pilot example: Fonda sea bass (University of Ljubjana)
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20. Fish pilot example: Fonda sea bass (University of Ljubjana)
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21. Fish pilot example: Fonda sea bass (University of Ljubjana)
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22. Innovation in F2F: traceability,
avoidance of counterfeiting and quality
assurance through one single system
 Better definition of the control of processes and stock management increases
agricultural sustainability and reduction of waste
 MANAGEMENT OF RAW MATERIALS AND PLANT TREATMENTS
 ELIMINATION OF PAPER FORM OF TRACEABILITY AND HUMAN ERROR
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 AUTOMATION OF DATA GENERATION AND CONTROL OF THE CONDITIONS
 MANAGEMENT OF INTERNAL OPERATIONS (REDUCTION OF ERRORS)
 A fast and secure communication is guaranteed through a platform
characterized by interoperability of applications.
 DIFFERENT LEVELS OF PRIVACY AND DATA ACCESS
 HIGH LEVEL OF DATA VISIBILITY ALONG THE SUPPLY CHAIN
 Communication towards the market rise from giving value to information
already available in-house
 CONSUMERS ARE AWARE OF THE ORIGIN (e.g. AREA OF CONFERMENT OF THE GRAPES)
 PROOF OF QUALITY (e.g. TREATMENTS) AND OTHER FOOD ITEM RELATED TRACEABILITY
DATA (e.g. COLD CHAIN, TRACKING OF PROCESSES)

23. Call for expression of interest
 Institutional
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 National organisations
 Food related associations
 Industrial
 Venture capitalists or private companies for JV
 RFID technology providers for perishable products
 System integrators to customize the solution
 Producers, Importers and Retailers
 Early adopters gain most advantage
 To assure quality of the product and their origin

24. References
I. Cuiñas, L. Catarinucci, and M. Trebar (2011). RFID from Farm to Fork: Traceability along the Complete
Food Chain. Marrakesh: Progress In Electromagnetics Research Symposium.
A. Parreño, F. Quesada Pereira, P. Vera Castejon A. Alvarez Melcon, M. Trebar (2011) Food Traceability
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System for European Companies. Murcia.
́ ̃
J.A. Gay-Fernandez, I. Cuinas (2011). Deployment of a Wireless Sensor Network in a Vineyard. Seville:
WINSYS International Conference on Wireless Information Networks and Systems.
L. Catarinucci, R. Colella, L. Tarricone (2011). A New Enhanced UHF RFID Sensor-Tag. Roma: European
Confernce on Antennas and Propagation.
̃ ́ ́
I, Cuinas, I Exposito, J.A. Gay-Fernandez (2011). The “RFID from Farm to Fork” project proposal for food
industry traceability: A wine pilot example. Tarragona: 5as Jornadas Científicas sobre RFID.
Ambitious European Project Traces Food from Farm to Fork. RFID Journal (October 2011
http://www.rfidjournal.com/article/view/8934)
̌
M. Trebar, A. Grah, M. Savić, R. Česnovar (2012). RFID-enabled Traceability of Farmed Fish.
Orlando: IEEE RFID 2012.

25. Dr. Roberto SANTOLAMAZZA
[Managing Director]
r.santolamazza@tvtecnologia.it
Dr. Anilkumar DAVE
[Head of Unit – Fast Forward]
a.dave@tvtecnologia.it
www.tvtecnologia.it
Dr. Marco BATTISTELLA www.rfid-f2f.eu
[RFID F2F Project Manager] @TvTecnologia
m.battistella@tvtecnologia.it @RFIDfarmtofork
INNOBIZ Global Forum 2012
Farm to Fork (F2F)
Food Information System
Daejeon Convention Centre, 24th May 2012