This document provides an overview of GS1, including: - GS1 is an organization that develops global standards for supply chain management and product identification, including barcodes. - It has over 2 million member companies in 155 countries that represent all parts of the supply chain. - GS1 standards include various barcode symbologies like EAN-13, Databar, and GS1-128 that are used at different points in the supply chain. - The Food Information Regulation requires standardized product information to be available to consumers, which GS1 supports through initiatives like the Global Data Synchronization Network and GS1 Source. - Emerging standards like Next Generation Product Identification allow encoding more detailed product data directly into barcodes

1. WELCOME
Denis O’Brien
Director of Standards & Solutions
GS1 Ireland

2. Agenda
 Introduction to GS1
 GS1 Barcodes
 GS1 Databar
 Food Information Regulation (1169/2011)
 GDSN - The Product Information Network
 NGPI - Next Generation Product Identification

3. GS1 - Who are we ?
Let us share a little bit of our story with you ...
• 40 years being known as “the barcode people”
• Actually, we do much more . . .
• Barcodes
• EDI & eComm
• RFID – Electronic Product Code
• GDSN – The Product Information Network
• GS1 Source – The Trusted Source Of Data
• Professional Services
– Consultancy, Implementation, Verification, Data Quality, Traceability
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4. GS1 - Where are we ?
Countries with a
GS1 Member
Organisation
Countries served on a
direct basis from GS1
Global Office (Brussels)
111 Member Organisations . . .
in 155 Countries . . .
with over 2,000,000 Members.

5. GS1 - Who do we represent ?
GS1 brings
together
companies
representing
all parts of the
supply chain
International Regulatory Authorities
Government and State Agencies
Retailers
Manufacturers
Healthcare Providers
Logistics Providers
Distributors
Solution Providers
EAN (1977)
GS1 (2005)

6. GS1 - Some of our Irish members ...
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7. GS1 – More than just a barcode ...
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8. GS1 Barcodes – What are they ?
EAN-13 / GS1-13
Databar
Datamatrix
ITF-14
EAN-128 / GS1-128
QR Code
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9. GS1 Barcodes – Where are they used ?
Outer Case Marking
Transport & Logistics
EAN-128 / GS1-128
Point Of Sale
EAN-13 / GS1-13
ITF-14
EAN-128 / GS1-128
Datamatrix
Datamatrix
Databar
QR Code
Datamatrix
9

10. GS1 Barcodes – The Secret . . .
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11. GS1 Barcodes - Specifications
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12. GS1 Barcodes – The Good ?
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13. GS1 Barcodes – The Bad . . .

14. GS1 Barcodes – The Ugly . . .

15. GS1 Databar

16. GS1 Databar
The Swiss Army Knife of barcodes . . .

17. What’s So Special about the GS1-Databar ?
It is not just a Barcode – It’s the ‘Swiss Army Knife’ of barcodes
Standard
Databar 14
carries more
data but is
50% smaller
than Ean13
Even smaller
footprints &
shapes
available for
smaller item
marking
Backward
compatibility
(H/W & S/W)
with all current
UPC-A, and EAN
codes
Can carry
GS1-128 application
identifiers
(optimised for
common
combinations)
RSS
(Reduced Space
Symbology)
options to carry
much more data
(2d reader)

18. GS1 Databar
DataBar
 Reduced Footprint
– Planned successor to GTIN - 8,12,13,14
– Omnidirectional Scanning
– Optimised for POS Scanning

19. GS1 Databar
GS1-128 Composite Symbology™
– It uses a GS1-128 barcode as linear component:
– Linear 48 alphanumeric capacity, incl. AI’s
– The CC-C (PDF417) can be variable length (according to
length of linear symbol)
– Possible 2D Components: CC-A, CC-B, CC-C
– Unique GS1 Identifier
– Not Omnidirectional
– *Laser/CCD Scanner for Linear
– *Requires 2d reader for CC

20. What does this mean for me ?
6. Ability to maintain
‘live’ stock levels and
view current stock
including;
1. All normal functionality is
preserved
2. Ability to read both
prices and weights
a) Weights
a) Expiry Dates
b) Suppliers
c) Batch Codes
3. Ability to read expiry
dates and prevent sale of
expired items or offer
automated discounts
5. Ability to read and
record Supplier Batch
Codes (prevent sale of
recalled items ?)
4. Use a True GTIN – May avoid need to
label variable weight items for
individual customers

21. Food Information Regulation 1169/2011

22. Food Information Regulation 1169/2011

23. Summary of Legal Impact
• Information must be available:
- on or through website prior to purchase; and
- without charge to the consumer.
• Cannot sell online without providing required information.
• Website owner will have to ensure consumer can access information.
• Advisable that Brand owner makes information available to retailer in a website friendly
format.
• A co-operative system between brand owner and retailer is required to ensure accurate and
complete information.

24. Its relevant to you because its relevant to your customers
It should be
important
to you . . .
. . . because it’s
important to your
customers !

25. Mobile Technology is here to stay . . .

26. Mobile Commerce is Growing . . .
RAPIDLY
*www.RedCResearch.ie (2012)
** www.SocialBaker.com
Smartphones *
71% of Pop.
Tablets *
41% of Pop.
In Ireland in 2012 !
2.225 Million
Members **

27. Houston – we have a problem ….

28. Still some work to do !

29. Sometimes no information ….

30. Sometimes the wrong product …
Chef Boyardee Spag
& Meatball

31. How Bad Is It ?

32. GS1 Source – The Solution
Brand Owners
Data
Aggregators
Internet
Application
Providers
Provide data
directly or via
an authorised
3rd party
Store data and
allow access
to other data
aggregators
Share data
with
consumers via
apps
GS1 Supports:
1. Product Identification
2. Data Synchronisation*
3. Data Aggregation
*Live Datapool in Ireland – Datasync.ie
Consumers
Use data

33. GDSN – The product information network
The GDSN was designed to . . .
Global
Data
Synchronisation
. . . enable customers, suppliers,
consumers and other interested
parties to share information on
products using standardised fields
and data formats.
Network
. . . Facilitate the rapid dissemination
of critical product data throughout the
entire supply chain.

34. GDSN – THE PRODUCT INFORMATION NETWORK
Manufacturer
Distributor
Distributor
?
Distributor
A or B ?
X
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35. GDSN – THE PRODUCT INFORMATION NETWORK
GDSN
Manufacturer
Distributor
Distributor
Distributor
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36. NGPI
Next Generation Product Identification

37. NGPI – Product Variants
GTIN (Global Trade Item Number)
PVN (Product Variant Number)
URL (Web Page)
Expiry Date
Lot Number
Serial Number

38. NGPI – Data Carriers

39. Thank You
Denis O’Brien
Director of Standards & Solutions
GS1 Ireland
Denis O’Brien
eMail: Denis.OBrien@GS1IE.Org
Tel: (01) 2080660